No matter how vigorous Chen Yichen's propaganda offensive is, in Shencheng, Ye Zi's base camp, even if Ye Zi plays the trick of "disappearing" again, his momentum and influence still cannot be compared with Ye Zi. Pen "Fun" Pavilion www.biquge.info

On July 22, the Shencheng Branch of Huaxia Record Factory once again gave a sales briefing for Ye Zi's new album. On July 19th, driven by the extremely successful album signing the day before, this day coincided with the Sunday holiday, and on that day, the whole city of Shencheng sold 51,778 cassette albums and 1,499 CD albums, creating the largest single-day album sales in Shencheng. Ye Zi also became the first Chinese singer to break 50,000 cassette albums in a single day, and a total of 99,485 cassette albums and 2,258 CD albums were sold in the two days after the new album was released. 100,000 in 2 days, this achievement not only swept the previous sales records of Shencheng's solo albums in the same period, but also quite good even in the entire Chinese continent, and was able to enter the top 20 sales records in the same period in history, ranking 19th.

Only nineteenth? Looks...... This doesn't seem to be a good result, but it seems a little disappointing.

Disappointed? Are you kidding? Ye Zi compared the sales of one place in Shencheng with the sales records of other singers in China, and the total result of two days entered the top 20, can such a result be considered disappointing?

Of course not.

Being able to enter the top 20 in the same period in history, this result itself is already quite good, not to mention that Ye Zi is now creating this result with the sales volume of just one city, this result is not bad, but it should be surprisingly good! What's more, this is only the first album released by Ye Zi, if you change to any new singer to give it a try, it is very fortunate that the album sales in the first two days can reach the top 100 in the same period, the top 20? Don't even think about it!

As soon as Ye Zi's album sales two days ago were announced, it almost predicted that this album would be a super best-selling album! Although the statistical records in Yunnan Province have not yet been obtained, and it will be a few days before the new album will be fully released in various parts of China, the sales briefing of the record factory still caused a sensation in the Shencheng music scene. The media was originally full of Ye Zi's news and reports, and as soon as the briefing came out, all kinds of news and reports related to Ye Zi were even more uproar.

Ye Zi's fans are the most excited, and they have "dominated" all the song programs on the radio for several days in a row. If it weren't for the program team deliberately arranging other songs to appear occasionally, there would never be any songs unrelated to Ye Zi in these programs. Except for Chen Yichen, Zhang Lei, Xie Yun, Zeng Chun and others, who benefited greatly from this, the other singers were all mournful and complaining, and they called the radio to protest.

But their protests were almost to no avail, and the fans ignored them, and the calls continued to enter the radio program. For the top management of the radio station, of course, the protest demands of these singers cannot be ignored, but the public opinion of Shencheng fans cannot be violated, not to mention that Ye Zi is also the pride of Shencheng, and now is a critical period after the release of his album. So Chen Zimo and other high-level radio executives issued instructions one after another, asking the program team to go with the flow while taking proper care of other singers.

It is the four words "let it be" that make Shencheng Radio's song ordering program continue to be "occupied" by Ye Zi's excited fans.

The media and people in Shencheng also continue to pay attention to this extremely "fun" thing.

……

In the eyes of most people in Shencheng, such behavior is of course a spontaneous action of fans, which is enough to prove Ye Zi's status in the minds of Shencheng fans. But in the eyes of people who understand, such as the leaders of the radio station and the senior reporters of the newspaper, there are traces of elaborate design behind all this.

They saw it right, all this was indeed arranged by Wenhui Entertainment.

Ye Zi's previous accumulation in Shencheng was enough, and he happened to meet the big leader who made him a model, and the publicity in all aspects has already been saturated, and there is no need to continue to carry out a lot of publicity after the album is released, which is too much, so Ye Zi has been playing "missing" from time to time since before the album was released. But considering that Ye Zi's new album is on sale, there is still a need for enough hot spots to stimulate the "customers'" desire to buy. After careful analysis and judgment, Wenhui Entertainment made a decision to transfer Ye Zi's recent main publicity window to live radio programs in various parts of China, so as to make some preparations and warm-up for the upcoming national sales of the new album. The next follow-up measures were a 10-city tour of book signings that began after the concert, as well as a series of TV, radio, newspapers and other promotions after going to the local area. In Shencheng, Ye Zihui took the initiative to disappear, and the publicity was completely handed over to the fans to "occupy" the radio song program, and continue to promote the sales process of the album from the side.

Wenhui Entertainment believes that such a publicity strategy can not only maintain enough popularity here in Shencheng and promote the steady progress of the sales of the new album, but also not cause fans and the public to rebel because Ye Zi appears too frequently and repeatedly, thus forming unnecessary resistance to album sales. After Ye Zi's concert is over, his publicity focus will also be completely shifted from Shencheng to other cities, continuing to expand his influence across the country.

According to Wenhui Entertainment's established strategy, among the recent tasks of the Shencheng Ye Zi Fan Association, in addition to selecting the fans who will enter the concert, the most important thing is to complete the arduous task of "occupying" the radio station. Under the careful arrangement of Qin Lei, chairman of the fan club, the fan club has completed this task quite perfectly.

In order to make the implementation of this measure more natural, during this period, Wenhui Entertainment also specially arranged a telephone interview with Ye Zi on a live radio program. In the telephone interview, Ye Zi "earnestly admonished" his fans not to interfere with the normal order of the radio program, let alone hinder the on-demand of other singers' songs, etc., and did enough work on the surface.

As for whether it has any effect, then ...... And who knows? Who cares?

Anyway, Ye Zi has already done what he can do, so he won't let him not allow fans to order his songs on the show, right? That's too much, and it will break the hearts of fans.

Ye Zi would definitely not do this.

……

Ye Zi's albums also continue to sell day after day.

After the first 2 days of 100,000 soaring, Ye Zi's new album began to cool down rapidly from Monday, July 20, which is also an extremely normal thing. No singer's albums can continue to soar with sales of 40,000 or 50,000 boxes per day, and this is the case in any record market, not just in the mainland Chinese market. On the 20th, the city-wide sales of tape albums dropped sharply from more than 50,000 boxes on the 19th to 33,334 boxes, and the decline in CD albums was even greater, with only 357 copies sold throughout the day.

On July 21, sales fell further, with cassette albums dropping to 21,793 boxes and CD albums selling only 241 copies.

On July 22, the decline in sales of new albums slowed down on the fifth day, with cassette albums falling to 19,694 boxes from yesterday's 21,793 boxes, and CD album sales even saw a slight increase, selling 274 copies throughout the day.

In the past five days, Ye Zi's new album has sold a total of 174306 cassette albums and 3,130 CD albums, which is also the highest album sales in Shencheng in the same period, and it is completely worthy of the evaluation of hot sales, best-selling and big sales advocated by the media.

Some people may wonder, although the total number of sales here in Shencheng is very high, but after two days, the daily sales fell very sharply, and the sales fell from more than 50,000 boxes at the peak to less than 20,000 boxes in just the fifth day, which is more than the decline of Ye Zi's album in the Xiangjiang market, so what will happen after 10 days? What will happen in a month? How many more sales will this album end up selling?

This question is correct, compared with the Xiangjiang market, the sales of Ye Zi's new album in the Shencheng market have indeed fallen rapidly, and will soon fall to about 10,000 boxes per day, even this sales will be quickly broken. But this was a characteristic of the record market in mainland China at that time, that is, - fast!

Come fast and go fast!

In the Chinese mainland record market, the sales of any solo album can be seen quickly after it is released, and it can basically be seen within a month. This is the reason why Ye Zi's new album was praised by the media after it achieved 100,000 sales in 2 days. And after two months, no matter how high the quality of the album is, no matter how good it was before, no matter how good it was before, its remaining power has basically been exhausted, and then there is a drizzle. This is completely different from the half-year sales period of the Heung Kong record market.

Compared with the Xiangjiang market, the market in mainland China did not wait patiently for so long, and fans had already found their favorite singers and songs through the guidance of the charts before the album was released, and they would buy it as soon as the album came out. This is also the main reason why all singers, no matter where he (she) comes from, will attach great importance to the results of the charts in mainland China. And this kind of chart results, although equally important in the Heung Kong record market, are definitely not the most important factor that leads fans to buy albums.

This is the result of the different music scenes, different fan situations and different economic development situations in mainland China and Xiangjiang, as for the different sales models currently upheld by the Xiangjiang record market and the mainland Chinese record market, it is really difficult to say who is good and who is bad and who is more dominant for singers and fans. (To be continued.) )