December 21 is an important day. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

It has been two days since Google China officially moved its servers.

Google's various services in China have begun to experience various response delays and experience declines in China.

Users of Google's various products are frantically overflowing, forming a harvest feast, being targeted by major Chinese Internet bigwigs.

Google's exit was much earlier than in history - just announcing its withdrawal was a month earlier; In fact, the actual relocation of the server was more than two months earlier.

It's all thanks to Mojie.

Historically, only Boss Li of Du's family was interested in contributing to this matter, but now there are two giants to help promote it, and the progress is naturally fast.

The carve-up of the search market, Gu Mojie and Boss Li already have an agreement on sharing the spoils, everything will be done according to the plan, and there will be no big basket, and there is no need to occupy too much energy of Hatsune's decision-making level.

Ma Huateng upgraded the Fujixun browser and QQ browser as soon as Google search exited, limiting the search function of these browsers to lead to search.

At the same time, the words of the web pages of the Fuji Xun portal have also been changed to only allow direct search and no copying of words.

In this way, it can prevent netizens from copying hot words after seeing them in various channels of Fujixun when they use browsers to surf the Internet, and make a special trip to Baidu to search for them.

Not to mention, there are really tens of millions of old-fashioned netizens in this world, because of the perennial user habits, as long as they want to search for something, they would rather spend a lot of trouble and go back to Baidu to search.

Teng Xun's approach has given Sosou the additional market share it deserves, accounting for more than 2% of the national search market, equivalent to one-tenth of the share vacated by Google.

Zhang Chaoyang, who has suffered more setbacks than the same period in history, also tried to let Sogou Search take the opportunity to turn the tables. However, under the sharing of the spoils between Gu and Li, there was no storm. (Compared with history, Sohu has lost the market for Sogou's input method and video business, so its market value is about 20% weaker than the same period in history)

The 23% of China's search market share vacated by Google after its exit has been divided according to the proportion of Baidu's 15%, Hatsune's 5%, Soso's 2%, and Sogou's 1%.

The key to the market competition falls on the competition of the e-mail business.

By the end of 2009, Gmail was the fourth largest email service provider in China. The number of users reached 37 million.

At that time, the total number of email users in the country was 198 million.

The three in front of Gmail are NetEase Mailbox with 61 million, QQ Mailbox with 53 million, and Hatsune Mailbox with 49 million. (Many people have more than 1 mailbox, so even if the top 4 add up to more than 100%, it is normal)

In other words, if any of the three giants can capture more than half of the market vacated by Gmail's exit, then it will definitely be able to leap into the position of the country's No. 1 email provider.

Of course, NetEase and Tengxun will plan to grab it, but they don't have a large-scale killer feature available, so they can only increase publicity and promotion in the conventional field, or rely on giving users more free mailbox space and cloud storage space for free.

At this point, neither NetEase nor Fuji Xun can do better than Hatsune, because Hatsune has always been at the forefront of the country in terms of cloud disk resource integration. To distribute the same amount of free space to users, Hatsune must have the least hardware cost and the highest degree of optimization and integration.

NetEase and Fujixun's technology is not as good as Hatsune's, and their cash flow is not as good as Hatsune's, so they naturally can't take advantage of this aspect.

In terms of Hatsune, there is another killer move, which began to prepare long before Google China showed its decline.

It's just that because the opportunity for practice is not ripe, it has not been done for a long time.

This big killer is the "optional paid to read email" plan.

The reason why it was immature before was because the wallet product was not popular enough to have enough users.

Today, the "Chujian Wallet" has been opened by more than 50 million.

And these more than 50 million people must be highly sticky users of Hatsune products. For example, there are millions of people who make money through Hatsune's content creation part-time job, and these people must have used Hatsune mailboxes in order to contact business.

This reason is very easy to understand, just like in parallel time and space, after a certain point is acquired by Teng Xun, the editor and the writer must use QQ to chat, and the submission must use QQ mailbox. If anyone dares to use a non-QQ mailbox to submit, first of all, they will be shorter before they are reviewed, and they will naturally not do this kind of death.

100% of the workers who contribute to Hatsune video, Hatsune Cloud Music, and Hatsune subtitles must use Hatsune mailbox, and 100% must open a "Chuyin Wallet".

There are many more such examples, resulting in a high degree of overlap between today's Hatsumi Wallet and Hatsune Mail users.

Of the 49 million Hatsune Mail users, more than 30 million have opened wallets.

The conditions for paid e-mail reading are completely mature.

So, on December 21, Hatsune Mail announced this blockbuster upgrade.

……

Jinling Forestry University, dormitory for female students majoring in international trade.

A girl with the first screen name called "Yao Xiaomeow" is a long-term straight girl, lying on the bed and tinkering with her notebook.

At the beginning of the year, she gave up QQ and Fuji Xun Weibo and completely switched to Hatsune.

She is Zhou Jielun's brain-dead fan, when Zhou Jielun scolded the zombie fan incident on Tencent Weibo, and Guan Bo turned to the public account for the first time. "Yao Xiaomeow" is like millions of other hardcore Zhou Jielun fans, who abandoned everything in the Fuji Xun family and used Hatsune/Hatsumi instead.

Students who are not from top universities are a group of people who are relatively free in their coursework, boys play online games, and girls chase stars, which are all daily compulsory courses. It was supposed to be Monday, and Yao Xiaomeow, a sophomore, had not recovered from lazy cancer on the weekend, so she stayed in the dormitory to get lyrics and subtitles.

Since switching to Hatsune, she has paid more or less attention to the artists of Hatsune's entertainment company, and in addition to "Iren", she has also cultivated a hobby for other independent singer-songwriters. For example, Xu Song, or other talented and handsome xxx.

To this end, she also took Korean in her public elective classes this semester.

At the moment, she has just finished a piece of artistic subtitles for "The-Shadow" and "Only-One", and is ready to submit it to Hatsune Cloud Music and Hatsune Video.

Hatsune Cloud music and video are currently very highly licensed in the domestic music/video field. It will not be like platforms such as Yinyuetai in parallel time and space、Let netizens upload their idols' MVs by themselves。 However, Hatsune has made a strict rating for this, and each video and song, the content and subtitles can be provided separately, and the Hatsune technology can be synthesized and displayed to netizens.

The words used in each group of translations can also be different, and through the big data push algorithm, the most "Xindaya" translations are selected and pushed to users first, so as to improve the appearance rate of high-quality translations.

Subtitle groups and translators can get their fair share of the advertising fee - although compared to singers and record companies, subtitlers only get a few percentage points of the former.

The songs that Yao Xiaomeow subtitled and translated are all new fire songs this year, and of course she can't be the first person to do subtitles. But she is still very attentive to herself, each set of subtitles has Chinese, Korean and Japanese, and the original romanization of each word is also marked, and the translation is also very beautiful, and she can definitely make a little pocket money by asking herself.

Open Hatsune's mailbox, find the editor who is in charge of the daily manual review of her submission, upload the attachment, and submit~

"Huh? What's going on? ”

Yao Xiaomeow was about to send it, and a prompt window popped up in Hatsune's mailbox, asking her to click Confirm to "Import all Chumet Contacts"

She looked at it carefully, and there didn't seem to be any pitfalls, so she clicked "Agree to sync data"

Then, in her email contact list, a large list of contacts was pulled out in a "bang", and all her first-time chat friends were pulled in. Those NetEase and QQ email contacts who were not on her list of friends who first met, but had previously sent and received emails, were also among them, but they were at the bottom.

She didn't understand what this meant for a while, so she didn't bother to study it - the vast majority of netizens, when their daily tools and software are upgraded with new functions, they will not be curious about what this new feature does. After all, there are very few hipsters who get to the bottom of it.

"The target users you sent this email are all your known friends, there is no risk of paying to read them, and the email has been sent automatically."

Such a pop-up pop-up pops up in the browser window for a few seconds, and then disappears again as the email is successfully sent to the editor. No hassle to bother her to close with one more click.

The best user experience is always one that allows customers to click as little as possible - except for risky things that need to be confirmed by the customer personally.

"What do you mean? Do you have to give money to read letters? That sentence finally caught her attention, "No, what the hell is the Hatsune family doing?" ”

Out of curiosity, Yao Xiaomeow finally began to read the upgrade announcement carefully.

"100% spam-free - From now on, users of Hatsune Mail can set their own paid reading thresholds to restrict strangers from sending you emails. Any user who contacts you for the first time and does not get your follow-up contact as a friend after the fact must pay an anti-harassment deposit when sending you an email.

If you receive and read the email and think that the letter from a stranger is harassing or spamming, you do not need to make any follow-up recognition. Hatsune Mailbox will pay your letter reading labor fee to your Hatsumi wallet on a monthly basis. ”

"Huh? Doesn't that mean that people who use NetEase mail and haven't added my friends can't send me letters in the future? That's too bad, isn't it? Yao Xiaomeow thought so, and a trace of disgust arose in her heart.

Hatsune is so despicable, this is forcing people to take sides!

However, she soon saw the following intimate setting.

"In order to prevent other email friends from sending a message for the first time. Hatsune Mail will launch the 'One-Click Friend Invitation' function from now on, as long as you use Hatsune Mail to actively send a blank 'Friend Invitation Confirmation' to the new friend you want to contact, after the other party reads it, Hatsune Mail will automatically send the other party as your email address book. When the other party sends the message again, there is no obstacle. ”

Yao Xiaomeow pondered about this function for a while, and quickly figured it out: under the letter writing module of Hatsune Mailbox, behind the row of button controls of "Send" and "Save to Draft", there is an extra button, called "Contact Invitation Email".

Hatsune Mail users can enter the email address of the person you want to contact, and instead of clicking the normal "send", click the "Contact Invitation Email" button, and a blank invitation email will be automatically sent.

The sender does not need to fill in the text content in the email, but when the recipient receives it, the text content can be seen - those words are generated by the server side of Hatsune Mail with a script, to the effect that you are invited to read and confirm the addition of email friends.

If the sender of each Hatsune mailbox is not satisfied with the cold confirmation sent by the system, they can also go to the personal settings module to customize and write their own personalized system response text. In this way, discerning personalized users and indifferent users who follow the crowd can be fully satisfied.

Looking at it this way, the setting of Hatsune Mailbox is still very intimate.

Yao Xiaomeow finished submitting the manuscript and was about to go downstairs to eat something. At this time, her mobile phone rang, and it was a call from a girlfriend from the next class. That girlfriend was developed by her a few days ago into a member of the "Yao Xiaomeow subtitle group", and now she has learned to dig out some subtitles and translation work on the Internet to earn some pocket money.

"Piggy, what's wrong?"

"Yao Meow! I can't send a letter to the editor! The QQ mailbox I used, the editor I introduced to you for the first time, why do you have to have a wallet deposit to send a letter! What the hell! ”

As soon as Yao Xiaomeow heard it, she knew that her best friend had been tricked.

"Forget it, I'll pull you in. I'll send you an invitation email, you can read it. ”

As she spoke, she sent a friend invitation email to her best friend, and when she sent the letter, she also clicked on the checkmark "Share with the other party the contacts and friends under the 'Edit' category group." ”

The girl on the other end of the phone read the email, and then there was a large number of people in the available contacts, and it was normal to click on the post again.

After all, the unilateral attribute of email is higher than that of IM social chat software. You can't add friends, you don't have to agree to it, so Hatsune has a precise measure on this point. When the 1.0 version of the paid letter was launched, I chose to allow "my friend's friend to unilaterally refer you to my friend", even if the person concerned did not choose to agree, it was agreed by default.

Of course, this is only a stopgap measure at the time of 1.0, and in the future, if the first time you see the mailbox, you can successfully eat away at other products. Whether you still need this referral setting at that time is two words.

After Didi succeeds in monopoly, will it still give subsidies? Those little whites who hope that Didi dominates the world are too young, too simple after all.

Imagine the most extreme situation: as long as everyone has a first-time account, there will naturally be no such situation as "only QQ mailbox or NetEase mailbox, and can't send friend invitations".

"Whew...... This is going to kill obsessive-compulsive disorder. If you meet those guys who have to type in their email address every time they send an email, how will you live in the future? ”

Yao Xiaomeow couldn't help laughing: "Who is so stupid, there is no need to copy and check, you have to fight every time." There are really those old antiques, and when they die, they die. By the way, I introduced you to the manuscript, shouldn't you invite me to a good meal thank you? ”

"No problem! Backstreet duck blood vermicelli with soup dumplings ......"

"Mud Song Kai! A few dollars is like sending me away! At least Yulin Pavilion eats two pots and two pots! ”

――

PS: The following does not count as a word count. Last time, a book friend said that Yao Xiaomeow's trick was stupid - forced ...... Well, I can't help it, this is the trick that my wife asked to add a plug, she graduated from the "Smurfs Industry University...... Strongly urged me to use prototypes. Under the threat of washing dishes and drying clothes every day without a trick, I knelt down. (To be continued.) )