My father finally returned home with a lot of grain samples and various packaging samples.

The admission letter also arrived on the same day that my father came home, which made my mother very happy and made a big table full of dishes, like a holiday.

The father at the dinner table seemed to be very excited, he inquired about the business status of the store in the past 20 days while eating, and when he heard that there was no mistake, omission and no fake, he praised Deng Wei fiercely, which made Deng Wei blushing again, and kept shaking his head and saying that it was all the credit of Liu Relative.

Deng Wei has indeed changed a lot compared to the beginning, and the dinner table is also a little more free, and he took the drink and made an exception to toast Liu Rushan with a glass of wine, although there were no words, but it still made Liu Rushan laugh.

To be honest, in the face of the purchase and sale of a large number of Nanmi in the past few weeks, Liu Rushan is really impressed by the fact that he can do it to this extent financially, thinking that even if he does it himself, he may not necessarily do it better than Deng Wei.

The days in summer are relatively long, and the sky is not completely dark after eating, Deng Wei declined Liu Relative's kindness to send him off, and left on a bicycle alone, while Liu Rushan seemed to be in high spirits and called Liu Relative to go out for a walk together.

The weather in July is already very hot, and the sound of knowing is very loud, and although the summer sowing corn on the roadside is not too high, the growth is gratifying, and people feel happy when they see it.

Liu Rushan told Liu Zhao about his trip to the south while walking, and he had a lot of feelings.

In Liu Relative's memory, the gradual increase in communication with his father was when he was about to graduate from college, at that time his father was not in good health, always coughing, and his original upright body was also a little rickety, Liu Relative went to school in other places, and spent less than three months at home a year, so when he went home, he saw his parents kissing a lot, and being in the outside world made him more willing to tell his parents what he saw, just like today's father.

"Relatively, I always thought that my grain business was not small in Huazun, but after going around outside this time, I realized that I was really a frog at the bottom of the well."

Liu Rushan's voice was full of emotion.

"Looking at the volume and scale of other people's shipments, I found that we are at most a small fight now, and the sales volume in a year is not worth a week."

"So we have to speed up the pace of development, and we can't be satisfied with the status quo."

Liu Rushan didn't walk fast and spoke slowly, but the words he said gave people a sense of urgency.

Liu Zhao slowly followed his father's side, half a position behind, and suddenly laughed when he heard his father's emotion.

"Dad, your eyes are off track."

"Oh?"

Hearing his son's answer, Liu Rushan was a little puzzled, he stood and turned to face Liu Relative and asked, "What's wrong?" ”

Liu said with a smile: "The factories you see in the south are processing and production enterprises, and they are not the same thing as our grain trade, so they are not comparable at all." ”

Liu smiled at each other, he looked into his father's eyes and continued: "Besides, the processing plant is facing customers all over the country, and the goods are distributed nationwide, and there is a gap between us and the geographical scope of their operations. ”

After listening to his son's explanation, Liu Rushan thought carefully for a while, then nodded, and said a little depressedly: "Yes, people are processing factories, how can they compare?" ”

He lifted his feet and walked on, as if under some blow, and stopped talking.

"Dad, we can too."

Liu didn't move, he stood there and said to his father's back.

"Actually, have you ever thought about it, the geographical location of our Huazun has a great advantage for us merchants who do grain trade."

Looking at his father who turned around, Liu Zheng continued: "Huazun is located in the north of Shantang City, close to the mountain city of Longxing in the north, the east is the more economically developed westward migration, the south is close to the Jingbei Expressway, and the west is connected to Jinmen, which can be said to be an important transportation town in a geographical sense. ”

Liu Rushan watched his son talk eloquently, and he didn't understand what he wanted to express.

"If the trade industry wants to become bigger, it is nothing more than holding the brand in your hands and opening up sales, and we are now gradually establishing our own brand, and if we expand our sales channels, then we can also do the kind of situation you see in the processing plant."

My father was a little unsure of Liu Relative's jumping thoughts, and thought for a long time before asking, "What do you mean?" ”

Liu Zhao raised his two hands and drew a circle in the air, "If we unify Longxing, Huazun, Xiqian, Shantang, and Jinmen into our sales circle, how many times do you say our sales will expand?" ”

Liu Rushan listened to his son's words and shook his head, "Hey, that's different, it's easy to say, but it's really too difficult to do." ”

Liu Rushan walked back a few steps to his son's side, he looked at Liu Zhao carefully, and there was a helpless look on his face.

He explained: "Let's not say that every place has a regional sales force in each place, and there are leaders, so we can't solve the problem of delivery alone." ”

Liu Rushan shook his head and said: "The processing plant in the south is waiting for the customer to come to the door, the customer orders the goods, and then looks for the vehicle through the distribution warehouse to pull it back, we don't do this, even if the price is slightly advantageous, it will be offset by the cost of short-distance transportation, besides, it is also a troublesome thing to persuade customers to come to us to see the sample order." ”

After so many years in business, Liu Rushan has been in charge of the accounting of grain costs, so the analysis is also in place.

"Why should we sit and wait? The processing factories in the south are waiting for customers to come to their doors, so their sales channels across the country have been delayed, we can't wait, we have to take the initiative. ”

Liu Rushan was stunned when he heard this, and opened his mouth to ask, "How did you take the initiative?" ”

"Buy a car, deliver it to your door!"

Liu was firm and confident

This time the father and son talked very deeply, for Liu Relative to put forward the proposal to buy a car really scared Liu Rushan, for the price of hundreds of thousands of closed freight vehicles he is still trembling, according to the sales profit of previous years, all year round to buy such a car, although this month due to the market expansion of the southern rice profit is expected to increase several times, but this number also really makes him hesitate.

But the reasons given by the son are very sufficient and tempting, from the development of the local township market in Huazun, to the recent anxious Longxing Cao Yadong's request, so that the daily sales of grain after the later expansion made Liu Rushan realize the benefits and necessity of buying a car.

Of course, there are pros and cons, and the benefits of buying a car are long-term, but the practical question is whether it will be detrimental to one's capital turnover if so much money is withdrawn to buy a vehicle at once.

Then Liu Relative put forward a fresh proposal that also made him think about it, bank mortgage.

He had heard the term a long time ago and had done it himself.

At that time, he was still working as a director of a chemical plant, but he was taking out a loan on behalf of the government, and the pressure was not so great, and he hesitated when he encountered this problem of his own.

But Liu relatively knows that compared with the loans of later generations, it is not easy, and the current loan policy is too loose.

You don't need to ask someone to intercede, you don't need to give gifts and entertain guests, you just need to take the real estate certificate to the bank as a mortgage, and you can simply exchange it for a loan with ultra-low interest.

With the help of generous loan funds to spread out channels and expand the enterprise, this time is just right.

Some of the foreshadowing and ideas in the early stage have been thrown out, and now it depends on his father's vision and courage, but Liu also believes that with his father's accumulated years of experience and optimistic predictions about rice sales in the south, he will dare to do it.

It is estimated that my father should have insomnia again tonight, but in order to become bigger and stronger in the later stage, it is good to have more insomnia.

Liu looked at his father with a contemplative smile and said no more.

"Relatively, where did you get these ideas from?"

Liu Rushan suddenly found that his son, who was now smiling in front of him, was a little unfamiliar, yes, his ideas were too big, far beyond the scope of a junior high school student's thoughts.

"There is a golden house in the book, in the book."

Liu scratched his head in relative embarrassment, and then interrupted and said, "That, Dad, it's not early, shouldn't we go back?" ”

After his father returned, Liu Ji could finally breathe a sigh of relief, at least he had more free time during the day.

Looking at Deng Wei's more and more familiar bookkeeping, accounting, and ordering, Liu Rushan suddenly found that he didn't have a lot to do in the store, so the father and son stared at each other for a long time, and they didn't know what they should do.

"Haha, Dad, why are you always staring at me?"

This atmosphere is a little weird, Deng Wei is busy, the laborers are busy, Liu is standing near the door, because there are not many customers, so he doesn't need to help, and his father is sitting on the opposite side of the table, Deng Wei is not good at interfering now, he is afraid of causing chaos, and he doesn't need him to help carry the rice, so Liu Rushan stared at his son who was also idle at the door for a long time.

"Oh, it's fine."

Liu Rushan also noticed this situation, he got up and walked out of the store, lighting a cigarette.

Liu Zhao followed behind his father, patted the beige on the back of his clothes for him, and said with a smile: "Dad, I think your main task now should be to ponder and ponder the distribution of those towns and towns that you are interested in, and establish our next-level sales channels as soon as possible." ”

Liu saw that his father was uncomfortable with the sudden change of role.

In fact, it is inevitable that Liu Rushan has been tied to the store to personally settle accounts, purchase goods, sell goods, has long been accustomed to this kind of busyness, and the cold idle is indeed a little at a loss, Liu Relative thinks that what his father wants to do now is to change his mentality, from nothing small to the general direction of control, and then transfer his energy to the expansion of sales channels.

Liu Rushan nodded, he understood his son's suggestion.

"Besides, I think we're still a little short of manpower."

Liu Zhao spoke again at this time, and this suggestion made Liu Rushan stunned.