Gu Yaluo continued in a crisp voice, "Later, my daughter graduated from college and had a stable job with good salary, and the living conditions of the mother and daughter were also better. The mother doesn't have to work day and night to earn money, but her daughter is getting more and more social, and the time for her to go home is getting later and later, and it is difficult for the mother and daughter to meet and say a word! The meals that are made every day are hot and cold, cold and hot, and finally eaten by themselves, and the rest is fed to stray cats and dogs......

At this time, my daughter's BP machine rang, and there was a line of words on it: Mom is just reminding you to remember to eat. The daughter picked up the phone and said, "Mom, I'll accompany you to dinner tonight.?" Voiceover: No matter how many lies my mother tells, I know that only love is true. Only motherly love can make lies the greatest language in the world!" Gu Yaluo came easily, and it seemed that it didn't take any effort at all.

"Grandma, what are you crying about?" Gu Yaluo said worriedly.

"Mom, it touches your heart." Lu Jiangchuan said with red eyes and Jiang Huifen's arm.

The past is vivid, especially the parting at the airport in the UK, as if it was right in front of me.

"You girl, look at your grandmother to cry." Lu Jiangdan patted Gu Yaluo on the shoulder and said.

"What do you say snail does? She said it so well. Jiang Huifen wiped her eyes and said.

As a result, when Gu Yaluo looked at the four brothers and sisters of the Lu family, their eyes were red, and they suddenly remembered the last East Star Spot incident! Jiang Huifen served fish bones with rice, and left all the meat for her husband and children.

No wonder I feel so deeply......

"This is a mother's love, but what about father's love?" Lu Haoyi changed the subject and said, "Be careful. We men sue you for being a woman over a man. ”

"What's this? Let's open our door, just now it was my mother's lie, and now it's a father's lie! Listen up. Gu Yaluo didn't even think about it. This is the story of a father and son, and in family life there is usually the least communication between father and son, which is different from the relationship between father and daughter, mother and daughter. And this father's love is also different from mother's love, it is deeper, usually hidden deeply, we often inadvertently find that the original father's love is often the most neglected. ”

"Say it! Don't lose our appetite. Lu Haoshan urged.?

"Jingle bell...... The phone rang. The father who was sitting in the living room picked up the phone for a long time, hey! O son! I went to play chess with an old friend. Don't worry! Me! Eat well and sleep soundly. It's not stuffy at all.

My father said this, but he was a lonely, lonely and lonely figure. Dressed neatly and holding a thermos pot......

Find your mother! Your mother isn't here, playing mahjong with the neighbors!

Are we okay? All right...... It's fine. Don't worry!

In fact, the old man carried a thermos pot to deliver food to his sick and hospitalized wife. The old man's loving voice was still on the phone: You! Work hard! Don't worry about both of us? Are you busy? Just hang it!

The phone hung up, and the son was holding the BP machine in his hand, tears were raining down, and a few words were typed on it, Mr. Wang, I am your mother's attending doctor......

The son left his job behind and drove to the hospital.

The son wants to raise but doesn't wait, go home and take a look......" Gu Yaluo talked eloquently. "The picture should be very warm, with long music. To be heartfelt, as touching as it is, as touching as it is!"

Then hum softly: I always ask you for but never say thank you, until I grow up I don't understand that you are not easy, every time I leave, I always pretend to be relaxed, smile and say go back, turn around and wet my eyes with tears, I want to hold you warm my palms as before, but you are not by my side to carry the breeze to your health. Time slows down! Don't let you get old again, I'm willing to use me to switch you to stay for a long time, what can I do for you with a strong dad in your life? Take it for insignificant care!

Thank you for everything you do to support our home with both hands and always do everything to give me the best, am I your pride? Still worried about me? O child you care! Grow up!

Thanks for having you along the way......

Everyone listened to it, and Li Shengli said sadly, "Hey! I don't know when I'll be able to go back and sit with my dad. Now let alone meet, you can't even make a phone call. ”

Get! This also aroused their homesickness.

"A 'family', 'mother's love', and a 'father's love'. It's amazing! I have nothing more to say to you!" Guan Zhiyong clasped his hands into fists and admired.

"It turns out that the advertisement can still be shot like this! Taught. Lu Jiangdan admired.

"This is the advertisement, full of humanistic feelings." Lu Zhongfu said loudly.

"Thanks for the compliment!" Gu Yaluo raised her chin slightly and said humbly, "The extended version of father's love, you can take more pictures of his son's rebellious period, and if he wants to mix the pictures of the black and astringent society, he was persuaded by his father bitterly...... The prodigal son turned back, and in the era of fighting for his father, his father who disliked him was mediocre and incompetent...... Wait, think for yourselves. ”

Lu Hao'er patted Gu Yaluo's shoulder and said, "I think you are the director." ”

"Actually? Whether it's 'family', 'mother's love' or 'father's love'. It's all in line with our slogan, oh no, I should say that the corporate philosophy is 'technology is people-oriented'!" Gu Yaluo's deep gaze swept over everyone, her dark eyes were full of bright light, her tone was flat but vaguely warm, and she said in a high-sounding manner, "Actually, we should think about it more deeply." Don't think that if you build a factory and the products sell well, everything will be fine. We also have to pay attention to what is the overall image of our company to customers, in addition to the good quality and the relatively high-end products, customers don't seem to know much more. Therefore, the corporate culture and business philosophy are designed in a unified manner. Use various means to convey to the enterprise and the public, so that they have a consistent sense of identity with the enterprise, so as to form a good corporate impression, and ultimately promote the sales of enterprise products and services. ”

"The company's logo style should also be standardized, and the company name, brand, trademark pattern, font, color and combination should be unified. It's time to think about it all!" Lu Jiangdan said thoughtfully, "Advertising is also a good way!" Including the company's external publicity, public relations, communication, internal logos, uniforms, printed materials, exhibitions, etc., should be unified into this image. ”

"Shoot an advertisement, and make so much learning." Gu Yaluo smiled and said, "It's good to have something, it's good to continue to work together." ”

"In addition, I have a career chapter and a public welfare chapter...... For example, when the police and doctors are in critical condition, the attending doctor's BP machine rings, allowing the doctor to rush to the hospital quickly and save the patient. Gu Yaluo said again, as if she was still unsatisfied.

"How did Luo'er's head grow?" Jiang Huifen rubbed her head and said, "Why is it so shiny and round?" ”

"Luo'er draws a storyboard script." Lu Haoer said.

"No, no. There are only a few lines. Don't bother to memorize it! The actor is free to play. As for the psychology of the characters and the theme ideas to be expressed? No need to prompt. As long as this kind of theme is a person, you can say the most touching things about father's love and mother's love, and the idea is absolutely accurate. Noble thoughts!" Gu Yaluo said lightly.

And he said, "What about the actors?" Just choose an in-service actor from a TV station, the requirements don't need to be too high, as long as you are not a novice in acting. ”

"Mother's lies made Li Meiqi feel more when she came to shoot, because she depended on her mother for her life." Lu Haowu immediately thought of it.

"The performance is better in true colors!" Gu Yaluo nodded and smiled.

"As for the family chapter, the four brothers of the Xu family are just right!" Lu Haowu remembered again.

Gu Yaluo doesn't matter, whoever shoots it is the same......

In fact, the so-called "art" is pretending to be profound. The more pretentious. The more people worship. Gu Yaluo is seeking truth from facts, how can there be so much knowledge!

As for the script, there is no script in Xiangjiang and no movie has been made? Don't say you already have a theme, think about it yourself!

Ten of the three commercials were filmed each. It took less than eight hours to get film. With the addition of preliminary preparations, it took less than a week to complete.

Before the Spring Festival, the condensed version of the "Family Chapter" of Huaxing High-tech Company's advertisement was first broadcast on TVB. This is played in the evening prime time and is one minute long. The result caused a sensation among the audience, and the ultra-short movie-style advertisement refreshed the audience, and the theme ideas, artistry, as well as the pictures and music, all of which were a feast for the eyes of the citizens. And the Spring Festival and reunion contained in it all plucked the heartstrings of family affection in people's hearts, which also resonated with the audience.

On the night after the dial, the TV station on duty kept ringing and asked about the advertisement.

This is the first time in these years that a TV station has received such a call, which is really unprecedented, it seems that those shoddy advertisements have made the audience lose their appetite, and suddenly there is a different, satisfying audio-visual enjoyment. It is also a very far-reaching social and educational advertisement. undoubtedly deeply touched the hearts of the audience. even earned a lot of empathetic tears from the audience.

It is a rare situation for citizens to watch the advertisements broadcast on TV stations with their eyes open. I have a soft spot for an advertisement, which probably no one expected!

Strike while the iron is hot, and during the day the next day, Jade TV broadcast a 3-minute full version of the "Family Chapter" commercial. The end result was that the BP machine was sold out of stock as soon as it was launched.

Hurriedly turned the "mother's love chapter" to the greatness of the mother.

Next, the "Father's Love Chapter" was also launched, and as a result, the majority of male compatriots who took the lead in every family were earned, and the fathers who were moved were usually the most profitable people in the family. It's also a person in a family who usually has big ideas. Winning their appreciation also wins the other half of the family. It turned out that the father did not love them, but the father loved them like a mountain, and the taciturn father did not know how to express it.

"Family", "Mother's Love", and "Father's Love" were then launched on Jade TV one after another, overwhelming, too conspicuous in a shoddy advertisement, and the result of standing out from the crowd was widely praised. There is a comparison to find that if these two advertisements are put in even ten years, they will not be inferior. (To be continued.) )

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