Chapter 263: Assumption (2)
"No hurry, little leaf, I want to ask you one last question. Zhang Lei scratched his head, a little embarrassed.
Ye Zi smiled: "Then you just say, as long as I know, I will definitely sue you, and if I don't know, I won't be able to do anything." ”
"Hehe, you know for sure." Zhang Lei took a sip of coffee and asked, "Xiao Yezi, how much does it cost to make an album now?" You take all these expenses into account. ”
"You guy, you're here to give me a problem tonight, right?" Ye Zi pretended to be disgusted. But having said that, Ye Zi still answered him this question immediately.
"Zhang Lei, there is no standard answer to this question."
"Tens of thousands of yuan can make an album, and hundreds of thousands, millions of dollars can also make an album, this question depends on what kind of ideas and requirements you have."
Zhang Lei had done his homework on this issue in advance, and then he immediately said: "My requirement is to be able to publish and achieve a certain quality." Xiaoyezi, just use me as the standard, you help me calculate it. ”
"Okay, if there's a standard, it's better to calculate." Ye Zi nodded, took out the pen and paper from his bag and began to calculate.
"Let's talk about the production of the album first, and the funds for this part are relatively fixed, so it is easier to calculate."
"The production of your first song cost less than 2,000 yuan, this number cannot be used as a base, but it can be used as a reference, and we will use the quality of the work itself and the quality of the finished product as a standard."
"Okay, that's for the best." Zhang Lei nodded.
The song that Ye Zi gave him, not to mention the quality itself, is completely comparable to Jiang and Taiwan songs. Zhang Lei also knows the high quality of its production, which has far exceeded the requirements of normal publication. The song is now ready to be mastered and published, even to the high standards of publishing CDs.
"The cost of producing a song is nothing more than these, the cost of songwriting, arrangement, and recording, we all calculate it according to normal standards."
Ye Zi wrote down these items with a pen.
"The cost of lyrics and music is not fixed, but it can be divided into an area. In Shencheng, an ordinary-quality song is basically between 1,000 yuan and 2,000 yuan. Let's take the median value of 1,500 dollars. Of course, at this price, you can only buy the normal quality works of lesser-known songwriters, and you can't buy the works of those well-known songwriters, and you can't buy the two songs I gave you. ”
Ye Zi said. While noting down a few numbers of 1,500 next to the songwriting fee.
Zhang Lei nodded silently, he knew that what Ye Zi said was completely true. Now if you want to buy Ye Zi's works for 1,500 yuan, it is simply impossible. Even if the transfer price of songs in the mainland is far lower than that in the Xiangjiang area, without tens of thousands of yuan, Ye Zi will not look at you.
In less than half a year, several consecutive works have been at the top of the rankings and even champions in various places. The price of Ye Zi's works must also be rising.
Ye Zi continued to calculate.
"The cost of the arrangement is also not fixed, but it doesn't fluctuate much. We don't need to look for those with high asking prices, or take the median value, which is about 800 yuan. ”
"The recording fee includes the rental fee of the recording studio, the salary of the recording engineer, the cost of the musician and the backing singer, and we also take the median value, which is about 2,500 yuan."
"Calculated in this way, the normal cost of a song is 1,005 plus 800 plus 2,005, leaving a little margin there, and it is more appropriate to calculate it according to 5,000 yuan."
"Zhang Lei, it's 5,000 yuan a song. That's pretty much the number. ”
Zhang Lei asked: "In this way, the production of an album can be completed with 50,000 yuan?" ”
"It's not 50,000 yuan." Ye Zi shook his head.
"What? Isn't it 5,000 yuan a song? Isn't that 50,000 yuan? Zhang Lei wondered.
Ye Zi smiled.
"Zhang Lei, you don't want to make a song this month, next month or a few months later, right?"
"The numbers are still resilient."
"For example, arrangement. Now it's based on 800 yuan per song, but if you discuss with the arranger and give him 1,500 yuan for two songs, do you think he will agree? ”
"And the studio fee, the recording engineer fee is the same."
"If you have all the songs ready and put them together in one or two weeks, the overall cost can be reduced a little bit. I don't dare to say more, there should be no problem with reducing it by two or three thousand yuan. ”
"Besides. Just now I calculated 5,000 yuan for a song to leave a margin. Carefully arrange the time reasonably, and complete the production of an album within 45,000 yuan, which is guaranteed. ”
"If it's a budget of 50,000 yuan, then put the extra money on songwriting. Ask a famous artist to help write a good song or two. ”
"Zhang Lei, we can calculate the budget for making the zuò album in this way, but when it comes to really doing it, it must not be able to exert force evenly. A few title songs must spend a little more time, energy and money, and the other songs can be relatively relaxed. If such an album is made, it will be more economical and more selling. ”
"Good. I remember them all. Zhang Lei's expression was stern, and he continued to ask: "What about the propaganda list?" ”
"Zhang Lei, you can't always count me, right? It's a lot of brains, you're going to have to treat me to another cup of coffee. Ye Zi pointed to the finished coffee cup and made a small joke.
Zhang Lei's facial expression relaxed: "That's not simple, you can order it casually, I'll pay for it tonight." ”
"You should have paid for it, do you want me to pay for it? Cut! Cui Zhengguang finally found an air outlet that he could insert into his mouth, and he immediately inserted it.
"Okay, you can order what kind of coffee you want to drink, and I'll pay for it for you, so it's okay, right?" Zhang Lei deliberately tricked him.
Cui Zhengguang was really uncomfortable.
There is no wine here, only coffee, and the small glass of whiskey that finally came here is still unpalatable, sitting here and listening to them talk about things they don't understand and being bored to death, Zhang Lei actually said cool things, which really annoyed Cui Zhengguang.
"Rub, isn't it just a cup of coffee? I'll order the most expensive drink, and maybe I'll love the taste of coffee all at once? Cui Zhengguang knocked on the table, looked up and beckoned, "Waiter." ”
"I'm going to finish it when I order it." Zhang Lei continued to tease him.
"Rub, Lao Tzu should drink medicine, don't let you break the money, I don't feel good in my heart. Lao Zhang, you wait. Cui Zhengguang is more energetic than Zhang Lei.
Ye Zi smiled and persuaded: "Big head, you don't like to drink coffee, what are you tossing around?" ”
"Xiao Yezi, don't worry about it, I'll spend it with Lao Zhang, I have to let him break a little money. Hahaha~~~" Cui Zhengguang lowered his voice and laughed.
Ye Zi shook his head: "Then it's up to you, help me order another cup of Columbia." Zhang Lei, let's continue. ”
Zhang Lei made a strange face to Cui Zhengguang, and looked at Ye Zi again.
"Zhang Lei, in fact, you can calculate the cost of playing the list yourself. You see, you've hit more than a dozen charts for that song in the past few months, right? That's about it. Although the more the list, the better, in fact, there are more than a dozen radio stations. You add up how much money each chart spends, and that's the basic chart-making cost of a song. Based on two or three title songs, multiply this cost by two or three, and that's not much the difference. ”
Lighting a cigarette again, Ye Zi carefully explained to Zhang Lei.
"If you want to get a little better, then increase the cost a little more, and the more money you have, the better your grades. Many of the lists are clearly priced, and you will know everything by yourself. ”
"However, it is useless to play too many such lists, mainly because of our local rankings in Shencheng, the lists in Guangdong Province, Chutian and Yanjing, as well as the surrounding provinces and cities, the power of propaganda is enough."
"It's really hard to calculate the cost of going on TV, each TV station is different, so you can directly set aside a budget of 10,000 yuan."
"Okay, now you can figure it out for yourself, how much it will cost to publicize the list."
Zhang Lei immediately began to calculate.
The funds are fragmented and a bit cumbersome to calculate. However, Zhang Lei did the charting of this song by himself, and he remembered sending tapes and transferring money to the other party, so after a while, he quickly calculated the approximate number.
"Huh? It's a little less than I thought. Zhang Lei said in surprise.
Ye Zi smiled: "How much do you think you want?" ”
"I always thought that the cost of publicity was higher than the cost of making a system.
Now calculated like this, if it is two title songs, two or three of each song will hit the top of the list, plus the cost of the TV station, 50,000 yuan is enough. Zhang Lei was happy to come to this conclusion.
Ye Zi nodded: "That's pretty much it, it's one to one with the zuò fee." But if you really want to make a good album, the funds for both are still not enough. ”
"Of course." Of course, Zhang Lei also knows this: "But my current idea is to be able to publish it on the premise of ensuring quality, so the capital of 100,000 yuan for production and publicity is the most appropriate." ”
"That's a lot of money." Ye Zi sighed: "Now the average salary in Shencheng is only about 5,000 yuan a year, which is the total salary for 20 years. ”
"Zhang Lei, what do you want to do? You don't really want to publish an album at your own expense, do you? Ye Zi finally couldn't hold back the guess in his heart and asked.
"Xiao Yezi, I'll tell you if you don't ask." Zhang Lei smiled and said very seriously: "I want to hold a singer salon, and my ultimate goal is to let these singers who participate in the salon publish their own albums." ”
"Singer Salon? Publishing an album? Knowing Zhang Lei's thoughts, Ye Zi was even more confused. (To be continued.) )