Chapter 170: What the hell do you want? (Second Update)
"Can auto repair solve this problem?" Old Man Xie was stunned, but immediately, he reacted to Chen Geng's meaning, and his head immediately shook like a rattle: "You mean to let these masters go out to open an auto repair shop?" No, no, no! Absolutely not! Although these people have their own careful thoughts, their technology is irreplaceable, once they move their minds, the 212 modification and the development of new technologies will inevitably be affected, we ......"
"What you said is that these people are the precious wealth of our company, and it would be too much of a loss for us to push them out like this, so we must not push them away like this." Chen Gengdao.
"Oh......" After confirming that Chen Geng had indeed considered this, Old Man Xie Minsheng finally relaxed a little, nodded and said, "Then tell me what you think." ”
"Speaking of wanting to do auto repair, in fact, we still have to start from our most prosperous 212 jeep modification business," Chen Geng said: "You also know that although our company's 212 jeep modification business is very prosperous, but counting on our fingers, the most optimistic situation is only 2 to 3 years." ”
Chen Geng and Mr. Xie Minsheng discussed these issues before, although the number of 212 jeeps on the market is very large, there are seven or eight hundred thousand units, and BAIC is now also producing an improved version of 212 Jeep: 2020 Jeep, but it is impossible for others to see Runhua Industry making money and be indifferent, and now various companies that modify 212 chassis have sprung up like mushrooms after a rain, which has proved that no one is a fool and will not look at the money and not make money. And it is expected that there will be more and more similar companies in the future. Runhua Industrial is running out of time to make high profits from this. Furthermore. The competition will inevitably be fiercer in the future.
"So you thought about auto repair?" Frowning, Old Man Xie said puzzledly: "But auto repair is not a big thing at all, what do you think?" ”
It is no wonder that the old man has such thoughts and concerns, and in the impression of the Chinese people, when it comes to auto repair shops, they are immediately associated with the small roadside shops with huge "tire repairs" erected on the side of the highway, and in any case, the auto repair industry cannot be associated with large and super-large enterprises. In China, there is an auto repair unit that counts as an auto repair unit. If you take a look at it, you will definitely not find a single enterprise with assets of more than 5 million yuan -- according to the current division of enterprises in the country, those with more than 5 million yuan are considered large enterprises.
"On the contrary, in fact, it is internationally recognized that the development prospects of the auto repair industry are not much inferior to the automobile, foreign auto maintenance and auto aftermarket industry is extremely prosperous, taking the United States as an example, the annual sales of auto maintenance and auto aftermarket exceed 15 billion yuan, and there are at least thirty or forty large auto repair enterprises with annual sales of more than 100 million US dollars, and there are several ...... with annual sales of more than 1 billion US dollars."
"How much? $1 billion?! Old man Xie exclaimed that this interrupted Chen Geng's words, and the annual sales of an auto repair company exceeded 1 billion US dollars. This completely exceeded his expectations: "Really? How did they do it? ”
Facing the surprised Old Man Xie, Chen Geng gave him an example: "Of course it's true." For example, NAPA, the largest auto repair company in the United States, now has annual sales of more than 2 billion US dollars, according to the optimistic estimate of the American investment analysis agency, in 10 years NAPA will likely become the world's first auto repair company with annual sales of more than 3 billion US dollars. ”
“……”
Mr. Xie Minsheng was speechless in surprise, the annual sales of an auto repair company exceeded 20 billion? -- He automatically ignored the "$5 billion" in Chen Geng's mouth -- he couldn't imagine how this company did it, even the most conservative estimates, the net profit a year was not less than $100 million, right?
Is there a large central enterprise in China that can create $100 million in net foreign exchange for the country every year? Yes, but you can count them on one hand! As for auto repair companies, hehe......
But in addition to being shocked, Xie Minsheng's heart also began to have a hint of impatience: since other companies can do this, can Runhua Industry too?
When other companies have not noticed this market, Runhua Industry has noticed it, and plans to invest heavily to enter, why can't it get the biggest piece of cake? Even if our country's auto industry can't be compared with the Americans, we don't have the luxury of achieving annual sales of 2 billion US dollars, right? But there is always hope for achieving 100 million RMB sales a year, right?
Chen Geng is right, the auto repair industry is really a very profitable industry, and after settling down, the old man asked Chen Geng impatiently: "How did they do it?" ”
"The main focus is to develop franchisees and provide high-quality accessories and services to franchisees, but NAPA has strict management and control over franchisees, which is no worse than KFC and McDonald's," Chen Geng explained, "This is also the reason why they can succeed." ”
"Join," the old man nodded, Chen Geng had explained to Mr. Xie Minsheng the foreign franchise business model before, although there was no domestic now, but at that time Mr. Xie was very interested in this model, and he also specially learned from Chen Gengduo about this business model, he was no stranger to chain franchise, and immediately nodded: "It's no wonder, but can we also use this model?" ”
Unlike opposing Chen Geng just now, now that Chen Geng has come up with a living example, the old man's attitude has changed suddenly, and he has begun to think about the feasibility of this approach from the previous strong thunder opposition.
"It will definitely work with it, but it will definitely not work with their methods directly."
"I understand the truth, 'orange is orange in Huainan, and orange in Huaibei is orange'! But you should have the general idea, right? ”
"Yes, yes, it's not rigorous." Chen Geng said modestly.
"Are you still coming around with me?" The old man deliberately turned his face and raised his hand to hit: "Hurry up, say it quickly!" ”
"Okay, I said," Chen Geng shrunk his neck cooperatively, made a scared expression, and said: "Considering the actual situation of our country, and also for the long-term development of the company, my idea is to divide this piece into two parts, one is the auto repair I said, and the other is hematopoiesis." ”
"Hematopoiesis? How so? Well, let's talk about that. The old man couldn't help but sit up straight, compared to what Chen Geng said earlier, he was more interested in the "hematopoiesis" that Chen Geng said, and with many years of experience in business management, he was keenly aware that I am afraid that in Chen Geng's vision, "hematopoiesis" is the most important part of Chen Geng's entire plan, maybe it is the core.
"To put it simply, let's run a training institution for automobile maintenance technology by ourselves," Chen Geng said: "Regarding this step, my initial idea is to hire retired teachers in the factory and comrades who have been demobilized in this major disarmament and are willing to stay in our unit at the same time, and then hire some experienced masters from other units, and form a professional and high-quality automobile maintenance teaching team from these experienced masters to teach young people to learn vehicle maintenance technology." ”
"This method is good," the old man not only affirmed Chen Geng's idea, but even saw another benefit of doing so: "In this way, it is also a deterrent and warning to those who cherish themselves and refuse to hand over their skills to their apprentices: they are unwilling to teach their apprentices well, and some people are willing to teach." ”
"I didn't expect to do this," Chen Geng said modestly, but looking at the contemptuous eyes of the old man Xie, Chen Geng knew that what he said was in vain, and the old man didn't believe what he said at all: "The previous training is to cultivate our hematopoietic function, and the second step after that is to choose a suitable store outside by Runhua Industry to open a maintenance shop, and find me to preliminarily estimate that in our Haizhou City's population base, the number of vehicles and the geographical area, it is not a big problem to open at least 10 maintenance branches in the next 5 years."
I will refer to the promotion and management system of the foreign auto repair industry to design a promotion system...... Of course, this is just an idea for now...... Let every employee have the opportunity to be the manager of this store.
After several years of work, each store manager or manager can apply to the company to directly join the repair shop he is now managing and become the repair shop...... Of course, this requires the design of a set of evaluation systems and ordinary assessment management methods...... As long as he passes the evaluation, he can become the owner of the franchise store, or one of the shareholders to be precise......"
"Wait a minute," Old Man Xie raised his hand to interrupt Chen Geng's words, "You mean to take out a mature store that has been recognized by the market, and let the previous store manager, deputy store manager and the like join in the operation?" ”
"That's right."
"But are we losing too much in this way?"
Chen Gengdao: "It's not a loss, after all, this mature store has been in operation for a long time, and the most important thing is that this can minimize the risk of everyone coming out to start a business, improve the attractiveness, and let them make money immediately after taking over the store." ”
"You kid, when I don't know what your idea is?" The old man hadn't reacted at first, but now, hehe...... Chen Geng glanced at him angrily: "It's because he can make money immediately after taking over the store, so the manager of this store can endure the past few years, after all, if he opens a new auto repair shop, he can't say whether he can make money, and thinking that the future of this shop is his, he will be more concerned about management, right?" ”
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PS: The second watch, I was busy looking for a kindergarten for my son this afternoon, and I didn't have time to write, but please rest assured, today is still the third watch. (To be continued.) )