When I focused my efforts on the online store, I realized that there was so much to learn, and the way of online sales is completely different from the physical one. Although the Internet is a microcosm of reality, the key lies in this 'shrinkage', and the difference between one word and the result can be 108,000 miles.

In the past, some of the special ways to bind customers in our store were of no use to users on the Internet at all. The Internet is also full of scammers, making it difficult to guard against.

If a scammer buys one or two pieces for retail investors, it is fine, but if it encounters a scammer who specializes in buying and selling in large quantities, then the loss will be great. Fortunately, we have not been scammed since the opening of the online store.

Brother Pig and Sister-in-law all said that we were lucky, but what I didn't tell them was that when I put my energy into the online store, in addition to trying to increase sales. I also wandered around Taobao forums and Taobao universities, learning experience everywhere, and I have seen many deceptive methods and deceptive methods on the Internet in posts.

These posts were written by some online store owners who were deceived, and they are a bloody lesson that we should take as a warning. Standing on the mistakes of others and learning from that bloody experience will get twice the result with half the effort. Seeing that others have been deceived a lot, I am very cautious about the processing of orders, so I have never been deceived. I think I'm a good doctor for a long time.

I started thinking about how to increase the sales of my online store every day, just like the brick-and-mortar store, and thought of various ways. Even many of the good sharing posts have been experienced, and I have improved their good points according to the needs of my own store, and then used them. (I think imitation and improvement are actually innovation)

It turned out to be very fruitful, and it wasn't until I saw a document one day that I understood my efforts in the store. In fact, they are all trying in the wrong direction, so they ask a person and he constantly demands himself in his heart, but he stays at home all day long and does not go out to communicate with others, how can this be recognized by others?

This document is about some sales methods of Vancl Eslite, Vancl Eslite is a clothing brand that has risen rapidly on the Internet in recent years, and the sales volume is very amazing, according to some statistics, the daily sales have broken through the 10 million yuan mark. Its strength has made it the number one clothing brand that is far ahead on the Internet in China.

According to the latest iResearch survey report, Vancl Eslite has ranked among the top four in terms of revenue in China's online B2C field. Its achievements are not only regarded as an innovation in the e-commerce industry, but also called a miracle by the traditional clothing industry.

So much so that in May 2009, it was also recognized as a national high-tech enterprise. What it is even more proud of is that in just ten months of its operation, it has received three rounds of investment from IDGVC, Lianchuang Ceyuan, Softbank SAIF, and Qiming Venture Capital. It can be said that this kind of glory only belongs to it, and there was no such glory when Ma Yun founded Alibaba.

Since Vancl Eslite can achieve such impressive results, I believe that if you copy their model and then improve it according to the actual situation of your own online store, you will definitely be able to achieve good results.

I don't want to make money every day like Vancl Eslite, so if there is no strong team to support it, I believe it will never be possible, and it will be very tiring.

I just want the online store to grow steadily, to be able to generate a stable cash flow, and to generate profits for us at all times. Even when we are no longer working, it can still ensure that we have no worries about food and clothing, and I am satisfied.

If you want to replicate its pattern, you have to study it and understand it. So I went around the internet to gather information about Vancl Eslite, how it started, how it started, who its founders were, how many members of its founding team were, and how they worked together so effectively...... And so on and so forth.

I downloaded all the materials I could find and put them on my computer to study and research every day. I even found out all the information about how this team first ran an excellent Amazon, and learned the same way, and figured it out step by step. It can be said that in addition to doing business, in fact, time is all about this, and I have even forgotten the existence of Annie, the fox spirit.

After studying for a while, I started trying to run an online store the way Vancl Eslite did. We now have a limited amount of funds in the store, and it is impossible for me to place a large number of advertisements on major portals and media as Vancl, nor can I bid on Baidu and Google, so I can only choose some relatively low-cost publicity methods: send the key of the online store to the user's mailbox by email, and this email is sent regularly, once a month.

By cooperating with users, let some users help us promote, let them write user experience, and once their fans come to buy our products, we will give a profit share.

Like Vancl, we place CPS ads on a number of online advertising networks, and CPS pays a royalty on the sales of advertising costs, and I believe that this method can also attract many individual webmasters to place ads on our online store on the website like Vancl.

I also contacted a lot of ** owners to let them come to our store for free experience, and then let them write blog reports for my online store. Of course, the benefits of this must be given to them (her), who will get up early if this society is not profitable? Although the current blog limelight has long been overshadowed, many bloggers still have a certain influence and will help us bring a certain source of customers, so I think the blog is still a very important information carrier, and I can't let it go.

In addition to these traditional marketing models, I even went so far as to reach out to some fiction authors and ask them to include the name of our online store at the end of each chapter of their novel in the blurb of their novel to promote it.

The benefit of my store for them is that they can experience the various styles of clothing in our store for free, and if they want to buy it, they will definitely give them an absolute discount. And I told them that in the near future, I will set up my own sales website, and like Vancl Eslite, I will be able to sell a share with them (her) at that time.

Whether you can do it or not, draw them a piece of cake and let them think about it. (Of course, this is the way to cast a wide net, and many authors who are not in Hangzhou will not be able to cooperate with us at all, but with this channel, it is always better than nothing.) ）