From the end of July to the beginning of August 1997, the hit of the "Bright Sword" TV series was definitely a phenomenal event.

On the day of the premiere of Bright Sword, whether in the countryside or in the city, at more than seven o'clock in the evening, countless people would rush home.

The purpose is to watch "Bright Sword".

This drama has attracted countless Han paper who never follow dramas to sit honestly and punctually in front of the TV every night, just to wait to watch the latest "Bright Sword" episode.

"Bright Sword" swept across the land of China like a strong whirlwind, and there were people talking about the plot of "Bright Sword" anytime and anywhere, arguing over a small detail in the TV series.

On the streets of the city, any restaurant or shop that has a TV set and is playing "Bright Sword" will be surrounded by a large number of people watching intently.

The hit of the TV series once again brought the hot sale of the novel "Bright Sword".

Liu Zelai had already received Xiao Fei's instructions, and printed 500,000 copies of "Bright Sword" half a month in advance.

After the ratings of "Bright Sword" became popular, bookstores across the country rushed to call Hanmo Company to order, and 500,000 books were sold out in less than half a month.

Xiao Fei really didn't expect this.

After all, the novel of "Bright Sword" has already sold well in China, and the market is almost saturated, but he didn't expect that after the TV series hit the air, there would still be such a large demand in the domestic book market.

Liu Ze came to ask Xiao Fei if he wanted to print another 500,000 copies.

Xiao Fei believes that it is better to be safe, before printing, first ask the channel providers around the country for reservations, and print as many reservations as there are.

This is a serious move by the old man.

After all, these 500,000 books were bought by channel dealers, and they had to be digested for a period of time in the terminal bookstore.

At this time, it is estimated that Hanmo itself will have huge inventory and cost pressure.

In addition to books, before the "Bright Sword" TV series was broadcast on CCTV, under the urging of Xiao Fei, Ren Gangyi had already found a manufacturing plant for the "Bright Sword" VCD disc.

VCD was definitely a tall thing in 1996 and 1997.

In 1997, the sales of VCD machines began to flourish. There has been a trend towards widespread use in cities, and many families have already purchased equipment.

This has also contributed to the prevalence of VCD discs.

Classic movies, classic songs MTV, and classic TV series are all published on VCD discs. At this time, VCD discs are also very expensive, and a disc costs more than ten yuan, which is a typical high consumption.

A VCD disc can theoretically store 700M. But in fact, it would be nice to be able to save more than 600 points. According to Xiao Fei's requirements, the picture quality of the disc must be clear and not shoddy, and a disc can probably put an episode of the "Bright Sword" TV series.

So it goes. All episodes of "Bright Sword" require 40 discs.

According to the market price of 15 yuan for a genuine disc, it will take 600 yuan to buy a full set of discs!

This cost is very high, and ordinary people need to pay nearly two months' salary to buy such a set of discs!

Faced with this price, Ren Gangyi was a little speechless, he asked Xiao Fei, is this price not too high? Do you want to make a little profit and lower the price a little?

After all, at this time, the vast majority of people in this country are still not very rich, how many people can buy such an expensive set of VCDs?

Ren Gangyi's proposal was vetoed by Xiao Fei.

Xiao Fei told Ren Gangyi. is that each disc is reduced to the cost price, that is, 7 or 8 yuan a piece, and the potential customers who can afford this set of discs are so many.

The price reduction will not bring more customers, but will affect the enthusiasm of dealers, and may even make themselves lose money.

Therefore, this price must not be reduced!

Ren Gangyi asked, how many sets of discs are more appropriate to suppress for the first time.

Xiao Fei said that it should not be less than 200,000 sets.

This made Ren Gangyi gasp. 200,000 sets. The market value is 120 million! If they sell them all, they can earn more than 50 million, which is possible?

listened to Xiao Fei's words. Ren Gangyi said at the time that this number was a bit too much.

For the production cost alone, they will have to pay more than 20 million, and if it doesn't sell well, it will go to grandma's house.

Ren Gangyi is not optimistic that the disc will sell well.

Even if "Bright Sword" will become popular in the ratings, there will not be many wronged people who want to watch the drama happily. Spend 600 yuan to buy a set of discs.

That's pure prodigal behavior!

Xiao Fei smiled and said to Ren Gangyi: "Brother Ren, if you have to believe me, we will pay half of the production cost of the disc by one person, and then divide the profit in half, if you don't believe me, then it doesn't matter if I come to the production, promotion and distribution of the disc myself, I hope you don't regret it at that time." ”

Although Xiao Fei still owes a lot of debt, now Hanmo's monthly turnover is very amazing, and Feiyang Supermarket has a lot of cash flow.

He's really not bad for money.

mobilized more than 20 million to make the disc of "Bright Sword", and in less than three months, not only can it return to its original cost, but also earn back two or three times the profit, where in the world can you find such a good deal?

Xiao Fei knew that the discs of "Bright Sword" did not sell well in his previous life, selling hundreds of thousands of sets in total.

Hearing Xiao Fei say this, Ren Gangyi gritted his teeth and said decisively: "Xiao Fei, it's still the old rules, let's bear the cost in half and share the profit in half." ”

Since Xiao Fei recognized the matter, Ren Gangyi felt that he had to follow up no matter what.

And so, the matter was settled.

It's still up to Ren Gangyi to do it, and Xiao Fei only has to make suggestions and share part of the cost.

When "Bright Sword" became popular on CCTV, it was so popular that Ren Gangyi knew that Xiao Fei's decision to suppress 200,000 sets of "Bright Sword" discs at one time may be correct this time.

On August 14, the premiere of "Bright Sword" was completed on CCTV.

Next, on August 14, the five satellite TV stations began to broadcast "Bright Sword" in the prime time of their channels together, which was for this round of broadcasting.

These five satellite TV stations are not vegetarians, they jointly bear a huge second-round broadcast fee of 500,000 per episode, and of course they have to earn a little back.

They held a special advertising auction for the interstitial advertisements of the "Bright Sword" episodes, which increased their advertising prices in disguise.

And the day after the second round of broadcast on satellite TV, the full set of discs of "Bright Sword" also began to be released at the same time across the country.

Almost all video stores that sell "Bright Sword" VCD discs have put up "Bright Sword" disc sales posters and eye-catching handwritten POP at the entrance.

The disc of "Bright Sword" was also placed in the most conspicuous position at the gate.

However, because this set of discs is too expensive, all the video stores that buy them do not buy too much, at most a dozen or so sets.

The owner of the video store was also a little apprehensive.

They are also worried that the goods will be smashed into their own hands.

However, their fears are clearly unfounded.

There are still a lot of anxious people in this world. chased the drama to the crazy demon, and was willing to pay a lot of money to buy a set of discs to put at home, and watch it as much as he wanted, without looking at the face of the TV station.

The "Bright Sword" disc sold more than 70,000 sets on the first day of its national release.

A little more than a week. All 200,000 sets of discs printed in advance were sold.

Seeing this result, Ren Gangyi was stunned.

They have already earned more than 50 million just by selling the discs of "Bright Sword", plus the income of 20 million from the second round of satellite TV's broadcast, a "Bright Sword" has earned more than 70 million.

It's pure profit.

The CCTV premiere fee for "Bright Sword" is currently 4.8 million, plus the auction fee for the end roll advertising of the TV series. It's enough to cover the cost of filming a TV series.

With a net profit of more than 70 million, each person can share more than 30 million.

Ren Gangyi found that the profitability of his superstar company was comparable to other industries in his family.

Ren Gangyi's father also noticed his son's excellent performance at this time.

They were all shocked by the profitability of the film and television industry. When their son first wanted to do the entertainment industry, they didn't pay much attention to it, thinking that it was okay to try it, which could be regarded as honing their son's temperament.

They just treat it as a little mess and a kid's housework.

However, Ren Gangyi's performance is becoming more and more eye-catching.

Not long after the establishment of Superstar Time and Space, he cooperated with others to package and launch a pure newcomer's record, which became an instant hit. Earned millions.

Subsequently, he invested heavily in cooperating with others to start filming a TV series of well-known novels. This time, the investment is relatively large, and the investment cycle is relatively long.

Ren Gangyi's father was a little unoptimistic at the time, thinking that it would be good for his son to get back the capital this time.

However, this time he was wrong.

Before the broadcast of "Bright Sword", it was almost recouped through auction advertising, and after the broadcast, it was so popular that the ratings soared one after another, triggering a national ratings frenzy.

The son made a lot of money by auctioning the second round of broadcast rights. and then make tens of millions of dollars by selling discs......

Ren's father found that he regarded the superstar time and space company established by his son as a petty thing, and his son almost exceeded the family's main business by investing in only one TV series in the entertainment industry!

Ren's father had mixed feelings.

He was relieved, but he was puzzled.

But. He decided that in the future, he could let his son bear more of the burden of the family, and his son could be regarded as really growing up.

"Xiao Fei, next, how about we make a movie?" Central Plains Economic Development Zone, in Xiao Fei's office. Ren Gangyi sat crookedly on the sofa and said.

Xiao Fei was looking at a string of numbers on a passbook that had just been saved in his hand.

37802800.00。

The 8-figure deposit, a lump sum, is really shocking and gratifying to look at.

This money is the profit of "Bright Sword" that Xiao Fei just shared. Xiao Fei knew that Liang Jian could make money, but he didn't expect that he would make so much money in a short period of time.

He knows that "Bright Sword" is like a hen that lays golden eggs, and he will continue to make a lot of profits for himself in the future, and he can eventually earn at least 50 million yuan from this drama.

In 1997, this was already quite impressive.

"Brother Ren, do you want to shoot "First Close Contact"?" Xiao Fei smiled and put the passbook in the safe and looked at Ren Gangyi. (To be continued.) )