Chapter 65: Getting on the right track

The father and son had a long call this time, and the key was that the word advertising and marketing proposed by Liu Relative aroused Liu Rushan's deep interest.

The more he pondered it, the more he felt that this idea was good, and making such a simple change would not only make the packaging lighter and easier to carry, but also with the increase in sales, the name of his store would be directly implanted in the hearts of consumers along with the food sold, and finally establish a brand.

In the end, the unanimous opinion of the two was to try a batch first, with a packaging capacity of 50 catties and 500 bags, and see how the market reacted

The arrival time of the first wagon did not disappoint, even a day earlier than expected, which made Liu Zhao really relieved, if there was really a regular situation of ten days and a half months at night in later generations, the eager traders would probably dare to eat him.

There is also Cao Yadong who followed Liu Relative to the next station, he came without an appointment, although it was relatively sudden, but Liu Relative could understand, who doesn't want to see the real sales of a new variety?

More than 40 vendors surrounded the wagons, and the professional laborers at the railway station were responsible for unloading the goods, and the workers brought by Liu were only responsible for keeping an eye on the number of sub-packs.

This time, the license plate system was still adopted, and what was even more exaggerated was that Liu Relative's proposal to pay the first grain store and pick up the goods at the later station was unanimously agreed.

With the sweetness of the first time, everyone is very confident in this batch of rice, it doesn't matter to them to settle the accounts first and then receive the goods, the store is there, and they are not afraid that it will run away.

The next station was very smooth, and in three hours, all the goods were unloaded under the command of Liu Relative, and there was no mistake in the quantity of a bag, and Liu Relative was also very satisfied with this result.

Cao Yadong intuitively saw the hot sales of rice in the south this time, and on the way back, he directly made a decision, first asked for a wagon, a quantity of 60 tons, and at the same time, there were 10 tons of rice from the north and east.

In the evening, Liu left Cao Yadong who was leaving, for this kind of high-quality customer, no matter what, he had to deepen his feelings, although his father was not there, there was definitely no shortage of people to accompany him.

Tian Yongjun happily agreed when he heard that Liu Zhao wanted to ask him to accompany the guests, and he was still very willing to help Liu Zhao about the platform.

Wen Xiuyi came with her, of course, Wen Xiuyi was not deliberately invited by Liu Relative, but as long as she had time after work these days, she would run to the store to help, and she became friends with Deng Wei who talked about everything.

Originally, Liu Zhao wanted to invite Deng Wei to come with her, but Deng Wei said that there was still something at home, and thinking of her own character, Liu Zhao didn't insist anymore.

The restaurant is not far from the store, the price is moderate, and the decoration grade is not low. As an escort, Tian Yong gave full play to the boldness of a soldier and showed the enthusiasm that a landlord should have, but after all, he was a man in the officialdom, and he handled this degree very well, that is, he was happy, and no one drank too much, and the atmosphere was very warm

The guests and hosts of the meal were happy, Tian Yongjun left directly with Wen Xiuyi, and Cao Yadong was not ready to return to Longxing, so he found a hotel to live directly, and he had to inspect the soybean situation in Huazun the next day.

It was not very late, and Liu Zhao did not leave immediately after sending Cao Yadong to the hotel, but sat down and had a good chat with him.

Cao Yadong also praised Liu Relative in his heart, feeling that this young child revealed a calm and atmospheric atmosphere when he spoke, and he was far more mature than his peers, if he didn't look at that immature face, he would always feel that this was a middle-aged man with rich business experience.

Shaking his head, he cleared his mind a little, looked at the child sitting opposite with a smile, and finally attributed the reason to the tiger father without a dog, and admired Liu Rushan's godson.

"Uncle Cao, I heard that you are not only dealing in fine grains in Longxing, but also buying corn?"

Liu asked relatively casually, he had a plan in this regard.

"Oh, it's a small fight, it's not a climate." Cao Yadong laughed.

He is indeed engaged in the purchase of corn, but it is not for a long time, because a few friends are engaged in farms and wineries, and he is helping to collect some raw materials, and he has not completely opened the door, in addition, although he wants to go deeper on this road, but the specific ideas have not been considered.

"Hehe, Uncle Cao has vision, it just so happened that some time ago my dad said that he also has ideas in this regard, and he wants to learn from you another day." Liu was holding Cao Yadong secretly.

Huazun and Longxing have no conflict in terms of purchasing or selling corn, and they do not involve competing for customers, so Liu Relative will not arouse Cao Yadong's disgust when he says this.

"Okay, when your dad comes back, our brothers and sisters will sit down and learn from each other."

Cao Yadong's personality is also very hearty, and he is willing to communicate more with grain business seniors like Liu Rushan and communicate with each other.

At this time, taking this line will open up the situation for the vertical expansion of his business, and Cao Yadong will also speed up the accumulation of corn at this point, and ultimately win-win

Time is like water, inadvertently will slip away quietly, in the blink of an eye Liu Rushan has been to the south for more than three weeks, with the gradual saturation of the southern rice in Huazun market and the concern for his family, Liu Rushan got on the return train.

It can be said that the trip of 20 days has benefited him a lot, not only in terms of money, but also in terms of vision and vision, including business philosophy.

In three weeks, he traveled all over Huaibei, Sujiang, Hui'an and other cities, sent 5 wagons and 4 semi-trailer rice to Huazun, established two long-term high-quality suppliers, collected detailed information about more than 40 processing plants, and made the first batch of color printing rice packaging, and tested 2,000 bags of color small packaging, which received good feedback.

This time, he came back and got several other packaging versions in different quantities, hoping to discuss it with a few friends.

The market in the south is huge, the potential is unlimited, and many business ideas and methods have also stimulated Liu Rushan, especially Sujiang, which is close to Mingzhu City, and their modern and fast-paced assembly line processing methods have made his eyes shine.

Another is corn, and through Liu's suggestion, he also focused on this market.

The southern plains are predominant, and corn is mainly concentrated in hilly areas, and the planting volume is not very large, but feed mills and distilleries are all over the place, so the purchase of corn is very large.

The amount of spring sowing corn in the North East is huge, when he went to the North East before, many suppliers have asked him if there is a market for corn, but at that time he had no intention of operating this field, so he did not let go, this trip to the south let him see a more huge market.

All of this stems from a suggestion from his son, which makes him feel proud and proud.

That's right, his son's vision and breadth of ideas make him proud, even more proud than he can earn a lot of money

Deng Wei in the store has also been busy in the past few weeks, due to the hot sales of Nanmi, overtime has become a common thing, and it seems to have become a norm to return early and late, which makes Liu Zhao feel a little guilty, but looking at the smile and calmness on her face day by day, Liu Zhao is still happy.

Environment and experience can change a person's character, Deng Wei is gradually adapting to ushering in, adapting to a completely different rhythm and various people in school, blushing less and less, calm and confident more and more.

She is changing from the inside out, and this change makes Liu relatively more and more convinced that Deng Wei is a malleable talent.

However, Liu is not focusing on the store now, and since his mother's leg was removed from the plaster cast and he came to the store to help, he spends most of his time outside during the day.

He was heading towards the countryside.

During this time, in addition to the wagons and semi-trailers, he basically tied himself to the towns outside the main city of Huazun, of course, the taxi fare paid was also considerable, but it was worth the money.

Huazun's current business model is that small traders walk the streets and alleys, and the larger ones open shops in the main block, which is clearly distinguished.

The geographical sense of Huazun is very large, with a radius of 1,500 square kilometers, thirteen towns, nine townships, and a population of nearly 600,000.

The reason why Liu Zhao inspected the township was because he had an idea, that is, to expand his father's store and directly radiate to the township that was far away from the city, or directly operate, or find high-quality distributors to distribute goods in the early stage and help them open up the market.

Don't underestimate the power of distribution, one or two may not have obvious effects, but ten or eight or even more, the integrated sales force is absolutely terrifying, and the great success of the chain operation in later generations makes Liu relatively fresh in his memory.

The effect is very good, during this time Liu relatively found a lot of interested customers to join, the reason is that with the growth of sales of the color packaging of "Rushan", with the help of the strong limelight of Nanliang for a while, more people know Liu Rushan, and know that the county is now the absolute first ranked grain businessman.

The next thing Liu has to do is to wait for his father to come back to screen the intended dealers, determine the key development areas, unify the planning, and formulate a unified price.

Everything is in an orderly manner, and all the early foreshadowing has gradually put their own small grain store on the right track, and it is just around the corner to develop according to this trend and become bigger and stronger.