Hatsune's transformation of the literature and content industry is in full swing, and every month, there will be surprising breakthroughs. Pen & Fun & Pavilion www.biquge.info

Originally, due to business difficulties this year, a certain website chose to increase the price of paid content - 1 cent per thousand words, and at the same time raised the threshold and added more low-end membership levels.

After Hatsune intervened, there was no longer a bad money at a certain point, and the user experience of directly raising the price was of course denied. The cheapest is still two cents per thousand words. However, a tiering system for low-level new members was introduced.

But on the other hand, Hatsune also gave the best support to niche, individual, and truly innovative content - not by one-size-fits-all promotion of full Q awards and subsistence allowances, but by raising the proportion of consumption of users of different grades.

For example, the original 1 cent for 1 thousand words was given to the author at a certain point, but now it is changed to "The website only draws 05 cents, the consumer price is 2 cents per thousand words, 15 points belong to the creator, 25 points are given for 3 points of consumer price, and 35 points are given for 4 points of consumption." If the work is to be recommended, it is the same as the shopkeeper on Taobao, and pay some money after passing the review. ”

In this way, new consumers who once disdained online literature and found the circle "vulgar" are encouraged to come in because they know that although they spend twice as much money as the high-end ones, the site will make the same amount of money from them, and only spend more on the authors they support. In this way, the user experience is much better, and readers will not be upset because "the vast majority of the content on this site is spicy chicken, because it made money for this site".

On the other hand, this kind of measurement can also fully differentiate the intensity of people's demands - originally, the very hot demand of one consumer and the relatively flat demand of one consumer are exactly the same in terms of market performance, and they are the weight of one person. Now those very hot needs can be expressed even more strongly by manifesting themselves as "double payments". Let those "500 works that people who originally disdained to read online literature pay for" can get the same weight as "1,000 works that readers who have been reading Xiaobaiwen all year round and regard them as old fritters who pay to read them" in terms of market performance.

Everything about Hatsune is drastic, and it all ends up pointing to one word: cultural diversity.

Don't be reluctant, don't routine, don't follow the trend, have opinions, attitudes, and persistence.

Knowing what AI and machine writing can offer in the future, Hatsune prioritizes creative content that will be less likely to be replaced by robots in the future.

Human beings should be proud to do things that machines can't replace.

At first glance, many people thought that Gu Mojie was possessed by the soul of Rhubarb Yi's Ding Sanshi.

……

Thanks to Hatsune's huge user base in the domestic Internet content field, the expected loss pain that must be faced due to the reform has been compressed to a minimum. It is estimated that if there is a loss in 2012, it will be able to stabilize next year.

The reading client of a certain website has also been changed to pieces. Hatsune has invested a lot in Hua'er, seconding the most mature user experience team and payment security verification team of the UC department to optimize the APP experience, ensure that genuine users are smooth and not stuck, and that the security verification and other anti-theft checks can be solved at the mobile phone level in advance, so try to solve them as usual.

The technical means of this routine are the same as the PC version of the Hatsune wallet compared to the PC version of Alipay. Because Hatsune has a computer manager and mobile phone assistant in his hands, and even has the advantage of directly customizing the lowest level of Android, Hatsune can achieve the most stuck-free user experience for all searches related to system security.

The spicy chicken user experience of a certain APP that was originally stumbling has taken on a new look. Even the color of the interface has become very consistent with the white-green tone of the Hatsune system, which is very eye-catching.

All this has created a smooth takeover of Hatsune's online literature, and the number of users has finally begun to climb.

After all, because of the huge user base that has been operating since World of Warcraft, coupled with years of deep cultivation, 30 to 40 million people in China have developed the habit of paying for Hatsune virtual items.

The habit of paying is commendable.

Changing to any other giant to do this business did not end so well.

With the stable foundation of the website's business data, more and more people gradually began to believe in Gu Mojie's vision.

After all, the aura of Asia's richest man has won consecutive battles, and the extra confidence that can bring people is very impressive. The slightest improvement in business data is enough to dilute the doubts of the previous "senior people in the circle" about Gu Mojie's blind command across the circle.

The person in charge of the website left by Chen Tianqiao also fully did the ideological work in just one month, allowing everyone to adapt to the new management model, strengthen learning, and strengthen cooperation with the new colleagues transferred from the Hatsune Artificial Intelligence Research Institute.

Learn about science and engineering, and know how to use new content push tools, including how to better implement human-machine cooperation.

This road is destined to be long, because no one has ever walked before in human history - not only the Chinese, but also Page and Zuckerberg and even Amazon boss Bezos.

It is estimated that by the Spring Festival of 2013, this road ahead will still be full of pits, and after this most painful time, the company will have smooth execution.

At the end of the month, Gu Mojie visited his online company again to inspect and preach the future business direction. He could clearly feel that the atmosphere was different from when Chen Tianqiao had just sold the website.

The person in charge personally cleaned up the large conference room and called all the company's middle-level and above managers and content moderators together. Everyone was convinced, waiting for Gu Mojie to make another surprise move.

"Next, I would like to invite Mr. Gu to speak for us, and everyone should cherish this opportunity."

Gu Mojie took the microphone, gave it a try, and threw out a question first.

"Can anyone answer me, what is our website selling?"

What kind of mystery to play? Isn't Mr. Gu very straightforward?

The people below were stunned when they heard this.

The recent bombing of learning has burned too many brain cells, so don't play like this anymore!

"Isn't it a book?"

"Yes, e-books."

"It's selling online literature."

After whispering for more than ten seconds, seeing that Gu Mojie was still not satisfied, two people with fast brains hurriedly added a few points: "No, it's not just a book, Mr. Gu must want to say that he wants to operate the overall IP, and after getting the copyright of the book, he must also manage the film and television and game adaptation rights." ”

"That's right! Hatsune Entertainment has such a big plate, games, movies and television are doing it, it must be like this! ”

"No wonder Mr. Gu is not afraid of losing money in novels, it turns out that there are so many money-making businesses waiting for him."

These answers are more reliable, and after they are supplemented, no one has any objections.

In recent years, the domestic film market has been very hot, and the total box office every year has skyrocketed from less than 10 billion two or three years ago to as much as 20 or 30 billion. The hot money in the domestic entertainment industry in recent years has been throwing money on movies, and even those most conscientious singers don't care much about music creation, thinking about crossing over to the film industry to make money.

This is an impetuous age.

Gu Mojie was a little sad when he heard it.

I didn't expect my subordinates to be like this, and they were using their brains in that direction.

"I'm not satisfied with these answers. I know that the movie craze in the past two years has been very good, but how many years can the outlet be popular? The movie craze in the past two years has been brought about by the O2O subsidy war and the tide of mobile payment scenes, do you really think that China's film industry has matured to that extent? I know that the film and television boom will definitely bring about the appreciation of IP adaptation rights. But if you do literature, you can do literature well, how to operate the follow-up adaptation rights, the group has better resources, and you don't have to worry about it. I'll give you another chance to answer - what does our website sell? ”

It seems that no one will answer. Who made Gu Mojie's question too tricky.

"Forget it, it's me who didn't ask well, so I'll answer myself. What we sell is 'knowledge from the brain to the service of the brain'. ”

As soon as these words came out, the following was simply confused.

Hold the grass! Playing word games, what is the service of knowledge from the brain to the brain?

Fortunately, Gu Mojie immediately justified himself.

"As we all know, last year, Chuyin Intelligence made an adjustment to the original mobile phone industry, that is, to recycle the old mobile phones that have been depreciated for less than two years, and then refurbish them and partner friends to sell thousand-yuan machines under the brand of 'Xiaomi'.

What is the essence of this plan? In fact, it is the plan of 'mobile phone service product improvement' conceived by Jobs before his death. Jobs believes that the current mobile phone technology is updated too quickly, if the mobile phone is used and then replaced with a new one, it will definitely lead to the tide people can not use a good mobile phone, if it is not broken, it will be replaced directly, the old one is thrown away and wastes resources, and pollutes the environment. Therefore, the best contemporary mobile phone business model is service leasing - giving Apple 3,000 yuan a year, so that Apple can ensure that users have the latest and greatest mobile phones, and they can go to the store to replace them as soon as a new model comes out.

However, Jobs underestimated the possessive desire of most ordinary consumers for property ownership, and he underestimated the motivation of most slings to own the property rights of a good mobile phone, so that routine was not very successful - and we at Hatsune improved the language of Jobs's approach, from leasing to recycling old mobile phones at a discount, which actually had the commercial effect of service leasing. ”

When Gu Mojie said this, everyone understood, but they felt that he explained it too carefully.

Everyone knows a little bit about common sense.

"So, any good company, should have a string in its head. If you can sell services, don't sell products. Customers want to enjoy the effects and benefits behind the product, not the thing itself. The customer buys the drill for a hole in the wall, not for an appliance that is too heavy to pull and takes up space. And online literature is even more so-customers want knowledge and coolness, from the author's brain, to the reader's brain, not the physical entity of the book, if they want a physical entity, why not hoard paper books? “

"Mr. Gu, we all know what you said. However, how can we strengthen the 'brain-to-brain service'? Our current business methods, except for the wrong name, there is nothing else wrong with it. ”

A group of brave warriors who are not afraid of speculation, in the spirit of opening up their voices, bravely raised questions.

"Of course there is a problem!" (To be continued~~)