【Broadcast】Pay attention to "Biquge www.biquge.info Reading", get the first-hand news of 515 red envelopes, and students who have not grabbed red envelopes after the Chinese New Year can show their skills this time.

Now there is a lot of content about this film on the Internet.

In various professional film and television portals with box office, film news and film reviews as the main content, such as Big Artist Think Tank, Century Huayu, Xingmei Film and Television Circle, Tomato.com, Jinsour Mei.com and other websites, there are many freshly released ** film reviews, which are basically praises and praise. Many fans and audiences who have participated in the test screening are still enthusiastically helping to promote.

Zhou Yi couldn't tell which of these film reviews were written by the company's hired water army, and which were real movie reviews from fans.

This works best.

If you can tell the truth at a glance, then you have to play with it.

The company is doing a great job in this area.

Originally, Zhou Yi wanted to do it himself and write some movie reviews, but looking at the current posture, it is obviously not necessary.

Nowadays, there are enough movie reviews, and it is impossible for every movie fan to be enthusiastic about writing movie reviews on the Internet.

If you post a few more articles, the number of people is completely wrong.

You can't fool around!

The propaganda should be stopped in moderation, and if it was too much, Zhou Yi could only give up a little depressed.

No one knows the talent of the belly, no one knows!

At present, the ratings of various major websites have been typed.

These websites will cooperate with Weiteng Electronics to synchronize the third-generation scoring system of the God List.

Each website also has its own scoring system, but when it comes to professionalism, authenticity and reliability, it is still the strongest system of the god list.

Now the score of the god list is naturally 9.3 points.

Because there is only one test screening, there is no increase in fans, and the score cannot be changed.

Such a super high score is naturally very attractive to other fans who have not yet watched the movie, but have plans to watch the movie in the near future.

The independent scoring system of each website also has some fans who brush the score, which is basically the same, but the score is slightly lower, which is normal, after all, some fans who have not watched the film casually score low, and there may be people who maliciously brush the score. But the impact is not great, after all, the score of the Fengshen List is the most professional and convincing. Fans mainly pay attention to the score of the god list system.

The other ratings are just a casual look, and they are not worth mentioning.

Everyone understands. Only when you have really seen it can you have the right to speak.

Random scoring is not worth paying attention to.

According to the feedback from the Taj Cinema Line, many fans asked the theater to temporarily add a screening to meet everyone's viewing **. Obviously, it is impossible for the theater to agree, and everything has to go according to plan. How can there be any reason to add a picture casually?

Is it going to squeeze down the other films that are ready to be screened? That's impossible!

It's impossible for the theater to breach the contract!

And if you want to add a screen, you don't have the key permission!

If the theater wants to add screenings, it can be added, what should I do if I conceal the box office? However, with this kind of strange thing happening, coupled with the high score of the god list and the unanimous praise of the Internet, it will raise the expectations of the theater side and pay more attention to this film.

Zhou Yi also paid attention to his Julang Weibo and found that in just one day, the number of fans suddenly skyrocketed by more than 1,000.

It seems that not only the fans who watched the preview screening have become his fans, but these fan friends have really helped him promote it!

This is definitely a good thing. It's a bonus.

And Takamatsu and others will also help him push it!

The company also subscribed to various related newspapers and magazines, and sent a copy to the chairman's office.

In fact, this chairman's office is about to become Zhuo Qinglian's office, but Zhou Yi obviously doesn't care.

It's a pleasure to work with Sister Zhuo!

He took time out of his morning to read the newspapers and magazines.

Some of the preemptive reports from entertainment reporters who participated in the preview screening were sent out in time.

They're really fast, and they're very good at rushing for time.

This kind of entertainment news also has to take the first mover advantage.

This is originally the job of entertainment reporters.

What's more, they all took the money, and they had short hands and short mouths, so of course they had to do their best and praise them well. They conducted an all-round in-depth analysis of the movie from all angles and aspects, and explored all aspects of the advantages of the movie, which is simply complete. Zhou Yi blushed when he saw it. There are some things he didn't expect, but the results were all dug deep by these entertainment reporters, and his brain is really flexible.

The film critics' reviews haven't come out yet, so they're going to be a little slower.

Their articles will be more professional. More in-depth, you must think carefully about it, not only to publish it on your own Weibo or website, but also to publish it in relevant cooperative media, naturally you must be more cautious, not casual.

In fact, there is no need to release all the film reviews in one go. That may not be the best way to get the publicity.

The most ideal effect is to form a wave offensive in the promotion of the film.

The company's publicity department will coordinate and cooperate to do a good job.

Since these film critics are fed by the company, they will naturally do their best.

This is their professional ethics, and it is the basic rule of the film and television industry.

As far as Zhou Yi knows, Zhuo Qinglian's statistics this time are as high as 43,800 yuan in gifts and pen fees for these film critics alone. There are no top film critics here, so the cost is very high, and the gifts are very generous. Of course, everyone's status is different, and the related benefits are naturally different. But even if it is a newcomer who is not well-known in the film critic industry, at least thousands of Chinese yuan have been earned, and the income is very good.

Zhengdong Pictures is very generous in this regard, and if it wants to rise again, it naturally can't give people the feeling of being a small family, and the money that should be spent will be spent.

As for hotel accommodation and catering, as well as travel expenses, they are naturally reimbursed by the company.

For this situation, Zhou Yi is not dissatisfied, relatively speaking, such expenses are not much, and the public relations expenses of those first-tier large companies cannot be compared, there are no senior film critics at all, it is good to have some second-tier film critics, I hope they can be somewhat useful!

Zhou Yi is not afraid of them sucking blood, he just wants to be worth the money.

You show your value, and you deserve the money.

There's nothing wrong with that!

At noon, Zhou Yi and Zhuo Qinglian finished lunch together, and in the afternoon, various good news came back one after another.

First of all, Manager Zheng has already negotiated the cooperation with Liansheng.

The follow-up digital copy and nationwide shipping work of Zhengdong Pictures are packaged for them to do, and as long as a formal cooperation agreement is signed, it can take effect. Zhou Yi read the contract brought back by Manager Zheng and was very satisfied, so that after the company's lawyer read it, there was no problem, so he signed it in duplicate. In fact, when Zhou Yi is not there. Some of the signing work was entrusted to Zhuo Qinglian.

The chairman's seal is kept by Zhuo Qinglian, which makes the work more convenient.

Who made him not always in the company?

The work of the company must not be stopped because of him.

Today he happened to be in the company, so he signed directly.

Deputy Manager Yan and Director Jiang's negotiations with other theaters were also very smooth, and the city and time of the screening were all done. Some of the screening cities are the same as those of Taj Cinemas, some are different, but they are all good, they are basically large and medium-sized cities in the first and second tiers, and there are very few small cities. There are only one or two, as a pilot, and even the northernmost city has been finalized as Vladivostok, the capital of Northern Xinjiang Province.

Even the remote areas of the northern frontier have a little city, and Zhou Yi is naturally very satisfied.

In this world, I am a big China, there are many people, and the territory is big!

At the same time, the digital copy of the hard disk system is also very smooth.

Digital cinema copy masters are ready-made, already made, and then used the company's professional duplicator to copy in batches.

Because it has been negotiated with some small and medium-sized theaters, the number of copies will be increased by another 40, which is nothing more than buying 40 more hard disks, which does not cost much. Copying is also not a problem. Anyway, it's all batch copies, and the time is quite enough.

When these copies are completed, they will be handed over to the theater line about the day after tomorrow, and they will send them to their own theaters by express mail.

Time should be almost enough.

All of this work is done by a dedicated person.

Dong Yiwu, the director of the Propaganda Department, also rushed back from the Dorsett Hotel and seemed to be in good spirits. According to him, the work of the film critics was very smooth, and some people rushed out the manuscript overnight and reviewed it through him, and the writing was very good.

The publication time should be slightly delayed. It is convenient to cooperate with the company's follow-up publicity.

These are the proper meanings of the question.

Since they took the company's money, accepted the company's gifts, and stayed in the hotel provided by the company, the film reviews written were before they were published. It must be reviewed by the publicity department of Zhengdong Pictures, and it will also cooperate with some publicity work.

If you take mine, eat me, live in me, and use me, you will listen to me.

As for what they really think of the movie. Does that matter? Who cares?

This is the default unspoken rule in the circle. Everyone will consciously maintain it and will not offend lightly.

If you don't have the consent of Zhengdong Pictures and talk nonsense, although Zhengdong Pictures is only a second-tier small production company, it has no ability to ban them, and even has nothing to do with them, but next time there is something good, it will not invite them.

Doing that, violating the unspoken rules in the circle, is self-defeating.

Even other film companies will not invite them again after learning about the situation.

To do a line, you must love a line, and abiding by the rules is the most important.

According to Dong Yiwu's follow-up planning, some film critics and professional speculators who are good at hype will be divided into two groups to start a wonderful scolding war on the Internet, and first stir up the topic of the film. Without hype, how can a small-budget film become popular? And not everyone likes to watch cult movies.

Even if you even coax and deceive, you have to pull the audience into the theater! Who cares if you really like cult action movies!

Of course, Dong Yiwu will not let all film critics praise it unanimously, that seems too fake, and it is obviously a soft article of human feelings. Film critics who have always criticized cult films and commercial action movies in the past suddenly changed the direction of the wind and waved their flags and shouted? How's that going to work? Apparently there is a problem.

Touting should be moderate, be measured, and don't take meat and hemp as fun.

It's not okay to be too sensual and hype, that would be counterproductive.

How is it possible that everyone says it is good, and no one says it is bad?

If you do it like that, everyone says it's good, it's bland, and the fans are tired of it, they don't pay enough attention, and they can't get excited!

If the topic is not hyped, the publicity effect may not be very good.

If you want to stir up the topic, you definitely need both sides of the story.

If there is praise, there must be criticism, so that it can be lively enough.

But whether it is the positive side or the negative side, they quarrel and scold, but the ultimate goal is to stir up the topic and arouse the audience's interest in watching the movie, and it must not really hurt the film itself, and it must not make the mainstream audience disgusted or disliked. These scales must be grasped well.

With Dong Yiwu, a veteran, planning as a whole, there must be no problem in this regard.

These propaganda work also requires skills, and it is necessary to do a good job of complex research work in advance, so that all kinds of means can be used freely, and it is definitely not the simple work of irrigating water on the Internet as some people imagine, but it is very complicated, and not everyone can do it.

If it's just a simple watering. It may not be useful for you to pour thousands of messages on the Internet!

If it doesn't heat up, the water will only be water.

What's more, the company's propaganda department doesn't have the time to fill the Internet with so much water, let alone so many people.

Hyping the topic is the right way for the film to be promoted.

Dong Yiwu's positive topic for these second-tier film critics is: classic cult films, rich in dark style. Full of suspense, the characters have distinct personalities and different temperaments. The film directly points to the inherent evil of human nature, and has the theme of "Heaven is evil, it is forgivable; Self-inflicted. not to live". The poison of torture in the film is not the poison of the enemy's heart, it is definitely a cult film, and it is a must-see.

The topic on the opposite side is that except for the extremely exquisite fighting scenes and the national art duel that burns to the explosion, you can not watch other plots, unless fans have a habit of masochism, otherwise they will only have nightmares at night after watching those tragic tortures. What the poison of torture. It is not poisonous to the enemy's heart, and it is completely unsuitable for children to watch. Parents should be careful not to bring small children to the movies.

This is an example of a positive and negative topic that Dong Yiwu gave them.

This kind of propaganda method of fighting left and right is often used in the industry.

As far as this example is concerned, it is not taken out casually, but Dong Yiwu took several employees of the company's publicity department to study various film review materials on several major film and television portals overnight, conduct in-depth research and analysis, and summarize it.

This kind of research is the daily work of the company's communications department.

They not only have to analyze the movie-watching psychology of fans according to the scoring curve of the Fengshen List, but also refer to various professional film reviews and popular film reviews. Focus on analyzing what fans are interested in about the film, and then formulate a targeted film promotion plan.

Only by doing all these things in place can the publicity department accurately grasp the market demand and audience psychology, and strive to make its own films stand out among many films of the same schedule. Desperately fight your way out.

Many small-budget films eventually fail, not because the quality of the film is too poor, but because of a lack of funds, it is impossible to carry out these promotions, and there are no professionals behind the scenes, so the natural effect is not good.

This is the dilemma of some small third-tier companies.

Zhengdong Pictures did not have Zhou Yi to acquire and inject capital in time. In the case of the previous boss vomiting blood and being hospitalized, and the company Yan zhòng lost money, he will also face this dilemma. No matter how capable a group of professionals are, they can only end up scattering, each looking for a home, and each looking for a mother.

Naturally, the situation is completely different today.

Zhengdong Pictures has come back to life, and as soon as "Five Poison Gates" came out, the company immediately regained its vitality and vitality!

The whole company is full of energy!

can make this old-fashioned propaganda plan, it can be seen that Dong Yiwu is indeed attentive.

Of course, the positive and negative examples he gave are only for the reference of film critics, and they can make some free play and individual creations on this basis.

Patterning and routineization are the most important, and we must not fall into the trap of clichés!

As long as the film review can eventually touch on some promotional topics, it can't be the same.

If the topic is heated up according to the above positive and negative propaganda methods, whether it is positive or negative, no matter how they debate and say good or bad, it is impossible to really hurt the film itself, it will only hype up the film and arouse the audience's curiosity to watch the movie.

That's enough.

For example, if the parents don't take their children to watch it, it doesn't hurt at all, because the film is a tutoring level 12, and children can't watch it in the first place, so what does it matter? Maybe it will also trigger the rebellious psychology of teenagers over 12 years old and take the initiative to watch the movie!

As for the statement that you can't watch anything else except for playing, it's the same reason.

Who doesn't love watching a good fight?

In fact, the topics of both sides have places that attract mainstream audiences, and the selling points of the film are written, and everyone can see it at a glance. And the wonderful fight scene is the favorite of the mainstream audience, coupled with the curiosity about the quarrel, it is estimated that they will go to the theater to see it.

The ticket price of small-budget films is not high, maybe there are theater discounts, what does it matter?

It doesn't cost much anyway!

After watching it, enthusiastic fans came back to continue participating in the debate, and the topic became even hotter.

In this way, a virtuous circle is formed, and film critics can retire and hide behind the scenes.

That's where a film critic comes in.

It can't be said that people just take money and don't do things.

If this effect can be achieved, Zhengdong Pictures is completely acceptable and satisfied.

In this way, the money is not spent in vain.

Zhou Yi is very satisfied with the publicity method set by Dong Yiwu, and the company's senior management has gotten through.

Otherwise, Dong Yiwu would not have done this.

Zhou Yi awakened the memories of his past life, and naturally knew the benefits and necessity of hyping up this kind of topic on the Internet, and of course he would support it. Those professional film critics are still of some use, even if it's a-stirring stick, it won't be useless.

As long as it is used by me, even if they open their eyes and tell nonsense, what does it matter?

It's nothing more than spending a little money.

If the film can finally hit the box office, this qiē is worth it.

Ps. children's shoes chasing more, are there any free appreciation tickets and pen fun pavilion www.biquge.info coins~ The countdown to the 515 red envelope list is over, I'll pull a ticket, ask for an increase and appreciation vote, and finally rush it! (To be continued.) )

PS: The surname Gong is my son? Then Gong Li is no longer my sister, and Zhang Yimou is not my brother-in-law?