Ye Zi immediately concentrated his energy. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Huang Zichen's past glorious experience Ye Zi has also heard that being able to listen to such a truly knowledgeable, discerning and courageous critic analyze the gains and losses of his albums, even if his analysis is not to the point, and even if some of the analysis he says may be wrong, it can also bring Ye Zi a lot of inspiration. (Of course, this is very unlikely.) Because Ye Zi and Huang Zichen stand at different angles from each other, of course, they will have different views on an album, and this difference is what Ye Zi needs to know very much.

Of course, Ye Zi will be extremely attentive.

Huang Zichen is also relatively straightforward, since he wants to say it, he will not delay.

"There are a few things that must be present for an album to be successful. The first is the quality of the album itself, which is the cornerstone of success. A high-quality album may not be a big seller for some reason, but a big-selling album is definitely guaranteed in terms of quality. At this point, Ye Zi's new album has done a very good job, no, I should say that it has done quite well. From the perspective of the new artist's first album, I can't fault this album. As for those specific things, Professor Lei Ming has already said a lot in the last special program, and I won't say more here today. ”

"In my opinion, this is a good enough album, which has laid a solid foundation for the album to sell well now."

In Ye Zi and Tai Wenhui's analysis, this point was also analyzed by them, but Ye Zi still had doubts, because it was definitely not enough to rely on this alone.

"But we should also be soberly aware that it is certainly not enough to have excellent album quality, there are many albums of excellent quality released every year, but there are not many albums that can sell well in the end." Huang Zichen immediately said what Ye Zi was thinking in his heart.

"So why did this album sell so well and attract so many fans to buy it? This brings us to the second element of a successful album, the right means of publicity. ”

"Please note that I am talking about 'proper' propaganda rather than a large number of propaganda methods, and there is an essential difference between the two. Ethan was right when he said that no matter how much inappropriate propaganda means are useless. In our Xiangjiang music scene, the publicity methods of many albums are still in the stage of winning by quantity, and when it comes to the album promotion period, almost every program can see the singer who is about to publish a new album. Of course, this will have a little effect, but whether it can get the best publicity effect, only God knows. Among them, many publicity resources are wasted. ”

"We might as well take a look at the difference between Ethan and Ye Zi, two young people who have both achieved success, and their respective propaganda methods."

"The strategy that Huaxing Records has laid out for Ethan is very clear, that is, to trickle the water and use plenty of time in exchange for enough publicity. If you think about it carefully, you should know that Ethan's publicity work actually began as early as the second half of last year, as Ethan's achievements in the radio station approached the goal set by Hua Xing for him little by little, Hua Xing also adjusted his publicity level up and down until the album was released after the release date was determined, and all the publicity resources of Ethan were concentrated and put on the market, so that Ethan's popularity jumped to a high level in a short period of time. After such a series of measures were implemented, by the time the new album was released, Ethan's popularity was enough and the foundation was quite solid, and the ideal good results were achieved. ”

This kind of upright publicity strategy is appropriate for Ethan, and he can only use this 'time for effect' method, as the sales of the new album confirm. But Ye Zi can't use such a propaganda strategy. ”

Speaking of this, Huang Zichen took a sip of the teacup and rested for a while.

Lin Liming has already put away her embarrassment, and now that the host has been the host for so many years, this little embarrassment will never make her feel at a loss, nor will it affect her actions. She put half of her mind on Huang Zichen's analysis, and the other half of her mind kept paying attention to the sign next to the host seat, which would clearly mark the approximate data of real-time ratings every once in a while.

According to the different changes in the situation, Lin Liming can make certain adjustments at any time to guide the show to develop towards the way she hopes. However, it seems that everything is normal at present, and Lin Liming does not need to make any changes for the time being.

The reason why he is so nervous is not only because Huang Zichen's remarks just now carry criticism of the entire Xiangjiang music scene, which may cause dissatisfaction among some audiences, but also because it is rare for such a person to talk eloquently and others are listening quietly in the live broadcast room of "Xiangjiang Entertainment Tracking", for a live broadcast, such a scene is sometimes fatal. If the person speaking is not capable of captivating the audience, the ratings of this episode will be a miserable number, and it will affect future episodes.

But tonight, at least so far, things are good.

After Huang Zichen's long-term analysis just now, the ratings have remained stable, and Lin Liming's heart is much more stable. As long as the ratings do not fall or fall slightly tonight, it will be a rare victory for Lin Liming.

"Uncle Chen, what is Mr. Ye Zi's propaganda strategy?" Lin Liming answered at the right time.

"Ye Zi, he's very lucky." Huang Zichen put down the teacup in his hand and laughed softly.

"Oh, how can you say that, Uncle Chen." Lin Liming asked.

Huang Zichen glanced at Ye Zi with a smile: "Ye Zi's situation is completely different from Ethan, he is a singer from the mainland of China, except for winning a singing competition at the beginning of the year, he has no popularity in the Xiangjiang music scene, nor does he have any foundation, so it is impossible for him to implement the gradual and steady plan like Ethan, he uses the propaganda strategy of 'key breakthroughs'." ”

Wenhui Entertainment, which Ye Zi signed a contract, arranged a few well-known TV programs for him in the interview category, including Ah Ming's "Xiangjiang Entertainment Tracking", as well as a small number of media interviews and live radio programs, emphasizing quality over quantity. At the same time, Wenhui Entertainment has established a very clear positioning for Ye Zi, that is, no matter what kind of publicity, the focus is on Ye Zi's talent in creation, so they even gave up Ye Zi's excellent performance in singing and concentrated on making breakthroughs. ”

"This is also a measure of last resort."

"Ye Zi has no popularity and no foundation in the Xiangjiang music scene, and this time the album promotion cycle is very short, so it is impossible for them to come step by step. In order to achieve the best publicity effect in a short period of time, this method is the most appropriate at present. ”

"Ye Zi's new album can be a big hit, and the company's publicity strategy for him is very appropriate and reasonable, and he should be credited. To be able to meet such a knowledgeable and skilled signing company, this is of course Ye Zi's luck. ”

Lin Liming nodded heavily: "Uncle Chen, what you said is really like this if I think about it carefully, but ...... I still have a question. ”

"You say."

"According to the situation you just analyzed for us, Ye Zi's publicity strategy is indeed very suitable, but compared with the results achieved so far, it seems that this kind of publicity can't have such a good publicity effect, right?" Lin Liming immediately keenly discovered the loopholes contained in it.

Beside her, Ye Zi also had this question in her heart, this time the effect of propaganda seemed to be beyond the scope it should be, and it was not entirely possible to achieve it with the right strategy and proper methods.

Only Chen Yichen didn't seem to have much feeling about it, it seemed that he had been listening to these boring analyses a little boring, and while the camera lens was not aimed at him, he made a few grimaces at Ye Zi in a row.

Of course, Ye Zi couldn't ignore him now.

Huang Zichen smiled slightly: "So I just said that Ye Zi, this little guy is very lucky, and this is also one of the necessary elements of a successful album, that is, luck." ”

"Sometimes an album is excellent in everything, the quality itself is good, and the album promotion is appropriate, but the album's sales are tepid, and it just can't sell well. After carefully analyzing all aspects of the album, but not finding any reason, everyone should have heard of such an album, right? ”

"Uncle Chen, Qizai's 88-year album seems to be like this, right?" Lin Liming remembered in a blink of an eye the album that had made Brother Xue Youge depressed for two whole years.

"Well, the situation in Qizai's two years is a little different, and it's more of a problem in his heart, but the album "In the Dream of Last Night" that caused all this is indeed like what you said. There is not much wrong with the album itself, Qizai just tried a new singing method, in fact, I think this attempt is still very good, but it is a little rushed. PG's publicity strategy is not too problematic, but it failed to guide fans to accept this change of Qizai. But this album is not too problematic, and the sales have not exceeded 50,000 copies in the past four years, and there were only a few thousand such dismal sales in the year of release, and when the first two albums can sell about 200,000 copies, such sales seem very weird. ”

"In my opinion, in addition to the reason why Qizai tried to change his singing style a little too early and caused dissatisfaction among fans, the failure of this album is mainly due to luck."

"Compared with Qizai back then, Ye Zi is a lucky little guy." (To be continued.) )