readx; "Mr. Gu, you don't know how to create! These things can't be fooled around like this, you see that our website still has a net profit of three or four billion a year, and it would be good if you didn't lose money this year! ”

The person in charge of Chen Tianqiao's subordinates who was left behind is really having a hard time this month. Pen, fun, pavilion www. biquge。 The crowd under info is raging, and he dares to be angry and dare not speak out about the behavior of the big boss who doesn't know how to fool around. As a link between uploading and disseminating, he had to bite the bullet and ask for his life.

No, it's not been a few days since November, and this is the third time I've come to ask for my life.

There are a few people in the world who can bypass the fog of the past few years and see the future clearly.

"Sit, Xiao Ai, pour tea." Gu Mojie was still very polite, regardless of the fact that the other party was several levels away from him, and personally contacted these management personnel to understand their needs and mentality, and did ideological work for them.

The secretary poured the tea lightly and quietly left. Gu Mojie pointed to the sofa to tell the other party not to be nervous.

"With a profit of three or four billion a year, I didn't say that I would deduct your year-end bonus after losing it, what is the hurry. As long as the policy is obediently implemented well, hasn't a new KPI been issued for everyone to evaluate? ”

Gu Mojie really couldn't figure out why the manager would be uneasy with such good conditions.

In fact, the post-acquisition assessment is even more favorable than the points that Gu Mojie just verbally mentioned - considering the transition and transformation, the KPI for the fourth quarter of 2012, Hatsune has assumed that all station staff get full marks. Even if the person who has left, he is not in office in the fourth quarter, and he has discounted the year-end bonus for the whole year before leaving.

There are also big red envelopes at the end of the year.

The uneasiness of these people is entirely due to the fear of the rupture of traditional ways of working.

If a site requires a transformation of reviewers' talents, don't they need to learn from scratch and compete again with other less experienced people?

This kind of fear will appear when technology destroys one industry after another.

When printing appeared, it frightened those who wrote particularly well, and in order to provide a sense of differentiation and differentiation from those who were ugly.

Gu Mojie persuaded earnestly to let the other party emancipate his mind.

"Tell me how many paying users there are at a certain point."

The manager is very familiar with this problem: "The hardcore is high V 300,000, basically all of them are paid to read, and sometimes they are rewarded." Those who pay to read certain books and watch most pirated copies add up to probably less than 2 million. ”

"That's not all there is to it - it's less than 2 million paying subscribers. How many netizens are there in China? This year, it is more than 600 million, almost 700 million. What are the paying users of Hatsune Entertainment's games? 30 million! Hatsune Video's paid members have also exceeded 10 million. Even the most miserable cloud music, when Hatsune just began to promote the legitimate payment business, it was even worse than the literary field, only 500,000 payers, and now cloud music does the same circle, music reviews, and personalized playlists, and after a few years of construction, there are 4 million paid, which is twice as much as literature.

You're less than 2 million, what's it? In order to keep these 2 million, you can't reform, you can't look farther? Can't you keep an eye on the remaining thirty or forty million people on Hatsune Entertainment who are willing to pay for content? Can't you think about how to attract the other 600 million Chinese netizens who have used the 'Chujian' social software, but have not yet spent money on Hatsune's content circle, to attract them to spend money? ”

A big reason, the person in charge of the content of the website can't hold his head up.

The horizon is too shallow.

Gu Mojie felt that it was necessary to brainwash his subordinates, and then wait for him to go back before brainwashing the middle management below for a second time.

"Back then, in "The Innovator's Dilemma", Christensen studied the topic of 'why 98% of hard disk companies don't survive for 20 years'. Including Seagate and Western Digital, which are the largest on the market now, they actually entered the hard disk industry in the late 70s and early 80s. Why didn't the hard drive companies that were born at the same time as IBM and other computer companies live as long as their customers?

After Christensen's research, he found a problem. When the hard drive is reduced by one level every time, such as from 14 inches to 8 inches, and then to 5 inches and 3.5 inches, in the first two years after the new specifications appear, the performance of the small size is not as good as that of the old large size, and the price is higher than that of the old large size.

Therefore, industry leaders will not use new specifications, although their marketing department attaches importance to the results of the R&D department, but when they are holding new results to their customers, such as IBM, IBM will only say - I don't want a new 5-inch hard drive, because it is expensive, and my whole machine structure has been slotted, I can stuff an 8-inch hard drive, even if I change to 5 inches, my machine will be so much space.

That's how Seagate and Western Digital's last generation of hard drive giants died. It was the '80s, and Seagate was too young to be an IBM vendor, so they turned to Apple, to Steve Jobs, who needed this kind of small hard drive for the primitive Apple personal computer.

And then a few years later, the former giants who didn't even deserve their names before Seagate died. The cause of their death is that they have been kidnapped by their own big customers, and they specialize in research and development and improvement of what the existing large customers buy. New customers, potential customers, who have not yet risen outside the circle, do not dare to spend money to chase. As long as this kind of pursuit, it may damage existing customers.

Let me ask, in a country, there are 6 or 700 million netizens, but you only stare at the 2 million people who have given money, ignoring other people who have not given money, what kind of spirit is this? ”

"But...... Mr. Gu, it's not that you don't know that Chinese are used to watching pirated copies. Rational readers, high-end readers, it's not that they don't read books, but they don't give money. Piracy is a thing that cannot be stopped in China, especially literature, whose resources are the easiest to steal, just copy and paste text, which is easier to steal than music.

We all know what you mean. The problem is that you don't understand the payment habits of this industry, why do male frequents sell burn and female frequencies sell domineering presidents, because only people who like burn and those who like presidents are easy to spend money with hot brains. This money is begged for on the knees, and people can spend it or not. Articles that please sensible high-end users can only starve to death. To put it bluntly, only people who are currently impulsive if they don't take money can develop into genuine users. Your theory of 'expanding your audience' is completely unworkable!

Those hundreds of millions of netizens are not a demand at all, just a pseudo demand! ”

The person in charge of the website didn't know where he got the courage to pour out all these "guilty" views in one go.

After Chen Tianqiao sold the website, there were many people fired during this month's handover period. The money was still paid in full when Hatsune laid off people, so it seems that today, the person in charge who has just taken office for a new month, is also broken.

If Gu Mojie didn't listen, he would take the money and flash people. Anyway, the management of the shares of Hatsune will be fully cashed out, although he was not the number one at a certain point, but he has also been a senior for several years, and the management of the shares is cashed out, and he can go home to be a multimillionaire.

"Craftsmanship!" Gu Mojie shook his head hatefully.

The concept of "pseudo-demand" mentioned by the other party has a specific meaning, which no one in China's Internet circle knows. Gu Mojie is now standing in a high position, and it is even clearer.

For example, how much demand is there for antivirus software in parallel time and space in the Chinese market? The hard demand may be 50 million, and the pseudo demand may be 6 or 700 million.

The former is not only painful, but also willing to pay for it.

The latter, who just has this pain point, wants it, but doesn't give money. If they give away a free one without money like Zhou Hongyi's 361, they will use it very well, but as long as they have to pay money, even if it is 1 yuan, these people will not use it.

There are 6.7 billion Internet users in China, and there may be 200 million people who need to read books, but when the full plan is full of potential, maybe only 10 million people will pay for books.

The existing market of 2 million, from this point of view, is not small, how can it be abandoned casually.

Regarding Gu Mojie's cold complaining about the word "ingenuity", the person in charge of the website could only protest with a stiff neck: "Unless Mr. Gu, you can come up with epoch-making anti-theft measures and put all the pirates on the domestic Internet to the table, then you can still talk to me about the strategy of serving the majority of people, otherwise this matter is completely free to talk."

What's more, even if you do that, even if you block all commercial and large-scale piracy, you can't prevent netizens from sharing by themselves. Do you have to seal the sharing of the mother's sticker? Even if it's blocked, what about the network disks? Do you know how to ask questions for resources? ”

Gu Mojie waited for the other party to finish speaking, playfully showed a mocking smile and patted the other party's shoulder.

"Old, who told you that piracy must be so prevented? Who told you that you must rely on the action of 'defense' to accomplish it? Who told you that piracy will have 'stolen' value in the future? ”

Gu Mojie's words hadn't finished yet, and he wanted to continue to play, but the person opposite him couldn't sit still and directly interrupted him: "How can the content not have the value of 'stealing'?" If there is no value for theft, there is no use value, is there no use value? ”

"Who told you that? You will not settle accounts. If a thing has a use value of 10 yuan, does it have to have a stolen value? If a thief needs to spend more than 10 yuan on travel expenses, demolition tools and time to steal it, will he still steal it?

If the person who sells the stolen goods also spends more than 10 yuan to find the cost and travel expenses, and rushes to the piracy market to get a 10 yuan item for nothing, will he still go?

Therefore, we should open our minds a little, learn more about cutting-edge technologies, think more about the long-term needs of users, and don't focus on books. (To be continued.) )