The music sounds.

A hand stretched out over the city, finger and middle finger as if on two legs, walked on the top of the building.

In some faded images, old buildings and buildings under construction become stepping stones for fingers in turn, walking from one building to another.

Then he walked on the wire of the pole and shook the wire.

Step on a train and put your fingers together so that the train can carry that hand on your way.

He rushed to the dock again, "walked" quickly, and then jumped high on the sparkling water.

Or walk out of the mountains and onto the beach, leaving two lines of finger prints. The seagull flew up from not far away, flying into the blue sky and white clouds.

Fingers ran on the fence stake again. On the ground covered by weeds, the breeze blows, and these hands wander in it. On the green prairie, herds of horses, cattle and sheep crossed the grassy hills, and the other hand came head-on.

Two hands, like two people, standing facing each other, looking at each other.

In soothing music, the picture freezes.

Then it gradually shrinks.

It turned out to be just a painting.

The painting continues to shrink, revealing a website-like screen, which turns out to be a computer screen. This website, in the most conspicuous place, reads "Micro. Bo", as well as a green background white dialog box micro. Letter Logo.

Freeze for a few seconds, and the picture gradually blurs.

A line of subtitles emerges: "Your world has no boundaries from now on." ”

"Micro. Bo - Life. It's mine. of the world. ”

"www dot weibo dot com."

……

After the production of the advertising video "Fingers" was completed, it was immediately micro. Bo's publicity department has put it into the video websites that have begun to appear one after another.

At the same time the original micro. The official website of Bo has also updated the page.

The commercial was embedded in the page and the words "Officially launched in the early morning of June 1, 2005" were written.

As an internet site. Small. Bo didn't take too many marketing methods, except for the advertising films shot by Zhang Tan, he basically didn't spend money on advertising. It's just a propaganda department, in the major BBS, forums, post bars and other places, send some micro. The news of Bokai station.

The current Internet is not as strong as it will be in the future.

There is not a lot of content that can be entertained by netizens. Basically, BBS, forums, and post bars are the favorite places for netizens to go. In these places, posting more posts can attract a lot of popularity. At the time of posting, the water army of the propaganda department mainly hung up Zhang Tan's name and put the micro. Bo and Zhang Tan are tied together.

As a super popular writer in China, Zhang Tan certainly has no fewer fans, even if he doesn't like to watch martial arts. Almost everyone knows Zhang Tan.

As soon as I heard that it was Zhang Tankai's website, driven by curiosity, few people would not click on WeChat. Take a look at Bo's official website.

There are still two days left before the opening of the station.

Now you can only see the advertisement of "Finger" on the official website.

However, it is such an advertisement that makes many netizens interested in the upcoming micro. Beau, there was a lot of interest. It comes from an appreciation for this creative campaign.

"You've seen it. Bo's promotional video, it's interesting. ”

"It's okay."

"When I was a kid, I also thought about my fingers as my feet, as if I was a superman. Travel the world. ”

"This ad looks very comfortable."

"I said that I saw too many gift advertisements for brain platinum, and then saw such a warm advertisement. A little flattered. ”

"Inexplicably to micro. Beau is very interested. ”

"The idea for this ad is good."

Many netizens posted their comments on "Fingers".

Undoubtedly, the online world of 2005 is very outdated relative to the future. In the future, creative advertising will be rotten and worthless. Unless it's the kind of first-class idea that can attract everyone's attention. At this time, online video has just started, and netizens have too little knowledge.

A short film that joked about "Steamed Bun Blood" released last year can reach a crazy level of attention.

There is no other reason. It is because netizens still have a huge sense of freshness for this kind of online short film.

Strictly speaking, "Fingers" is not too good in creative advertising, and the attention is not high, and it was originally just an advertisement shot for Ford's new car. Zhang Tan is to see it with micro. Bo's definition is more suitable, and the shooting is relatively simple, so I chose this advertisement.

Some of the special effects in it are still very interesting to shoot.

Although its quality and degree of virulence are not high, it is still a small bloom in this era when short films have not yet emerged.

After several websites were uploaded, the number of hits was rising.

Drove a lot of IP to jump to micro. Bo's official website.

……

On the evening of May 31, Zhang Tan did not return home.

In fact, most of the company's employees did not go home. Everyone stayed in the company, quietly waiting for the time to count, and when the time jumped from May to June, micro. Bo is officially launched.

Zhang Tan entered the official website for the first time, and then registered an account according to the prompts.

The nickname of the account is: "Tan Zhang." ”

"Give me a V!" Zhang Tan registered the account and updated and improved the information, the first requirement is to require V authentication.

As a micro. Bo's behind-the-scenes boss, Zhang Tan's addition of V does not require any process, and is directly completed by programmers in the background. Now Zhang Tan's account has a golden "V" symbol after his name, and a golden "V" symbol next to his avatar.

Add V certification this function, Zhang Tan doesn't know who developed it first in his previous life, but in this world, it is undoubtedly him Zhang Tan who has put this function out.

V is a status symbol in Zhang Tan's micro. In Bozhong, V is divided into yellow V and blue V.

Yellow V is an individual certification that supports the certification applications of well-known people in the fields of entertainment, sports, media, finance, science and technology, literary publishing, government officials, humanities and arts, games, military aviation, animation, tourism, fashion and other fields.

Blue V is an institution certification, and official accounts such as governments, media, campuses, enterprises, websites, and applications can apply for institutional certification.

In the brand new micro. In Bozhong, the first yellow V is Zhang Tan, and the first blue V is micro. Bo official number.

With V, the next step is to work towards the big V.

Big V not only has to have V, but also has more than one million or tens of millions of fans.

Bounce open write micro. Bo's input box.

Suddenly, a "What's new you'd like to tell you?" and the restrictive phrase "you can also enter 140 words". Underneath the input box, there's also an emoji button, an image button, and a thread button. Video insertion is not yet supported.

After thinking about it, Zhang Tan wrote his first micro. Wide.

"Hello everyone, I'm Tan Zhang, the fourth volume of my new book "Four Famous Hunting Generals" and the middle volume of "Xiao Li Flying Knife" have been put on sale, welcome everyone to buy and read. All my messages in the future will be in micro. Bo release, please everyone come and follow me! (To be continued.) )

PS: I only wrote one update today.