On October 7, the first day of WeChat's official release was 110,000 downloads.

On October 8, the number of new downloads was 240,000, with a cumulative total of 350,000.

………

On October 14, 300,000 new downloads were added, with a total of 2 million.

On October 15, 400,000 new downloads were added, with a total of 2.4 million.

In the previous week, the daily new downloads of WeChat remained at about 250,000.

On October 14, MBC's big-scale production "IRIS" was launched, and the first broadcast hit a horror rating of 25%. By the way, WeChat is also widely known for benefiting from advertising placement.

After the premiere of "IRIS", WeChat naturally ushered in a second wave of downloads, and the number of downloads in a single day continued to break records in the following days.

As of November 7, WeChat has reached 6 million users for a month.

There is no doubt that WeChat has succeeded, and it can even be said that it has been a huge success.

According to statistics, in the field of instant messaging: Nateon ranks first, with 15 million users; MSN ranked second with 8 million users, followed by WeChat with 6 million users.

WeChat only took a month to break out of the encirclement and occupy the third position, which is all amazing.

But that's just the amazement.

In the industry, neither Nateon nor MSM really values WeChat.

There are many reasons for this.

First of all, 6 million users is not enough to shake their position.

Secondly, according to the survey statistics of the data company, everyone who downloads WeChat still uses Nateon or MSN almost at the same time, and WeChat cannot pose a threat to Nateon and MSN in a short period of time.

Most importantly, WeChat's product differentiation is not difficult to replicate.

Nateon and MSN will be able to control the situation by enriching their stock of emojis in a short period of time.

According to industry professionals, estimates. After Nateon and MSN fight back, WeChat will be beaten back to the prototype, and in the end, it is already the limit to retain about 2 million users.

After all, WeChat has been around for too short a time, and the user stickiness is not high, so it is difficult for Nateon and MSN to make remedial measures.

Neither Nateon nor MSN took WeChat seriously.

They are full of confidence and think that WeChat can only be a momentary success.

And it's not just Nateon and MSN who see it that way. Even the people of Zhiwei have a pessimistic view.

There are even remarks in the company that Zhiwei will immediately take advantage of the current good market.

Although this voice is very weak, it can also be seen that the people of Zhiwei Company have insufficient confidence in WeChat.

However, Kim Yoon-ho has no such worries and no idea of selling the company.

He knows for himself that this is only the first fight.

He was pleasantly surprised by WeChat's good performance, and it also made him more and more confident in his future plans.

This month, Kim Yun-ho has lived a very leisurely life.

He clocks in and out on time, listens to the company's briefings, and....then nothing else.

At work, the workload is less and his subordinates are more cooperative, and he can even leave work on time.

Other than that. The Jeju Island Company is managed by two capable people, Li Xiaoran and Kim Yuwen, so he doesn't have to worry about it.

WeChat is also on the right track, and with Park Yitian and Jani here, there is nothing to do with him.

The only regret is that Xu Xian is very busy during this time, and there is relatively little time to meet.

Kim Yun-ho also took advantage of this time to frequently give lectures at Seoul National University to fulfill his obligations.

………

On November 1, WeChat users officially exceeded 8 million, surpassing MSN.

With the successive updates of Nateon and MSN, a variety of emoji patterns have been introduced. WeChat's daily new additions have dropped sharply, and user activity is gradually decreasing.

So far. WeChat's differentiated advantages are gone, and the scenery falls to the mortal world after a month and a half.

Choi Kong-jin, a representative of Nateon, privately confided: "I personally don't feel surprised by this result.

WeChat's rapid rise was just a fluke, and when Nateon fought back, the results were predictable.

In the field of instant messaging, we at Nateon are kings. Nateon is not afraid of any challenge. ”

Although Nateon's counter-attack is a follow-up, and even suspected of plagiarism.

However, shopping malls are like battlefields, the victors are princes and the losers are coquettish, and business wars only look at the results and not the process and means.

Therefore, the media echoed Choi Kong-jin's statement. It is also reasonable to praise Nateon and belittle WeChat.

――

"Boss, did you read today's news? Made, that Tricon is too shameless! ”

Early in the morning, Park called to complain.

After listening to the introduction, Kim Yunhao smiled freely: "There is nothing to argue about this kind of thing, and it is not worth being angry." The best way to respond is to fight back cleanly and slap him in the face.

Didn't that Cui Kongzhen shout that Nateon is not afraid of any challenge, then try to see if he can catch the next wave of challenges on WeChat. ”

Pu Yitian's eyes lit up: "Boss, have you decided to release the second version of WeChat?" ”

Kim Yun-ho snorted.

Park Yitian was a little puzzled: "But isn't it planned to release it in two months?" ”

Kim Yunho sighed: "The plan is not as fast as the change!" ”

He got into the car, started the engine, and continued: "I didn't expect the first version of WeChat to be so powerful, gathering more than 8 million users at once, and the conditions for the release of the second version have been met, so there is no need to wait."

In this case, I'll go to the company now, and we'll talk in detail in a moment. ”

Park Yitian excitedly said: "Okay! ”

After hanging up the phone, Lee Jian Hyuk, who was next to Park Yitian, immediately asked, "How is it?" What does the Boss say? ”

Cui Xinmin and others also probed their brains and waited for answers.

These people rushed to the company early in the morning to discuss how to deal with the current situation.

These arrogant sons were stimulated by Choi Kong-jin's arrogant remarks and decided to fight Nateon.

But at the moment, the situation on WeChat is very bad, they don't know how to deal with it, and they don't know how to fight back.

Only then did Park instigate Park to call Kim Yoon-ho to ask for a solution.

Faced with the inquiry, Park did not answer immediately.

He looked past the crowd to Jani and asked, "Jani." Can the second version of WeChat be released? ”

Jani nodded haughtily, "Of course." ”

One question and one answer exposed Kim Yun-ho's decision.

Lee Keon-hyuk tried his best to control his excitement and asked Park Yi-day, "The boss decided to release the second version?" ”

Park Yitian nodded, pinched the phone in his hand hard, and said viciously: "To paraphrase the boss's words, we will release the second version." See how Nateon picks up! ”

Li Jianhyuk's eyes revealed a cold light: "Okay! I'm going to see how Choi Kong-jin gets slapped in the face! ”

These arrogant sons have never been insulted so much.

Young people in their twenties are not easy to provoke, because these people are prone to acting rashly and not playing cards according to common sense.

They have now forgotten about the idea of selling the company to make money, and are bent on making the Nateon look good.

Invisibly, in the face of enemies and external pressure, these shareholders of Zhiwei Company finally kneaded together.

Choi Kong-jin didn't know what a terrifying group of opponents he had provoked for his radical remarks.

Even Choi Shinmin, who is also from the Choi family, regards Choi Kong-jin as an enemy at this moment.

――

Kim Yun-ho was very surprised when he came to the company, because Lee Jian Hyuk and others all broke out in the small universe. It's all like a desperate posture with people.

Kim Yunhao found that there was no need to mobilize anymore, so he directly issued instructions and released the second version of WeChat.

Small companies also have the benefits of small companies, and there is no need to break the bank to get any product launches with less attention. The reality is that even if you get it, it won't have much effect.

It was in a quiet situation that the second version of WeChat was officially released.

The second version mainly adds a location search function, like 'people nearby'.

Don't underestimate this simple feature, in fact, it involves a very high level of technology.

Development of a search system. It takes a lot of time and money, and it doesn't always work.

The reason why Jani et al. were able to develop a reliable second version in just one month. That's because Jani and his team were originally researching big data search applications, and they mastered similar technologies early on.

Nowadays, they are only applying search-related technology to the second version of WeChat, which is very simple for them.

Lee Keun-hyuk and others did not know about Jani's situation, let alone the difficulty of developing a location search function, and thought that such a function could be developed in a short period of time.

But the reality is that there is no such technical reserve. It can't be developed at all in a short period of time.

In other words, Nateon will not be able to follow suit for a short time.

As for MSN, although it is backed by a large Microsoft empire, it does not lack a similar reserve of search capabilities. But it has a fatal drawback: large companies are not flexible in their decision-making. This also makes it difficult for MSN to follow the trend in a short period of time.

It can be said that the second version of WeChat will maintain the differentiated advantage of location search for a period of time.

As for this differentiated competitiveness. Just look at the WeChat people and Momo in later generations.

The popularity of the nearby people function has lasted for quite some time.

And Momo relied on this main function to kill the bloody road under the powerful WeChat.

It can be said that the location search function is a big killer at this time, and no one can stop it.

………

After the release of the second version of WeChat, it immediately caused a strong response in society.

With a huge user base of 8 million, WeChat's new features quickly became known.

And under word of mouth, the differentiation of the second version of WeChat is known and recognized by more and more people.

After the students have a Xinyi girl, they don't have to rack their brains to find each other's contact information, they can rely on the search function of WeChat to find and apply to add the Xinyi girl.

And because of the protection of the Internet, the girls are not resistant to this novel way of picking up.

As a result, WeChat began to spread on a large scale among students. And then it had an important impact, as students stopped using WeChat and Nateon at the same time, and began to gradually abandon Nateon and use WeChat alone.

Nateon has a feature that WeChat has, but WeChat has a location search function that Nateon does not. Add to that the fact that students are using WeChat, and Nateon becomes dispensable.

At this point, WeChat has officially posed a fatal threat to Nateon.

And after the release of the second version of WeChat, the impact is not only that.

The rich emojis launched in the first version of WeChat are mainly aimed at the student group and are not very attractive to adults. However, the second version of WeChat's location search function has attracted new users from the adult segment.

What is the best feature of the location search feature?

The answer is pick-ups and hook-ups!

This feature is a fatal temptation for adults, especially adult men.

Therefore, it is not difficult to understand that the second version of WeChat can attract adult user groups. (To be continued.) )