At the second quarter regular meeting of Taihua Holding Group, Feng Yu rarely participated in the magic capital, and this time, Feng Yu also had some words and wanted to talk to the representatives of various subsidiaries. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After learning that Feng Yu also participated this time, Liu Chuanzhi, Li Mingde and others also came to participate, and they often asked the company's general manager and president to come over for meetings.

“…… That's all I have to say, and now I would like to invite Feng Yu, chairman of Taihua Holding Group, to speak for you. ”

After Zong Qing finished speaking, there was thunderous applause below. These people admire Feng Yu very much, and think that with Feng Yu, they are where they are today. And every time they talk to Feng Yu, they gain a lot.

"I usually don't appear in the company, and the company's affairs rely more on Zong Qingxian and other company executives and executives of various subsidiaries, in fact, in the company's operation and management, I am not as good as you."

There was good-natured laughter from the audience, and they all thought that Feng Yu was joking. But Feng Yu is telling the truth, he really can't manage such a big company.

"Of course, I think the treatment I give you is not unique, but it is definitely the best in the industry. You treat me with sincerity, and I treat you with sincerity. Although I am the majority shareholder of the company, you are also shareholders, and the company belongs to everyone and all of us. ”

"Of course, today is not a commendation meeting, otherwise with your contributions to the company, I can't finish talking about tomorrow, if some people don't go home at night, I'm afraid that the family members of the company's leaders will scold me Huang Shiren behind my back."

Everyone laughed again, and at the same time, they were very moved by Feng Yu's words. Feng Yu has always respected them and never erased their credit, which is very comforting.

In most of the subsidiaries, Taihua Holding Group is the absolute controlling major, but Feng Yu does not even interfere in personnel appointments, which they also admire.

It was not that no one had ever thought of starting anew, but after thinking about it, they gave up on those ideas. When a person has already achieved fame, it will be difficult to give up the current achievements.

And it's also difficult for them to take away these subordinates now, and they can't give them the treatment given by the company now. As for the reverse annexation of Taihua Holdings' shares, no one dares them, Feng Yu's net worth can easily crush them. Not to mention, Feng Yu's relationship with the above is still very good.

"Alright, the joke is over, let's get down to business. What I'm going to talk to you about today is strategic products. The strategic product I am talking about is also called a strategic product, which can also be understood as product strategy. Product strategy, brand strategy, and corporate strategy are the same, but also different. ”

"For example, I believe everyone can understand what a strategic product is. Lao Li, I'll take the car as an example, you have to listen carefully. Tongyong Automobile, the world's largest automobile company, has more than 20 sub-brands, and also participates in a number of automobile companies, a real automobile enterprise giant. Originally, the same car accounted for more than 70% of the market share in the North American market, but in the past ten years, the market share has been declining, and now it is surpassed by the island car companies, and the European car companies are eyeing the tiger, so there is a serious problem in the corporate strategy of the same car. ”

"In terms of corporate strategy, the cars of the island country are small and have low energy consumption, while the cars of the United States are all fuel-intensive models and have low fuel efficiency. Oil prices continue to rise, which is also a lot of economic pressure on car owners. At this time, Tongyong seems to have taken countermeasures, or the three major North American car companies have taken corresponding measures to make the company profitable again. ”

At this time, the island country not only did not increase the export of North American cars, but independently restricted exports, giving the three major North American car companies a chance to breathe. It may seem like a mistake in decision-making, but it's actually a long-term strategy. At that time, car companies in island countries began to lay out the European market, while car companies in North America, especially Tongyong, fell into a misunderstanding. ”

"They thought that large cars were still the favorite of those people, so instead of enhancing their competitiveness in terms of energy consumption, they thought that winter was over and spring was coming. The saddest thing is that in order to increase sales, all brands are supported, and the brands are not effectively integrated and operate independently, and they have not been able to combine in R&D, manufacturing, marketing, service, etc., resulting in a lot of their costs. ”

"The multi-brand strategy is to segment the market, different brands for different markets, but there are too many brands, consumers are difficult to choose, and it also increases internal friction, that is, there is a lot of competition between the products of their brands."

"And these problems, bring me what I said, the problem of strategic products. The same enterprise lacks a model that can really drive the global strategy. For example, those sports cars have a model that has been selling well for about ten years and has endured. When it comes to stupid fields, everyone will think of Accord, when it comes to crazy fields, everyone will think of Corolla, when it comes to Volkswagen, everyone will think of Santana, and when it comes to the same use? ”

"There are so many sub-brands under the same use, but there is no model that sells well all over the world. The global strategic model consumption is huge, taking the Accord as an example, it has been sold well for more than 20 years, updated from generation to generation, and the technology of each update is not very complicated, but after the new model appears, it can sell well all over the world. ”

"This kind of single product sales king has a huge benefit, that is, it greatly reduces manufacturing costs and greatly increases the profit of single products. When I said this, did you think of anything? That's right, it's a bestseller. ”

"Everybody understands that when production increases and scales, it's easy to reduce costs and thus increase profits. Look at Philips, a razor, can sell tens of millions, how much profit should it be? If he sells tens of millions of models, the profit will be greatly reduced. ”

"The strategic products I am talking about can be simply understood as best-selling products and star products. Even if we develop few new products in the future, but they are impressive and sell well, then we are successful. Therefore, when we develop any product, we must distinguish the priority and priority, and there must be at least one main product. ”

Just like the A6 that can be seen everywhere on the street in the previous life, Camry, Accord, etc., this is the main product. Of course, there are other models, but they are not the main ones. The fact that a product can sell well for ten or twenty years is not a backward performance, but a strong performance. Otherwise, when there are so many new products, why do consumers still fall in love with this product?

"It's the same with this on the web. Every Internet company must have the most remembered point. For example, Penguin Group's OQ, Xinlang's news, blogs, Fox forums, videos, NetEase's games, mailboxes, Qiandu search, Chinese Chinese network, etc. ”

"Corporate strategy, everyone understands, and you have all participated in the company's internal corporate executive training courses, but I also hope that you will remember this strategic product. Our goal is simple, it's to make money! ”

……

Book friend group, 520, 98, 468, welcome to join the group (to be continued.) )