Chapter Eighty-Six: There is a specialization in the art industry
The new sales model not only makes our relationship with our old customers better and better, but also slowly drives the business of our online store.
Gradually, our online store is no longer limited to children's clothing, we began to slowly try to diversify on the online store, put more varieties and styles on the shelves, more styles, and more people gradually buy.
However, it is a pity that most of the online customers who came to our network to buy in the early stage are individual customers, and they all buy them because they like it, and the wholesale volume is very small.
We are not in a hurry, and we are still going on with our business steadily. At the same time, in physical stores, our products are selectively diversified.
Only children's clothing and women's clothing, this is also the result of the discussion between the three of us, we think that as long as we can eat these two customer groups thoroughly, we will not have to worry about food and clothing in our lives.
Now that customer contact has transitioned from physical to online, it is important to have a robust customer profile. The customer profile does not need to include too many things: name, ID number, home address, telephone number, store address (if it is a stall, record the stall address).
I told Brother Pig and Sister-in-law about this idea, and both of them agreed very much, and designated me to establish this file.
"Why do you have to let me come?"
"Because that's what you came up with."
"But don't you know that now? Sister-in-law Pig is more serious than me, and the girl's heart is more detailed, so she should be the one who does it. ”
"Your sister-in-law, she's okay with sales, but she's not good at making watches and the like."
"Brother Pig, you are engaged in engineering, and you read a lot of charts and the like, you must be good at it."
"I have a specialization in the art industry, I am only good at that field, and in the clothing area, you still have more ideas."
"Then I'm not negotiable?"
"It's you."
"Alas, I have no experience in engineering, and such a big project should really be done by you."
"Your sister-in-law and I agree that you are the most suitable person."
"Alas, I'm really miserable."
"If you can work hard, you will follow."
"Bah...... Hooligans, I won't die. ”
Although I say this, in fact, in my heart, I am still very grateful to Brother Pig for letting me do this, I think this is an exercise for myself, it can improve my ability to communicate with people.
There is no upper limit to my ability, although my communication ability has been greatly improved, but why not make my ability better? What's more, this method was conceived by me, and of course it is up to me to implement it to have a greater effect.
At this time, what I really have to do is not to excuse but to do the right thing, and since that day, I have been paying attention to collecting this information when I communicate with customers.
Slowly, I collected more and more information: the customer's hobbies, the amount of goods generally purchased in the customer's store, the customer's family, the customer's second contact information...... Wait a minute. The more information I gathered, the more I found that I started to have a good idea of how much sales my store was selling each month.
Which store should buy how many goods at what time, which store which ones are more popular, which store should leave this style to which store, I will have a clear division in my mind when I see the goods.
What I find interesting is that this sales curve is like a candlestick chart on stocks and futures, they also have their own way of working, and they also have their own peaks and troughs according to the change of seasons, and I even draw a monthly chart of this on the sales chart.
Brother Pig and Sister-in-law praised me for being a genius in this area, and I smiled innocently, because I knew how genius was born. There is really no fluke in success, when we see people laughing in front of us, we must understand the sweat and dedication of people.
The business in the store is getting better and better, and our volume is getting bigger and bigger. Many wholesalers will face a very difficult choice at this time, they will inevitably think about how to bypass this home and go directly to the manufacturer to purchase, hoping to get more benefits and increase their competitiveness.
Luckily, we don't have to worry about this, because when we first chose our home, we knew that our home was a direct factory direct sales. (In other words, our last store is a store in the market of the manufacturer, which is specially used to attract investment.) )
Choice is really more important than effort. The right choice we made at the beginning not only saved us a lot of trouble, but also made us get a lot of benefit from it.
As our sales capacity continues to increase, we want more and more goods, and the rebates we give us in the weaving home are getting higher and higher. The price for us to pick up the goods is also lower than that of ordinary people, and he also gives us a privilege: we have the right to pick up the goods first.
That is to say, as long as we go to get the goods, he will be the first to select the best style and the best product for us to choose, and help us ship the goods in the fastest time, and the shipping cost is also from his side.
For the first time, we enjoyed the exclusive treatment that a large wholesaler can get, and for this matter, Brother Pig and Sister-in-law and I also called our next family and invited them to come over to celebrate together, which can be regarded as a corruption time.
Brother Zhu and my sister-in-law couldn't help but feel glad that we chose to cooperate with this family. It is so difficult to think about the business of the family who can think about the goods so much, no wonder his family's factory can be opened so big in Weaving.
The market is the fairest, and the more you give, the more you get, it's a natural law.
Although the business of the online store is said to be driven, it still does not account for the bulk of the sales volume that I hoped for, (according to my idea, if the online store is done well, the online store will be the main profit output, and the physical store will only play a façade role.) Because many users in physical stores have now been simplified to go online, it gives us a lot of time to calm down and think of ways to increase sales in online stores.
As soon as the sales of the online store exceed the sales of the physical store, we can scale up again and open our own clothing factory. Since there is such a large quantity, wouldn't it be more profitable for us to purchase raw materials and produce some of them ourselves?
Rich and don't know what you earn? Isn't that a fool? What's more, this can also help Brother Pig complete his goal of opening a garment factory ahead of schedule. I have always kept Brother Pig's affection for me in my heart, always thinking about how to repay him, and I think this should be an opportunity.