As soon as he returned to China, what awaited Gu Mojie was endless entertainment and ceremonies.

For most Chinese, Golden Week may simply mean another tourist season, or online gaming season.

However, this year's eleventh is obviously more important for the Hatsune Group than in previous years.

Taking advantage of the fact that Fuji Xunjia's QQ is scrambling to resist the chaos caused by China Mobile's "Feixin", Hatsune Group's blockbuster "First Meeting" has finally reached the day of its official launch.

This is a big project that cost Gu Mojie hundreds of millions in the development stage, billions of Gu Mojie in the process of building the server side and the data center, and billions of dollars in the promotion of the alliance in the future, which can be described as the largest investment of the Hatsune Group in 2007 - at present, it seems that the money spent on it is even more than entering the mobile phone industry and seizing the dominance of the Android system hardware standard.

Gu Mojie took Lu Wenjun and Ye Minru to attend a series of blockbuster activities in a low-key manner - all of which were press conferences attended by leaders of China Telecom and China Unicom, which can be said to be unprecedented in exposure.

And the reason why he needs to keep a low profile is nothing more than because the equity split before the listing allowed him to transfer part of Hatsune Entertainment's shares to Lu Wenjun's name, so now he needs to keep the relationship between the two secret from the public - anyway, the entry point for Lu Wenjun to join his career is also very early, and Lu Wenjun can be dressed up as a "co-founder of S Luck". It's like the means he used to dispose of Felilo's name.

Ma Huateng-level opponents, of course, will get the gossip of the "first meeting" in advance, but this advance will definitely not exceed two months. The vast majority of consumers may have only learned about this warm-up from the official advertisement a few weeks in advance.

Until the official launch day on October 1, all of a sudden, all of China Unicom and China Telecom business halls advertised new packages and new services. After that, various online portals such as the Hatsune portal site and the Hatsune game website also flooded with relevant information.

As the first cross-border platform of the Hatsune Group, the "Hatsune Computer Manager" spares no effort to make an instant effort - every PC user who has installed the Hatsune Computer Manager will see an extra new pop-up window when the "Boot Speed Evaluation" pop-up window is hidden when the start-up window is turned on on this day - welcome to download and use the IM instant messaging software of the Hatsune Group, "Hatsune".

"Sign up to see you anytime, anywhere, whenever you want."

"Users who bind CDMA or Unicom ordinary mobile phone numbers will automatically enjoy the treatment of upgrading to VIP users for free. Texting from PC to mobile is free! ”

These messages spread overnight, and may not be attractive to old-fashioned business users, but hipsters read it for the first time: "What? Texting from a computer to a mobile phone is free forever? Isn't this the function provided by Feixin, which was moved a while ago? Is this done by China Unicom and China Telecom? Tsk, no wonder, it turned out that it was two other weak operators who fought back. ”

"But the software is made by Hatsune.,Well,Maybe it's a little better than moving the conscience of those stupid-forced state-owned enterprise programs.,Try it.。

"Sure enough! Although the interface is more like QQ, it is really much more beautiful than the stupid 'Feixin' of China Mobile, and the operation is also intuitive. One tow to pass the text jiàn, one-click collection of expressions, one-click to cut the voice...... Wow, so smooth! ”

"It's a pity, who would use a niche mobile phone like Unicom! It seems that there is no way to text for free.

Huh? One more note below? If the target user is China Unicom or China Telecom mobile phone, and the other party's number has been bound to the Chujian account, you can also receive SMS from any Chujian user on the computer for free?

So, what if there are some friends who use Unicom in the future...... Forget it, let's register for a first meeting, if it's not a VIP, it's not a VIP. ”

Netizens with various mentalities sporadically registered "First Meeting" accounts on the first day. Considering the scale of the user base inherent in China Unicom and Hatsune Group, the vast majority of Chinese netizens are still accustomed to using QQ, and "Chujian" still gets an initial outbreak rate of hundreds of thousands of new cases per day.

For QQ, which already has two or three hundred million active netizens, hundreds of thousands of new users every day is really not enough, and it is impossible to prevent QQ from continuing to snowball. But on the other hand, there is a hidden indicator that everyone has not paid attention to so far, but it is very amazing:

Because only users who are bound to CDMA or Unicom 2G mobile phone numbers are qualified to use computers to send text messages to any mobile phone users without discrimination, the proportion of registered users who have been bound to mobile phone numbers is very high - even higher than the binding law of "Feixin" launched by China Mobile.

What's more, in the process of expansion, China Mobile has sold a large number of mobile phone SIM cards without real-name registration - 03, 04 years, just look for a university on the street, at the school gate can see those selling 100 yuan a SIM card with a SIM card, no need to register the name, buy and peel off to play. Although these bearer cards gave China Mobile the upper hand in Unicom's expansion war a few years ago, they also indirectly reduced the gold content of China Mobile users' bound mobile phone numbers.

The users of China Unicom and China Telecom are relatively more likely to go to the business hall with their ID cards.

So far, the attribute of "whether the user has tied a mobile phone number" has not been taken seriously by insiders, including Ma Huateng. Everyone's criteria for judging the threat of an instant messaging software are still stuck in only looking at the main economic indicators on the books.

"First Sight" has taken the lead in this implicit competitive indicator, and no one has been targeted.

……

If you want to say that "First Sight" is the fastest promoted in the Golden Week, first of all, it must be Gu Mojie's alma mater, Qianjiang University, and even several other colleges and universities in the provincial federation of university associations.

More than 30,000 students and thousands of faculty members at Qianjiang University downloaded "First Meeting" almost all of them on the morning of October 1 - no way, who let this thing be a new generation of blockbuster work developed by the legendary brother Gu Mojie. Although Gu Mojie has graduated for four months, the legend about him in the school has intensified, forming a cult of personality, as if it is a monument to a successful person, and it seems that he can go further in his life journey by being brainwashed step by step.

This kind of fanaticism is even more so than Ma Feng at Qiantang Normal University or even Ma Huateng at Shenzhen University -- after all, those people are too far away, they all walked out of the school 20 years ago, and in the eyes of today's students, they are simply characters in history books.

And Gu Mojie is a living example around him, tens of thousands of Qian teachers and students have seen him appear on campus with the naked eye. Even, now the teachers and students of Qianjiang University agree that even fighting World of Warcraft is a positive thing, let alone chatting with the more glorious Hatsune chat tool.

According to later statistics, more than 200,000 students from the six major colleges and universities in Qiantang City and even some students from Ma Feng's alma mater, Qiantang Normal School, downloaded Chujian before noon on October 1, and more than 95% of them bound their mobile phone numbers - even if they are mobile users who can't enjoy free text messages, they also choose to take the initiative to bind their mobile phone numbers. This number really moved Gu Mojie afterwards, and he fully realized the appeal of the fan effect in the new era.

As of 24 o'clock in the evening of the same day, only in Qiantang, Hujiang, Jinling, and Gusu surrounding universities, the number of registrations of "Chujian" reached 700,000, together with the number of registrations of other users across the country that day, easily exceeded 1 million.

In the next few days, this premeditated and spontaneous "tap water" was quickly exhausted, and the peers in the Qiantang IT industry and a large number of cooperative units under the Ahri Group, which had a relatively good relationship with Hatsune and had a competitive and contradictory relationship with Fuji Xun, also met the scene in the spirit of human affection.

At noon on October 5, the initial active users of "First Meeting" exceeded 3 million for the first time; At the end of the Golden Week at 24 o'clock on the evening of October 7, it was finally fixed on a group of 4.39 million active users, 6.5 million registered accounts, and 2.2 million bound mobile phones.

The so-called active users refer to users who have logged in to the "first meeting" account several times after applying, and have added at least 5 or more contacts. The difference of 2 million accounts between 6.5 million registered accounts and 4.39 million valid users obviously belongs to the "zombie fans" generated for various reasons.

The Hatsune Group did not officially organize the act of swiping zombie fans to create false prosperity, which is meaningless at all, but it cannot be ruled out that some of Gu Mojie's personal fanatical fans and alumni will register three or five "first seen" accounts to make a lot of fun - as long as there are three and a half million fanatical fans of this kind and a few accounts per person, it is easy to get more than 2 million fictitious accounts.

What's more, netizens in 2007 have a lot more economic acumen than a few years ago, and some people clearly deduce from the point that "the six-digit QQ number is now very valuable", and take it for granted that "with the current scale and momentum of the Hatsune Group, it is certain that the 'first sight' account of the cornet will also be very valuable in the future", and then register more cornets. All in all, that's how the more than 2 million zombie fans appeared in the first week.

The first shot worked very well, and it just took advantage of the Golden Week, which Fuji Xun was unable to react to at all -- in order to stabilize the morale of the army in advance, it was impossible for Ma Huateng to arrange overtime for programmers in an organized manner in advance without predicting the power of "first sight", so naturally he could not immediately fight-for-tat. Afterwards, according to the grapevine, Ma Huateng only summoned a limited number of middle-level planners during the Golden Week, and repeatedly held meetings to formulate targeted emergency measures, so as to organize the programmers to start work as soon as they returned to work on October 8.

Oct. 8, nine a.m. Thousands of Fuji Xun engineers returned to their posts. The battle between "First Sight" and QQ is fixed on the following set of starting line numbers jù:

7 million registered accounts: 500 million; The number of active active users is 4.5 million: 270 million, and the average daily number of concurrent users is 1.3 million: 35 million. (To be continued.) )