"President, the sales volume of the latest entry-level micro DV of the wind and rain brand has exceeded 100,000 units!"

"What do you say? It's been less than a month, and sales have exceeded 100,000 units? Didn't we expose so many shortcomings of that machine in the media? Norio Ohga was taken aback, it was completely different from what he had imagined. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

After learning that Fengyupai had launched a low-performance micro DV, he had people evaluate its performance parameters, and then attacked it in newspapers, professional magazines and other media, saying that this DV had various shortcomings.

But he forgot one thing, the places they attacked were professional magazines and newspapers, but the consumers who bought this entry-level DV were not professionals, they were ordinary family consumers.

In their opinion, the advertising on TV is doing well, it is still a wind and rain brand, and it is also a big brand, and then when I tried it, it looked very good, and the price was right, so of course I bought it.

Even some consumers who originally wanted to buy products such as Xuni and Songxia couldn't help but be complacent when they saw such a low price of the wind and rain brand.

And the shopping guide always instills a concept in them, the speed of digital product replacement is very fast, a model, may occur in three or five years revolutionary technology surpass, so you don't need to buy too good, you should buy the most suitable.

In this way, the sales of this micro DV of the wind and rain brand are rising, while the consumer-grade DV of these brands in the island country has fallen into the trouble of unsalable.

What's more, in the consumer-level market, companies such as Philips and Tomson have also started price reduction promotions, making island companies tired of coping.

"Didn't they do any advertising, how did they sell so quickly?"

"They advertise on the Internet, and the core of cheapness is highlighted. There are also shopping advertisements on various shopping channels, which also attract a lot of consumers. The sales volume of online shopping malls such as Amazon alone is very large, and this number is still growing rapidly. ”

Feng Yu not only has those stores and other sales terminals, but also the super sales channel of the online mall. How many registered users are there in Amazon, Dibao.com, Polar Bear Online Mall, etc., not to mention that there are other small online mall channels, and the sales volume on them is even better than that of store sales.

Competing in retail channels, Feng Yu is now not afraid of anyone. Even a retail giant like Walmart is not as good as Feng Yu's channel at this time.

The most important thing is that in the past two years, the world's overall economy has been affected by the financial impact of the United States, and it has been relatively sluggish, so expensive products, of course, are not easy to sell. This cheap product of the wind and rain brand just fills the gap in the market and meets the needs of consumers, and it is not surprising that the sales are good.

"At Christmas, they launched a low-end phone, still with a black and white screen, how many units were sold?"

Norio Ohga suddenly had a bad premonition, could it be that these cheap products are so marketable?

"Well, there is no investigation yet. President, it's only been a week, so how many units can be sold? ”

"You can't take it lightly, you immediately go to people to investigate, if this low-end machine is really easy to sell, then we love to launch a new one to compete with them in the market!"

"President, the price of this mobile phone is only $49, what profit can it have? For $49, can it still be a mobile phone? If we do, it's going to make people look down on us. The assistant was shocked.

"When the streets and alleys are all using our love mobile phones, will anyone still look down on them? If you can sell millions of units, even if one unit only has a profit of two or three dollars, then there are tens of millions of dollars. ”

"President, the profit of tens of millions of dollars is not worth it, right?" The assistant was a little unimpressed.

After all, Ai Ai still has Erissin's shares, and about half of this profit will be distributed to Erisin. At that time, there will only be a few million dollars in profits, and after deducting R&D and promotion expenses, how much will be left?

And this low-end machine does have a lot of impact on the brand, and the market share of the company itself is declining, which doesn't make people think that they want to specialize in low-end mobile phones.

Norio Ohga was also a little hesitant, and he also had the concerns that the assistant said.

"In this way, you tell me to go down, and in an hour, we will have an executive meeting, and we will discuss whether to enter the low-end market."

……

"Mr. Feng, I really didn't expect that in less than a month, our micro DV sales exceeded 100,000 units, and the market response was very good, and the reputation was also good. Although the profit margin has decreased a lot, our sales have surged, and our market share has increased a lot, which is very beneficial for our future product promotion. Xu Lihua reported to Feng Yu with a happy face.

"What's there to be happy about when it's only 100,000 units, this low-end micro DV, I think the sales volume can at least exceed 5 million units!" Feng Yu stretched out a slap and gestured.

"How much? Five million units! Can it be that high? ”

"Why not? You also said that now the sales are growing, and in the future, after our costs are reduced, we can reduce the price again, or give some gifts, which will definitely stimulate a lot of sales. And let's not forget that the urban markets are done, and we can also attack the rural markets. Although the Huaxia market was ceded to Aihua, but foreign countries are also divided into urban and rural areas, don't those rural people abroad want to buy DV? ”

"I understand, then I asked them to increase their publicity efforts in the less developed countries, if we can occupy these markets in one fell swoop, our future sales can be expected."

"Do those electronics companies in the island countries launch low-end micro DVDs?"

"Not yet, and Philips and Thomson don't plan to enter this market, and it seems that they still have concerns that this will reduce the value of the brand."

Feng Yu pouted, you Philips has a razor worth hundreds of dollars, but don't you also have a razor that is less than ten dollars. What's wrong with products at different prices and targeting different consumer groups? As long as the product positioning is clear, there is no need to worry about not having a promotional focus.

"It's better for them to give up, and we can dominate this market."

"Mr. Feng, it doesn't seem to be necessarily. Although the large electronics manufacturers in the island countries and Europe do not produce micro DVDs, some small manufacturers still do, and their prices are similar to ours, and the performance is not much different. ”

"It doesn't matter, they don't have a better sales channel, they can't increase sales, so they don't have much profit. Aren't our costs still decreasing, and in a few months, if we cut the price again, we will be able to drag down a batch. As for the rest, aren't we just about to continue to expand, I think we can buy them down and become our factory! ”

…… (To be continued.) )