Chapter 1270 - Stimulating Consumption (Asking for Subscription)
Ma Huateng didn't seem to notice Feng Yu's strange look, and continued to say impassionedly: "We named this product OQ Space. The pen "Fun" Pavilion www.biquge.info can write a log on it, write a talk, write a mood, upload pictures, etc., which contains the function of a blog, not just a blog. ”
"We plan to provide advanced functions for users who are proficient in web pages, which can not only decorate the space to a certain extent, such as different backgrounds, including background music, but also some small pendants or something, so that those people can create their own personalized homepage, how about it, isn't it very attractive?"
Feng Yu gave Ma Huateng an indifferent face, when the OQ space first appeared, it did attract a large number of users, but later after the rise of Weibo and the circle of friends, a lot of users were separated, but the base of users in the OQ space is still very large.
"This is really good, it sounds like it's more complete than Weibo, you want to capture OQ users and expand the app through them, right? So there should be a lot of charging items in it? ”
"That's right, small pendants, decorations, backgrounds, etc., are all charged, and the capacity of the space is also fixed, if you want to be bigger, then you have to pay to become a member."
It's a member again, Feng Yu suddenly remembered that in his previous life, OQ also had a different membership model, such as a membership dedicated to OQ, a member dedicated to space, a member dedicated to games, etc., and now, there is still only one kind of OQ member.
"Mr. Ma, a member, you haven't thought about classification?"
"Membership classification? What do you mean? Is it graded? ”
"No, depending on the direction of your products, the benefits enjoyed by each member are different. For example, OQ members, then it is some preferential treatment on OQ software, OQ game members, then it is specifically for some privileges on the game, OQ space members, then it is specifically for some privileges on the space, these members, can be classified with different gems. ”
Ma Huateng was stunned when he heard this, but he didn't expect that Mr. Feng would be so professional in terms of product value-added charges. In this way, it will definitely attract more people to recharge members, after all, he believes that whether it is OQ games or OQ space, it will definitely attract a lot of users.
Feng Yu's face was indifferent, in fact, his heart was happy, this was all Penguin's own method in his previous life, and now he said it. can be admired by Ma Huateng, Feng Yu also feels very interesting in his heart.
"Mr. Feng, these have given me a lot of inspiration. I'm going to look at it with the rest of the company, and it's definitely going to be able to add a lot of our paying users again. ”
"Eh~~ I'm just giving you some hints, even if I don't say it, I think you will be able to think of it in the future." Feng Yu's face was "modest".
"Where, even if we can think of it in the future, it will definitely lose a lot of opportunities to make money, and now the company has too many places to spend money, and funds are very tight. According to my plan, in 05, I will have to go public and raise funds, otherwise there will be no funds to realize many ideas. ”
"What if we have enough money at that time?" Feng Yu said with a smile.
"Yes, the future may not be certain. Since Mr. Feng can come up with so many good ways through my words, can you think about how we can capture users in this OQ game and OQ space? ”
"OQ games, it's very simple, don't those games have competitions, then the competition should set up a bonus."
"Is it legal to set up a prize money for the competition?" Ma Huateng asked with some concern.
"Who told you to give cash, give Penguin Coins. This is a virtual currency developed by our own company, why can't it be given away? This can only be exchanged for cash for Penguin Coin now, and it is not said that Penguin Coin can be exchanged for cash, right? ”
Ma Huateng's eyes lit up, and he came to find Mr. Feng, and he was right. Why didn't he think that he could do this? Penguin coins can be recharged as members, and many people still like it very much.
"As for the game, there is also a charging channel, and that is to launch a variety of items. Some free items are given to all players, but some better items are given to paying players. Of course, props can only be auxiliary, but you can't make a prop, and you will definitely win if you use it. ”
Feng Yu saw a joke in his previous life, a chess and card game platform, very good Chinese chess, paid users can buy chess pieces, and as a result, they saw that paying users have eight cars, so how to play, the spell can fight you to death, and the opposite side is the chess world champion, and it will definitely lose!
In that case, who is still playing, except for the stupid X who is vindictive.
"Props? Our game is ready to introduce a point level system, where the winner has points and can be upgraded through points to give different level titles. In this way, you can launch a prop with a negative score clearing. Ma Huateng thought for a while and said.
"Of course, for example, in some games that require cooperation, if my opponent is a player with a negative score, then I will instinctively think that the opponent is a newbie and will not even know how to play. You must know that there is such a saying in the game field, if you are not afraid of god-like opponents, you are afraid of pig-like teammates! ”
"Hahaha, is there such a sentence? Who said this, it's so funny. Ma Huateng couldn't hold back his laughter.
Feng Yu scratched his head, isn't this sentence popular now? Or has it not yet appeared?
"We don't know who said what we saw on the Internet, but I think it makes sense."
"I understand the game, and then it's time to launch a more fun and engaging game. What about space, we follow the same old path as blogging? ”
"Of course not, in addition to various decorations, backgrounds, etc., there can also be some other products, such as the space as a home, so you can have a dog at home, right?"
"You're saying there should be pets in this space, too?"
"Why not? And the pet also needs to be fed, so as to keep the user sticky, they are afraid that the pet will starve to death. And think about it, who are most of the users who use our OQ? ”
"White-collar workers and young people in the city?"
"That's right, have you heard that many people in the city now like to go to the countryside on weekends?"
"You know, I've been to play too, and some have picking gardens, where you can pick some vegetables and fruits by yourself."
"So the cost of the farmhouse is not cheap, right? Again, not everyone in the city has the time and car to go to the countryside on weekends to play, so why can't we open up a farm in this space and give them to play? Feng Yu prompted.
"A farm in the space? What's so fun about that? ”
"Just like having a pet, let them grow vegetables, grow fruit trees, raise fish, and experience the countryside!"
Feng Yu was convinced, this OQ farm was one of the ace products of the OQ space in the previous life, and it attracted too many users! I just don't know if it's launched earlier, but it should be fine.
…… (To be continued.) )