Chapter 182: Bundle Cooperation

The new home sale date chosen by Yan Nantian is Saturday, November 26.

All the pre-sale houses have been simply decorated, and now a large number of promotional color pages are being produced, and the sales staff has also been recruited and a full range of training is being carried out.

The three sets of model rooms in Liu Relative have also been finely decorated, all types of work have been withdrawn, and the cleaning staff have also completed the first guarantee, and now only the furniture needs to enter the site.

For the problem of furniture, Liu has relatively long been investigated, and he has also made a comparison, he listed a list of some big brands in later generations, and then according to the actual situation, he found out the three that can be cooperated.

It is relatively impossible to buy the furniture in the model room, so the method of cooperation is proposed, that is, the decoration is responsible for providing a place for the exhibition to be displayed, and the furniture factory is responsible for providing a variety of furniture that matches the design drawings, including sofas, tables and chairs, coffee tables, TV cabinets and beds.

As a manufacturer, we will give the owner the most preferential price when we launch the overall home improvement menu, so as to build momentum for the overall home decoration of the company, and at the same time promote the model room of the decoration company through the software advertising in the furniture store.

The most sincere cooperation among the three is Chongzhou Golden Sheep Furniture, the company's store in Shantang is directly operated by the manufacturer, and the store manager is very forward-looking, and he is very interested in the suggestions put forward by Liu Relative. This kind of live advertising model is something he has never been exposed to, and he is also very optimistic about the effect of this kind of display, so he did not hesitate to agree to Liu Zhi's proposal.

Of course, he also provided Liu with a more generous return, that is, the overall point. After promising the lowest price of the furniture style of the model room in the city, the decoration company will be rebated according to 5% of the total transaction amount. At the same time, he promised that if this attempt is successful, he will convince the company to make the decoration home the best customer to work with. Separate placements in future advertising plans.

The manager of the Golden Sheep Furniture Shantang store is called Yao Xiaodong, in his thirties, a southerner, looking at Liu Relatively agreed to his plan without hesitation, he was still secretly happy, feeling that he had taken a big advantage, and used a few points and an ethereal advertising plan to pull the first decoration company in Shantang, and successfully put his products into the model room accessories menu, but what he didn't know was that Liu Relative was even happier in his heart. Because he knew that in 1999, three years later, this furniture factory, which was still not well-known, would be renamed, and after the renaming, its new name would resound throughout the country.

It's all friends furniture.

Liu Zhao remembered that the name of the two giant pandas in the future would be marked with the name of 'Decoration Family' in eye-catching font, and this laughter made Yao Xiaodong a little confused.

The second furniture factory chosen by Liu is Red Apple Furniture, a company in Hong Kong, which has entered the Shantang market for less than a year, although the factory strength is very large, it can start relatively late in Shantang, the price is relatively high, and the type of products is mainly based on European modern style. So sales have been very weak.

The sales of modern style furniture in Europe are extremely restrictive, one is that there is no forming style to match this type of furniture in China, and the other is that the price is outrageous, and there is still a certain gap with the overall consumption level of Shantang. However, the large apartment in the model room of Liu Relative is exactly this style, and it can be said that the combination with this kind of furniture is seamless, so the person in charge of Red Apple hit it off with Liu Relative after visiting the model room.

The third brand is Double Tiger. Compared to Quanyou and Red Apple, the price of Double Tiger is in the middle. Not high, not low, particularly adaptable. And its furniture is also very distinctive, full of personality, very in line with the psychology of young people.

It can be said that the choice of the three furniture brands is also painstaking, not only to consider the collocation with the model room, but also to consider environmental protection and quality, and at the same time to pull out the price range, so that it fully fits the brand positioning of Liu Relative for its own company.

Brand bundling is the most important terms of cooperation proposed by Liu Relative, perhaps others can not see the advantages of this clause now, but with the passage of time, the start of the national strategy of the decoration company, these brands will be in the subsequent development of the enterprise to provide a strong stamina, and will greatly increase the name of "decoration" The connotation of the name, so that it resounded with the development of those brands throughout China.

Not only furniture, but also the whole kitchen, flooring, floor tiles, soft decoration, Liu Zhao will use this method to bundle with it, so as to incorporate his own brand cooperation alliance system, this is the strategy he formulated when he gave birth to the idea of establishing a decoration company, the small sampan to catch the aircraft carrier, the speed will be incredible.

But just hitching, does not mean that the company can sit back and relax, the small sampan must continue to improve itself in this process, improve itself, so that they can quickly grow into an aircraft carrier, in order to keep pace with them. Its own strength is the premise of ensuring equal cooperation, the emperor can not team up with beggars, in the same way, it is impossible for large building materials brands to form alliances with small decoration companies, so in the initial period Liu Relative has been emphasizing quality, speed, and standards, in order to use these things to support their own brands and meet the standards of aircraft carriers.

He is not proud of these brands, on the contrary, the goal he pursues is to make all the big brands of building materials in the future proud to enter the main material menu of 'Decorator', which is consistent with the goal that the 'Rushan' brand wants to achieve

The office decoration has also been finished, the space after the decoration is very beautiful, the design area, the customer negotiation area, the material display area, the office area and other functional areas are very clearly divided, the most eye-catching is the entrance of the willow relative design of the decoration LOGO pattern, the black plexiglass on the green seal made of acrylic gives people a very classical atmosphere, the bottom row of gold font corporate philosophy also makes all the people who see the mood shocked.

"The highest standard in the industry, with the fastest speed in the industry, with the industry's most professional talents to create the most perfect home for you!"

This is the company philosophy proposed by Liu Relative, this sentence contains too much information, but both insiders and laymen can understand the meaning of this sentence, it integrates speed, standards, and talents. In Liu's imagination, it is not only a slogan, but also a kind of corporate culture, he will use this standard to demand everyone in the company, so that the owner uses this standard to test everyone, so that words and deeds are consistent.

Turning the image wall, what catches people's eyes is a single area separated by bamboo made of PVC material, the most distinctive is the customer reception area, and it is also the largest area in the entire office space, this area is the place where the designer explains the design plan to the owner, single-to-many sofas, low-altitude stilt spotlights, projectors, KT board design effect wall charts, corner coffee machines, rattan hanging chairs, and even miniature castle shapes for children's entertainment.

Regarding the decoration of this area, Liu Relative has had a conflict with Lin Hanyu, Lin Hanyu thinks that such a decoration plan is too luxurious, some waste, and Liu Relative does not think so, he feels that here must be considered for customers, they may bring a lot of people when they go to the company to see the picture, including the elderly and children, and the company's functional layout will take into account the personality characteristics of all people will make the owner feel that the decoration is very professional, the consideration is very comprehensive, and it is also very sincere, which can greatly increase the probability of signing the order.

In the end, Lin Hanyu still compromised and gritted her teeth to accept the plan, and now looking at the real scene that has taken shape, she also secretly admires Liu Relative's thinking and feels that his persistence is not wrong.

The design area is very simple, but this simplicity is also relative, with a black background as the main one, because Liu knows that designers like this style when thinking about the plan, and the large spacing of the design bits provides a relatively private space, so that the designers do not affect each other when thinking.

Adjacent to the design area is the administrative area, including after-sales, copywriting, and supervision. In the corner of the innermost glass partition wall, all kinds of materials are marked with specifications, sizes, origins, and environmental protection standards, which are clear at a glance.

Inside the glass partition wall are four separate offices, a finance room, two managers' rooms and a VIP room.

The overall layout looks very reasonable, and the regional characteristics are also obvious, such an office space shape has never been seen in the eyes of the newly recruited employees, and they are all admiring Mr. Liu's creativity and talent.

But Liu Mingxin still felt that some places were a bit wasted in design, so he quietly asked Lin Hanyu why he wanted to make such a large storage room not far from the entrance, which was a failure.

Lin Hanyu stroked his hair and said meaningfully: "Mr. Liu said that he will still be of great use in that place in the future, and now it is temporarily vacant, and he is idle anyway, so he made a storage room first!" (To be continued.) )