The matter of drones, that is, there must be a road before the car reaches the mountain......

Entering October of 03, the most important thing to set sail is the release of Tengfei QQ and the preparation for the bidding in November. Pen % fun % Pavilion www.biquge.info

On October 1, Zhou Lei released Tengfei QQ, announcing various parameters, as well as selling prices and other issues! Among them, the most concerned is the price of 49,800 for Qihang. After all, before this, it was really difficult to buy a new car for less than 50,000 yuan.

A few years earlier, a model in the 80s, Alto, was more than 60,000 yuan, and the old Pousan was more than 100,000 yuan. However, with the emergence of Geely, Alto and Xiali are not so good.

Now, the price of Qihang will be lowered again, which will make these car manufacturers even more sad.

"Less than 50,000, what kind of car did Qihang build?"

Many people have this impression in their minds, Qihang's positioning in China has always been relatively high-end, and after suddenly entering the market, it has become a kind of price killer, which has surprised many people.

Although the previous continuous spy photos have given everyone a certain premonition, this price is still beyond many people's imagination!

As long as the 4S store opened by Tengfei QQ is listed, these talents suddenly realize that the name is not hung and set sail, it is the Tengfei 4S store, and the car brand is Tengfei, and Qihang is to avoid the image of Tengfei cars and other products infecting each other......

On October 7, a small number of actual cars have arrived at the 4S store in advance to provide test drive activities.

This immediately aroused the interest of quite a few people, especially those young people who were trendy and had limited financial resources.

"Less than 50,000 yuan, is it crazy to set sail?"

After the actual car arrived at the store, such as Alto, Xiali, and even Geely, someone immediately went to test the car, and the first sentence after the test was like this, to say that the car was opened, compared to what Xiali, Alto is not much better.

The problem is that the dynamic and fashionable appearance, and although not high-end, it is a relatively trendy interior, compared to Alto, Xiali is really a grandfather's interior, too old.

The fashionable appearance and trendy interior have directly captured the hearts of young people. At least in the young market, Alto, Xiali and other models that have the potential to form a competitive price have been compared in this regard.

In particular, there is a personality painting contest that is in full swing on the Internet......

Yang Fan conceived and took off QQ to find professionals to design a bewitching beauty front face, which has been regarded as a classic by countless people.

Similarly, there are quite a lot of personality boys, saying that they will definitely buy a Tengfei QQ, and then paint it like this, and even quite unreliable suggestions, Tengfei QQ treats this livery as a family face.

Seeing that there were so many sassy teenagers on the Internet, Zhou Lei kept sighing when facing Yang Fan, "People's hearts are not ancient, people's hearts are not ancient!" ”

Now that he is young, why is his personality so unrestrained!

When Yang Fan drew it before, Zhou Lei just regarded this as a gimmick, but he didn't expect it to cause such a big response on the Internet.

Saying that, Zhou Lei was still looking at Yang Fan, to be honest, he couldn't understand how Yang Fan's head was long, and he could casually make so many eye-catching things.

Yang Fan smiled slightly and said, "They are all keyboard warriors, just talking, if you really buy it, there won't be a few people who will do this." ”

It's still that sentence, standing and talking doesn't hurt your back, especially on the Internet, the first sentence of the year is that people don't know whether they are dogs or they are still very popular, and there are too many people with mediocre personalities and reality on the Internet. Yang Fan doesn't believe it, in the current social environment, so many people who buy Tengfei QQ are willing to draw a beautiful face on the face in front of the car, which is too ostentatious.

After speaking, Yang Fan didn't comment much on this, and asked directly, "The response is good, right?" ”

Zhou Lei said happily, "It's not bad, it's unexpected, there are at least 3,000 orders in a week!" ”

Zhuocheng, Ningcheng, Shanghai, Hangzhou...... Tengfei QQ has opened a total of more than a dozen 4S stores, but in just one week of test drive, it has received orders for more than 3,000 vehicles, which is far beyond the production capacity limit of Qihang Automobile.

"Oh......" Yang Fan raised his eyebrows, this performance was indeed beyond his expectations.

Although the 3,000 orders are not comparable with the level of tens of thousands in later generations, you must understand that it is only three years now, not one or three years!

In the past decade, China's auto market has exploded tenfold. A week's order is enough for Qihang Automobile to produce at full capacity for more than two months, which makes Yang Fan have a headache.

Hot sales are a good thing, but too hot sales are not good, and there is a serious imbalance between supply and demand in the market, which will breed all kinds of chaos.

Yang Fan said directly, "We must control the dealers, and we can't let the phenomenon of random price increases and arbitrary charges breed!" ”

As a posterity, of course, I know how much criticism this kind of behavior will cause. In this regard, Honda is a habitual offender, and now the Accord is still raising prices, but it is still difficult to find a car. Later generations of CRV, Civic, etc., have always been price increases!

Seriously, Yang Fan personally still understands the behavior of price increase, is the guide price actually just an expected assessment, and the final selling price, of course, must be adjusted by the market. There are ups and downs to be said to be a market, can only be preferential, can not rise in the market market, what is called a market economy?

Of course, this premise is that everything is said before ordering a car, not after ordering a car, the dealer sits on the ground and starts the price. However, everyone has the psychology of taking advantage, and whoever buys a car will be unhappy when they encounter a price increase.

Yang Fan just understands, but when it comes to price increases, he is still very unhappy!

A car, whether it is brand power or product power, if it does exceed the guide price, of course, everyone buys a psychology of taking advantage, but by increasing the price to make up for this gap, it is equivalent to the advantage that could have been taken is gone, who will be happy?

Yang Fan understands, but in the face of the hot sales of his car, he still has to control it. This money was earned by the dealer, but it affected Qihang's reputation, how could he suffer this loss.

Qihang Automobile is now a take-off QQ, and there is no need to use hot-selling models with some inventory, squeezed unsalable models, of course, there is the confidence to rectify the market.

Zhou Lei nodded, indicating that he understood, and then complained, "I said before, this pricing is low, and now we have no profit at all!" ”

Yang Fan also underestimated the influence of Tengfei QQ's fashionable appearance and trendy interior, which caused the current crazy scene. But now, the market publicity has been done so much, and the guide price can no longer be adjusted, so I can only say, "Don't worry, with the growth of sales, the cost will come down." ”

"Sales growth?" Zhou Lei asked with a surprised face, "We have an annual output of about 10,000 vehicles, and we can't maintain our current sales!" Talk about what sales growth. ”

Yang Fan waved his hand, "It's okay, just a production capacity of more than 10,000 vehicles, one or two years, the loss is limited, and the start of sailing will make up for it." Let's build up the reputation first, and as soon as the Zhuocheng production base is built, our production capacity will be able to explode immediately. ”

In this regard, Zhou Lei can only say, "More than a year, enough market has changed a lot." ”

In terms of the domestic situation, if Tengfei QQ is always in short supply, I believe that similar models will soon follow suit. A year later, the market situation is far from what it is now.

In this regard, Yang Fan knows better than Zhou Lei that the Haval of later generations has caused a tide of domestic SUVs. Sanrentai is a tape measure to go all over the world, giving full play to the imitation skills, hundreds of thousands of Porsche have been sorted out, and how many people have been helped to realize their luxury car dreams in advance.

Zhou Lei pondered for a moment and asked uncertainly, "Ningqi Fiat still has a lot of empty production capacity." ”

Hearing Zhou Lei's words, Yang Fan pinched his head, Ningqi Fiat did have a lot of spare capacity......

I don't know what's wrong with Fiat, probably because with the hanging up of Giani, Fiat has been busy fighting for power and profit, or the transfer of power, obviously very early in the domestic layout, but when the market exploded, Fiat was directly dumped without a trace.

In the early years, Ningqi and Fiat set up a production base, but with the backwardness of Fiat, Palio and other models did not perform well, and now Ningqi Fiat's production base is obviously under-operated, which is also the reason why Ningqi Fiat continues to lose money.

However, the relationship between Qihang and Ningqi ......

Yang Fan pondered for a moment, but still said, "I'll communicate with that side when I go back." ”