Chapter 738: Opening of the business

Regarding Mo Jinxuan's questioning, Wang Changcai was speechless, because although he was also against this plan at the beginning, when Li Yi and the others were strong. After he rebelled against his will, he eventually built the corridor, which triggered his Stockholm syndrome. Pen "Fun" Pavilion www.biquge.info

Then, he was quickly lowered by Li Yi and Zheng Shusen, the two rammed goods, and spent all day immersed in the sales growth that this corridor might bring to them, without thinking about what else it would bring......

"I told almost all of my clients about the promenade, and at least half of them chose to attend the opening ceremony because they wanted to see it first, so I ...... it."

“ok,ok! The promenade is outstanding, and I've never denied that. But please note that the trouble is that almost everyone is interested in this corridor, but most of them are not your customers and will not be your customers! ”

Mo Jinxuan was speechless, she said it so clearly, this guy is still in place, just this performance full of water, how did this guy become a senior sales talent?

"I'm really glad now, fortunately, Li Yi didn't interfere too much in the museum, otherwise it would have been our turn to have a headache. Okay, now let's discuss what level of membership threshold would be more appropriate. ”

In fact, there is no need to discuss this at all, because although Li Yi and others did not think about limiting the number of people entering the corridor through a similar form of membership, they also discussed the classification of VIP customers.

To put it simply, if you spend more than 200,000 yuan, you can become a silver card customer, if you spend more than 500,000 yuan, you can be upgraded to a gold card customer, and if you spend more than 2 million, you will be automatically upgraded to a diamond card customer.

Now, after being reminded by Mo Jinxuan that after piercing this layer of window paper, then they only need to add one more to the rights and interests of these customers, and it is OK to enter and exit the corridor at any time.

It's just that the promenade is a good place to sell after all, and if the minimum threshold for entering the promenade is set at 200,000, it will definitely have some adverse effects on sales. Therefore, after discussing for a while, they decided to set up another membership level under the silver card customer, as long as they spend 50,000 yuan, they can apply to become a member, so they have the qualification to enter the jewelry corridor.

The reason why this threshold is set at 50,000 yuan is because the lowest price jewelry in the store is 50,000 yuan. In other words, as long as you buy a piece of jewelry in the store, you also have the qualification to enter the corridor.

Compared to this minimum standard, several people discussed more about how many people could be brought in at each level. Mo Jinxuan's proposal is that the lowest-level members can only bring one person, and then add one more person for each level of the silver and gold cards, and there is no restriction for the diamond card. But after discussion, they decided to remove the limit on the number of people and run it for a while.

After discussing this issue, Wang Changcai raised another question, since the entry threshold has been set, it seems that the attractiveness of the jewelry gallery should also be re-evaluated.

Because no matter how beautifully decorated it is, it can't change the attributes of its shopping place. Then, if there is no reasonable explanation for setting an entry threshold for a shopping place, or adding some other attractive factors, I am afraid that it will cause some customers to be disgusted.

"I said, are you thinking too complicated? When the time comes, just say a word, can you get in is the membership benefits are over? As for attractiveness, it's not simply a matter of the jewelry gallery, it's a matter of the company's brand. Of course, in the later stage, you can enhance the brand's awareness by advertising and celebrity endorsements, which should be integrated with the jewelry gallery. ”

Mo Jinxuan has never done selling jewelry, but how to use the resources in her hands to arrange the exhibition, so as to attract the attention of tourists to the greatest extent, this is her professional field.

However, this jewelry corridor of Li Yi's company has crossed the boundary of pure jewelry sales and entered the field that she is more familiar with, so there was a strange phenomenon at the meeting site, several heads and brains in charge of jewelry companies were listening attentively to the person in charge of a museum......

Soon, under Mo Jinxuan's quick way of cutting through the mess, the access system of the jewelry gallery was temporarily determined, and then several people came to Villa 2 again and began the final preparations before the opening.

The lobby of Villa 2 has also been arranged to resemble a relaxation area, which is mainly for customers who process and customize. Of course, when there is no one in normal times, it is also a place where the processing masters rest.

There are also some special counters here, but the counters are placed with samples of various raw materials, and as for the rooms of several processing masters, there are no more demon moths, and the design is quite decent.

After carefully scanning it, I didn't find any major problems, and the last comprehensive inspection before the opening was over. The next thing is to wait until the morning after tomorrow to put some valuable jewelry on the booth and then you can open the door to welcome guests.

In terms of the opening time, Li Yi did not deliberately choose any auspicious day of the zodiac, but randomly chose a Saturday morning. Luckily, the weather was good on Saturday, and from 8:30 in the morning, some of the guests who received the invitations arrived at the villa one after another.

The first to arrive were acquaintances, including Wang Haoqing, Bai Qianye, Chang Huaizhi, Liu Cunzhi and others, Li Yi exchanged a few words with them at the door, and these people were led into the villa to visit freely.

After a while, customers in the real sense began to arrive one after another, but to Li Yi's surprise, the first ones to arrive were the two customers who spent more than 20 million yuan to buy their three pearl necklaces last time.

"Mr. Li, Mr. Zheng, Mr. Wang, congratulations, congratulations, the opening is auspicious!"

"Haha, the presence of Mr. Zhou and Mr. Zhang's two customers makes us shine, welcome!"

After a meaningless conversation, the two were led into the villa by Wang Changcai. These two are really rich and will spend money, from the previous communication, they are very interested in the jewelry gallery, and they are also very interested in their jewelry company can come up with other excellent jewelry, if you are lucky, maybe today can become a big order.

"Mr. Li, this is Ms. Wang Hongli, you may not know that Mr. Wang is an expert in the fashion industry, everything she fancies, absolutely noble and elegant......"

"Ah, welcome, welcome, welcome Ms. Wang to give us more valuable advice......"

"Mr. Li, this is Mr. Liu Meng, Mr. Liu's real estate company is ranked first even in Yanjing, and Xishu Home is the masterpiece of their company......"

"Oh, I've been there to see the house before, it seems that the second-hand ones are 80,000 square meters, right? When Mr. Liu opens a new market, he must be notified......"

After a period of unnutritious conversations, the guests were led into the villa one after another, and Li Yi was finally able to breathe a sigh of relief.

Originally, he meant to shrink behind his back and be a big boss, and leave the matter of showing up to receive customers to Zheng Shusen and his team. But when it opened today, most of the people who came were his friends, so he had to stand at the door to greet him, which of course couldn't be distinguished.

However, there was no need for him to go out in person to accompany the customer to shop, and Zheng Shusen did not arrange any specific tasks for him, so after standing at the door for a while, he decided to go in and be a volunteer commentator for several elderly people.

"You two, if there are any more guests later, use the walkie-talkie to notify me and Mr. Zheng in advance, and I will go first......"

Just after explaining to the two greeters, and just as he was about to turn around, he saw a car coming from afar, as if he was also about to come to this villa, so he stopped again.

"Hey, Mr. Shi, what kind of wind actually blew you here? You see that you came to Yanjing, and you didn't notify you in advance, and let you come to the door today to congratulate you in person......"

Li Yi didn't expect that it would be Van Cleef & Arpels' Shi Qiba who got out of the car, and hurriedly greeted him. Shi Qiba walked a few steps quickly, gave him a big bear hug, and then whispered in his ear:

"I've been following the news here since I heard that you are going to open a jewelry company, you know, Hu Ke is your teacher, if he really becomes the designer of your company, you will soon become our enemy, do you think I can not come?"

I rub! Li Yi pushed this guy aside, and became your enemy, except for the raw material link, which aspect of you is much stronger than ours, right? You guy, even if it's a sycophant, it's not such a shot, right? You're clearly a Hanqi person!

Li Yi had visited Van Cleef & Arpels before, and compared to Van Cleef & Arpels' strong R&D and production team, the new Yicheng jewelry was similar to a handicraft workshop in the countryside. Although Zheng Shusen's ultimate goal is to catch up with and eventually kill this kind of top jewelry company, at this stage, and even for a long time to come, Li Yi will regard this as a beautiful dream of his.

That's right, it's a dream, because this doesn't even qualify as a wish......

"Oh Lee! You are so humble, you know, you have wowed us all with the idea of a jewelry gallery alone! Well, I'll admit I can't wait, hurry up and take me in to see them, I'm going to take pictures of them all and bring them back and envy them to death! ”

"Oh my God, Mr. Shi Qiba, I see that you are getting more and more talkative......"

"What do you mean to be more and more able to talk? I could have spoken, huh? ”

"Oh, well, let's not talk about that, let's go in and see......" (To be continued.) )