Chapter 1340 Repurchase of National Brands

"Mr. Feng, the following people report statistically, our new wind and rain mobile phone has been selling very well in the past few days, especially many people are most satisfied with the improvement of the camera function. Pen | fun | pavilion www. biquge。 info Well, Aihua mobile phone sales have also increased a lot. There are also other sponsors' products, and the sales have increased a lot, and it seems that a good program has an extraordinary effect on product placement. It's only been two episodes, and if more than 10 episodes are played, the effect will definitely be better! Zong Qingxian said with a smile.

"The quality of our phone itself is also excellent, not to mention that this new model has other advertisements, so it's no surprise that it sells well. Product placement is to implant the concept of advertising into people's subconscious, and when they need this kind of product, the first thing that comes to mind is the brand. Feng Yu said calmly.

The advertisements of wind and rain mobile phones and Aihua mobile phones in China are all done together, and the words jointly produced by wind and rain Aihua are marked below, so that people know that the performance of these two mobile phones is exactly the same.

Although the main domestic promotion is the Aihua brand, but the wind and rain brand is not not sold. What's more, the title of this show is Fengyu Mobile Phone, because Feng Yu plans to sell the copyright of this show.

At present, they have been in contact with the Discovery Channel, and they said that they will have to watch four episodes of the program before deciding whether to introduce it. However, the current performance of the show is quite satisfactory to them.

It's just that they have a doubt, do Huaxia people already have money to travel by car? And when you go to a city, you always take some pictures of the scenery on the road, how can there be so many high-rise buildings?

In the impression of many foreigners, Huaxia is poor and backward, although Feng Yu is the richest man in the world, but on the list of the world's richest people, more people are still from the United States, right?

Another Feng Yu's assets, aren't most of them overseas assets? Among them, the most investment has been made in rice and Xiangjiang, which proves that the mainland of China is still not developing well.

Look at those Chinese movies, all of them are poor mountains and valleys, and you know that Huaxia is still a poor place, and their country also promotes it, are they still developing countries?

In fact, Huaxia gives foreigners the impression that Huaxia is still poor and scum, which is not unrelated to these movies. Film itself is a cultural product, one of the easiest cultural products to spread, through the movie, you can understand the economic situation of a country.

For example, there are always that kind of sci-fi blockbusters in the United States, flying to alien planets, alien attacks, robots, mutants, etc., which gives people the impression that the technology of the United States is so developed.

This was how the former Soviet Union was fooled, and was dragged into the plan of Star Wars, which eventually led to a serious imbalance in domestic industrial development and economic collapse, which led to its disintegration.

But do you say that there is no place for poverty in the United States? There are definitely, and there are no less. Those black areas in the United States are simply synonymous with dirty mess. And some of their farm areas are not bad. Don't think that those big farmers in the country seem to be very cool, many farms don't even have electricity.

In that kind of place, staying for a day or two is okay as a vacation, but if you are allowed to stay there for a long time, not many people will want to. Most of the rich like to live on the outskirts of the city, but few like to live in the middle of nowhere.

No matter how good the propaganda in the United States is, but the division between the rich and the slums in a city will be very open, and those people will not dare to go to the slums where the blacks are during the day, and at night, many whites will not dare to go out of their own communities. The only exception may be Las Vegas, where day and night are reversed and no one is in the day.

Most of these facts are covered up. If you count these, how many people will like to go to the United States? The so-called fairness and equality are just a joke in the eyes of the Chinese people. Their white people are born with a sense of superiority, even if they don't learn or know, they can easily apply for social security.

But for black people, it's harder to connect to education. It's just that these blacks are still more extreme, always shouting for equality, but they don't work hard.

As for Huaxia movies, many people say that as long as you make Huaxia poor and hard, you can win awards. Others will think that it is worth encouraging to be able to make a movie in such a difficult situation!

The Chinese are known as one of the most industrious people in many countries, and they work hard, but the country's propaganda cannot keep up. And now, Huaxia has seen the importance of state propaganda.

Because if the publicity is not enough, it will not be possible to attract investment. In the past, in order to attract foreign investment, most of the methods adopted by Huaxia were one method, that is, to use high-quality assets to jointly venture with the other party, which was called attracting foreign capital to improve the economy, but in fact suffered a big loss.

For example, the hottest daily chemical product in China that year, a laundry detergent called Vitality 28, which was a laundry detergent with a market share of more than 70% in Huaxia at that time. As a result, in response to the policy of the higher authorities to attract foreign investment, their enterprises introduced foreign capital.

As a result, this brand of vitality 28 disappeared, and the new brand of laundry detergent produced by this factory, many of us have also heard of it, called skillful hands.

There are too many such examples in the previous life, such as Lebaishi, Lehaha, Shuanghui, Xi'an Janssen, Zhonghua toothpaste, Nanfu battery, Bingcheng beer, etc., these are profitable enterprises, quite national brands, joint ventures with foreign investors, and finally slowly swallowed up by foreign companies.

These once quite national brands have eventually become machines for foreign businessmen to make money, but these companies are still under the banner of the Huaxia brand, which is really ironic.

And in the past life, some people also resisted, such as Zong Qingxian, who broke with Danone, and the brand was still in his hands, and then established several new companies, which fell under his daughter's name, and slowly transferred the business, so as to get rid of Danone.

Huayan Xuehua also later repurchased the shares, so that the state-owned brand was not controlled by foreign investors.

Now many enterprises are like this, when they are promoted, they are still Huaxia brands, but the major shareholders have become foreign capital.

Feng Yu is not against joint ventures, and he is not even against the sale of enterprises to foreign businessmen, but it is obviously a foreign company, and it is still promoted under the banner of a national brand, and everyone uses their national complex to sell, which is a bit disgusting.

At worst, it's a form of fraud! Fraud that exploits the emotions of the people.

Deceiving people's emotions, sometimes, is more hateful than cheating people's money!

Thinking of this, Feng Yu made a decision: "Lao Zong, you ask people to investigate how many best-selling brand enterprises are currently controlled by foreign investors, or foreign investors are major shareholders. ”

Zong Qingxian looked at Feng Yu with some curiosity: "Mr. Feng, what are you doing here?" You don't think so. Buy these brands, right? ”

He knew that Feng Yu was particularly xenophobic at some point, and he didn't want the money of the Chinese people to be earned by foreigners.

"Why not? You go and ask people to investigate, I guess local companies also want to buy back these brands, but they don't have the money. If we help, we won't lose. We can't sit back and watch those foreign brands grow bigger in China, or even form an invisible monopoly! ”

…… (To be continued.) )