Chapter 443: Pentium's Sales Channel
Set sail - the activity of walking into Dabie Mountain is in full swing...... Nearly 100 outstanding students of Ningcheng University participated in this activity, which caused a strong response in Ningcheng University, and there were many related reports, including newspapers of the level of China Youth Daily. Pen & Fun & Pavilion www.biquge.info
invisibly helped Qihang promote a round, but it was all-round and untargeted, so I couldn't see the direct impact.
It is natural that the Sailing network will be affected favorably, including the Besturn electric vehicle, which is also under the Qihang Technology, will also be affected to a certain extent.
Taking this opportunity, Besturn Electric Vehicle also held an experimental direct store opening and new car promotion meeting in Ningcheng.
The Besturn electric car launched on New Year's Day is of high quality among today's electric bicycles, and the new car launched this time not only has the overall performance increased by about 10%, but also the appearance has been greatly improved.
Slender and attractive......
This is the evaluation given by many media!
The event was held outside the flagship store not far from Xinjiekou, two rows of brand-new bright electric vehicles, most of the electric vehicles are now the same as the cars from the small workshops of later generations, the lines are almost exposed, but the Pentium electric bicycle is different, almost all the lines are properly arranged in the shell......
People came and went nearby, and as the music played, the continuous performances soon filled the three floors and the outer three floors of the neighborhood.
"It's beautiful!"
"You see, you can hardly see those threads outside, and at first glance, they are much more beautiful than other cars, so you don't know how much it costs......"
Those dazzling electric cars quickly attracted the attention of onlookers, and the surrounding soon began to discuss.
"1998, as if today's event price is 1888......"
"So beautiful in 1888?"
Nowadays, many electric cars on the market are more than 2,000 yuan, but the cars here are obviously more beautiful and high-grade, but the price is low. At that time, many people were tempted, and the only concern was the quality. Soon, something like a catwalk was performed by someone to accelerate and start, and some cars were let interested users test ride, coupled with the previous good reputation, this doubt was quickly expelled from everyone's mind.
Yang Fan was next to Zhou Lei, looking at the surging information desk, and said with a smile, "It looks like the response is very good!" ”
In this regard, Zhou Lei said proudly, "That's for sure, beautiful, good quality, the price is not high, how can it be a bad response." ”
Now an average moped bike is at 5,600, and as a new electric bicycle, more than a thousand yuan is not an exaggeration. The main reason for this price is that the Besturn electric vehicle factory has a certain scale, and the production line is relatively advanced, and the more car shells have not caused much cost increase.
Of course, electric vehicle factories directly to engage in activities, not to mention the price, no matter how low it is, it is possible that the profits of electric bicycle distribution are high, beyond the imagination of the vast majority of people, such as many electric vehicles from the factory to the face of consumers, the price will be about doubled.
Take a closer look at the sales volume announced by the electric bicycle factory, most of the time the quantity is announced, but the sales are rarely announced. Just like before, the ex-factory price of Qihang was only about 1,000, but the selling price on the market generally exceeded 2,000.
Therefore, Yang Fan first put the electric bicycle on the Internet from the beginning of e-commerce, he just wants to have a situation where the Internet directly faces consumers, the higher the proportion, the higher the profit that the Pentium electric car can obtain will be significantly improved.
Even if it is difficult for individuals to assemble because of the characteristics of electric vehicles, it is good to reduce the intermediate seller link and face the first-line sellers, which will make B2C turn into 020, online to offline......
Thinking about it, Yang Fan asked, "How is it, do you have any good ideas for online sales?" ”
When he mentioned this, Zhou Lei had a headache, "It's not good!" ”
Although the people of the entire Qihang Department have been cultivated by Yang Fan for a long time, they basically believe that the prospects of the Internet industry are very bright, but now, the so-called e-commerce, for electric bicycles, is not even a supplement, at most it can only be regarded as a Pentium electric bicycle to help Qihang Mall cultivate the market.
As for the sales channels of Besturn electric vehicles, not only Zhou Lei has a headache, but countless companies have a headache with sales channels...... Even in the era of big marketing in the past few years, if you make it small, you will lose the market, but there are many companies that try to roll out a huge sales channel and are eventually dragged down by the sales channel!
In this regard, Yang Fan said, "Think more, online, offline, combined with the entire system of Qihang, to see if you can create an optimized sales channel." ”
While the two were talking about this, in the Pentium flagship store, with the continuous promotion, the sales situation became more and more hot. By noon, hundreds of Besturn electric vehicles in the flagship store were sold, with sales of more than 200,000 yuan, because it was a direct operation, even if the activity cost was deducted, the profit was more than 60,000.
This number made Zhou Lei a little dazed!
Last month, the entire sales system sold more than 20,000 cars, only three or four million profits, this Ningcheng store sold hundreds of units in the morning, and the profits are even more exaggerated.
Hell, it's just one store, and it's going to take up a lot of profits for the whole set sail?
This kind of store needs more than ten or eight, and it doesn't directly make the profits of Pentium rollover!
As soon as he saw Zhou Lei's expression, Yang Fan immediately guessed his thoughts, and hurriedly poured cold water on him, "This is a special situation, you can't do activities every day, and you can't perform every day, it's good to have this tenth." ”
Zhou Lei naturally could understand this, and when he heard this, he complained, "Can't you let me get drunk more?" ”
Yang Fan, "......"
Fun in lying to yourself?
This man sometimes wants to deceive himself.
Zhou Lei shook his head, "I know that this kind of direct store model can only be done in big cities, good locations, this kind of local sales volume, in order to offset the management costs, if a similar model is spread to small cities, or even rural areas, management costs alone can drag down all our profits." ”
Hearing this, Yang Fan immediately gave Zhou Lei a thumbs up, if he can see through this, he is not afraid that he will forcibly engage in thousands of cities and thousands of stores in a hot head!
However, after listening to what Zhou Lei said, Yang Fan suddenly had an idea, and then said, "You can use direct-sales stores in major cities as the backbone, and online sales will play an auxiliary role to introduce consumption into these directly-operated stores as much as possible." As for other blank areas, dealers are still needed to fill them! ”
Zhou Lei, "......"
Speaking of this, Yang Fan pondered for a moment, and then said, "By the way, you can buy the property that opens the store!" ”
If you don't engage in commercial real estate, you can set sail on the network, and these stores of the Pentium electric car also want to enclose the property, constantly enclosing the property, and the property is not less, but it is relatively scattered. (To be continued.) )