Chapter 840 - Still refusal
Although Ding Ruoyan is not very interested in politics, even if she does not deliberately pay attention to these, she has almost instinctively realized how much benefit Runhua Industrial will have if she invests in building a factory in the capital: "If you can invest in building a factory in the capital, it means that the development of Runhua Industry is under the watchful eye of the high-level. Pen? Interesting? Pavilion wWw. biquge。 info”
That's the truth. Chen Geng nodded, but his expression was a little serious: "Of course, there are many benefits to investing in the capital, but then again, how many benefits there are, and how many risks are also ......" Glancing at Ding Ruoyan, Chen Geng smiled: "But for the two of us, that's a good thing." ”
"Hmm......" Ding Ruoyan lowered his head a little shyly.
Chen Geng said: "But whether it can land in the capital depends on what kind of conditions the capital can give and how much sincerity it can show, if the conditions in all aspects are suitable, the process will be very fast, but if the capital will put forward all kinds of excessive requirements, this matter is not easy to say, maybe a year or two, or even procrastination for three or four years is not impossible......
How could Ding Ruoyan not know what Chen Geng was talking about? Before Chen Geng's words were finished, Ding Ruoyan said coquettishly: "I understand, don't always treat me as a child, okay?" ”
This is a very big project, if it can finally successfully settle in the capital, it will not only greatly stimulate and promote the economic development of the capital, but also greatly help the capital ease the pressure on employment, which is a win-win result, but if the conditions given by the capital do not meet Chen Geng's expectations, Chen Geng will not be able to make such a big sacrifice for the relationship between the two - and it is not that Chen Geng is not building a factory in the capital, the two will not be able to meet, and they will not get to this point.
………………………………
As soon as Dang Haitang left, Cao Lianxing didn't know where to come out: "Chen Dong, let's find a place to say a few words?" ”
This...... After hesitating for a moment, Chen Geng finally nodded: "It's okay." ”
Although he was very reluctant to go to the troubled waters of Hafei and Yun-12, Cao Lianxing still had to give face anyway, and besides, everyone was not sure when they would cooperate, so it was better not to give the other party too much face.
Coming to a relatively secluded corner, Cao Lianxing's first words were: "Chairman Chen, what do you think of the market prospects of our Yun-12?" ”
"This ......"
Chen Geng wanted to be polite and send Cao Lianxing away, he really didn't want to make any unhappiness with giants such as AVIC Corporation and China Aviation Technology because of such an aircraft, but before Chen Geng could speak, Cao Lianxing had already folded his hands and said sincerely: "Chen Dong, you are a recognized person who understands our aerospace system, just say it." ”
“…… It's okay," Chen Geng finally nodded after a while, and under Cao Lianxing's nervous gaze, Chen Geng said: "But as far as the quality of the Y-12 aircraft itself is concerned, I think the overall performance of this aircraft is already the mainstream level of this class of general aircraft, and considering our advantages in terms of cost, I think the Y-12 is still very competitive in the international market." ”
Hearing Chen Geng's words, Cao Lianxing's heart was suddenly overjoyed, he actually thought so in his heart, but he was always a little bottomless in his heart, but now with Chen Geng's words, he suddenly had a lot of confidence in his heart. But it's one thing to have the bottom in your heart, Cao Lianxing understands better in his heart that Chen Geng's next words are the point, pricking up his ears, preparing not to miss every word Chen Geng said.
Seeing Cao Lianxing nodding, Chen Geng continued: "But what kind of performance a product can achieve in the market, its own quality is only one aspect, and the key is to look at the publicity and marketing methods." Now we don't pay attention to what 'the aroma of wine is not afraid of deep alleys', now is an era of 'the aroma of wine is also afraid of deep alleys', there is a saying in Western marketing, which means that even a piece of shit, as long as it is supplemented by appropriate publicity and marketing methods, it can be sold for gold.
The quality of the Y-12 itself is good, whether it is used as a regional passenger transport, a short-distance cargo cargo, or a embryo for a modified private jet, it is very good, but whether this aircraft can sell well depends on whether you can find a suitable method of publicity. ”
"Understand, it's the same as your Yangtze River 750 side three-wheeler," Cao Lianxing really drew inferences, and immediately said: "The quality and reliability of our country's Yangtze River 750 side three-wheeler is inferior to the technical level of the Germans in the thirties and forties, but you use your feelings as a means of propaganda, so that this car is sold in Europe, so that many people's eyes are staring out......"
Chen Gengxin said, how could I not know what you said? nodded and said: "That's right, this is the power of marketing, the Yangtze River 750 is a car that our own government departments are not willing to use, I think the quality of this car is too inferior, but in Europe, as long as they are given a 'feeling' name, it will be invincible, and even the quality is not good enough, which can never be understood under normal circumstances, can be tolerated by users...... But Lao Cao, I'll tell you the truth, the situation of your Hafei's Yun-12 is different. ”
"Why didn't I know it was different?" Speaking of this, the smile on Cao Lianxing's face disappeared suddenly: "And the Yun-12 thing is different from your side three wheels, this thing costs millions of dollars for one thing, Pratt Whitney Canada's turboprop engine is good, but one engine is hundreds of thousands of dollars, two engines plus several sets of foreign imported electronic systems, the cost accounts for two-thirds of the whole machine, this thing is destined to be something that ordinary people can play......
With his hands folded, Cao Lianxing said to Chen Geng with a pleading face: "Chen Dong, we know very well that no matter how good the foundation of this aircraft is, it will definitely not be able to buy a good price in our hands, and only in your hands will there be a chance to carry it forward......
Chen Geng smiled bitterly and stopped Cao Lianxing's words, and said: "Old Cao, Brother Cao, I understand what you mean, but your Hafei is a subordinate unit of AVIC, if your aircraft wants to be sold abroad, you can only hand it over to AVIC, and it is useless for you to find me." ”
Cao Lianxing said bluntly: "Brother, do you think that with those old men of China Aviation Technology, how much care they will be about our Yun-12?" ”
Chen Geng only listened to a wry smile: This is true, it is better to expect the old sows to go up to the tree than to expect the old sow to go to the tree.
"Brother, I'll tell you straight," Cao Lianxing gritted his teeth, lowered his voice and said to Chen Geng: "As long as you are willing to take this plane, brother, even if I kneel on the ground and beg for someone, I will definitely take the marketing qualification of this aircraft from the hands of China Aviation Technology......"
"Brother Cao, aren't you making it difficult for me?" Chen Geng waved his hand again and again: "Do you think, if you really do this, what will the superior leaders think of you and me?" ”
"This ......"
"Let's not say whether the superior leaders will think that you are forcing the palace, just say a little, if the Chinese aviation technology feels uncomfortable, and mutters to the leader, 'Is there something unsightly between these two people?' You say, what are we going to do then? It's really 'yellow mud falling into the crotch of his pants - it's not and it's'. Chen Geng's face was full of wry smiles.
“……”
Cao Lianxing also admitted that if he really did this, even if the China Aviation Technology Corporation could not make much money on the Y-12 plane, in order to maintain its dominance and monopoly position in this field, it would certainly not remain indifferent, and perhaps it would fight Chen Geng to the death.
For a while, Comrade Cao didn't know what to say.
"Old Cao? Chen Dong? You're chatting very lively," Just when Chen Geng and Cao Lianxing were in an awkward atmosphere, Du Ming came over with a glass of wine: "What are you talking about?" ”
He asked knowingly!
How could Du Ming not know that nine out of ten of the things Chen Geng and Cao Lianxing were talking about was about the Y-12 transport plane? And looking at the appearance of the two, it is obvious that there is a big difference between the two.
"Let's talk casually," facing Du Ming, Chen Geng said calmly: "It's mainly about corporate marketing, what?" Mr. Du, do you dare to be interested in this? ”
"I must be interested," looked at Chen Geng and Cao Lianxing with deep meaning, and Du Ming suddenly spoke: "Brother, on the Y-12 plane, have you ever considered cooperating with China Aviation Technology?" ”
"Cooperation? With AVIC? Chen Geng was a little confused by Du Ming's words: What is there to cooperate with AVIC? He never thought that there was any need for cooperation between Runhua Industry and AVIC.
"That's right, it's to cooperate with AVIC," Du Ming didn't go around the pass, and said his thoughts: "The export of the Y-12 is still within the business scope of AVIC, but all the business involving the Y-12 is up to you Runhua Industry to decide, and the comrades of AVIC will fully cooperate with your work, and we will also learn through this process." ”
This idea was just eaten when Du Ming figured it out himself, no doubt, nothing else, but as far as marketing is concerned, no one in the domestic state-owned enterprises can come out of Runhua Industry, in fact, let alone a domestic state-owned enterprise, even if it is looking at the whole country and even the world, the marketing level of Runhua Industry is also countable, otherwise how can Runhua Industry develop to such a scale in such a short period of time? Even today, looking back at the development process of Runhua Industry, it is still magical like a myth.
AVIC is a state-owned enterprise, and it is a central enterprise, naturally it is inevitable that some state-owned enterprises have old problems, bad habits, in the import and export of aviation aircraft and related technologies, for domestic enterprises is completely a pair of "I am the uncle!" Unless it is a task assigned by the superior leader, the other tasks are completely a "look at my mood" attitude - 99% of the time, the mood of the "uncle" is not very good, and naturally I don't expect this uncle to give full play to his subjective initiative to help so many enterprises and units under AVIC take the initiative to open up the market: how troublesome it is to open up the market, the wind and rain come and go, not to mention tired, there is no benefit to take, but to nest in the office to read the newspaper, Drinking tea, no one can lose a penny of their salary and bonuses.
As a central enterprise, AVIC must "stress politics", their production and business activities, to a considerable extent to serve the interests of the republic, profit is not so important, there is no doubt about this, but if you can talk about politics at the same time, you can also make more money, why not?
Du Ming's idea is very simple, through the cooperation with Runhua Industry, even if it can slightly change the habits of AVIC and add a little subjective initiative, it is also good.
Chen Geng didn't know what Du Ming was thinking, but to be honest, after hearing Du Ming's suggestion, Chen Geng was inevitably a little moved in his heart: This is an opportunity.
However, after thinking about it, Chen Geng still shook his head and politely rejected Du Ming's suggestion: "Vice President Du, thank you very much for your attention and support to our Runhua Industry, but I will also tell you the truth, Runhua Industry does not really want to do this business. ”
"Why?" After being stunned for a moment, Du Mingden became anxious: "Mr. Chen, if you are worried about profit distribution, I can promise you now, and you Runhua Industry can take the lion's ......."
"It's not about profit distribution...... Well, in fact, it is also a matter of profit distribution," after a little hesitation, Chen Geng simply chose to tell the truth: "I don't know how much the Y-12 aircraft can sell, but even if the most optimistic figure is that 500 planes can be sold in the next 20 years, an average of 25 planes a year, this situation is the most optimistic, there is no more optimistic situation than this, right?" ”
"Nope." Cao Lianxing nodded subconsciously.
25 planes a year, which has exceeded the maximum capacity of the Y-12 production line, in order to achieve this annual output, Hafei needs to expand the production line, with new manpower, in a word, if it can really achieve the annual sales of 25 Y-12, the entire Hafei up and down hundreds of leaders, can simply wake up with a smile.
"Okay, 25 Y-12, counting the profits that can be generated in after-sales maintenance, the annual profit does not exceed 300 million, I'm talking about RMB, even if China Aviation Technology is willing to share half a point with us, how much can we get? Less than 150 million, for this net profit of less than 150 million, how much energy do we need to be involved? How much human resources do we need to expend? How much effort does it take us? What if we poured that resources into our existing business? How much money can you make in a year? Spreading his hands, Chen Geng said: "But this is already the most optimistic situation, in fact, it is not possible at all, so ...... If you were me, what would you choose? ”