Feng Yu wanted to buy back the national brands that were swallowed up by foreign businessmen, but he didn't plan to spend any high prices. The easiest way to www.biquge.info is to first reduce the value of the brand, and then buy it and re-promote the business.

Just like Jianbao, it has been overshadowed by Lehaha in the domestic market, but last year, when the netizens' favorite soda brand was selected online, the first place was Jianjianbao, which is the memory of many people and accompanied their growth.

The easiest way to depress the value of a brand is to make the brand less popular. But the method of digging up the black history of the brand and discrediting the brand, Feng Yu does not plan to use, he does not want to destroy these brands. The solution he came up with was to reduce the exposure of the brand and make people slowly forget about it.

How to reduce the exposure of the brand, this requires some cooperation.

First of all, CCTV cannot put advertisements for this brand, and secondly, large websites cannot have advertisements for these products. However, if you take these products off the shelves, you will have to pay at least double the liquidated damages, so you need to look for loopholes in the contract.

For a long time, it was those foreign companies that took advantage of the loopholes in the contract to take advantage of Chinese enterprises, but this time, Feng Yu wanted to turn around and let those foreign companies know that they were not the only ones who knew how to pick words on the contract!

……

"Director Jia, I think the advertisements for these products should be taken off the shelves." Feng Yu handed over a list to Director Jia.

"Mr. Feng, the products of these companies do not conflict with yours, right? Even if you have, you can't just remove other people's products from the shelves, which will cost liquidated damages. Jia Taichang frowned, this Feng Yu can't be too good. It's good that we work together, but you can't come over and direct the work of our central station at will.

"Director Jia, why do you want to pay liquidated damages, we can obviously claim compensation from them?" Feng Yu said with a sincere face.

What the hell, we take other people's ads off the shelves for no reason, and we still ask others for compensation? Other people's money has been paid, obviously we are in breach of contract?

"How do we get them to claim compensation?" Director Jia asked patiently.

"According to our advertising law, if they obviously deceive and induce consumers in their advertisements, causing serious inconsistencies between the advertisements and the facts, their advertisements can be removed from the shelves, and this has caused damage to the credibility of our central station, of course we can seek compensation from them?" Feng Yu said as a matter of course.

"You say their ads are illegal? No way, the ads were all vetted initially. ”

"That's because you were deceived when you censored, not that you didn't censor seriously." Feng Yu found a step for Director Jia, "For example, this skillful laundry detergent advertisement, saying that after washing the clothes, they are the same as new, but the clothes you have washed are obviously old, isn't this a deception?" ”

"Another example is this, if you eat this, you can significantly improve your intelligence. So does my child not have to go to school and eat this to become smarter? ”

"This Chinese toothpaste, what do you say about the Chinese people's own toothpaste, but this company is now foreign-owned, right?"

"This shampoo, saying that after washing, the dandruff goes without a trace, this is not scientific at all, no shampoo can do this."

"In short, the advertisements for these products are problematic and grossly inaccurate, which is fraud. Not only can we remove their ads from the shelves without paying liquidated damages, but we can also claim compensation from them with confidence, what's wrong with that? ”

Jia Taichang's mouth grew and he couldn't close it for a long time. It's an advertisement, what's wrong with exaggeration? Who doesn't know that it is impossible to wash old clothes into new ones when the laundry detergent is used, you are obviously a fallacy.

But it seems that what Feng Yu said is also reasonable, these advertisements are indeed too exaggerated, but what does this have to do with you Feng Yu, does your company lack advertising time? Even the only company that can change the advertising content at any time is the company under your Taihua Holding Group, and even if it is a central enterprise!

You're not satisfied, and you still want to pit others? If this is done, what will others think of our central station, and will they still be able to buy advertisements from us in the future?

"Mr. Feng, what are you doing here?" Director Jia couldn't help but ask.

"Isn't it obvious that you're helping the station make money?"

"Mr. Feng, let's not sell this relationship, did they offend you? Shouldn't they, dare to offend you as the richest man in the world? Director Jia guessed.

"Yes, they offended me, but not in the way you understand it. The list of these products I gave you are all products of foreign companies. ”

"It's all foreign products? No, aren't these all our old brands in China? That Chinese toothpaste, how many years. And that drug, isn't it produced by our Beijing Pharmaceutical Factory? Isn't this shampoo a company in Nanyue? How can these be foreign businessmen. ”

"Besides, even if these are foreign businessmen, what does it have to do with you? Do you still want to kill these foreign companies? Director Jia sneered.

"That's right, I just want to kill them, not only to kill their best publicity channels, but also to kill their sales channels, Taihua Supermarket Group, will completely remove these products from the shelves."

"It's nothing that they are foreign companies, and I also cooperate with foreign companies, and I also welcome them to invest in China. But they can't take advantage of our national sentiments, sell their products under the banner of national brands, and the profits are all earned by them! ”

Director Jia shook his head: "Mr. Feng, you're a little extreme, right?" Co-authors allow you to go to foreign countries to make money, and foreign companies are not allowed to come to our China to make money? Besides, if you make these enterprises yellow, what will happen to those factory workers, and what will happen to the local economy? ”

"I'll take over and push them back up. And I can also let the products and brands of these companies go abroad, not just at home. And although I do business abroad, I never use the other party's ethnic complex to promote sales. ”

Director Jia hesitated, if he said so, these companies would also be a little disgusting. You are a foreign company, under the banner of our Huaxia brand, this is really a fraud.

"Mr. Feng, even if you say it, it's a bit too much to remove the product advertisements of those companies from the shelves for these reasons, right? What's more, you still want me to claim compensation from them, doesn't it seem that the central station is a little unreasonable? ”

"Let's talk about the law, and this law is not only in our country, but also abroad. These ad creatives should be marked with obvious words before they are allowed to be played. They don't have those handwriting in our Huaxia, isn't this differentiated? ”

"Director Jia, this station will not lose, if the advertisements can't be sold next year, I will buy all the advertisements!" Feng Yu said arrogantly.

Director Jia looked at Feng Yu in a daze: "Do you have to do this?" ”

"It must be done!"

……

Today's ten watches, oh, break out once (to be continued.) )