The recent Shencheng music scene is really very lively, you sing and I will appear. Pen, Fun, Pavilion www.biquge.info Ye Zi's new album has just been released and is continuing to sell well, and Chen Yichen from Xiangjiang has started his journey in the Chinese mainland music scene again.

For Chen Yichen, a newcomer promoted by Xiangjiang Huaxing Records, fans in mainland China, especially fans in Shencheng, are no strangers. At the beginning of the year, on the video of the singer contest broadcast on Huaxia TV, Shencheng TV, and Guangdong Provincial TV, in addition to Ye Zi's exciting victory, Chen Yichen and Liu Qi, the two top three players, also left a deep impression on everyone.

Years later, with Chen Yichen's promotion in the Xiangjiang music scene, Chen Yichen's works began to appear on the charts of various provinces and cities in mainland China, and the two title songs have achieved quite good results. The Cantonese version of "I Wait for the Flowers to Thank You" took advantage of Ye Zi's Chinese version of the song that was sung everywhere, and the results were particularly outstanding. Especially in Shencheng's "Pop Song List" in March and April, Ye Zi's Chinese version, Chen Yichen's Cantonese version and Zhang Lei's "Sea and Sky" fought endlessly, and the rare scene of three songs completely dominating the top three in the chart and taking turns to win the top three in more than a month made Shencheng fans firmly remember the names of Chen Yichen and Zhang Lei, and their popularity is also rising in Shencheng.

In the Cantonese-speaking areas of southern China, Chen Yichen's popularity has risen like a rocket. Even when the "Four Heavenly Kings" of Xiangjiang are in full swing, no one can shake their status head-on, but Chen Yichen still crawled out of the gaps between the four singers with that highly sung Cantonese version. Since the beginning of this year, in addition to the four kings in the entire Cantonese-speaking region, only Chen Yichen's Cantonese version of the Cantonese male singer has topped the "Lingnan New Song Chart" Xiangjiang and Taihai song charts.

It's only two weeks, but it's enough.

At the same time, Chen Yichen's two-week top of the list also made this song "I Wait for the Flowers to Thank You" create a small miracle on the "Lingnan New Song List" in Guangdong Province, that is, the Chinese version and Cantonese version of a song have won the "Chinese Mainland Song List" and the "Xiangjiang and Taiwan Strait Song List" double lists of the "Lingnan New Song List", which is also an unprecedented thing.

Ye Zi and Chen Yichen's popularity in the southern provinces has soared.

Although Chen Yichen's victory was obviously influenced by Ye Zi's early victory in the Chinese version, this did not affect Chen Yichen's popularity at all, and his fans relished the fact that the Cantonese version was more difficult to win than the Chinese version.

But in the northern region of China, Chen Yichen's popularity suddenly plummeted. There is no way, the popularity of Cantonese songs in the northern provinces is obviously not comparable to that in the southern regions, and it is normal for Chen Yichen's songs to be frustrated on the charts. "Song of the Times" barely made it into the top ten, even the Cantonese version, which is extremely popular in the south, has only climbed to the top three positions, and there is no hope of winning the championship at all. However, relying on the video broadcast at the beginning of the year and the widespread singing of Ye Zi's Chinese version, Chen Yichen can be regarded as opening up a certain situation in the northern provinces. Although it can't be compared with the south, this kind of performance is definitely not bad among newcomers.

……

In view of Chen Yichen's situation in mainland China, which is obviously strong in the south and weak in the north, Hua Xing this time determined the focus of the promotion of Chen Yichen's new album as southern China, with Shencheng, Yangcheng, and Chuncheng as the focus, of which Shencheng will be the top priority. Supplemented by famous provincial capitals such as Hangzhou, Stone Town, Rongcheng and Shancheng, we strive to maximize the potential of Chen Yichen in the southern provinces of mainland China. And this arrangement is also completely consistent with Chen Yichen's results in these provinces and cities.

As for the north, Hua Xing will adopt a natural method to gradually encroach, but the promotion of this first album will not take into account the north. In Hua Xing's view, instead of distracting the promotion of the first album from the north and the south, it is better to stabilize the southern provinces first, and then use the south as the base camp in the future, and slowly consider the northern strategy.

It should be said that Huaxing's publicity strategy is quite wise, and it has done a very good job in grasping the proportions of gains and losses.

Before the album was released on August 8, Huaxing focused on the first phase of Chen Yichen's promotion in Shencheng, starting from participating in Ye Zi's album signing meeting until participating in Ye Zi's concert as the end of the first phase. Subsequently, Brother Keny will take Chen Yichen to Yangcheng and Chuncheng to launch the second phase of the propaganda offensive, of course, they will definitely rush back to Shencheng before August 8. Whether it is Yangcheng or Spring City, it is not the preferred target for Chen Yichen's album release, the reason is actually extremely simple, there is no Ye Zi there!

This point is too important for Hua Xing and Chen Yichen.

Just look at the reporters and invitations to TV and radio programs that have come one after another in recent days, as well as the song ordering situation on the radio that is second only to Ye Zi and comparable to Zhang Lei, it is enough to see how much Chen Yichen has gained after participating in Ye Zi's album signing event. Whether Chen Yichen is interviewed by reporters or participates in TV and radio programs, there is a question that cannot be avoided no matter what, that is, reporters and hosts will repeatedly ask Chen Yichen what he thinks of Ye Zi and his album, as well as the relationship between Chen Yichen and Ye Zi.

Although he had already been asked these questions, Chen Yichen could only answer such questions obediently according to the company's settings. And as Chen Yichen repeated his admiration for Ye Zi and Ye Zi's new album again and again, and emphasized again and again that he and Ye Zi were excellent friends, his favorability among Shencheng fans skyrocketed.

In a recent sample survey conducted on a radio program, nearly half of the 200 fans asked said they would consider buying Chen Yichen's new album, and half of them made it clear that he or she would definitely buy a box of albums to contribute to "Ye Zi's good friend". In the continued questioning, most of these fans are members of Ye Zishencheng Fan Club.

Chen Yichen really wants to say "no" to Ye Zi and this situation, Lao Tzu is not incapable, he can rely on his own ability to conquer all the fans, and he doesn't need your little Yezi's fans to help, is it rare?

But...... That's just a thought.

Ye Zi's answer to this was very simple: "Ethan, I absolutely support you, you have the backbone, just do it!" But...... Since you are so backbone, let's return the song I wrote for you first. ”

Chen Yichen immediately staggered, leaving Ye Zi laughing behind him.

……

Chen Yichen is a young man by nature, and he is a little resistant to relying on the strength of others to achieve his own goals, even if Ye Zi is one of his friends and best friends, he hopes to do all this completely by his own ability. But for Keny, this situation is too wonderful.

Such a borrowing can save a lot of work for Huaxing, and the best results can be achieved in the shortest time, so why not do it? It was with this in mind that Brother Keny made this promotional arrangement, and now that the effect is so good, he certainly hopes to be able to continue.

But...... What Chen Yichen and Ye Zi don't know is that in order to be able to take advantage of Ye Zi's album release to promote Chen Yichen, and at the same time hope that Ye Zi and Wenhui Entertainment will cooperate in the promotion, Brother Keny has paid a lot of price. Ye Zi may not know the mystery of taking advantage of the situation, Tai Wenhui knows these things well, how could she let Brother Keny and Chen Yichen take advantage of it in vain without returning?

Before Brother Keny took Chen Yichen to Shencheng to launch a propaganda offensive, Tai Wenhui had already reached a number of cooperation agreements with Brother Keny, although these must be mutually beneficial cooperation agreements, but since Brother Keny wants to take advantage of the situation, then ...... Make a concession and let Wenhui Entertainment and Ye Zi take a little more "benefits" and "benefits", which is a matter of course.

Not to mention anything else, just look at this one: After Ye Zi released his second album, Hua Xing wanted to help Ye Zi get the ticket to participate in the "Top Ten Chinese Golden Songs" and "Top Ten Golden Songs" selection as much as possible. This alone can already make Ye Zi satisfied enough, and this is only a part of the cooperation agreement between the two sides, and Tai Wenhui took this opportunity to make some cheap money from Huaxing.

However, from Keny's point of view, he didn't feel that Huaxing was at a loss. Being able to take advantage of the opportunity to launch Chen Yichen and let his new album achieve good enough sales in mainland China is more important than anything else. (To be continued.) )