Chapter 1331: The low-end occupies the market

"Mr. Feng, why do we go back more and more? Originally, we could also make professional-grade digital video cameras, and you said that if it is reduced to the consumer level, this sales volume will be greater, but our current one, it should be regarded as an entry-level level, right? ”

Zong Qingxian was embarrassed, he always felt that it was right for technology to continue to improve and improve, how could the current products feel worse and worse? Although it is more compact, it can even be said to be the smallest one at present, but the function has also weakened a lot. Pen, fun, and www.biquge.info

"Old Zong, don't worry, this is just an experiment."

Zong Qing breathed a sigh of relief, the test product, so it will be better to go back and launch it, this should be dealing with some tail components, right?

"We're going to launch a lower-priced handheld DV at a price of less than $400."

"What? Mr. Feng, I heard you right, do you want to get cheaper? Mr. Feng, this will hurt our brand, right? Aren't we claiming to have been imitated, leading the trend or something, don't you make others think that we are making low-end products now? Zong Qingxian was a little anxious.

Aihua Electronics, Fengyu Electronics and other companies have invested so much in technology research and development, but the product performance has not improved, but they have begun to consume brands?

"No, didn't you hear what Xu Lihua said at the press conference, our goal is to make every family affordable with their own digital video camera! As for the high-end market, we certainly won't be reassured, and it won't be long before we continue to launch professional-grade digital video cameras. ”

"Every family can afford it, will there really be so many people who can afford it?"

"Lao Zong, you can't understand the psychology of ordinary families, and when they also want to go out to play, they can shoot a video to commemorate it, just like when I was a child, I could take photos during the New Year's holidays. At that time, not many families could afford to buy a camera, but now, we can take pictures with our mobile phones, take pictures anytime, anywhere, and then print them out. Do you think a video is more memorable, or is a photo better? ”

"This ...... It should be a video, after all, there are images and sounds. ”

"That's right, the sound is also very important, and the people in the video are alive~~uh~~ are active. And there is another benefit to the launch of this cheap model, which is to occupy the market. ”

"Many people, buying this does not require how clear, because the TV at home is not high-definition, and our LED screen does not have such a high resolution, and even the resolution of standard definition cannot be reached, so why do we still shoot such high-definition videos? On many TVs, our pictures look similar, unless they are zoomed in, there will be a significant difference, but how many people will zoom in? The high-definition standard is prepared for digital video cameras at or above the professional level. ”

"If our $500 product looks similar to their $1,000 product, which do you think consumers will choose? When they buy our products, then the products of companies such as Soni will be unsalable, and the market is so big, we occupy it, and they will naturally be gone. ”

"In a few years, when this entry-level digital video camera is phased out, our consumer-grade digital video camera will be ready to be plugged in. Even in a few years, I am afraid that the market for consumer-grade digital video cameras will further shrink, and those who really buy this will have to buy professional-grade. ”

"Individuals buying professional-grade? Professional-grade digital video cameras cost three or four thousand dollars, right? How many families are willing to do it? How much is a pixie car in Songjiang, a digital video camera, more expensive than a car, is there really so many people who will buy it? ”

"Three years ago, how many people bought a mobile phone? Now, how many people buy mobile phones? And how expensive was the phone initially, and now? Who says that the price of professional-grade digital video cameras can't be reduced? Besides, household incomes are sure to be growing all the time, and who's to say they won't want to buy? ”

In the future, the entry-level digital video camera market is getting smaller and smaller, because people have found that the shooting video function on a mobile phone is not worse than these entry-level products, and some are even better, after all, there were many mobile phones with tens of millions of pixel cameras at that time, and they also had several times optical zoom, anti-shake, anti-red eye and other functions. That being the case, then who would buy that entry-level guy?

As for the consumer-grade, the future market will be further compressed, and it will become an embarrassing situation. The definition is not high, but the price is not cheap, people who really like it will buy a low-end professional-grade digital video camera, ordinary people think that it is enough to have a mobile phone, you can buy a powerful mobile phone such as taking pictures.

Zong Qingxian was a little confused by this information, and his eyes were a little confused: "What you said seems to make sense, but who can say for sure what will happen in the future?" ”

"I can tell." Feng Yu's face was confident.

Just kidding, buddy, a reborn person, if he can't even remember this basic trend, it will be in vain for God to let him be reborn.

Zong Qingxian "......"

"By the way, at Christmas, our wind and rain brand mobile phone will launch one of the cheapest models, the same slogan is to make everyone affordable mobile phones, small profits but quick turnover, and sometimes it can also be applied to electronic products."

The earliest impression of electronic products is that they are high-end, and naturally the price is also high. Feng Yu wanted to do the opposite, launching cheap products that provide the most basic functions.

"That's why you're letting them buy electronic components that are going to be obsolete? Is this mobile phone you are talking about a strategic product? Zong Qingxian seemed to think of something.

Feng Yu snapped his fingers: "That's right, this mobile phone will be remembered by history in the future, it will be the best-selling mobile phone in the world, there is no one." In the future, whenever people mention mobile phones, they will think of our wind and rain brand, which may be easier to be remembered than the first mobile phone with camera function and the first mobile phone with mp3 function that we launched. ”

"Really? If it can really achieve the world's first, it will have a role in promoting the brand. You let them launch this cheap micro DV also to become the number one seller in the world? ”

"That's right, no matter how much the gap between product performance and high-end is, the most suitable for the market is the best. They are targeting professionals, we are targeting ordinary families, and everyone is positioned differently. But when we became the number one in the industry in terms of sales, everything was different. ”

In the professional field, now the wind and rain brand is completely uncompetitive, so make a big fuss about civilian products. Now that civilian products are island countries, the mountains are small, so Feng Yu will set up another mountain.

Feng Yu believes that these seemingly low-end electronic products will surprise many people!

…… (To be continued.) )