At the meeting, everyone also discussed the competition of films in the same schedule. Competition in the same period is unavoidable. As an industry insider, we all understand this truth. The company still has to strive for the schedule at the end of May, and try to avoid the endless blockbusters behind.

The company's top management has obtained those investigation materials.

Even some of the major blockbuster stalls in June and July are well known to everyone here.

The competition in the summer file has always been very fierce.

Manager Zheng gave Zhou Yi a detailed introduction and asked the boss to know the specific situation as much as possible.

Don't make random decisions as soon as your brain is hot.

Of course, Zhou Yi will not be as arbitrary as his previous boss, and he will definitely respect the opinions of these elites in the industry.

Just looking at the blockbuster schedules in the back, he is definitely unwilling to adjust the film schedule backwards.

The further the schedule goes, the more uncomfortable it becomes.

You can't change May to June, June to July, July to August, and wait for the summer vacation to end, and it's September. Even at that time, the schedule may not be very good, and some blockbusters that avoid the summer file will still be released, which is completely unavoidable.

Even the current April schedule has the release of Zhang Yimu's Zhongyi nostalgic romantic blockbuster "Tokyo Holiday", and people just want to avoid the fierce competition in the summer file, but it was released ahead of schedule and exploded at the box office.

There are always films like this, and there are naturally autumn files in September and October, how to avoid them?

Next, is it delayed to Christmas?

Although the present life of China is not as flattering as the previous life, Westernized and strict, and does not pay attention to Christmas at all, the Christmas file is generally a gathering of American Hollywood blockbusters, especially in November and December, and the competition for the introduction of account-sharing blockbusters is even more fierce.

The winter stalls are also burning hot!

Zhou Yi has no intention of using his own small production to compete with Hollywood blockbusters.

That is the responsibility of the six major companies in Huaxia, not his second-tier company.

Then it's the New Year's stall, which is simply delayed until next year, is there such a thing?

What's more, the New Year's file has always been a feast for Chinese blockbusters, and many blockbusters have seized this schedule, how can you ever compete for it?

Then there was the schedule in March and April, and a year passed. Isn't this reincarnation? There was no such delay.

Let's not talk about whether you can find a suitable schedule, the key is that it is a waste of time and too many things to delay, which is not cost-effective at all. Released as far as possible. Preparing for the next film and making more movies is the right way.

Therefore, the company should try to strive for the end of May.

The company's top management is unanimous in this regard, and there is no problem.

Since you are sure to fight for this schedule, you have to consider the opponent.

Like some different types of films. In fact, it can't be too fierce competition, such as comedy, police films, youth films, horror films, literary films and romance films, although they will divert the audience, but now the domestic people are very wealthy, and they will be entertained and recreational when they have more spare money, and watching movies is one of the main entertainment methods for the Chinese people.

It is not for nothing that the domestic film market is so prosperous and there is more and more investment.

Many movie fans watch multiple films and genres every year, and they will never watch this type of film. Don't look at anything else.

This aspect has little impact, and even if you want to compete, your own film may not be able to compete for the main film in the second tier.

Films like "Special Mission 3" and "Fire Youth 4", although they are not blockbusters in the first gear, are actually terrifying.

The cost of making zuò is basically about 80 million, which is considered a top strong film in the second gear, which can be classified as a quasi-blockbuster.

And comedies with big names like "The Coming of the Six Blessings", although the investment is slightly smaller, is also not to be underestimated.

What's more, this is a sequel, and the previous work "Five Blessings" sold very well.

Arguably. None of the films can be ignored.

As for other small-budget films, such as horror films and literary films, they may not be the opponents of "Five Poisons".

In this regard, the company is very confident.

But win those little pieces. Not counting the ability, the company has to strive for the upper reaches and strive for food.

This inevitably leads to fierce competition.

Manager Zheng introduced this situation to Zhou Yi in detail, and the crowd worked together to study it.

Tang Yan has been listening quietly and has not spoken. But I did gain a lot of insight and benefited a lot.

At present, it seems that the competition between his own "Five Poisons" and other blockbusters is completely unthinkable.

For example, "Eight Hundred Scholars", this is definitely not comparable, there is no need to compare at all. People are running for a billion box office. And if the box office of "Five Poison Gate" can exceed 100 million, it will be an unimaginable huge victory.

Everyone invests differently and has different goals.

Don't think that the box office is over 100 million is very simple, the situation in this life is different from the previous life, the RMB and the US dollar are the same value, and the value is far greater than the previous life.

The box office of 100 million in this life is at least equivalent to the box office of 600 million in the previous life.

In the same way, the ticket price of a movie in this world cannot be seventy or eighty Chinese dollars, or even hundreds of Chinese dollars, which is more than ten Chinese dollars.

That's still the ticket price of blockbusters, quasi-blockbusters will be lower, and the third gear will be lower.

Ticket prices are adjusted according to the different classes and according to the time slot.

Tickets for small-cost films cost less than 10 Chinese dollars.

If a small-budget film has a high ticket price, it will be scolded by fans, which will affect the box office, no production company will mess around like that, and the theater side will not agree.

Even if it is a low-budget film made by a famous director and a superstar, it is a common practice in the industry to have high ticket prices.

If you want to rely on your own reputation, make small-budget films, and use high ticket prices to make big box office, it is completely morally lacking to circle the money of fans and fans.

It's no wonder that you won't be scolded to death by the media and fans like that! It's really going to lose character!

In fact, this is also an unspoken rule of the industry, and no one can break it lightly.

The ticket price of a small-budget film like "Five Poison Gates", normally speaking, is 9.5 Chinese yuan for the standard show in the afternoon, 7 yuan for the morning show, and about 11.5 yuan for the evening show. In order to promote, the theater will negotiate with the producer, and often sell at a discount, sometimes for 10 Chinese dollars, or 10.5 Chinese yuan for the evening show.

In this way, the average price of various performances is definitely less than 10 Chinese dollars, which is about 9.5 Chinese dollars.

For example, the ticket price of the comedy "The Coming of the Six Blessings" is generally 10.5 Chinese dollars for the afternoon show, 7 Chinese dollars for the morning show, and 12 or 12.5 Chinese dollars for the evening show.

For example, the ticket price of the martial arts film "Disciple of the Evil God" and the police film "Special Mission 3" is generally 10.5 or 11 Chinese yuan for the afternoon show, 7 Chinese yuan for the morning show, and about 12 to 13 Chinese yuan for the evening show.

As for the ticket price of the blockbuster "Eight Hundred Scholars of Langya Mountain", it should be 11 or 11.5 Chinese dollars for the afternoon show. The morning game is 8 Chinese dollars, and the evening game is about 13 to 15 Chinese dollars.

Normally, the ticket price reaches 15 Chinese dollars, and it is capped.

If the fare is more than 15 Chinese dollars. It will affect the viewing choices of many audiences, which has been investigated by a professional statistics company.

The ladder price of the Chinese box office in this world is generally like this.

It can be seen that in terms of ticket prices alone, the difference between "Five Poison Gate" and "Eight Hundred Scholars" is two or three Chinese yuan!

That's a big gap.

If the number of moviegoers is the same, the final box office may be two or three billion yuan short.

Therefore, small-cost films want to counterattack blockbusters. It's too difficult, unless the blockbuster makes a fatal mistake, the small-budget film will be upset.

Otherwise, it is simply impossible.

Not to mention the viewing base and the number of fans, it is not easy to make up for the gap in ticket prices alone.

The market is encouraging blockbusters.

If you want to spend less, make a good film, make a big box office, and counterattack blockbusters, how can there be such a good thing?

Unless all the good fortune in the world is taken by you.

In this regard, the senior management of Zhengdong Pictures has a clear understanding. And I was afraid that Zhou Yi wouldn't understand, so I explained it to him in detail.

Although everyone hopes that their films will hit the box office, no one expects "Five Poisons" to counterattack blockbusters, which is too unrealistic.

Zhou Yi was quick-witted, and after a little thought, he naturally understood.

Generally speaking, the average ticket price of the current Huaxia Film Market is slightly higher than the ticket price of Hollywood in the United States in the previous life, about 10.5 Chinese yuan, in fact, the price of movie tickets is not much higher.

Just looking at the ticket price, there is indeed a significant increase. Multiplied by the huge domestic movie-watching base in China, it does have a great impact on the box office.

China has a large population and a huge market, which is several times larger than that of North America. Coupled with the affluence of the people, the strong movie-watching, and the ticket price factor, it often leads to far exceeding the high box office of Hollywood in the previous life, after all, the supermarket with more than 1.6 billion people in China is far stronger than the market with less than 400 million people in North America.

Population is competitiveness!

But the population is large, and there are many film and television companies.

The competition in the Chinese film and television industry is extremely fierce. tends to lead to the diversion of the audience.

Many movie fans tend to have a high taste and will not watch some movies that are very poor.

It is very rare for a very inferior film like the previous life to rely on the sympathy and national sentiment of the people to win a high box office.

The national sentiments of this world are completely different. Who would watch a film with bad reviews?

So some of the advantages will be gradually offset by various disadvantages.

Even if the box office is high, it cannot be four or five times the box office of excellent Hollywood blockbusters in the previous life, and it will be affected by various factors.

Generally speaking, the standard line for a high box office in China today is 1 billion Chinese yuan.

It is equivalent to the North American box office of Hollywood "Star Wars 7" in the previous life, and it is even higher, which is just the standard line.

If you compare the box office of Hollywood films in the previous life, the specifications are equivalent to the standard line of 300 million US dollars in the previous life.

This is about "specifications", not "value", and be careful not to equate them.

As long as the domestic box office of the blockbuster can reach 1 billion Chinese yuan, it will be considered a success, and a celebration banquet will be held.

After all, this is equivalent to the domestic box office of 6 billion in the previous life.

If the domestic box office reaches 1.5 billion Chinese yuan, it will be very successful, and there is hope of winning the annual box office championship.

If the domestic box office reaches 2 billion Chinese yuan, it will be a miracle to be praised, and it will definitely be the champion level of the year.

But this kind of box office is definitely rare.

Today, the domestic box office record in China is 3.2 billion Chinese yuan, and there is only one film with a box office of more than 3 billion Chinese yuan, which is considered a super god film. There are six films that have reached more than 2.5 billion Chinese yuan, and 15 films that have reached more than 2 billion Chinese yuan, which is the basic situation of the Chinese box office in today's world.

Generally speaking, it is not difficult for the Chinese box office to exceed 100 million, as long as the film is not bad and has some innovative features, it can basically exceed 100 million at the box office.

But a small-budget film that needs to be tested and screened cannot land in large-scale theaters at the beginning, and there is not enough screen support to support it, if the reputation is not good, the stamina is insufficient, and it is impossible to expand the scale of the release in large-scale theaters, it is difficult to have a box office of over 100 million, which is completely unimaginable.

Many low-quality films in China have been hastily degraded, and tragic situations have occurred from time to time.

Even after some films were screened on a small scale, the results were not satisfactory and they were directly dismissed.

This is a typical theatrical tour!

Cities that don't have screenings won't be able to see these films at all, so they can only wait to watch them online.

After all, the number of Huaxia theaters is limited. Although the industry has grown rapidly in recent years, with a surge in the number of theaters, it certainly will not expand indefinitely. The bustling urban areas of large cities are often crowded and have been planned for a long time. How can there be so much land to build a cinema?

You can't build a theater in the suburbs! Who would go that far to watch a movie?

Moreover, the main cinema schedules in Huaxia have to give priority to blockbusters and quasi-blockbusters, how can it be possible to provide enough screens for some small-budget films? What's more, the relationship network of large companies is stronger, especially the six major Chinese companies, which have long-term cooperation with major cinema chains and have personal contacts. The relationship is deep, and of course, it has the advantage of scheduling. How can a small company compete with others?

Even if a film fails in a large first-line company, the theater chain must give more opportunities, leave some affection, and will not be lightly cut.

After all, we always have to cooperate!

The second-tier small companies are much worse in this regard, their status in the industry is not important at all, and their ability to resist risks is too poor.

Often a film does not look good at the beginning, and it is reduced to theaters until it is down.

There aren't enough screens to support it, even if you really have the possibility of being a late striker. The film is definitely not popular.

Then you won't even have a chance to fight back.

The cinema chain will not show mercy to your men.

There are too many films waiting for the schedule, and people don't have the patience to wait for you to rise!

Who made you not a first-tier company? Your face isn't big enough! I don't have that feeling! So what's the solution?

It's very simple.

At present, China has part of the cold nature of a commercial society, but after all, it is also a humane society.

Sometimes the power of favor is greater than the power of money, unless it is interfered with by political forces. Of course, this is rare, and the government will not meddle in such a matter lightly, unless something big happens.

Zhou Yi has some experience in his previous life, and although he is young, he can understand these.

He knows that his company's personal relationships are far inferior to those of large companies.

As long as you think about how the previous boss vomited blood and was hospitalized, you will know how bad the theater schedule is. Don't be careless, don't be unguarded, you must be vigilant enough. Do you think the ex-boss vomited blood simply because the film was smashed?

As a successful businessman, how could his will be so fragile?

That's completely angry with something! There are too many of those factors......

Zhou Yike does not want to repeat the mistakes of his predecessor. Following the example of his predecessor's blood and tears, it was simply so tragic that he had to be ridiculed by Lang Jun to death.

Therefore, in some things, Zhou Yi must be cautious and not blindly optimistic.

You think you have memories of a past life. If you remake a film from your previous life, you can succeed lightly, do whatever you want in the circle, and make a lot of money to make a female star?

That's the rhythm of being cheated to death!

Fortunately, these senior executives of the company are not confused, they are very experienced, and they can provide Zhou Yi with good advice.

It is also a pleasure to be able to assist the young master in his growth! Is this a kind of "boss development game"?

Ha ha!

I don't know if anyone thinks so, but Zhou Yi is assisted by these elites in the industry, and there is not much pressure on him.

The main work is done by others, and he is usually not required to do anything.

He just needs to be in control.

In fact, the company is very confident in the film "Five Poisons" and believes that it is very likely to be an upset.

Everyone is not as unconfident as Zhou Yi thought.

According to Manager Zheng's idea, if the film's test screening has a good reputation, and then increase publicity, first carry out small-scale screenings in some important cities across the country, strive to get good results in a single theater, attract the attention of various large theaters, and then strive to expand the scale of the film in large theaters, and try to get more than 3,000 screens of theaters, and release it nationwide, it is very likely to explode a high box office of over 100 million.

Everyone has seen the rough cut sample and thinks it's fine.

Of course, a box office of over 100 million is everyone's ultimate pursuit.

As for the box office of hundreds of millions, no one dares to think about it at present, it is simply too arrogant and unrestrained, everyone is an adult, so be steady!

Like the champion of the Chinese weekend box office charts, don't think about it at all, there is no such possibility at all.

Don't even think about the top of the weekend box office charts, such as the top five.

Even if the scale of the screening is expanded, that possibility is slim to none.

If it can be done, it will be a miracle like the gods descending from the earth!

Other companies don't eat rice, how can those first- and second-tier films be so easy to kill?

If you're lucky, you can kill one, but you can't kill them all. What kind of good luck does that need?

In fact, just looking at the second four films, none of them is easy to kill.

But just because it's not easy to get rid doesn't mean it can't be killed.

If the company wants to push the film up, it will inevitably have to compete with those films.

Who is the opponent? (To be continued.) )

PS: Gold Mountain? Do you say there really is a mountain of gold in this world? If there really is a mountain of gold, why are the ships of foreigners sailing into our port, maybe we have already stood on the mountain of gold, but we don't know.