Chapter 812: Mercedes-Benz Chief Designer Leaves?
Genichi Kawakami looked at Hiroshi Kawakami and said slowly: "Since you understand, then do you know what to do?" ”
"Hey! My idea is that the top priority now is to promote the implementation of our cooperation project between Yamaha and Runhua Industry as soon as possible, as long as this project is implemented and Chen Geng can see our sincerity, we will have a chance to gain his support," Hiroshi Kawakami bowed forward: "This is my little opinion, and I would like to ask my father for guidance." Pen × fun × Pavilion www. biquge。 info”
"Yo Sai," Genichi Kawakami was satisfied with Hiroshi Kawakami's answer, "Since that's the case, let's do it." ”
"But...... Father," Kawakami hesitated for a moment and said, "There are many people in the society who think that we have lost too many interests in the details of our cooperation with Runhua Industrial, and there is a lot of opposition......
"A bunch of rat-eyed guys!" Genichi Kawakami snorted disdainfully: "If you have any ideas, just implement them, as long as it is for the development of the club, all practices can be understood." ”
"Hey! I know what to do! Hiroshi Kawakami, who received the support of Genichi Kawakami, was happy in his heart and nodded heavily.
…………………………
Not to mention how Kawakami's father and son racked their brains in order to be able to enter the vehicle manufacturing industry, just talking about Chen Geng, when he received a call from Jindler, he was shocked by what Jindeler said on the phone......
"What do you say? Mercedes ready to terminate Bruno Sarco's contract? Chen Geng was surprised, and hurriedly asked, "Lao Jin, what's going on?" ”
Who is Bruno Sacco? He is the design director of Mercedes-Benz, the chief designer of this generation of Mercedes-Benz flagship models, Mercedes-Benz S-class with chassis code W140, from 1958 into Mercedes-Benz Company, Bruno Sacco has worked for Mercedes-Benz for 34 years, Mercedes Company is also under the leadership of his design language, to one peak after another, if I remember correctly, although Bruno Sacco will resign from Mercedes-Benz, but that is already 1999, Bruno Sacco, who was 65 years old at the time, felt that he was short of energy, and he retired in a hurry after choosing a design successor for Mercedes-Benz, but now, the chief designer of Mercedes-Benz is about to break up with Mercedes-Benz?
"I don't know very well, but it seems to have something to do with you," Jindeler also casually heard someone say this, and didn't pay much attention to it, and when he chatted with Chen Geng just now, he didn't know how to say it casually: "Well, it was the car that your company exhibited at the Tokyo Motor Show that put a lot of pressure on Mercedes-Benz, by the way, it seems to have something to do with the Japanese......"
I see!
Although what Kindler said was vague, the floodgates of memory opened suddenly, and Chen Geng was a little crying and laughing, and at the same time a little smug to find out: I can't imagine that Bruno Sacco's resignation still has something to do with him!
At the Tokyo Motor Show, the manufacturing level and overall process level of the concept car used by Runhua Industry to carry out strategic fraud completely exceeded the existing technical level of Runhua Industry, which not only frightened the imaginary enemy: Toyota, so that Toyota's original plan to launch the Lexus LS400 in 1989, which carried Toyota's ambition to manufacture a high-end sedan, was postponed for a whole year before it was launched, but also made Mercedes-Benz originally prepared to be unveiled at the Tokyo Motor Show. The launch of the new generation of flagship sedans, the S-Class with the chassis code W140, was delayed by almost a year at the Geneva International Motor Show in the spring of the following year.
Luxury D-class cars are not the current Runhua industry is qualified to covet the market, since then Chen Geng has not cared much about the performance of Toyota Lexus LS400 and Mercedes-Benz W140 in the market - anyway, the performance of these two cars is clearly remembered, with the ultimate comfort and the unique humanized design concept of Japanese sedans, Lexus LS400 has been well received, not only in the North American market, where Mercedes-Benz W140 attaches the most importance all the way. It is also the base camp of the W140: Europe is also pressing on the Mercedes-Benz S-class.
And the new generation of Mercedes-Benz S-class, don't look at the W140 in China by countless people as a god, as if it is a generation of god cars, even the "tiger head run" such an imposing name has come out, but in fact this is just because our country is in a special historical period and a period of car culture cognition, in Europe and North America, W140 is directly scolded as a piece of, both Americans and Europeans feel that the appearance of W140 nesting dolls for decades is too outdated (about nesting dolls, the public is crying blind in the toilet), In terms of technology configuration and design concept, it was left behind by the later BMW 7 Series and Lexus LS400, and the design that ignored consumers made consumers complain.
Although Chen Geng didn't pay much attention to these two cars, he also knew that the Mercedes-Benz W140 was forced by the Lexus LS400 in the North American market to temporarily add additional configurations; In his hometown of Germany, he was constantly fined by the traffic police because of his overweight body; What was even more complained about by the "cup holder maniac" Americans is that you are also a flagship sedan, but there is not even a cup holder on the whole car!
Don't look at the W140 in China more than 20 years later, it has been touted by countless classic car players, but in this era, W140's practice of ignoring consumers and reversing history has led to crazy criticism from the media, and directly caused Mercedes-Benz's profits to plummet in the early 90s and the subsequent resignation of the president......
But even so, as the initiator to some extent, Chen Geng still can't believe that Bruno Sacco, the first person to design Mercedes-Benz for nearly 20 years, who has been sitting in the position of design director of Mercedes-Benz for nearly 20 years, is now going to leave class?
His mind kept churning, Chen Geng pondered for a moment, and then slowly said to Jindler: "Old Jin, please help me inquire about the detailed situation, what is the extent of the disagreement between Bruno Saco and Mercedes-Benz?" Or is it just a little trick Mercedes-Benz uses to attract the attention of the media? ”
"Okay."
Although he didn't know what Chen Geng asked him to inquire about, Jindeler still agreed without hesitation. With the continuous development and growth of the scale of Runhua Industry, the current Jindeler no longer has the previous idea of "self-reliance", and wants to hold Chen Geng's big thick legs tightly.
After thinking about it, Chen Geng said again: "If their differences are really big, no matter what time it is, you must remember to notify me as soon as possible." ”
"No problem." Kindler promised in his mouth, but in his heart he raised this matter to the most important level: it must not be simple to make Chen Geng attach so much importance to it, then again, is Chen Geng fighting this Bruno Sako's idea?
Chen Geng is not playing Bruno Sacco's idea, Jindler is not interested, this has nothing to do with him, he is interested in when the next generation of Runhua Industrial products will be officially launched to the market: "Chen, when will our 1100CC displacement engine be on the market?" Nowadays, users generally report that the 750CC engine is not very powerful, and they want to have a strong engine for them to choose from. ”
"In three months," Chen Geng said, "the engine is now in the final stages of debugging, and it will be fine in three months." ”
"So we can do the early publicity, right?" Finally got a positive answer from Chen Geng, Jindeler said excitedly, he was already a little impatient.
Blackstar's replacement of the 1100CC air-oil-cooled horizontally opposed twin engine is a big deal, not only means that the previous models all have a larger displacement, more powerful, more reliable performance of the 1100CC displacement engine to choose from, Runhua Industrial has also launched several new models based on this car, of which the most valued by Kindler are two new cars: one is positioned for long-distance road trips, and the other is positioned for long-distance crossing-well, One has an overall shape similar to the BMWR1150RT, and the other resembles the "Big Bird" BWMR1150GS.
Different from Blackstar's previous models, these two cars are two-wheeled motorcycles, it is undeniable that although Blackstar, which focuses on three-wheeled motorcycles in recent years, has had some reputation in the world, the mainstream of the world's motorcycles is still two-wheeled motorcycles, if these two motorcycles can be recognized by consumers, Blackstar is no longer a representative of niche cars, This means that the blackstar will be able to compete with BMW, the world's leading luxury car, in terms of brand recognition.
Chen Geng also felt that the time was almost up: "Then let's publicize it first, well, I will ask people to organize a batch of test rides and test drives, and test the market's reaction first." ”
"Great!" Kindler said excitedly: "I have a good relationship with several motorcycle magazines in Europe and North America, and I can take this opportunity to promote our new car, and I want to let those who despise us know that we Blackstar can not only build tricycles with feelings, but also two-wheelers!" ”
Chen Geng laughed dumbly when he heard this: It seems that the evaluations of those magazines and media in North America and Europe have made Comrade Jin's heart resentful and unusually deep.
Probably because everyone knows that Blackstar is from China, so whether it is a motorcycle magazine in Europe or the United States, every time at the end of the review article, they will always say something like "in fact, Harley can do better......", for Jindler, who has already regarded Blackstar as his own child, this is of course unacceptable to him, after seeing these two new large-displacement two-wheeled motorcycles designed by Chen Geng, Kindler had the intention of using these two cars to slap some magazines in the face.
But this is exactly what Chen Geng wants!
At the beginning, in order to earn foreign exchange, Runhua Industry had to take the sword sideways and chose the prototype of the Yangtze River 750: BMWR71, a military side three-wheeled motorcycle with legendary characteristics in the history of the world's military wars, opened the European, American and Japanese markets with "feelings" as the main focus, and then expanded the market space of this car based on "family", but for many people, they are still accustomed to riding alone, for a lone knight, A side three-wheeled motorcycle is not as convenient as a two-wheeled motorcycle, Runhua Industry and Blackstar want to be bigger, you can only rely on the side three-wheeled, but if you want to be stronger, you must gain a firm foothold in the two-wheeled motorcycle market.
In this case, Chen Geng, of course, wants to give Jindeler the greatest support: "Okay, you just let it go, and if you need my help, just ask." ”
Kindler immediately climbed up the pole: "Can you give me a few more cars for test drives and experiences?" ”
"Get out!"
…………………………………………
In the following days, he immediately mobilized his connections to help Chen Geng inquire about the grievances between Bruno Saco and Mercedes-Benz, and finally on the fourth day, he called Chen Geng.
"Boss, this time I figured it out, Bruno Sacco really has plans to resign." As soon as the phone was connected, Kindler said excitedly: "It is said that Bruno Sacco had a fierce quarrel with a major shareholder of Mercedes-Benz in the office, and the two sides had a very unpleasant quarrel. ”
Chen Geng didn't speak, he had only one thought in his head: history has been changed!
A man who would have retired in 1999 with great glory was ousted by shareholders in 1991 - although Bruno Sacco is still the head of design at Mercedes-Benz, in Chen Geng's view, Bruno Sacco's departure is a foregone conclusion.
Do you want to find a way to invite this talented old man to Runhua Industry? Chen Geng's heart is a little undecided: there is no doubt that as the world's first master to start playing "nesting dolls" product strategy, Bruno Sacco is much higher than Wolfsburg in terms of nesting dolls, just look at the front face, people in the 80s can't tell the difference between C-level, E-level and S-class, his ability in product design and overall grasp is the best among the designers of this era, if you can find a way to let this designer come to Runhua Industry, the overall strength of Runhua Industry will instantly increase a lot, but ......
"Boss, boss, are you listening?"
"Huh? Oh, I'm listening," he was hesitating whether to find a way to poach Bruno Sako to Chen Geng of Runhua Industrial, when he noticed Kindler's anxious voice and asked, "What's the matter?" ”
Kindler: "I heard that the first company Bruno Saco went to after graduation, the famous Pininfarina, wanted to invite him back, so I ......"