"Mr. Feng, overseas sales, we have fallen into a bottleneck since the fourth quarter of last year, and in the first quarter of this year, it looks like it is almost over, but sales are still not good. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoI know that winter is the traditional off-season for beverage sales, but Liangle is gradually gaining momentum in Europe and the United States, and if we don't take countermeasures, I am afraid that except for tea drinks and functional drinks, other beverages will have negative growth. ”

Liangle Company not only has carbonated drinks, but also fruit juice drinks, but it is not their brand, it is the brand they acquired. In the carbonated beverage market, or the beverage market as a whole, Liangle is a well-deserved giant. When they really started to overwhelm the advertising campaign, coupled with the original more partners and sales channels, they soon had a suppressive victory over the products of the Huaxia Beverage Alliance.

If it weren't for the contracts of these large supermarkets, as well as the drive of functional drinks and tea drinks, I am afraid that there would have been negative growth last year.

"What do you think is the priority?"

"Brand fame. We need more advertising to expand the visibility of our products. Last year we spent too little on advertising, and I think we should continue to spend a lot of money. ”

Feng Yu frowned: "Of course the advertisements have to be done, and the advertisements of the two music have never been interrupted." But how to advertise and what media to place it on, this point needs to be carefully considered. ”

"It should still be based on TV advertising, although the Internet is developing rapidly at this time, but after all, the penetration rate of the Internet is far inferior to TV. And most people choose to watch TV after work. Zong Qingxian said.

"It makes sense, in that case, we have to find the kind of TV station that can cover a country to advertise. Their prime-time advertising fees are not low, even higher than those of our central station, but the number of viewers is far less than that of our central station. ”

"But only in this way can we maximize the publicity of our products, and I think we should invite more popular celebrities to endorse products. It's just that in this way, our advertising costs will undoubtedly be higher. ”

"And who are you going to invite?"

"Athletes, or movie stars, these two have a wider audience. Well, if you are a singer, you can also consider it. The main thing is that the image and temperament should be good and impressive. It would be even better if there were both men and women. ”

"So, you already have an idea in mind, right? Tell me, who do you have a crush on? ”

"Athletes are the most popular football fans, followed by basketball fans, tennis, track and field, etc., all of which are widely known. So I want to pick a football player, a basketball player. The footballers we worked with before have all expired, and their competitive form is seriously declining, so we plan to replace them. We love David Beckham, but he's owned by Baishi. ”

Feng Yu Khan, Beckham, that is the most valuable and commercially valuable football player in the world at this time, you really dare to think about it!

"Isn't there anything else to do?"

"Yes, the best goalkeeper, Kahn, the German, but Coca-Cola is also in contact and they offer a lot of money."

Karn, the god of the door? It's a good choice, but how does Feng Yu remember that it was Brazil that won the championship this year? Karn, the god of doors, was destroyed by Xiao Luo. By the way, Xiao Luo also became famous because of this!

"Have you contacted Ronaldinho? Brazil, is known as Ronaldo Jr. ”

"Haven't you heard of this?" Zong Qingxian's face was puzzled, he had heard of Ronaldo, but who was little Ronaldo? Ronaldo's son?

"Haven't heard of it? Great, that means he's not very famous. In this way, go to his agent and sign him immediately, the contract can be longer. ”

"In terms of basketball, isn't Carter still under our banner, so let's continue to promote him. Well, we can also sign our country's Da Yao, who can play well in the future and mainly promote the domestic market. ”

"In tennis, there's a guy named Federer, let's see if we can sign him. For women, choose a Russian athlete named Sharapova. ”

Feng Yu said while Zong Qingxian recorded.

"We should also plan ahead of time, and those big sporting goods companies will sponsor some young athletes in advance, so that they can sign with them first after they enter the professional arena. We can also do this, sponsor some athletes in advance, sign long-term contracts, and now they are not popular, I believe the price will not be too high. ”

"Mr. Feng, what if they don't get good grades? Isn't our previous investment all wasted? ”

Feng Yu glanced at Zong Qingxian: "What kind of investment can you make a steady profit without losing money?" This is similar to venture capital, if those sporting goods companies dare to bet, why don't we? The most important thing is that those well-known athletes have already been signed by them, and if you want to pry them over, the liquidated damages are sky-high! ”

Feng Yu originally just said it casually, but the more he thought about it, the more he felt that it made sense. Those top athletes in the past and future have not yet exploded. If you sign it in advance, you can save a lot of money in the future. It looks like a loss for the time being, but it will take advantage of it in the future.

Moreover, these athletes can not only endorse beverage products, but also other products, such as Fengyu brand electronic products, Songjiang brand automobiles and so on.

Well, sign them for a combo package advertising endorsement!

"Okay, let's look at these young athletes, does Mr. Feng have anything else to recommend?"

"In tennis, there is also Spain's Rafael Nadal, who is also a newcomer to professional tennis. In football, it is Portuguese, also called Ronaldo, who is still less than 18 years old, but the future should be good. In terms of track and field, Jamaica has vigorously developed track and field in recent years, and there is a child named Usain Bolt over there, who signed it. ”

"Mr. Feng, how did you know about these people?" Zong Qingxian asked curiously.

"Well, I'm not quite familiar with Mr. Li Ning, I heard that they plan to find foreign athletes to endorse, so I asked someone to help me understand it, and then I learned that most of them have been contracted and trained by Nike, Adidas and other companies in advance, and I have such an idea."

Zong Qingxian nodded, this reason was very convincing.

"What about movie actors?"

"Johnny? Depp has always worked well with us, so we will continue to work with him. And Matt? Damon, I didn't just sign an endorsement with Fengyu Mobile Phone, you can contact him, he doesn't seem to endorse drinks. He is the Ryan actor in "Saving Private Ryan", and he is also an Oscar winner. ”

That's all in the past, but this year, "Spy Shadow" will be released soon, and this time this one will be even more popular, even all over the world.

"Okay, I made a note of it. Then I will arrange for someone to contact me now, and I will tell you as soon as I have news. ”

…… (To be continued.) )