According to Manager Zheng, the main competitor facing the company must be martial arts films, and films of the same type are too strict to divert audiences, even stricter than police and bandit action films like "Special Mission 3".

After all, fans watching the same type of movies must be compared!

It's clear who is good and who is not!

Who can this fool? No amount of propaganda will help!

In this way, the word-of-mouth of the movie will spread, which will naturally affect the box office of the film, and the strong will always be strong, and the weak will be sluggish.

This is something that companies need to pay special attention to.

Among the martial arts films in the same period, one is "Disciple of the Evil God", which was produced by Huanyu, one of the six major Chinese people. The other has not yet been officially finalized, but it is very likely to be the legendary martial arts blockbuster "Assassin Nie Yinniang" by Daqin Pictures.

These two films are the main competitors of "Five Poisons".

If you don't beat them, it's hard to remember your own videos!

After listening to Manager Zheng's specific introduction, everyone's expressions were very grim.

This is a competitive pattern of three tigers competing for food, a total of one deer, and Zhengdong Pictures really has to fight!

The shape shì is indeed not optimistic.

Those two films are all blockbusters and quasi-blockbusters with an investment scale, and they are both a strong combination of superstars and famous directors, which should never be underestimated.

It's not something you can do if you have confidence in yourself and want to kill people.

The former has the support of many book fans, more martial arts film fans, and the support of famous directors and superstar fans, so it naturally has the possibility of a big box office. And the latter is said to be very literary, but don't think that literary films can't hit the box office.

The number of fans of famous directors and superstars alone is terrifying.

What's more, the character of Nie Yinniang itself is very legendary, and in a certain way, the number of audiences is definitely not less than that of fans of "Disciple of the Evil God", and there will also be fans who like martial arts movies.

Even if fans of martial arts films don't like literary films, there are still fans who like literary films to support them.

The latter also has the possibility of a box office hit.

And Zhengdong's "Five Poison Gate" has to compete with these two films, which can be described as a tiger's mouth, and it is naturally difficult.

After all, Zhengdong's directors and actors are all second-tier, and they can't be compared with the combination of superstars and famous directors, which is a natural disadvantage. Lack of fans. Fortunately, Wu Yuanshen, Gao Song and others are second-tier stars, and they can make up for it somewhat.

In particular, the handsome young student Zheng Zilong has a larger number of female fans, which can also slightly make up for the disadvantage of the film's lack of popularity.

As for "Five Poisons" itself, there is no support from book fans. also lacks Nie Yinniang's legend, and it is also not dominant.

At present, this film can only focus on cults and actions, and a clear plan must be made in publicity.

In this regard, Manager Zheng focused on Dong Yiwu, who was in charge of publicity.

Since everything else is a disadvantage, you can't fight hard, but it doesn't mean that your own film has no advantages at all.

Manager Zheng is scheming. It has been noticed that although there are many strong films in this schedule, there are no other cult films at all.

Only "Five Poison Gate", a cult film, can be described as unique.

A hundred flowers are not spring, a lone branch is spring!

Industry practice is often reversed.

That's the selling point!

As long as you find the right selling point, you don't have to worry about no fans buying it.

As long as you hit the audience's G-spot, you are not afraid of no one**.

Many films accurately hit the audience's tears or laughter, and only then did they sell in the end!

I have to say that Zhou Yi's choice of this cult film as the pioneering work is indeed crooked.

If you choose a different low-budget film. It may not have the same advantages as it does today.

For example, films like "Nightclub" and "Crazy Stone" in the previous life are also low-budget films, which seem to be easy to hit the box office, but in fact, it is impossible in this life. In the previous life, it was the early stage of the development of Chinese films, and fans had not seen any good domestic films, and they felt that they were novel and good-looking, so they would naturally hit the box office, but this life is completely different, the Chinese entertainment industry is prosperous, and there are too many good films. Movie fans have a lot of options to watch.

Like that kind of film, there have been similar films for a long time, and the latter's narrative structure of multiple threads and parallel intersections has long been used badly, which is not new.

Fans don't find it a novelty. How can that kind of small-budget film spell those blockbusters and quasi-blockbusters?

However, when Zhou Yi first selected the film, he didn't think about it so carefully, so it can be regarded as crooked.

At that time, of course, he would not have thought of such a thing as post-publicity.

He just simply admired the film "Five Poisons" in his previous life.

And if he wants to play a role in it, he must have a play in order to be brilliant, so naturally he can't choose those films that don't have a play.

Especially his appearance is very high. Some films are not suitable for him.

Do you want him to play a role like Huang Bo? That's a pit!

Although the box office of those two films was good in the previous life, it was mainly the credit of the director and the script, and the starring actors had no charm at all, which was not suitable for superstars to start growing up at all, so they were naturally not liked by Zhou Yi.

Even if the box office of the film is high, the top superstars with high appearance will definitely not start with that kind of film, and no matter how beautiful the script is, they will not be filmed. Because of that kind of film, it is difficult for actors to become popular. The industry often pays attention to the director's shooting techniques, the exquisite structure of the script, and it is only the director and screenwriter who become famous. What ambitious actor would want to shoot?

Zhou Yi naturally thinks the same way.

Except for his sister, he will not be willing to make wedding dresses for others.

The selection of the cult film "Five Poison Gate" is indeed the result of Zhou Yi's careful consideration.

There is no competition from other cult films in the same schedule, which is really a godsend, which is really good.

If you don't advertise it like this, how else can you publicize it?

Zhou Yi is very happy, there is indeed his credit in this!

As for the small-budget horror film, it is nothing at all, it cannot be classified as a cult film, and it is a modern film, not a costume martial arts, there is no competitive pressure, and it is produced by a third-tier company, so it does not pose any threat to Zhengdong's "Five Poisons".

If you're even afraid of this kind of film, what's the point?

Since this schedule is the only cult film, the company's publicity goal is very clear, that is, to focus on the gimmick of cult films.

Then, it is supplemented by martial arts and action-related publicity.

The main tags of this film are cults, martial arts, and action.

As soon as the audience sees it, they can understand.

The advantage of this is that first of all, you can win over the fans and audiences of cult films, and then keep the original fans of martial arts films, and you can also increase some action fans who like real fights and love to watch hot-blooded movies with fists and fists through some tidbits and other means.

When various types of fans are superimposed, the number expands.

In this way, the film at least has a certain number of fans to support.

If the film's reputation is good, the viewing effect will spread out immediately, which is conducive to expanding the scale of cinema screening.

How to compete between films, the most important means is the number of theaters.

If you can't expand the number of theaters, how can you make a box office hit?

How do hundreds of theaters compete with thousands?

But how to expand the scale of the screening, this not only requires public relations, but also mainly depends on the audience reputation of the test screening and the growth rate and magnitude of the attendance rate after the small-scale screening. This is not only to look at the initial screening attendance, but also to look at the growth rate and increase, after all, if the audience's reputation is good, the growth rate is very fast, and the faster the growth rate, the better the audience's reputation is often better, and the two complement each other.

This kind of number is one of the main means of reference for the cinema side, and it is also supplemented by the investigation of some professional companies, which is indispensable.

The Chinese film industry has developed for many years, and these are very specialized.

Second-tier production companies can do very little in this regard, no matter how you do public relations, if the audience has a bad reputation, there is no way to expand the number of theaters, after all, the theater side wants to make money, it is impossible to come nonsense, it is useless.

It is also difficult for the military to intervene, and government agencies cannot lightly interfere in commercial operations.

Of course, the promotion of the film is the top priority, which is conducive to building the audience's reputation.

This requires the use of some means of inducing propaganda.

Dong Yiwu is an expert in this area, and he is responsible for handling it, there is no problem.

This is the intention of Manager Zheng to focus on cults, martial arts and action, to increase the fans of cult films, to keep the fans of martial arts films, and to strive for the fans of action movies.

This is much stronger than relying only on the support of martial arts film fans at the beginning.

After listening to Manager Zheng's overall plan, all the directors of the company's management were very satisfied and nodded their heads.

Dong Yiwu promised that the propaganda department would cooperate well, and he already had a perfect publicity plan, and he would strive to make sure that his film would not fall behind in publicity. When it comes to propaganda warfare, he is not afraid of any competitor, even if the opponent is a giant company in the industry.

If he didn't have this extremely confident confidence and ability, Zhuo Qinglian would not have poached him with a high salary.

Zhou Yi is naturally more satisfied, with Manager Zheng at the helm and many elites in the industry assisting, it is indeed safe.

Zhuo Qinglian is a lot worse in this regard.

Although she is indeed very capable, she is not an industry insider, and when it comes to the professional aspect, some of her methods cannot help much.

These professional things also depend on the company's professionals.

When the company is poached, she can have people drive to the boss who hits the chime stone and scare him into backing down.

But the theater chain doesn't show your film, can you find someone to drive into the theater owner? Isn't that crazy?

The incident that Lang Jun did had a cause and effect, but Zhou Yi couldn't follow suit, so he became Dong Shi's example and set himself up.

In business, we can only use commercial means.

Zhuo Qinglian also has this awareness, so naturally he will not mess around, and he also knows that that kind of thing can not be repeated. Especially at present, the company's situation is good, and Manager Zheng has arranged it very properly, without her playing any tricks, let alone the help of family forces.

Of course, if others play tricks with her, she will not be polite, and will naturally fight back.

But when everyone talks about it, it seems that a film is missing.

Zhou Yi has always paid attention to this point, but he has been listening carefully before and has not raised it.

At this time, it was almost time to see that the time was almost there, and he immediately asked.

"I remember that there was also a blockbuster "Havoc in Heaven", why didn't anyone talk about it? What do you think? (To be continued.) )

PS: Being able to go to the capital to fart can be regarded as fighting for the ancestors.