On Sunday, Zhou Yi woke up in the morning and was refreshed. After watching the TV show last night, the roommates were very excited, and Zhou Yi himself felt very cool, the post-production of the show was very good, and the publicity effect looked really good.

Everyone made a fuss for a long time before going to bed. Today, the roommates are going to sleep in.

However, Zhou Yi will not be affected by anything, and will go out to exercise and eat breakfast as usual.

My sister also got up early and had breakfast with my brother.

For last night's show, Tang Yan was full of praise, and really felt that her brother played well and did a good job.

A group of little sisters are very envious and praise each other!

Zhou Yi naturally laughed.

The movie will be screened tomorrow, but Zhou Yi doesn't plan to go to the company, anyway, there is nothing to do. Today, he continued to review with his sister in the library to prepare for the college entrance examination with peace of mind. At noon, Zhuo Qinglian called and told Zhou Yi that there was a message from Director Jiang of the marketing department, who had been cooperating with the theater line, that the digital copies of the theaters had been delivered in time, and there would be no problem with the screening tomorrow.

Zhou Yi is naturally reassured.

According to Zhuo Qinglian, Manager Zheng didn't have a break on the weekend, and went out to talk about business again in the morning, not a matter of screening, those things were prepared. He's talking about the business of movie peripherals. In the morning, the boss of "Fun Fox Toys", a second-tier toy company in Yanjing, called and said that he was very interested in the movie peripheral products of "Five Poisons" and wanted to meet and talk.

The fun fox boss happened to watch the program of Yanjing TV's entertainment channel last night, and then he suddenly had the idea of cooperation.

Of course, Manager Zheng wants to go out to socialize and see what the conditions are.

Since Zhengdong Pictures wants to make peripheral derivative products, it must find a suitable partner, and it can't be done alone.

If you cooperate with large companies in the industry, you will be in a weak position and will inevitably be deceived and squeezed. If the other party is a second-tier toy company, it may be a little weaker, but it may not be an ideal choice. This aspect must be carefully weighed and the conditions discussed. The decision can only be made after the company's senior management deliberates. The experienced Manager Zheng dealt with this matter, and Zhou Yi was still relieved.

In Zhou Yi's view, for Zhengdong Pictures. At present, there is peripheral income, which is of course good, but it doesn't matter if you don't.

It is not possible to do everything overnight, you can do these things slowly.

Presently. The most important thing is the movie screening.

Let Manager Zheng talk about the movie peripheral business first!

The company hasn't even set up the relevant departments!

Zhou Yi doesn't want to worry too much about this, he cares more about the box office of the movie, which is the foundation of Yiqiē's work, and there is no room for error.

The school days passed in a hurry.

Monday's movie screenings arrived on time.

Zhou Yi is indeed looking forward to this moment.

His film debut is finally about to usher in the test of the Chinese market.

This is a crucial battle, and there is no room for failure!

From the time he began to write the script of "Five Poisons" to the beginning of the movie, it was only more than two months, which was quite fast.

Today, the screening and publicity of the film has been completed.

Print media, online media and TV media all have advertisements related to "Five Poisons", and they really can't do better. It is precisely because of such excellent propaganda work. The theater side also has greater expectations for this film, at least the theater publicity work is more powerful. On various external large screens, trailers and footage of the film are constantly playing.

A variety of large-scale and exquisite posters are also placed in prominent positions.

For small and medium-sized theaters, it is very important to launch dark horse films. Everyone knows that no matter whether this film can be released in first-line theaters in the end, Zhengdong will definitely not give up these small and medium-sized theaters, they are long-term partners that Zhengdong must strive for.

With the basis of this long-term cooperation, everyone will naturally cooperate happily.

At present, this small-budget film has not yet entered the sight of large theaters. Maybe some theaters have paid attention to it, but they may want to see the results of the screening. In this regard. The cinema line has resources in hand and will not be in a hurry.

In terms of publicity, Zhou Yi has seen 15-second patch advertisements on major video media platforms on the Internet, which is indeed very powerful. plus the program promotion of Yanjing TV. The publicity is indeed not small. During this time, with the efforts of the company's propaganda department, at least in Yanjing, some second- and third-tier newspapers and magazines have been connected to the entertainment pages of the "Five Poisons" special report.

The film critics' column was all launched, and they fought against the table. is really eye-catching, at least it makes the film hot.

It's a pity that the film doesn't have a heroine, so there's no way to hype it up.

It's all men's gangs, how can you fry them?

Zhou Yike didn't want to hype up without a bottom, it wouldn't work well.

That's good for now.

Now the company has a lot of publicity expenses left, and the money is not spent much. After all, patch advertising has just begun, and the cost of funds is not large, and the TV show relies on personal relationships, and it doesn't cost much money, just subsidize a little prop cost.

The company can save in this regard, and it is indeed very economical.

In fact, millions of Chinese yuan were invested in the early screening, which is not low for a small-cost film, but it cannot be compared with the publicity expenses of large companies and large productions. People's propaganda investment is the real astronomical amount.

This week, the film will be screened in 25 theaters in 12 major cities: Yanjing, Huhai, Guangdong, Guangzhou, Jingu, Jinling, Jiangcheng, Qiantang, Yudu, Gusu, Bincheng, Fengtian and Rongcheng. Other small and medium-sized cinemas will also be screened in 20 theaters in 10 cities.

The scale of such screenings is not small, involving a total of 18 cities, and duplicate cities are not counted.

In the previous negotiations, we paid great attention to this aspect, and in order to achieve the best screening effect, the screening cities were staggered as much as possible. Among these 18 cities, there are 12 first-tier cities, 4 second-tier cities, and 2 third-tier cities. The promotion of the film is also aimed at these cities.

A total of 45 theaters were involved in the screening.

Starting on Monday, these 45 theaters will show 45 screens.

The theaters that are screened are all small halls.

No matter how powerful the current publicity is, for small-budget films, the publicity and influence are not as good as blockbusters, and when they first start screening, they are screened on weekdays, and the number of fans is definitely small, and the theater side will definitely not use the 300-400 seat hall to screen it.

Even the 150-200 seat atrium will not be used.

It is more appropriate to use a small hall with 80-100 seats.

The cinema side must have its own considerations in this regard and is very cautious, but this situation is normal. The due east side is understandable.

Zhou Yi also agreed.

Everyone understands that the number of movie fans on weekdays is small, and if there are not many people watching the movie, it is indeed too wasteful to use the hall. Even if it is a blockbuster, I am afraid that fans will not be able to pretend to be in the hall. Generally speaking, such films are screened in a small hall with less than 100 seats, to see the number of people, and then adjust the theater.

This is different from the test screening venue actively soliciting a large number of audiences. After all, the preview screening is basically free.

But the screening is not free, at most it is a slight discount, and the package can be more discounted.

After all, fans have to spend money, and this is the time to test the quality of the film.

If there is a film with poor attendance, it may have to be transferred from the middle hall to the small hall, and then it will be lower.

If the screening effect of "Five Poison Gate" is good and the number of moviegoers is large, the film may be transferred to the atrium hall for screening, which is normal, and it all depends on the reality. can be decided, and cannot be generalized.

Even if the screening effect is particularly good, the scale of the screening may be temporarily expanded on weekends.

The number of theaters certainly cannot be increased, but the number of screens is possible.

Under normal circumstances, a theater will take out a small hall to screen "Five Poisons", the film is two hours long, and there will be about 6 screenings in each hall every day, 1 in the morning, 3 in the afternoon, and 2 in the evening.

It's just past 10 a.m. More than 1 p.m., 3 p.m., 5 p.m., 8 p.m. 10 o'clock like this.

If there are a large number of moviegoers, the theater chain will squeeze out 2 shows from other theaters.

It is generally an evening screening, after all, the evening ticket price is high and there are many fans.

For example, Hall 1 is a screening hall, so Hall 3 may also be screened at 7 o'clock and 9 o'clock in the evening, and even at 11 o'clock.

If the screening effect is particularly good. Some theaters have set aside two more theaters to be screened at night, which is normal.

Of course, this will definitely crowd out the screenings of other films.

But films will always compete like this, and the screening contract is generally a floating system, and there is no dead contract. If the screening effect of "Five Poison Gate" is not good, the screening will also be occupied by other films, the same reason.

This is a war without gunpowder, if you don't suppress other films, how can you look up?

Especially for competing films!

It is precisely in response to this possible situation that the cinema chains asked for some more digital copies. Now in terms of digital copies, Taj Cinemas has asked for 70 pieces, and other theaters have asked for 40 pieces, for a total of 110 pieces.

If not, 45 copies for 45 theaters would be enough, so why bother!

That's why it's important to have more digital copies.

The theater side is affected by the good reputation of the audience at the test screening, and although the screening must maintain a cautious strategy, the necessary preparations must be made.

For these situations, Zhou Yi has some understanding.

And he also knows that now the publicity of Daqin Pictures' "Assassin Nie Yinniang" has also begun to exert force. They don't use too many special effects in the later stage, they are all live-action shooting, and the speed is naturally not slow, and their submission work must be very smooth. There is no difficulty in reviewing such a film, and coupled with the connections, it is estimated that the time will be much earlier, so there is no need to go into details.

According to An Dehai, the crew of "Nie Yinniang" will be on Mango Channel's entertainment program this week to make a big publicity!

It's a pity that An Dehai has no role and can't be on this show.

He's sorry!

Zhou Yi was speechless: He was addicted to the show!

is not only like this in "Nie Yinniang", but also in "Disciple of the Evil God", which has invested heavily in publicity and marketing, far exceeding "Five Poison Gates". As for "Eight Hundred Scholars" and "Havoc in Heaven", there is no need to mention the density of advertising, which can be seen basically everywhere, and they are all covered saturation bombing.

However, for the screening of "Five Poisons", these don't matter, and they can't be talked about as a threat for the time being.

What makes Zhou Yi a little happy is that in the week starting on May 18th, although there are also new blockbusters released, this is an inevitable result, basically there are new blockbusters released every week at this time, and it is impossible for you to find a gap.

But this week's new films are not too strong **** after all, mainly to watch a few old films continue to fight the box office rankings, and a few new films don't look very good, and they don't show any champions.

There are even a few new films that are almost soy sauce goods, and there is no need to worry about it at all.

From this point of view, at least there can be a relaxed environment for the screening of "Five Poisons".

Zhou Yi opened the curtain on the screening, and Lang Jun was naturally not idle.

Daqin Pictures, in Lang Jun's office, Lang Jun is instructing his subordinates.

"This week, Zhengdong Pictures' "Five Poison Gate" will be screened, you have to pay close attention to the situation over there and report to me at any time. We must also push forward our own work as much as possible, and strive to catch up with their progress. If "Five Poison Gate" can be screened on a large scale, in fact, depending on the situation at the test screening, this is for sure, but we must strive to be released on the same schedule and give them a head-on blow! ”

"I must win this time, and I must completely defeat Zhou Yi!"

"Do you all understand?"

The executives around them nodded their heads, but they were all in their hearts.

Shouldn't our competitor be Disciples of the Evil God of the Universe? What are we competing with Zhengdong's "Five Poison Gates"? Isn't it cool to take a blockbuster film with an investment of more than 100 million yuan to crush a small film with a fee of 5 million?

But they can't help it, they have to listen to other people's jobs.

What's more, many executives were sent by Lang Li and his wife to escort their son, of course, they had to listen to the instructions of the young owner, at most they would go back and report to the East couple, and now they would definitely not object to Lang Jun, but what made them strange was that Lang Li and his wife had been noncommittal about it and seemed to be happy to see it.

What a hell of a life! What's going on?

It's so obvious, they won't be confused!

There was no way around it, they had to do it. Fight and fight! Who's afraid of whom!

Qiu Cao next to him was really speechless, I was really afraid that Lang Jun would be depressed and get sick.

After the executives left, she also comforted Lang Jun: "Brother Lang, don't worry, "Five Poisons" is just a screening. Even if the reputation of their test screening is very good, the box office may not be very high. Cult films are just niche films, how high the box office can be, and the possibility of large-scale screenings is not very large, it is estimated that it will be screened in small and medium-sized theaters for three or four weeks, supporting the scale of 500 theaters. ”

Don't you say this? Don't even believe it! Can you get Lang Jun? Is it really a rich second generation who doesn't learn anything?

Fortunately, Lang Jun is not confused and will not be deceived by the little woman.

"Don't talk nonsense! You're a layman! Other people's films will definitely be screened on a large scale. It's not like you haven't watched the test screening. ”

"Besides, do you think I don't want it to be released on a large scale? Wrong! I hope so! I'm not afraid that it has a high box office, what is money? Am I afraid that kid will make money? I just wanted to step on him. Competing at the same time, competing on the same stage, I just want to step on him, do you understand? ”

Qiu Cao was even more speechless: What do I not understand? But can you step on it? Who will step on whom? I'm so afraid that people will step on you!

I think you should let go of your reserve and go to make a commercial blockbuster.

I don't want to make literary films, I want to make commercial films.

You still ask me if I understand, do you understand?

It's a pity that Lang Jun doesn't know Concubine Qiu's grief and indignation!

At this time, his eyes were looking through the windows of the building, looking into the distance, as if he had broken through the void and looked directly at the screening scene of "Five Poison Gates".

The two tigers compete for food, who will kill the deer!

But no matter what Lang Jun thinks, now the screening of "Five Poisons" has been vigorously launched. 45 theaters in 18 cities across the country opened small-scale screenings, and Zhou Yi's new film landed in Huaxia Supermarket for the first time, vowing to wash Nie Yinniang in blood and compete for the summer file.

(Please do your best to read and friends to start ~ point ~ Chinese ~ text ~ network to subscribe to the genuine version, thank you for your support!) (To be continued.) )

PS: God, born in the heart of man, died in human nature!