Autumn sky, quiet and high.

There is a hint of coolness in the air, and the breeze brings the salty smell of seawater, which is pleasant and comfortable.

When the morning fog clears, the city reveals its clear outline. Start your day with the hustle and bustle of traffic.

On October 7th, an ordinary and ordinary day, people were busy according to the original trajectory of their lives. The trivial difference is that many print advertisements on the street are quietly replaced.

Subway stations, bus stops, outdoor large screens, outdoor billboards, and WeChat advertisements appear at the same time.

Hyun Eun Chae is a high school student with ordinary looks and ordinary grades.

After breakfast in the early morning, she walked briskly to the bus stop to wait for the bus to arrive.

Hyun Eun Cai took out his mobile phone and looked at the time: 6:43, 2 minutes before the bus entered the station, and the time was just right. The two-year high school commuting life made her have a very regular schedule and take the bus just right.

During the 2 minutes of waiting, she was not idle.

Hyun Eun-chae sat on a bench and looked back at the billboard behind her.

Originally, the billboard was a mobile phone advertisement that she was very fond of, and after the semester, she planned to buy one for herself. She heard that the entertainment function of this mobile phone is very powerful, and she has been longing for it for a long time.

But when she looked closely, she found that the ad had disappeared and had been replaced by a new one.

In the picture, Kim Jong Kook and Yoon Eun Hye are one left and one right, and in the middle is a big mobile phone screen, the screen displays a WeChat chat screen, there is no text content, all are cute emojis. There is also a text introduction to WeChat below.

Hyun Eun-chae didn't have time to read the words. Because the bus came in.

But those cute emojis left a deep impression on her.

"WeChat?"

Xuan Eun Cai muttered a sentence in his mouth. It was soon interrupted by the noisy sound of a ride.

There are basically no seats on the bus during the morning rush hour, and Hyun Eun-chae is still standing in her familiar position, enjoying the scenery along the way. This new stretch of road passes through a busy area with plenty of billboards on the side of the road.

It is through these billboards that Hyun Eun Chae learns about the latest fashion trends.

When she discovers a new product, she communicates with her friends in a timely manner to make a conversation.

However, to her surprise, all outdoor billboards in many places today have been replaced with WeChat advertisements.

The model spokespersons are: Kim Jong Kook and Yoon Eun Hye; Lee Seung-gi and Han Hyo-joo; Lee Min Ho and Park Shin Hye. The six people are all very well-known, and their information is familiar to Xuan Euncai.

"Which big company launched this WeChat? Can you invite them to speak for you? ”

Xuan Encai was a little curious about WeChat.

"Go to the school and ask your friends. Yoo Hui is a fan of Kim Jong Kook's oppa, and she should be able to know. ”

After Xuan Encai came to the school, he heard many classmates discussing WeChat advertising along the way.

Obviously, these people also saw WeChat ads all over the interface on their way to school.

"Daihatsu! Kim Jong Kook OPPA and Yoon Eun Hye collaborated again to shoot an advertisement! ”

"I saw it too! Could it be that the scandal is real, and they are really in love? ”

"I don't know anything like that, but I think it's a good fit for them to be together.

By the way, what is that WeChat? The ad is very fierce, is it a product of Nateon? ”

"It's a new chat software launched by a company called Zhiwei, and it doesn't seem to have anything to do with Nateon."

――

"My Lee Seung Gi OPPA is still so handsome! If only I could be his girlfriend. ”

"Cut, stop dreaming! Lee Seung Gi's OPPA's future girlfriend is at least at the same level as Han Hyo-joo. You...... You can go while cooling. ”

"Yikes! Can't I even think about it? What is so great about Han Hyo-joo. She's not necessarily prettier than me. ”

"Classmate, you are very humorous!"

――

"Lee Min Ho and Park Shin Hye starring "It Turns Out to Be a Beautiful Man" is going to start tonight, right?"

"Hmm. SBS premieres tonight, and it looks good to see the introduction. ”

"I think so too, Park Shin Hye is dressed as a man, the plot is quite novel, it should be good."

"The plot is not too novel, and the drama of women dressing up as men has not been without before. I think there are a lot of handsome guys in it, you can feast your eyes, and they can all be compared to men. ”

"Well, I'm looking forward to it. By the way, I heard that the chat software used in the play is WeChat. ”

"Really, who did you listen to?"

"In the entertainment report, the director of "It Turned Out to Be a Beautiful Man" personally mentioned it, and it can't be wrong."

"Oh, let's take a look then, it's probably a copy of Nateon, there's nothing to look forward to."

"yes, I don't think it's like it, at least those cute emojis are very original. If I have the chance, I'd like to try it out on WeChat. ”

"Please, everyone uses Nateon, who do you use WeChat to chat with?"

"I just said try it, and I didn't say I would deprecate Nateon!"

"It's up to you."

――

The campus is full of discussions about WeChat ads.

But most of the content involves celebrities, and there is not much discussion about WeChat products.

Most students are only aware of the existence of WeChat.

Only a handful of students know that WeChat is an instant messaging software, similar to Nateon.

But the center of the topic has little to do with it, and the information these people know is not very useful.

……

Hyun Eun-chae felt very lucky, fortunately she saw those advertisements on the way here this morning.

Otherwise, you will really fall behind, and you will lose common topics with your classmates.

"What are you going to talk about later? The scandal between Yoon Eun-hye and Kim Jong-kook? "It Turned Out to Be a Beautiful Man" starring Lee Min Ho and Park Shin Hye? Or is it a secret between Lee Seung Gi and Han Hyo-joo? Hey, there are so many topics, so tangled. ”

As she walked, Xuan Encai thought of the cute emojis in the WeChat chat interface.

"Those patterns are so cute! I really want to give it a try! ”

But when she thought that everyone was using Nateon, she gave up on the idea.

If only she used WeChat by herself. Who do you talk to in the future?

You can't talk to yourself!

Soon this idea, she left it behind.

"Guys. I'm coming! ”

――

Similar situations are playing out across campuses. The students' topics all revolved around WeChat spokespersons.

At least 70% of the people on campus are aware of the existence of WeChat.

Throughout the day, Hyun Eun-chae was spent in related discussions and gossip.

When he came back from school in the evening, Hyun Eun-chae was still reminiscing and summarizing various gossip news while eating.

The TV in the living room is playing a program from KBS TV.

Among them, WeChat's advertisements attracted the attention of Xuan Encai.

In the advertisement, the lovers Kim Jong Kook and Yoon Eun Hye used WeChat to send each other text messages to show their love, mixed with some cute emojis; Lee Seung-gi amuses Han Hyo-joo with a funny emoji; Lee Min Ho apologized to Park Shin Hye with a pitiful emoji.

The 45-second ad was still very interesting for Hyun Eun Chae, and she thought it was very interesting, very close to their young people's love life and experiences, which resonated with her.

Like most girls. Hyun Eun Chae doesn't have much resistance to this cute, funny, and cute emoji, and she likes it very much.

It was also after seeing this advertisement that she firmly remembered WeChat, an instant messaging chat software.

Two hours later, Hyun Eun-chae finished her homework and came to the living room to relax and watch an hour-long TV series.

Hyun Eun-chae's mother also accompanied her to watch, mainly supervising her to go back to sleep immediately after watching it.

Hyun Eun Chae, who has mastered the remote control, undoubtedly chose SBS TV to watch "It Turned Out to Be a Beautiful Man".

This TV series did not disappoint her, and the beginning was eye-catching.

Handsome men and beautiful women do attract attention.

And what impressed Hyun Eun-chae was that Park Shin Hye and others all used WeChat to communicate, which was very novel.

In particular, those emoji patterns greatly enriched the fun and form of chatting, and made Hyun Eun Chae's eyes shine.

After watching the trailer for the next episode. Hyun Eun-chae did not immediately go to bed after returning to the room. Instead, he secretly opened his mobile phone and downloaded WeChat on the Internet.

She decided to get a sneak peek. Take a good look at WeChat's features and browse the emojis.

There are many people who have made the same decision, and most of them are students of Hyun Eun-chae's age.

After a day of information bombardment, the use of WeChat in the TV series "It Turned Out to Be a Beautiful Man" completely ignited the enthusiasm of the students, and WeChat ushered in the first wave of downloads.

When Xuan Encai went to school the next day, he found that many of his classmates around him had downloaded WeChat, and WeChat began to be used in a small area.

She estimates that about 10% of her classmates are trying to use WeChat, and of course keeping Nateon.

As for how many people in society are using WeChat, she doesn't know.

――

The general public does not know the exact number, but JMicron has the exact number of users.

110,000!

On the first day of WeChat's official announcement, the number of downloads reached 110,000.

South Korea has a population of only 50 million, and excluding the elderly and children, there are about 35 million mobile phone users.

The proportion of downloading WeChat has reached 1/350, which can be called an amazing watchman.

The peak of downloads on the first day occurred between 9 and 12 p.m., after the broadcast of "It Turned Out to Be a Beautiful Man".

According to the statistics of Nielsen Data Research Company, the national rating of the first episode of "It Turned Out to Be a Beautiful Man" was 10.8%, ranking second in the ratings of the same period. Converted to that, one in 10 families in South Korea watched the show last night.

Similarly, these people also saw the WeChat ads implanted in the play.

It is precisely because of the popularity of TV dramas that the curiosity of the people has aroused that WeChat has seen the first wave of download peaks, and the momentum has not decreased, and the number of downloads is still growing steadily.

Kim Yun-ho was also very happy when he received this data in the morning.

He didn't expect that WeChat would usher in a wave of download peaks on the first day, and he didn't expect the TV series "It Turned Out to Be a Beautiful Man" to be so successful and so beneficial to WeChat's publicity, it was really a big bargain.

If Kim Yun-ho was just an accident the next day, then when he received the latest data report the next day, he was completely shocked: 240,000 new downloads, doubling and the proportion of users reaching 1/100.

In just two days, WeChat has created such a proud result, which Kim Yunhao never expected.

Including Kim Yun-ho, everyone in Zhiwei Company was very excited.

It seems to have worked. (To be continued.) )