Zhang Tan opened the www point weibodian com website, the website is still the same, there is only a white page, on which are written a few lines of "Our Times" pretending to be forced.

Then there is a footprint in the middle to show popularity, and the number "543,269" is written next to it, which means that there are more than 540,000 IPs in total. Bo's official website, and clicked on this footprint.

also said that at least more than 500,000 people know about the micro. Bo this product.

As a member of the Internet entrepreneurship army, micro. Bo's attention is still very high, which is of course because the entrepreneur is Zhang Tan, a super popular writer. Another reason is that Lei Jun used 10 million yuan of venture capital in exchange for micro. 20% of the shares of Bo.

That is, micro. Before Bo was born, the value had already reached a valuation of 50 million.

This is the benefit of celebrity entrepreneurship, the effect obtained, is not achieved by ordinary people, just look at the popularity, a website that has not yet been launched, has reached more than 500,000 unique IP visits, you know how fast the popularity of the product is developed.

And the reason why Lei Jun invested so much was because of Zhang Tan's flickering.

Small. Bo's application method makes Lei Jun very optimistic.

With Lei Jun's 10 million yuan, support micro. Bo development for a year or two, not a problem. So at this time, Zhang Tan wanted to spend some money and make an advertisement for the upcoming micro. Bo, let's have a wave of publicity.

To say propaganda micro. Bo's advertising blockbuster, Zhang Tan's impression, there are three classic propaganda advertisements that are more suitable. Small. Bo is an Internet product, and the target group is more concentrated. The advertisements developed for young people are, of course, some advertisements that have a more viral propaganda effect.

Chen Ou who gathers beautiful products. used to speak for himself, and this advertisement was so popular that he had no friends.

Xiaomi mobile phones have been logged into the CCTV Spring Festival Gala. "Our Times" is majestic and inspirational, infectious.

Ford once had a creative advertisement "Fingers", which was warm and personal.

""Our Times" is a bit big and expensive, and it is more coercive to endorse yourself, so let's shoot "Finger" first, "Finger" is relatively simple."

……

Zhang Tan is a person who likes to prepare the details before doing things.

The "Finger" advertisement is a creative-oriented advertisement, which is very difficult to shoot, that is, the connection between the "finger" and the landscape. Requires a bit of processing on the lens.

"The first step is to score the draft shot."

As he planned, Zhang Tan took out his sketchbook and drew a storyboard on it. He doesn't know how to paint, so the content of the painting is weird, the scenery is ugly, and they are all abstract, but it doesn't matter, Zhang Tan himself understands what the picture is like.

But Susa couldn't stand it anymore: "Hey, hey, hey." Zhang Tan, what are you painting? ”

"Storyboarding."

"I know you're doing storyboards, but it's too abstract." Susa smiled from ear to ear.

Zhang Tanyi raised his eyebrows: "It's shallow, don't look at it abstract." But what it contains is art, and it has artistic connotations. Loose lines, rugged style. It's not at a glance. ”

"Well, it's abstraction. Are you sure others can read it, though? You always have to get a storyboard. It's for others to see. Susa reached out and took the sketchbook, then picked up the pen and drew it on the paper.

Zhang Tan's abstract paintings, after Susa re-painted them, suddenly came to life.

Not to mention that the proportions and lines of the hands are very good, even the stick figures of high-rise buildings are much more handsome than Zhang Tan's square grid.

"Hey, Sasha, you still have a little bit of this talent." Zhang Tan picked up the sketchbook and praised Susa for her stick figures, which were indeed very professional.

Susa raised her head proudly: "When I was a child, I learned to draw. ”

Zhang Tan laughed and hugged Susa into his arms: "Okay, I will appreciate the talented young man, Sasha, the position of assistant director, I will hand it over to you." ”

"Cut, to shoot a commercial, you also need an assistant director."

"Then recruit a secretary, if there is something to do, there is nothing to do......"

Soon, a sound fight was staged in the big house at night.

It only took one day for Zhang Tan to draw the sub-scenes of "Fingers", basically he said that Susa would paint it. After drawing the storyboard, I then pulled up a small crew, and then prepared the shooting materials.

Fingers involves a number of prop models that need to be customized to the footage in the storyboard. As a film school, there are many shops around Nortel that specialize in designing props, and it is easy to customize props.

Once the props are customized, the rest is framing.

"City buildings, telephone poles, trains, docks, beaches, fences, grasslands, hills, there are many shooting locations, basically one or two shots can be done, and it is right to go out and travel."

Zhang Tan is not a travel friend, but he also likes to travel.

The world is so big, it's really nice to be able to go to different places and see things. With a few people from the crew, Zhang Tan ran outside for a week, and finally finished filming all these shots. When I returned to Nortel, the props customized from the prop shop had already been made.

Can be used for shooting.

Because the creative advertisement "Fingers" is to walk around the world with your fingers, the form of shooting is somewhat similar to the special camera of Ultraman in Japan. Fingers and props are organically embedded in the previously shot landscape to achieve the realm of fakeness.

It's not very difficult, it's just a delicate job.

It took another week and all the tokusatsu work was done. Immediately after completion, post-production, soundtrack, rendering, subtitles.

So far, it took more than half a month to create a creative advertisement "Fingers".

The calendar has also turned to the end of May, and in a few days it will be Children's Day.

Small. Bo's closed beta has been completed and is ready to go live.

Zhang Tan stood in the company, convened all the employees, and held a meeting.

The company is located in a commercial office building in the second ring road, and after getting Lei Jun's venture capital, Zhang Tan moved the company out of his house and gave the house to the single programmers in the company. After all, a regular office building has the atmosphere of a formal company and can create a good environment for employees.

"Ahem, I'm glad that with everyone's efforts, micro. The beta version of Bo 1.0 is about to be launched, which is the moment when our company's product is officially unveiled. ”

The company is relatively small, the number of people is relatively small, and there are no more than 40 people in the full house, so the scene is really not the atmosphere of a large company, and the employees are sitting in all corners casually.

did not create an atmosphere for Zhang Tan to be on stage.

So Zhang Tan's conversation is not very strong: "I won't say anything too inspirational, what is for dreams, what is for human peace, what is for the unity of the universe and so on." I have to admit that I do micro. Bo, just to go public. So, I'm here to promise ......"

After a pause, Zhang Tan glanced around the audience and said, "I will give you a number of shares for each employee. Bo does go public, then, after the listing, I will ensure that you will all become rich! Work hard, work hard, make money, make money, make money together! ”

Bang la blah.

When it comes to money, this is the most real, and the company's employees applauded loudly.

After listening to the applause for a while, Zhang Tan pressed his hands and motioned for everyone to stop: "Then, micro. Bo is scheduled to be officially launched on June 1st! (To be continued.) )