"Gu Mojie really did this? He's crazy! ”

The fourth day after the launch of Hatsune Mail's "optional paid letter reading mode", Christmas Eve. Pen, fun, pavilion www. biquge。 info

At the Tencent headquarters in Shenzhen, Ma Huateng looked at the data reports of the past few days, and his mouth was open enough to stuff a duck egg.

From ancient times to the present, who dares to let the business of email collect money? This brain hole is too big!

Brave the world's condemnation!

Moreover, Gu Mojie also started as a free security software and free antivirus.

One used a free strategy to enter a paid market, which stirred up the market and bleed. Now it will make a 180° turn and use the paid strategy to enter a market that all mankind thinks will be free forever!

God doesn't necessarily have that kind of courage.

All of them are crazy! But the days are over!

"In the past few days, you really haven't encountered anyone who resisted Hatsune's mailbox? Have you been careful about collecting user data? What you showed me was that everyone was 'convinced' by Gu Mojie's bad trick? ”

Ma Huateng flipped the laptop up and smashed it, pointed to the display screen that was thrown out of the backlight, and scolded with his halberd: "Can anyone tell me, what is the logic behind this?" Zhang Xiaolong, you say! ”

Although Zhang Xiaolong has gone to take charge of WeChat, he started as a foxmail after all, and QQ mailbox is also a product of him after being dug up by Teng Xun. Now that there is a problem with the mailbox, he still has to work hard.

What is this called?

Ma Huateng's accusation and anger reminded Zhang Xiaolong of a sad confession of a product developer in the Internet circle:

The number of product users has increased, and the credit is all operational; If the product user is not retained, the responsibility is the product development.

"This time...... Paid reading really didn't provoke much backlash. The main reason is that the Hatsune system is well laid out in advance. In the past six months, more than 50 million first-time wallet users have been smashed. If you want to transition to paid email reading, at least 7 percent of Hatsune Mail users already have a wallet, and they will have less to do.

A person, if the mainstream of his email contacts use Hatsune and open a wallet, social persecution is very strong, and it is obvious that he is forced to drain traffic. ”

Zhang Xiaolong's words were stated in a calm tone as much as possible, so as not to stimulate Ma Huateng's feelings.

He just wanted to be a tactful reminder that when the Hatsune Group did this, they had already achieved that "most people who use Hatsune Mail have opened a wallet", not "Most people who use Hatsune Mail have not opened a wallet yet".

Those who are opened, and those who are not, which type of people occupy the mainstream in this small circle. This is important for subsequent progress.

In fact, is the concept of "paid email reading" really so novel that no one in the industry has ever opened this brain?

Obviously not, when Hatsune proposed the concept of "helping users avoid oversharing", Lu Wenjun mentioned that Kevin Kelly, the editor-in-chief of Wired, had analyzed the strategy of "using paid reading to curb spam and advertising" in a discussion with a friend of his.

Ten years ago, Kevin Kelly wrote a book called "Out of Control", which predicted the uncontrolled development trend of the human Internet world in the next 15 years. At that time, his status in the rivers and lakes was seen as a charlatan, about the same number as a large number of "prophets" at the end of the century.

But 10 years later, those prophets died because they were too unreliable. And Kevin Kelly's words were almost accurately fulfilled, so relying on "God's prophecy", he suddenly established the authoritative position of the global Internet discourse.

Zhang Xiaolong has done Foxmail and QQ mailbox. It's almost impossible to say that he doesn't know all the advanced products and ideas in the global email space. Every competing product, every big guy's technical ideas, Zhang Xiaolong will analyze and understand thoroughly.

Therefore, Zhang Xiaolong also knows the planning of Kevin Kelly quoted by Lu Wenjun.

Why, then, has no one practiced this step in the development of all mankind to this day?

Is this technology not good enough? Blemishes? Can't make it happen? Is the user experience too poor to provoke disgust?

Not.

It's just that there is a lack of a place on the planet that is "so developed in a certain regional market at the same time, in the fields of instant messaging, social networking, email and e-wallets"

Some people may also ask: In another time and space, after 201x, isn't WeChat so powerful? Isn't it already the strongest in both wallets and mailboxes and IMs? Why didn't it use this idea of reform?

On the one hand, it is because, in that era, e-mail products have entered a period of decline. People are sending fewer and fewer emails and are looking for other, more immediate communications, so there's no need to risk yourself in an outdated market.

On the other hand, no one in that time and space competed with Fuji Xun in these aspects, and he did not have a sense of crisis to try and make mistakes and move forward.

Does Fuji Xun have any original innovations? Yes. But that's all innovation that comes out of urgency, and when no one forces it, he will only lie on the credit book of "grabbing user preference big data", using his own data advantages, copycat and copycat.

The spirit of Teng Xun is that it does not have to be too good to consumers, as long as it is a little bit better than other competitors in the same period.

If there is no threat of overthrowing it by a slave ruler, there is no need to give society a one-time entry into capital or production. He should give benefits to the people little by little, and give two or three rights to each generation. In this way, the bargaining chips in the hands of this regime are enough to curry favor with dozens of generations of slaves, always hang their appetites, and let the people see the hope of reform.

If a certain generation of slave owners suddenly became brainless and returned all the rights of the people to the people at once - what would his children and grandchildren have to do with it? How can the red N generation interest group still sit firm?

In a word: only in an era before the mobile Internet is fully built, and when there is an Internet provider on the earth that has achieved the forefront of the industry in the three business fields of IM, email and wallet, the e-mail business of "optional paid letter reading mode" can appear and grow.

On the original earth, during that window period, there was no such company. Therefore, this model will never appear in the official history of mankind.

Only in Gu Mojie's time and space will there be this kind of product.

Regarding Zhang Xiaolong's series of subtle and delicate analyses, Ma Huateng has nothing to say.

"So we're just going to sit there? Isn't there a solution at all? If we have ...... now With enough WeChat wallet users, can we emulate Hatsune Mail's approach? ”

"WeChat wallet has just been launched...... There are only hundreds of thousands of users, and tens of millions of people. Zhang Xiaolong spread his hands helplessly, indicating that he was really powerless, "What's more, we can't play this card, our Teng Xun is not known for fighting spam, this is not in line with our painting style." ”

Ma Huateng was speechless.

Teng Xun was originally a violent pop-up window pushing garbage, and now he has to pretend to be forced, isn't that beating himself?

Forget it, the email market, just give up on growth.

Ma Huateng resolutely and decisively made the choice of a strong man to break his wrist.

"However, in other directions, I must be strictly guarded, and I must not be given the opportunity to take advantage of the mailbox to increase the number of wallet users and Chujian chat users!"

The last order is not for Zhang Xiaolong personally, but also for other senior product leaders of Tengxun who attended the meeting.

After all, there are many aspects involved.

Everyone looked at each other, and the meaning in their expressions was almost the same:

When you first see the wallet, it should be impossible to rely on the mailbox to skyrocket the number of users.

But the chat tool I saw for the first time, I'm afraid that there will be another wave of counterattack.

Those tens of millions of people who use Google Gmail mailbox usually use chat tools, and perhaps the users who use QQ daily and meet for the first time can still maintain a 10:7 ratio. After this wave of Gmail was washed out, the 10 QQ users didn't know how much activity they could have left.

……

"Fight spam! Fight against email ads! ”

"Hatsune Mail doesn't make a penny from paid letters! 100% of all charges will be given to the reader! ”

"Say no to oversharing! Reject the information explosion! Say no to information spam! In the new era, speech-speech-freedom is not only the freedom of the expresser to say what he wants, but also the freedom of the reader not to listen if he wants to! ”

"Hatsune, defend the freedom not to listen!"

"Insist on taking it! Refuse to send-it! Be a person with a mind and a soul! I want it, I want it now! I only want what I want, I don't want others to shoehorn it into me! ”

A series of sonorous and powerful propaganda slogans, standing on the commanding heights of the times, spread all over the country in three or four days.

Good burning, good tide.

Perhaps, the brainless fans, Xiaobai and schoolboy dogs who follow the crowd and herd effect will be disgusted with this kind of thing.

Because the masses of these gangsters are born with no independent personality, they only know how to like what everyone likes, and only chase the most popular and hottest at the moment, they don't know why they want to chase and what they appreciate about those new idols.

However, people who are thoughtful, self-exalted, pretentious, and pretentious in the niche are simply in agreement with Hatsune Mailbox's behavior.

The worst thing is that the people who use gmail email users are originally pretentious people. Those people want to be foreign, to "only see what I want to see", "don't look at what Du Niang stuffed me after harmony".

Pretentious independent thinking and pretentious self-thinking are the attributes that Google fans flaunt the most.

Nowadays, I don't have Gmail, so if I don't switch to Hatsune Mail, where will I go?

Do you want to use QQ mailbox? A person who uses Gmail, if he switches to QQ, it will be a great shame!

In just three or four days, those who used to use gmail mailboxes and couldn't or didn't bother to climb over the wall flocked to Hatsune mailboxes like a tide. The number of users of Hatsune Mailbox has suddenly broken through from 49 million to 55 million, surpassing QQ Mailbox.

(There is historical data that only about 1 in 20 Google users will circumvent the wall and are willing to do so for a long time.) That is to say, after Google's withdrawal from China in history, there are actually people equivalent to 5% of the original scale in China, who still insist on using Google and gmail, and the remaining 95% have been converted to similar products. ）

Considering that email is a low-frequency product, the active users of mailboxes are often rated on the basis of "monthly active users" rather than "daily active users" - that is, most people, as long as they have used their email this month, are considered active users of mailboxes.

Therefore, converting five or six million users in three or four days is already very exaggerated.

It is conceivable that by New Year's Day, the number of people who will be sent to Hatsune's mailbox by Gmail may be 10 million.

By then, Hatsune Mailbox was already the number one email provider in the country. NetEase and QQ will be left behind.

While Hatsune Mailbox has skyrocketed by 6 million users, the number of new QQ mailboxes is 200,000, which is only one-thirtieth of that of its competitor Hatsune.

Zhang Xiaolong actually tried his best, but the natural hostility between the self-proclaimed independent Google fans and the QQ fans who follow the crowd is really an insurmountable gap. This day is not a crime of war.

On this basis, Hatsune Mailbox broke out the banner of paid reading and forced reading, and rejection of information spam, which is really explosive.

Moreover, if it is only like this, although it makes peers lament, it is expected and reasonable.

More terrible developments are yet to come.

NetEase, the largest email provider in China, with 60 million users, has always been known for its "we are very business and formal". Netease Ding's painting style, that is also a "niche fresh literary style".

It can be said that most of the email users who are willing to be regular and niche literary and artistic, except for those who use gmail, who don't like foreign goods, were originally pulled away by NetEase.

Especially mature netizens over 30 years old, that is, the "elites" of the post-70s generation (in 09 years, most of the "elites" were still post-70s, and the post-80s were still climbing), all of whom are fans of NetEase.

Then, after Hatsune carried the banner of "tasteful independent choice" and "rejection of information garbage", there were also millions of defections in this group.

If it weren't for the fact that the email network was still rooted in NetEase, I am afraid that there would be more people who defected.

Rao is so, and tens of millions of people, in the next few months, without abandoning NetEase mailbox, additionally opened and activated Hatsune mailbox, and the two mailboxes were used together.

However, the QQ mailbox, which was originally advertised as casual friends, throwing drifting bottles without thresholds, and shaking and fishing, has not been affected much. Still going my own way.

China's e-mail market is beginning to be divided into two factions.

All those who like to throw drifting bottles, meet new netizens who have no intersection in reality at all on the Internet, and people who like ****, are gathering more and more to QQ mailbox. These people's mailboxes never talk about business, studies, or business, just littering and trying to bump into someone who falls in love.

E-mail services for business, study, and e-mail services that require formal documentation are becoming more concentrated in Hatsune Mailbox.

Gmail's residual users will be digested more than half within three months, and then 9% within half a year.

The users of NetEase business mailbox, that is, the 126 part, have also begun to step on two boats, and it is estimated that tens of millions of people have migrated before and after. That is, the less formal part of the 163 mailbox, which belongs to a relatively light disaster area.

The next time QQ and WeChat repeatedly advertise themselves as "acquaintances serious social" products, I don't know how I will feel in the face of the above settings and painting styles.

Although the dosage of QQ has not decreased, it is being forced to the position of "Momo" step by step by Chujian from all dimensions. (To be continued.) )