Feng Yu flew back to the magic capital, and the product sales of the beverage alliance have recently fallen into a bottleneck. Pen & Fun & Pavilion www.biquge.info

At the beginning, he integrated the resources of the domestic beverage industry, and then exported them to Europe and the United States, and entered large supermarkets, but it took a lot of effort.

In the beginning, the sales growth was also very gratifying, but it was not profitable. One is because the product is shipped from China, and the other is that the advertising cost and other publicity costs are not low. How much does it cost to have a prize promotion alone?

With the emergence of bottling plants in Europe and the United States, transportation costs have fallen, advertising costs have slowly decreased, product sales are still slowly increasing, and they have profits.

Among them, the products of Lehaha, Jianbao, Huiyuan, Lebaishi, coconut water and other companies are the mainstay, and the brands of these companies have a certain popularity.

In Asia, Lehaha, Jianbao and Coconut Water are the best, while in Europe and the United States, Lehaha, Jianbao and Huiyuan are more recognized, and Lebaishi's products have the worst sales.

There is no way, Lebaishi always wants to do things, wants to do everything, and also wants to innovate.

Seeing that Lehaha made a refreshing series of carbonated drinks, the suppressed Liangle couldn't raise his head, so he thought that carbonated drinks were promising.

They also produced carbonated drinks, which tasted sweeter than the refreshing ones, but they made the same mistake as in their previous life, which was that the advertisements went out, but the products didn't keep up.

The dealer asked for the goods, and they said no!

The dealers were crazy at the time, TM is out of stock, what advertising do you do, your company has money to burn, right?

So the domestic dealers have a disgust with Lebaishi, if it weren't for Lebaishi in the south has its own sales channels, I'm afraid it will lose money last year.

Lehaha and Jianbao want tea drinks, Le Baishi took a look, what's so difficult about this, isn't it just a drink made of tea water, we also get it.

The last time it was too sweet, this time Lebaishi went to the extreme again, their taste was very light, and it tasted like ordinary tea.

You drink it like tea, so what else do others buy? The taste of the drink is very important. It's acceptable to make tea into a drink, and you have to taste like a drink!

Lebaishi sees that there is no way out in beverages, so let's innovate in dairy products.

So they also began to innovate in the taste of yogurt. Aren't you happy to launch fruit yogurt, we'll get it too. There is also the introduction of high-end dairy products, which are twice as expensive as traditional pure milk.

This time there is nothing too big a problem, but unfortunately there are several dairy companies rising in China at this time, others have the natural resources of pastures, and the sales of dairy products are better.

Lehaha didn't dare to make pure milk, but Lebaishi actually did it, and the price was higher, so it naturally failed again.

Then Lebaishi decided to start with functional drinks, and they cooperated with the Blue Bull Group in Thailand to produce Blue Bull and their own Maidong drinks, which are canned and Maidong bottled.

Among them, Blue Bull is similar to Force Blue Can, and Maidong focuses on vitamins.

In the previous life, Blue Bull entered China earlier, and it was not a joint venture, and there was no Force drink of Lehaha at that time, so Blue Bull developed very well.

And in this life, the Force appeared first, not to mention, and it was a blue can. Although the blue cow is a pot of gold and a blue bull's head symbol, listening to the name, it makes people feel that it is an imitation.

But in fact, Blue Bull was invented earlier, but the Chinese people don't know it.

The taste is also average, and the concept of vitamin functional drinks is good, but many people drink it and say that it has no effect, and it is not as good as the Force to refresh themselves.

That's for sure, the Force has ****** in it. How can a simple vitamin drink be refreshed?

Lebai things are like this, going farther and farther. From the original core enterprise of the beverage alliance, it has gradually separated from the core and is about to ********.

However, the competition in the mainland is not good, and the overseas sales are not good, and Lebaishi even embarked on the road of joint venture when it was profitable, but unfortunately it is still not good.

Originally, companies such as Xu Yuesheng and Zhenzhen also gradually withdrew from the overseas market, and they began to focus on the domestic market. Because after their calculations, they found that the cost of finding the OEM of the bottling plant of the beverage alliance is not low, and the publicity can't keep up, and the taste is not liked by foreigners, so don't toss.

Their products are not sold well in China, but they are not sold abroad. However, they are different from Lebaishi, they took the initiative to discuss with Zong Qingxian, and we will not participate overseas, if it is because of contract problems, then we will continue to provide some products. If the contract is okay, then let's roll it out.

Others are so sincere, what can Zong Qingxian say? He wasn't very happy with them. After all, these products are tied to products such as Lehaha and Jianbao, so that they can enter those big supermarkets.

As for saying that they gave up the overseas market and focused on the domestic market, Zong Qingxian was not worried at all. The one who can compete with Lehaha in China is to establish a treasure, which is his own people. Needless to say, coconut water is a special offer for the state banquet, and it tastes really good. Lebaishi made a coconut water drink, didn't he also quit gloomily.

Huiyuan is specialized in making fruit juice and pure juice drinks, and the market positioning of Lehaha and Jianbao is also different, and we have little competition. And Lehaha also took a stake in Huiyuan, although it is only a shareholding, but it can be regarded as its own person. The main reason is that Huiyuan needs a good sales channel, and the best sales channel for domestic beverage products is naturally Lehaha.

Sunrise's tea drinks are also sold in general, mainly because they have a good market in their province, and when they leave the province, they are not good.

As for Jia Duobao, which Feng Yu has always been very optimistic about, it is tepid, and it is still slowly developing the market on the southeast coast, and it is said that it is okay this year. They have also given up the European and American markets, and the people there have no concept of being on fire at all, and their core selling points cannot be reflected at all.

Jianjian Bao is also in contact with Jia Duo Bao and plans to buy shares. If it succeeds, then even better. It's a pity that Jianbao has always wanted to invest in the coconut water company, but it has not been successful.

As for the Liangle Company, as well as the drinks of the same, Kang Shuaifu and other companies, they can still only be active in the countryside. Their plan to encircle the city from the countryside was only half successful.

In the rural market, the recognition of their products is good, but after entering the city, no one likes it. No way, no TV commercials.

They now rely on painted wall advertisements to promote, which is particularly low!

And Lehaha, Jianbao and others have also begun to develop the township market. Liangle not only failed to successfully enter the city, but its own sales space was further squeezed. The two music companies that cooperated with the same and Kang Shuaifu regretted dying.

At that time, no matter what they said, they also had a certain reputation in provincial capitals, but now after cooperation, the popularity is getting lower and lower, and in two years, I am afraid that they will withdraw from the Chinese market!

Feng Yu came over this time to discuss with Zong Qingxian how to deeply develop the overseas market!

…… (To be continued.) )