Chapter 298: Great Changes Before and After

PS: Today is the weekend, and there is a baby at home, so why is today's update a little late...... Brothers all understand, right?

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After a while, Old Man Xie said in a deep voice: "This idea is good, but I heard Xiao Qiu say that there are now more than 300 companies that are interested in being our authorized modification manufacturers, and according to this trend, it is estimated that there must be at least seven or eight hundred, such a good resource, if it is only used to be our dealers, it is still a bit of a waste......

Chen Geng's eyes suddenly lit up: "Old man, do you have any good ideas?" ”

Runhua Industry is now facing a happy trouble: Runhua Industry is now like a banner of domestic 212 Jeep modification, is the birthplace of technology, and has obtained Runhua Industrial certification of enterprises, in the look at other enterprises engaged in 212 Jeep modification are disdainful, for most of the units that want to modify their own cars, they would rather spend more money to modify in the auto repair plant that has obtained the Runhua Industrial certification...... The jeep with a broken connecting rod of the Dengying City Industrial Bureau is an iron-clad proof of how far the morality of those enterprises that have not been certified has fallen.

There have never been so many companies that want to cooperate with Runhua Industrial, and these intended partners are an unimaginably huge resource, even if a considerable part of them are ill-intentioned.

SAIC is good enough, right? To be precise, before Poussin was put into production, SAIC had less than 100 dealers, and now it is only more than 120.

Exaggeration, right? But this is indeed true, you know, before the cooperation with Wolfsburg, the peak production capacity of SAIC was less than 4,000 SH760A cars, and the first phase of Runhua Industrial Planning was as high as 5,000 vehicles, but even with an annual output of 5,000 cars, Chen Geng believes that there will be no more than 200 dealers that can be supported.

The annual production capacity of 5,000 vehicles, 200 dealers, an average of 25 cars sold per dealer per dealer, even if you count the after-sales maintenance and maintenance, the gross profit of the whole year is only 400,000 to 500,000, even if these auto repair companies themselves have their own plants, so the rent and water and electricity are basically negligible, and the average annual net profit of each dealer is only about three or four hundred thousand.

It's not much, but for auto dealers, a stable net profit of three or four hundred thousand yuan a year is enough for these dealers to stand on the side of Runhua Industry, but if the scale of dealers continues to expand, unless the production capacity is further increased, the entire sales network is in danger of collapse.

On the one hand, seven or eight hundred or even more companies are ready to cooperate with Runhua Industry, and on the other hand, there is a production capacity that can only accommodate up to 200 dealers, Chen Geng's headache is about to explode, and now listening to Xie Minsheng's meaning, it seems that he has a better way, how can Chen Geng not be ecstatic?

"I don't have a good idea, I just think this opportunity is very rare, and it's really a pity not to make full use of it," Mr. Xie said: "Since the profits from only selling cars can't support such a huge dealer network, why not fill in all the existing business of our company?" ”

Fill in all the existing business? How's this going to work, isn't this a hodgepodge? Chen Geng subconsciously wanted to refuse, but before Chen Geng could speak, Old Man Xie continued: "Haven't you been planning to build a national chain auto repair alliance after the boom of 212 jeep modification continues?" Isn't this a good opportunity?

In addition, we can also lend this channel to those partners who are engaged in motorcycle production, but the channel construction is not sound, they have expanded the scale, and we have also earned a channel fee and management fee, why not?

Of course, service attitude and service awareness are very important, we do not require these dealers to have a strong market development ability, but must listen to the company's arrangement......"

Service attitude and service awareness is the focus of Chen Geng's marketing work has been emphasizing, for these two points Xie Lao Zi very much agrees, under the premise that Runhua Industry's products are not well-known in the market, what can Runhua Industry rely on to open the market? In addition to excellent product quality, there is only a good service attitude and service awareness.

After a short period of stunned, Chen Geng also reacted: Yes, why not?

That's right, for these units engaged in car maintenance, a year to sell 25 cars, and provide the corresponding after-sales service, it is enough to ensure that they have a net profit of about 300,000 yuan, for them, car maintenance is their business, if the car repair, modification, motorcycle sales and after-sales maintenance...... And so on business are taken out, and Runhua Industrial bulk procurement of spare parts naturally has an excellent cost advantage, why can't it feed more dealers?

Again, this opportunity is really rare!

"Old man, you are really a person who wakes up in a dream," Chen Geng gave a thumbs up in admiration: "Sure enough, ginger is still old and spicy, so it's not okay if you don't accept it." ”

The old man immediately smiled: "Ha...... It's still a bit useful to eat salt for a few more years, and you think it's feasible? ”

"Feasible!" Chen Geng nodded without hesitation: "Although I don't know how many of them will be screened out, but if the number can't be reached, let's make an investment advertisement on TV." ”

"Hah...... It's a good idea. "Old man Xie is also happy.

………………………………

Although the meeting was held in a bit of a hurry, since the company's announcement was published in the "People's Daily", the company's excitement has been seen, and the boss immediately held a meeting after returning, and everyone has expected what the topic of this meeting is.

As expected, Manager Chen came up and mentioned the impact of the company's announcement on the company in the People's Daily.

Of course, how to do the specific and how to organically combine the existing business with this channel requires everyone to go back and think about it carefully, and come up with their own ideas and suggestions at the next meeting dedicated to this matter.

"Next, the discussion of the second matter," After the preliminary results of the channel construction, Chen Geng began the second topic: "What are you thinking about my previous proposal to adjust the production capacity of motorcycle engines in the second phase?" Mr. Schultz, start with you. ”

Pascal Schultz sat up straight, shrugged and said, "Our production department? Mr. He and I have already made preliminary calculations, if the company really decides to increase the production capacity to 1 million units, the training of new employees, production planning, and new management methods...... We can handle all the production aspects perfectly. ”

"Very good," Chen Geng was very satisfied with Pascal Schultz's answer, turned his head to Qiu Xiujuan and said: "There is no problem in production, we will not discuss the supply of raw materials for the time being, Director Qiu, how is the communication between your office and various spare parts companies and vehicle manufacturers?" ”

The expansion of the production capacity of motorcycle engines is definitely not only the supply of raw materials and the capacity adjustment of Runhua Industry, the production capacity of motorcycle engines has expanded more than ten times at once, and the supply of raw materials is no longer the core problem. These keep up, can vehicle companies digest such a large production capacity? Even though they have already started to prepare for production, have they started to actively expand their sales network?

These things are linked to each other, but they cannot be solved as long as the supply of raw materials is solved.

Qiu Xiujuan's face was full of confidence: "The results of the communication are very ideal, motorcycle spare parts companies such as Wanxiang Group said that they will fully cooperate with our capacity expansion plan and will provide us with enough supporting transmission gear sets; Hangcheng Rubber Factory made it clear that if we increase the annual production capacity of engines to 1 million units, they will immediately adjust the tire production plan for the next five years; There are also Qindao Bulb Factory in Haidai Province that provides us with headlights, turn signals and tail light components, and Dengying No. 1 Cable Factory which provides us with large wiring harnesses for the whole vehicle......

In terms of communication with automakers, there was a consensus that our expansion plans were a bit conservative, with many companies believing that we should expand our engine production capacity to 2 million units.

Oh, by the way, I also have a data here, as we become more and more famous in the motorcycle industry, more and more companies have come to us to seek cooperation, in addition to the traditional bicycle manufacturers, there are also agricultural tricycle manufacturers, tractor manufacturers, tractor manufacturers...... They all want us to follow the current model and provide them with a complete vehicle assembly line and complete sets of parts for assembling motorcycles.

I did a preliminary survey on the scale and strength of these enterprises, and the results were quite gratifying, these companies can completely sell the newly produced motorcycles through the sales network they had established before, in the process of communication between these companies and dealers, many dealers knew that the manufacturer intended to produce motorcycles, and clearly expressed their willingness to do motorcycle sales business, the proportion exceeded thirty percent, and most of the rest were waiting and seeing......"

"Does this mean that the 1 million production capacity we planned is a bit insufficient?" After hearing Qiu Xiujuan's words, Chen Geng was surprised.

Qiu Xiujuan nodded: "Judging from the current situation, it is like this. After a pause, she added: "According to the information I have, even if we expand the production capacity to 2 million, the market can fully digest it, and I have communicated with several colleagues in the company, and everyone's meaning is also inclined to be directly in one step." (To be continued.) )