Building roads, at first glance, is a thankless and pointless task. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

A large amount of capital has been invested, and a large number of manpower has been maintained and managed, which has provided convenience for others, but I don't know when the money for road construction will be returned.

But with roads, the gap between the moats becomes smooth, and the benefits that can be created by the circulation of goods and the flow of people far exceed the little toll collected itself.

'Channel', in a way, is the road.

The channel itself does not produce value, the establishment of channels, the maintenance of channels, but also a large number of various inputs, but once the channel is stable, the role that can be played is often not done by spending money, or it is necessary to spend a lot of money, through ready-made channels, only a small amount of investment can play a better effect.

Su Ming had spent a lot of time, energy and material preparation on various channels for information release and feedback.

Including Weibo, online platforms, TV stations and newspapers and other information channels, even his official girlfriend Nangong Yan is from a TV station, and now manages the news and publicity of the entire Taoyuan Group.

When Nangong Yan was asked to manage the newsreel, it was not that Su Ming casually arranged a seemingly easy job for her, in addition to the fact that Nangong Yan is a professional in this field, but also because news and publicity are indeed the top priority.

Under Nangong Yan's operation, Taoyuan Group has established a good cooperative and symbiotic relationship with local TV and newspaper media, and Taoyuan Yiqu's Weibo followers have continued to grow, approaching the 8 million mark - a very scary number for a zoo.

Several aspects made efforts at the same time, and soon, the news of Taoyuan Group's new establishment of a theater had spread in Yangchuan City.

"Taoyuan Cinema? Hey, the address looks familiar, huh? ”

"The Changhe Cinema is over there, right?"

"It's the original Changhe Cinema, you don't know yet, Taoyuan Company acquired the Changhe Cinema, and I heard that none of the old employees were left, and all of them were replaced by newcomers."

"So ruthless? But also, I went to the Changhe Cinema once, and the waiters had a stinky face, as if they owed them money, and I didn't go there......"

"I wonder what will happen to the new theater?"

"Can there be a change in the theater? It's not like a movie selling popcorn......"

"Did you let the cat sell popcorn again this time? It's fun to play this routine once, but it's not interesting to use it for a long time, right? ”

"In anticipation, Taoyuan Company can often surprise and surprise everyone, and I hope this time will be no exception."

"Looking forward to Mao, there are bad movies everywhere now, and if a bad movie is released in a movie theater, isn't it a bad movie?"

"It's not exactly a bad movie, Taoyuan Company also makes movies themselves, and Zootopia is good."

"Big brother, do you think it takes an hour and a half to watch a movie, and it only takes an hour and a half to make a movie? Taoyuan Company doesn't do anything every day, and it doesn't shoot movies 24 hours a day, is it not enough? ”

……

Baoke Group can steadily enter the top five in the domestic film and television theater chain, starting early, with a hard background and sufficient funds, relying on the strong financial support of Baoke Group, it is distributed in major cities across the country, even in second-tier cities like Yangchuan City, there are three Baoke cinemas in the city.

The weekly regular meeting of Yangchuan Baoke Branch.

"Okay, that's all for today's meeting, heads of departments, what else do you have to say?" Mr. Qian, the regional general manager, closed his notebook and looked up to ask the people in the conference room.

The heads of several departments such as finance and personnel were silent and signaled that they were speechless.

The person in charge of the marketing department coughed and said, "Mr. Qian, a new theater has popped up in the city." ”

The marketing department is a large department, which is not only responsible for market development and relationship maintenance, but also pays attention to the every move of the 'peers'.

Shopping malls are like battlefields, knowing oneself and knowing that the other side can not be defeated, whether it is an enemy or a friend can not be conservative, how to make decisions, must rely on the marketing department to collect information accurately and quickly.

"New theater?" Mr. Qian frowned slightly: "The current film market in Yangchuan City is approaching saturation, and if there is one more, the other box offices will be divided." Which cinema is ready to be laid out in Yangchuan City again? Wanda, Polygram? No, the investment of these theaters in Yangchuan City is already large enough, and if you invest again, it is better to consolidate the current results? ”

The person in charge of the marketing department coughed, "Mr. Qian, it's not a big cinema line, Taoyuan Group bought Lao Changhe Cinema and reopened it." ”

Although the various companies in Taoyuan have not yet been integrated, people in the business district of Yangchuan City know that all the people with the head of 'Taoyuan' are the industry of Su Ming, the director of the zoo, or the major shareholder, so it is customary to call it 'Taoyuan Group' in the circle.

This newly rising group, although the volume can not be compared with all kinds of predators, but the momentum of development is too strong, and it has become a cutting-edge force that cannot be ignored in the business district of Yangchuan City and even the whole province, which is very eye-catching. Wasn't it a hot time ago to make movies? Oh, and the protected area......"

Several older people in charge of the conference room shook their heads and smiled when they heard this.

People in business know the most basic law, no matter how strong the capital is, in the initial stage, you must go all out to do one thing well, and it is impossible to bloom everywhere in all aspects.

The rise speed of Taoyuan Group is indeed amazing, but in the circle, there is a general opinion that Su Ming, the helmsman of Taoyuan, is still young after all, his heart is too big, and he wants to intervene in everything.

This has led to the rapid development of Taoyuan Group, but there are huge hidden dangers, because there are too many businesses, and it is impossible to delve too deep into each business; Second, there are too many aspects to take care of, and it seems that everything is going well, and once there is a problem, it is easy to lead to a global collapse.

The same weight of steel, made into an iron ball, is of course stronger than a piece of iron sheet.

In fact, Su Ming himself had considered this problem before.

"How much?" Qian always asked.

"According to our investigation, it's just a Changhe Cinema, and it seems that there is no money to renovate." said the head of the marketing department.

"I'll just say, his stall is so big, where did he get so much money, and he hasn't been listed." said the head of the finance department.

"However, he seems to have made a gimmick, showing some 'good movies'? I've investigated, and it should mean art films, as well as old films. The head of the marketing department added.

"Oh, I kind of get it, young people are cynical, this is spending money to satisfy their own high character." Mr. Qian laughed.

"Do you want to block it?" The head of the marketing department asked.

In the cinema war, cinemas of the same size fought each other, large cinemas joined forces to suppress small cinemas, and small cinemas turned over and counterattacked...... These dramas are played out every day in the industry.

"No, he's not worth our shot, so as not to cause a sensitive backlash from other theaters."

Mr. Qian finally set the tone: "Making movies and making theaters seem to be related, but they are not two different industries at all. He didn't understand the movie, so he wanted to get a piece of the theater market? When it opens, send a flower basket to congratulate him, and then just wait quietly for him to make it himself. Well, Taoyuan's brand is still good, and when he can't do it, we can consider buying it and eating ready-made. (To be continued.) )