"Wang Huashan is so afraid of me, I can't even think of myself. But he's bound to lose. I don't plan to use it in other provinces for any kind of planning or the like. When the time comes, they'll all be mine! The witch said.

I asked, "Why?" Why do you have to believe that you will win? ”

The witch said, "Why? Why don't I believe I'll win? You look at the whole billion, if I am missing. They can't do half of what they are now! When the witch said this, her face was proud and domineering.

I scratched my head: "yes, yes, yes. ”

"Scaring you?"

"What are you kidding to scare me?" To be honest, her invincible appearance is indeed too arrogant.

The witch paused for a moment and said, "There are still many things I have to do, but what I am most afraid of now, do you know what it is?" ”

I guessed: "Lost to Wang Huashan?" ”

She shook her head.

"Family matters?"

She still shook her head.

"Father?"

She said: "I'm afraid we don't have that much time together now, if those women, like Peony, Saori, Bai Jie...... They came to me. I'm afraid you'll carry me behind my back......"

I interrupted her: "You don't believe me? ”

"I believe it. But we don't spend much time together, and the thought of who you'll be eating and chatting with right now makes me panic. ”

"Stupid you."

"Show me the information about the marketing department and sales department in Huzhou City. We've got this out of the way today, and we're going shopping in the afternoon, okay? ”

"Yes, Mr. Lin."

"I want to buy you clothes, dress you up handsomely, so that I want to hug when I see it." She said with a smile.

I opened my hands: "And now?" ”

"It's not pretty! Which girl bought it for you? The witch asked.

I digressed the subject: "Yikes! Hurry up and brush your teeth and wash your face, then get out! ”

The witch realized: "Say it or not, who bought it!" ”

I can only recruit from the truth, her eyes are too sharp.

"Before, Saori bought it. It's expensive...... Later, I changed the money for her, but I was reluctant to throw it away. It's the most expensive dress I've ever worn. ”

"I'm going to throw it away for you, do you have any comments?" The witch stepped forward.

I spread my hands: "No comment, just throw it." The tone of indifference was a while in my heart, and this point had to be taken care of.

The witch bumped into me and laughed, "I'm joking." Angry?

I said, "No." “

The witch said, "I'm really joking, let's go, hurry up and wash your face and brush your teeth." “

I went into the bathroom, and the witch even squeezed the toothpaste for me. I don't think such a woman will be the kind of woman who is unreasonable and controls her man to death. However, the witch's character, if it becomes savage, no one dares to compliment.

Forget it, don't think about it so much. Let's solve the contradiction on the side of Huzhou City first......

……

When he saw the witch walking out of the door with my hand, he was stunned for a moment and bowed: "Mr. Lin is good." ”

The witch smiled: "He Ke, I've worked hard lately. ”

"Thank you, Mr. Lin, for the compliment."

Simply went to the hotel restaurant and had a breakfast...... Why a hotel restaurant? The witch felt that the little shops that sold breakfast were not clean.

Personally, I prefer the small shop, the breakfast in the hotel is not as good as the small shop. But He Ke doesn't like small shops very much, and He Ke, a girl, also has a high taste in life, which is a bit like what ordinary girls do. I don't doubt her, after all, she has a good salary. It's normal to go shopping on weekends with large bags and small bags.

The witch was driving, I asked her why, she said that she already knew the contradiction between the sales department and the marketing department in Huzhou City, and asked me to tell her the solution.

I said, "This is an era of 'the leftover is king.'" Market competition is that big fish eat small fish and small fish eat shrimp, either you die or I die. Many enterprises focus on "management optimization", and every enterprise has realized that from now on, whoever responds faster and more accurately to the market, and at the same time controls costs better, will have more advantages. We can be sure that in the next few years, we will see more marketing stories of the "Tiger and Wolf Division", and the protagonist of the marketing story will definitely come from the marketing department or sales department of the company. These two key departments, which are closely related to the quality of business, no matter how many grievances and hatreds there were in the past, should now "laugh and laugh" and work together to deal with market challenges in the face of crises. The boundaries between departments should be broken, the dignity of departments should be put down, and business should be the core. To adjust the traditional marketing organizational structure, between the marketing director and the marketing front-line salesperson, all business-related processes should be flattened, planning, sales management, logistics, finance, personnel, administration and other departments work for only one purpose: to solve practical business problems. ”

The witch nodded and praised, "That's a good point, I've learned a lot." Say the solution. ”

"I propose that there should be a core leadership team in this branch, which is necessary in a highly flat marketing organization that emphasizes rapid response," I said. The core leading group takes the marketing director as the core to carry out the work, and the team members include the directors of planning, sales, logistics, personnel, administration, logistics and other departments. ”

The witch asked, "You told Guan Zheng about the establishment of a core leadership group at that time, how did he react?" ”

I said, "How could the Home Army be willing to listen to me, an airborne soldier, and turn around and call me a fool on the surface." ”

The witch sighed and said, "Guan Zheng came out of sales and is a good talent." After taking the position, I didn't expect him to use the methods of the older generation to manage a modern company, and he wanted to grasp everything by himself to show his ability. I've always wanted to find someone to replace him, but it's not easy to talk about. I rarely go here, and I send people from the head office to the local branch to manage it, but I am not familiar with the place, and it is a bit unrealistic. In case of a mistake, the impact on turnover is not a star. ”

I said, "I have a talent recommendation, although it looks like it has fallen a little." But he is absolutely upright and selfless, rarely sycophants, and he can't show a good martial arts. Guan Zheng is very strange, he thinks that if the report planning is not good, even if the whole company leaders vote to pass the guò, he will be erased. Over time, the staff of each department doesn't matter, and no matter how good the plan is, it will be wiped out. It's better to nest in your own office, everyone is idle. Only the general manager is busy. ”

"What talent?"

"It's the manager of the store, it's called Guanmen, and the name is very unlucky."

The witch said, "As long as he is really capable, he can call it bankrupt." ”

I said, "This person is really good, and he knows every department in the whole company, both in terms of job responsibilities and employee capabilities. And he's just a store manager, and he's an extraordinary person to have such ability. He also has his own set of clever opinions on the sales of the store, but they are all approved by Guan Zheng. ”

"Call him and ask him to come over for a meeting!"

I asked, "Do you want him to replace Guan Zheng?" However, from a store manager directly to the position of general manager...... It's a bit too risky. ”

The witch said: "There are more stores in Huzhou City than in other counties. Why are other counties more expensive than one city in Huzhou? Straighten out this person, send him back to the store to do sales, and let him close the door. If the table is no longer good, it will be expelled directly! ”

I said, "Witch, this is not good, people have no merit and hard work." Busy like a hot wheels every day, expelled when you say you're fired? ”

"In business, do not be merciful! Got it? ”

That Guan Zheng is indeed a straw bale. But he was suddenly impeached and fell straight from the tower...... Not dead but also crippled. It's also too cruel.

The witch said, "After his dismissal, he will be paid until retirement age according to his current annual salary." Let him go to the store to be the manager first, if not. and then transferred back to the branch to be a chicken rib officer. Obliterating it all at once may be unbearable for him. ”

"Understood." It's a better trick.

When she arrived at the branch, the witch walked to the general manager's office on the floor. The office staff on both sides heard such a hurried and loud footsteps, and they all looked out. Looking at this woman with sunglasses covering her face, what is the material.

He Ke and I walked behind the witch and entered Guan Zheng's office. Guan Zheng lowered his reading glasses, stared at a report, and looked up to see that it was a witch. Immediately greeted with a smile: "Wow! Mr. Lin! Mr. Lin came, and Guan Zheng was disappointed and guilty. ”

The witch pointed to the report on the table: "What are you busy with every day?" How did you assure me when I came last month? You said it must be thriving! But you can see for yourself, last month's performance was lower than the previous month's performance! I'll send someone down to rectify it, you're good, you're doing your own thing! Show me the pile of stuff on your desk! ”

"Yes, yes, yes!" Guan Zheng nodded.

The witch sat in Guan Zheng's seat, and took a hasty look at the pile of reports, reports, planning and other materials, and her face became more and more ugly.

Touch! picked it up and slammed it on the table: "Hurry all department leaders, put down all the work in your hands and have a meeting!" Including the manager and deputy manager of each store, within 10 minutes! It's all here! ”

Guan Zheng said: "This ...... Ten minutes, how is this possible? Some shops are not very close, and it takes at least 20 minutes to get here. ”

The witch stood up and looked at Guan Zheng with a cold face: "I don't say ten minutes, how can they come here in less than twenty minutes!" You give me the order, within ten minutes! If you are late, you will be deducted points and wages! ”

Sitting in the conference room, within twenty minutes, the leaders of both the company office and the store were all there.

The witch glanced around the audience coldly and said: "The principle of my meeting is that you are not allowed to talk nonsense, time is money, and directly talk about the key points!" Okay, let's talk about the topic. The turnover of the branches in various cities and counties under the jurisdiction of hundreds of millions is rising, but the turnover of the Huzhou branch is not rising but falling. You, who can give me an explanation? ”

Ice......

All the people are looking around, you look at me, I look at you. The witch looked at a man who wanted to speak and said, "It's okay, you stand up and speak." ”

This person stood up and pointed the finger at Guan Zheng: "I think that it is the poor leadership of the general manager Guan that leads our entire hundreds of millions of Huzhou companies into a plate of loose sand, and the turnover is declining every day, which makes us laughed at by all our peers!" All the excellent plans were completely rejected by him, and no one in the employees was willing to forge ahead! ”

Guan Zheng stood up in a hurry: "You rebelled against you!" ”

The witch looked at Guan Zheng and said, "What are you doing when you're angry?" I'm not angry, you dare to be angry with my husband? ――Who is this? ”

"My surname is Guan Mingmen, and I am the manager of the first branch in Huzhou City." Closing the door, he said.

The witch put the pen on the table, hugged Xiong in both hands, leaned back in the chair and said, "I don't want to hear excuses, I just want to hear solutions now!" I won't talk about the turnover first, but the contradiction between the marketing department and the sales department. See for yourself, what is the dispute between the marketing department and the sales department? Why are there constant contradictions? Can anyone talk about the solution? ”

Closed the door and sat down, opened the notebook and said, "Manager Luo and I have discussed it with Manager Luo, as well as Li Jing, the assistant of our store, and we have summed up a set of plans. We believe that the company should have a core leadership team. After the establishment of the core leadership team, focus on solving market problems. For example, if a dealer has a large amount of inventory and is making a return, the core leadership team can immediately follow up and analyze the reason: is it not the inventory caused by the product reaching the expiration date? Or is the market pull not enough, so that the product cannot be sold? Or is it because of the encounter with strong competitors, and the products are unsalable? If it was before, the senior management of the enterprise did not go deep into the market, but only listened to the report of the front-line sales staff in the market, the truth of the facts was easily distorted, and the result was a headache and a pain in the feet, and the problem would become more and more complicated. In a time of crisis when everyone is competing to see who can run faster, it is definitely a dead end to still solve the market problem in the original way. Nowadays, there is no time for respite and hesitation, so we must be ruthless, and the core leadership team must analyze and solve problems with dealers, so that it will be efficient. At the same time, the company's marketing offensive should also be more aggressive and hotter. Absent-mindedly doing brand image, promotion, and chasing focus events to create news will only make the annual marketing summary report look more beautiful, but it will not help boost business. ”

"Salespeople should focus on reality, and business-centered advertising, PR and activities should be more focused and aimed at solving business problems. When the dealer is worried about the backlog of products and hesitates to replenish the purchase, the staff of the marketing department should give advice to the dealer, for example, design a set of attractive promotion programs, if the dealer's outlets are few, the terminal promotion can not digest the inventory in the short term, it is necessary to use the brain in advertising and public relations, through guò public relations to attract consumer attention, through guò advertising to attract consumers' attention to the product, and then integrate with the terminal promotion to form a joint force, in the short term to form a strong publicity offensive, Help dealers digest inventory. However, when formulating communication plans and creating advertising copy, the marketing department should not be handled alone, but in the form of a project team, the front-line sales personnel and marketing personnel of the market should be brought together for creation. Facts have proved that the communication plans and advertising copywriting launched by such cooperation are often more business-like, easier to execute, and more sellable. ”

After a pause, the witch looked at Guan Zheng and asked, "Guan Zheng, have you read their proposal and report?" ”

"I've seen ......," Guan Zheng said.

The witch said angrily: "Why is the contradiction between the sales department and the marketing department getting worse! Why not always solve! Why do you keep using your old antique method to solve it! Why not listen to their solutions! ”

Guan Zheng said: "They ...... He is only a store manager, and he is not a senior position in the company, and he has no management experience in the company's department. I don't dare to use the proposal. ”

The witch said, "Your question will be discussed later!" Manager Yin Ran, the reason for the establishment of the core leadership group is to solve the contradiction between the two departments? ”

I said: "It is not only necessary to solve the contradiction between the marketing department and the sales department, but also to solve the market problems with several forces." Emphasizing concentration and synergy is always the best way to solve problems. Anyone who has worked in large enterprises and small enterprises will have a strong feeling: large enterprises follow the rules, the hierarchy is strict, and big and small things must be reported and approved at all levels, which may avoid mistakes, but the efficiency is low; Small business ships are good to turn around, everything is exposed to everyone's nose, the boss can stick to the end, deal with problems efficiently, but the chance of mistakes is also great. The ideal organizational structure is to have both the stability of a large enterprise and the efficiency of a small enterprise, and to achieve this, we can put aside the layer-by-layer approval system of large enterprises, constantly break the boundaries of departments in the form of project teams, and focus on solving business problems one by one. In fact, some large-scale enterprises, such as GE, NOKE and other multinational companies, have their process reengineering and business unit system reform to avoid contracting the increasingly strict "big enterprise disease" and improve the efficiency of market action. In the next few years, more and more companies will attach great importance to "market efficiency". Launching a product with market potential, enveloping several dealers to shop a sales network, and then placing advertisements to stimulate the market, such marketing methods have long failed, and intensive cultivation of the market will be the general trend. Not only Huzhou City needs to be reformed, but also the headquarters of Huping City, I think it is necessary to reform. ”

The witch sneered: "Yin Ran, you are bold enough, do you think that I am not good enough to manage the headquarters?" "Cold. This is the real forest witch...... Those who follow me prosper and those who disobey me perish.