Before the knock on the door sounded, Zhao Yili had nothing to do, and was explaining to Ye Tingcheng the three iron rules of investors that he had summarized:

The first is that, based on the current economic situation, it is necessary to observe whether the founding team, especially the founder, has a high enough vision and vision.

The second is the issue of the profit model of the founding team, which depends on how long it takes for the company to become profitable, which is very important.

The third is that it depends on the founding team's expectations of risk and return, which is often much more important than the first two.

And Ye Chengcheng was making notes in his notebook when there was a knock on the door, and the person who came was the last person Zhao Yili was going to meet on his southward trip, one of the first generation of modern entrepreneurs in China - Li Jingwei.

Li Jingwei ranks third in Zhao Yili's current list of entrepreneurs, but the bleakness of losing Maicheng is far ahead and ranks first.

In his mind, this self-made entrepreneur who does not have much culture can be regarded as the backbone of a national entrepreneur in the wave of reform, the reason why at this important development juncture that Li Jingwei is most full of ambition, was contacted by his own investment team and agreed to come to this antique border town to meet, because Li Jingwei, whom Zhao Yili admires the most, is actually an ideal entrepreneur in his bones and in his mind, almost a class of people, a class of national industry, and a country full of feelings.

Now Jianlibao Group, which was founded by Li Jingwei himself, is in a step forward and will usher in a second glorious decade. If stagnation or regression, we will inevitably face the abyss of falling apart.

Whether in the world or at home, entrepreneurs who really do business are walking on thin ice every step of the way. In the face of many choices, many people would rather not move, than take a step forward, this is the stability of the mentality, the founder or the soul of this mentality, directly affect the style of the entire management team, and then even the entire enterprise is revealed to be obvious this character.

Li Jingwei. Born in 1939 in Sanshui District, Foshan City, Guangdong Province.

In 1984, the "Jianlibao" brand was created; In 1990, the "Li Ning" brand was established;

In 1994, the world's first planet named after the enterprise was named "Sanshui Jianli Baoxing"; In 1998, he was elected as a deputy to the National People's Congress;

In 2002, 63-year-old Li Jingwei was arrested on suspicion of "corruption crimes" after being reported by relevant persons on suspicion of transferring 60 million yuan of state-owned assets; September 3, 2009. Li Jingwei, the former chairman of Jianlibao, appeared in court for trial; On November 2, 2011, the Foshan Intermediate People's Court pronounced a first-instance verdict in the case, and Li Jingwei was sentenced to 15 years in prison and confiscated 150,000 yuan of personal property.

April 22, 2013. He died of illness in his hometown, Sanshui District, Foshan City, Guangdong Province. He was 74 years old.

The above is the historical media evaluation of the founder of China's magic water, and this slip-like record is obviously not enough to explain the gorgeous life of this tragic figure who represents the first generation of modern Chinese entrepreneurs, at least Zhao Yili thinks so.

The reason why Zhao Yili has a clear goal and allows the investment team to directly and purposefully win the first five goals according to the map is because in his hands, with memory, he concisely and silently wrote down the interview-style book "The Great Defeat" made by a scholar with insight in later generations. This scholar interviewed nearly 100 important figures who influenced the development of Chinese enterprises in China at the beginning of the golden age of entrepreneurship in the eighties and nineties. Exploring the genes of "Chinese-style failure" of Chinese enterprises. For their success or failure, they thoroughly checked the pulse, and Zhao Yili selected ten people from them, all of whom were losers, but they were also later known as the entrepreneurs who were most likely to change that era.

Now the old man who is over fifty years old is sitting in front of him, and he can't see how bad his situation is, it seems that this natural entrepreneur is really a good negotiator.

Li Jingwei first expressed his sincere apology, because he grew up in a welfare home since he was a child, and the dean with whom he had the best relationship had just passed away in the past few days, because he rushed over to mourn, this was the last resort to delay the meeting that had been scheduled, and the young man who looked energetic next to him was Li Jingwei's special assistant, the former prince of gymnastics - Li Ning.

Zhao Yili knows very well that he has just passed the celebration of Jianlibao's eighth anniversary, and Li Jingwei's team has begun the gunpowder war of peak season promotion, and because the battle line is too long, from China to the United States, from the city to the countryside.

However, with the outdated decision-making mechanism of state-owned enterprises, rigid financial means and xenophobic talent and cadre management mechanism, the young Jianlibao has gone through the early stage of development, and when it should have entered the rapid development channel, it gradually brought all kinds of negative involvement and ills to the surface.

Li Jingwei's team is not unaware of a major shortcoming: many competitor companies are striving for a larger and better position at the sales terminal to display their products, and with POP advertising and other forms, to comprehensively display their products. The requirements for product display have been accurate to such as the length of the shelf, the number of layers of goods, different types of products, the order of placement, the shape of the pile, etc.

Jianlibao is indifferent to the sales of products in retail stores, and the extensive operation of national enterprises in operation and management makes them ignore the huge energy of the sales terminal.

When Jianlibao is within its reach, although Jianlibao products are not seen in shopping malls and retail stores, in major cities, people can still see Jianlibao advertisements, including large street sign advertisements - the money for advertising is scattered, but the things are not sold.

Soon, in the later stage of Jianlibao's development, because of the rapid shrinkage of the market and the decline in profits caused by the sharp decline in sales, even the cost of these advertisements was stretched and could not be paid, so these advertisements could not be seen.

The negotiations did not last long, and the most critical moment came.

In fact, although as the first No. 1 manager and decision-maker of Jianlibao at the time, Li Jingwei and his team did not have a controlling stake in the company.

In other words, although he can use most of the company's funds to implement business operations, as a state-owned enterprise, under the mechanism of appointing a designated person to manage the enterprise, Li Jingwei also has too much helplessness and emotion.

But this does not affect his good wish to realize the good wish of letting this child born and grow up in his hands break away from the shackles of ancient traditions and get a new life in this complicated situation.

Although the Sanshui government, the controlling party, which has always been in harmony with itself, has been contradicting and obstructing its equity restructuring plan, there are still some rumors that there seem to be several mysterious forces that are already in contact with them, and there are even rumors that there are extremely tempting parts in their plans, which can quietly affect those officials and men who are usually high-ranking officials, and Li Jingwei, who is just a section-level cadre, can't help but secretly raise his vigilance.

(To be continued.) )

PS: When Jianlibao is within its reach, although Jianlibao products are not seen in shopping malls and retail stores, in major cities, people can still see Jianlibao advertisements including large street sign advertisements - the money for advertising is scattered, but the things are not sold.

Soon, in the later stage of Jianlibao's development, because of the rapid shrinkage of the market and the decline in profits caused by the sharp decline in sales, even the cost of these advertisements was stretched and could not be paid, so these advertisements could not be seen.