Under the economic crisis, a little more family warmth, more warmth, and forget the troubles of reality for the time being.

"You see, people only shot a three-minute commercial, which is more popular than the movies we made."

Many people reprimand their subordinates in this way in advertising, even the bosses of film companies.

There are also many film practitioners who have watched and watched, pondered and pondered, but such advertisements not only cost more money, but more importantly, creativity, and more importantly, touching people's hearts.

Advertising should also be artistic, and it turns out that advertisements can also be shot like this, which is really insightful.

At the same time, Lu Haoer published a short comment in the newspaper, "Huaxing Company is a respectable company. Because they are not only making money, but more importantly, in the indifferent Xiangjiang, they have aroused more people's family affection that always uses busyness as an excuse! ”

Lu Haoer continued to write in the short review of the next film: "Science and technology are people-oriented! Huaxing's advertising tells us that enterprises should not only be effective, but also pay for practice. Bear a certain social responsibility, which is beyond the material interests of corporate social responsibility! Huaxing Company donated a batch of BP machines to hospitals and police not long ago, which is worth learning!"

As soon as the BP machine launched by Huaxing Technology Company was listed, the hot scene was simply hot for other companies.

Of course, with the broadcast of the advertisement, several leading actors who filmed the advertisement became popular all of a sudden, whether it was a print advertisement or a notice of shooting a commercial film, there were more at once.

Under the double blow of high oil prices and the collapse of the stock market, Hong Kong's economy is struggling, under the attack of economic recession. Industry has been hit the hardest. It is not uncommon for those who have shut down factories to reduce the number of operating days even if they are able to maintain their operations. Increasing the number of unemployed or semi-unemployed. The number of unemployed people in Hong Kong is as high as 200,000, and it is not uncommon to hear about the shutdown of factories from time to time.

And at this time, Huaxing Technology's company's products are selling so well, it is simply outstanding, proud of the whole Hong Kong!

Inspired by Huaxing's advertisement, other companies followed suit and swarmed in. The result of the rush is that the tiger is often not an anti-dog, and the advertisement is quickly broken.

This advertisement is really deeply rooted in the hearts of the people, Huaxing Technology Company. At the very least, it has built a high position above morality and taken advantage of the strong family concept of the compatriots. Make the brand image out of the image in one fell swoop. With the success of advertising, Huaxing Technology took advantage of the victory and pursued the implementation of the corporate image and corporate image recognition system. So as to form a unique image of the enterprise through the integrated symbol form. It is convenient for the public to identify and identify with the corporate image, and promote the promotion of the company's products or services.

To put it bluntly, it's packaging. The key is the system. Whether it is continuous, unified, positive and deeply rooted in the hearts of the people. If people see a company's iconic logo, it will naturally lead to some associations. For example, high quality, high-quality service, advanced technology, and so on positive one or several related associations. Then the company will be recognized, the brand will be praised, and then bring infinite benefits.

When other manufacturers are still trying to expand production capacity and compete for market share, Huaxing Technology has been vigorously shaping its own brand image. This company has been ahead of the rest from the beginning. Huaxing Technology is not the first company in Heung Kong to officially implement a corporate identification system, but it is one of the most successful cases.

When other manufacturers start a price war two years later. The brand image of Huaxing Technology has been basically established. It uses its dominant position built by its brand strategy to stand still in the price war, so that other manufacturers have to reflect and imitate. Subsequently, the business case of Heung Kong Business School mentioned Heung Kong Huaxing Technology countless times.

Who shot this advertisement? People in the industry are discussing. Someone also wanted to ask the unknown director to shoot for him. But the big director said, I am only responsible for shooting, the real creativity is someone else's, and he can't do anything.

The literati are light, and in the end they can only say a few words sourly, and they are jealous.

Of course, more people who are so-called "engaged" in art do not give up, including directors, art masters, and art students.

Gu Yaluo listened to the feedback from Lu Haowu, pouted, and said, "What is art?" It's so sour that I'm losing all my good teeth!"

"Will you help?" Lu Haowu took Gu Yaluo's arm and said coquettishly,

Gu Yaluo doesn't care how strong those people's desire to explore is, and how sincere their thoughts are to seek advice with an open mind, "The so-called cultural people are such a tone, discussing art? Sounds tasteful. It's very sunny and snowy. In fact, where do you have so many roads, as long as it looks good, it can move people's hearts, and it can make people impressed. Remember, you are shooting for the public, not for yourself. It's not good to put the cart before the horse. ”

&*&

In the blink of an eye, the Spring Festival came, and this year's Spring Festival had newcomers joining, and soon there were new Ding. So Lu Haoyi has become the focus of the whole family, why? Forced marriage!

"Haoyi, are you two years older than Haoshan? Everyone is about to become a father. Lu Jiangchuan smiled, "You have to solve it quickly." ”

"I'm still studying?" Lu Haoyi said cheekily.

"You stinky boy......" Lu Jiangzhou slapped him on the back of the head angrily, "Marriage and graduate school do not conflict." ”

"Even if you don't get married, you can bring a girlfriend home!" Lu Jiangchuan said, and then quipped, "Come, come, let Uncle show you, is there a problem!" ”

"What do you say about the New Year?" Jiang Huifen said with a wrenched face.

"Even if you look at it, let the snail see it! Uncle a surgeon can see something. Lu Haoyi was cheap and obedient.

Lu Zhongfu looked at Lu Haoyi and said, "Eldest grandson, you have to be careful." ”

"Don't worry, my uncle got married at twenty-seven, and I still have five years?" Lu Haoyi smiled, and hurriedly said, "The New Year's bell is about to ring, I'm going to call the professor to pay New Year's greetings." "It's gone.

&*&

In the spring season, people have changed into spring clothes and enjoyed the bright sunshine.

The Governor of Hong Kong, MacLehose, of the Independent Commission Against Corruption, was established on 15 February 1974 under the Ordinance of the Governor-General of Hong Kong on the Office of the Commissioner Against Corruption Ordinance to combat corruption and promote integrity through a three-pronged approach of prevention, education and investigation. Prior to its establishment, the Anti-Corruption Department of the Hong Kong Police Force was responsible for the relevant matters. The ICAC's investigation targets civil servants, but everyone knows that it is corruption in the police sector.

Before the establishment of the Independent Commission Against Corruption, pornography, gambling, and narcotics were rampant, and corruption was serious, spreading to all corners of society. The police and bandits colluded to accept black money, and the social order was chaotic.

"I wonder if it's real this time?" Lu Zhongfu looked at the front page of the newspaper and said.

"It's true." Gu Yaluo said indifferently.

"Possibly! The newspaper said that on the day of its establishment, the ICAC immediately applied to the court for an extradition order requesting Godber to be extradited to Hong Kong for trial. This is to show one's determination to stand up for oneself. Lu Haoyi said.

"Who is Godber?" Jiang Huifen asked.

"Grandma is the chief superintendent." Lu Haoer continued, "The students also stopped the march, the 'Catch Godber' movement. ”

"Oh! Come to think of it. Jiang Huifen said suddenly, "It is the Englishman who embezzled more than 4 million Hong Kong dollars, and this property is equivalent to 6 times his entire salary in 20 years." Not only did he refuse to explain, but he fled Hong Kong and took refuge in the UK. ”

In August last year, the students began to contemplate the "Catch Godber" campaign and set up an anti-corruption group with a total of 13 organizations, including student and workers' groups and newspapers. In September, students took to the streets to demand Godber's arrest. The student movement and demonstrations by citizens from all walks of life have prompted the authorities to resolve to tackle corruption once and for all.

The establishment and establishment of the ICAC has been expedited.

"Hopefully! Just don't make a show, and make a small superintendent as a scapegoat, who knows how many years you will be sentenced to in the end. Lu Zhongfu closed the newspaper and said, "Let's eat!" ”

"Luo'er has your email?" Lu Jiangfan walked in with a file bag.

"Looking for me, did you send it from the United States?" Gu Yaluo put down her chopsticks and said.

"No, Canada." Lu Jiangfan handed it to her and said strangely, "Why does Luo'er also have acquaintances in Canada." ”

"Nope!" Gu Yaluo opened the package, and inside was a document.

"An apartment in Tsim Sha Tsui!" Lu Jiangfan raised his eyebrows and looked at her.

The eyes of the other people at the table also looked at Gu Yaluo in unison, "Don't you explain?" ”

"I don't know what's going on?" Gu Yaluo scratched her head and said, thinking about Canada in her heart, it should be Li Wuxiong!

"People you don't know, it's better not to ask for them, who knows what the intentions are." Jiang Huifen sounded the alarm in her mind.

"Dad, I'm at work." Lu Jiangchuan walked in.

"Wait, little uncle, this is for you." Gu Yaluo gave the apartment documents in his hand to Lu Jiangchuan, and then explained, "Rent it out, and use the rent to help students!" ”

"Ahh Lu Jiangchuan was puzzled.

"Ahhhh Do whatever you say. Jiang Huifen said.

"Got it." Lu Jiangchuan nodded.

"Let's go! I'm telling you? Lu Jiangfan pulled the confused Lu Jiang boat and said as he walked.

&*&

On the breakfast table of the Lu family, Lu Zhongfu took the newspaper and threw it on the dining table, "Do you want people to live." ”

"What's wrong? What are you angry about, old man. Jiang Huifen put the newspaper away.

"Oil prices have gone up again." Gu Yaluo's elegant little face floated a trace of helplessness.

"It's gone up again, not that the mainland has increased the amount of oil exported to Hong Kong." Lu Haoyi took the coffee and said, "It's still my own reliable." ”

"So what, as much as 90% of the market share is the big six oil companies in the United Kingdom and the United States, which decided to announce a big price increase on February 20, and this time the increase is as high as 2 and a half percent." Lu Hao'er walked over and sat down and said angrily.

Lu Jiangzhou scratched his head and said, "Didn't the newspaper say that the fourth Middle East war ended at the end of last year, and the supply of crude oil has gradually returned to normal. I'm still looking forward to the price of oil coming down? Why has it risen again, and now I have to pay more money to refuel. ”

"Dad, how's it going? Can you still bear it? Lu Haoyi said worriedly.

"Okay? It is estimated that the decoration materials will rise again. Lu Jiangzhou worried, "I don't know if those owners can bear it." ”

"Why? Is the oil supply sufficient? Jiang Huifen asked puzzled. (To be continued.) )

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