Chapter 362: The ratings are popular
"Wait, I'll call you when I'm done, and I'll talk to you then." Section Chief Yan said, and hung up the phone.
When he got the ratings report, he naturally had to quickly look at it, and then ask the colleagues who sent the report to see what the situation was.
Because one of the deputy editors-in-chief who is in charge of himself will also be waiting in the office, and he hasn't left yet.
"Lao Li, don't leave yet, I may have something to ask you after I read it." Section Chief Yan stopped his colleague who put down the report and wanted to leave in a hurry.
"Boss Yan, the statistics I sent are only the ratings statistics of the first episode of "Bright Sword", and the second episode has not been counted yet, and it is estimated that it will take half an hour to come out, if you have anything to say, I'm very busy." Lao Li stood up and said.
When Section Chief Yan was on the phone with Ren Gangyi just now, he heard Lao Li say that the ratings of "Bright Sword" are scary and unbelievable, and he also said in his heart, this Lao Li is really rare and weird, how high can it be?
He picked up the report on the table and began to read it.
This ratings statistics table selects the top 10 cities in China, and each city randomly selects 100 sample phone calls.
The number of samples is a bit small, ten cities, a total of only 1,000 samples, and it may be a bit difficult to get accurate ratings.
Section Chief Yan shook his head.
However, the current statistical ratings are all selected sample sampling statistical methods, which can roughly reflect a little real ratings results.
This ratings statistics table is clear at a glance, and Section Chief Yan looked at it carefully, and his eyes widened immediately.
In Beijing, the ratings of "Bright Sword" reached 38%.
Hacheng, "Bright Sword" has an audience rating of 41%.
Shencheng, the ratings of "Bright Sword" reached 23%.
Yangcheng, the ratings of "Bright Sword" reached 25%......
The average viewership of the top 10 cities in China has reached an astonishing 33.78%! Generally speaking, the ratings of this TV series in the north are about 40% on average, and the ratings in the south are slightly inferior, but most cities are also above 20%.
Such a sky-defying rating, in the country. Except for the CCTV Spring Festival Gala, no program has ever reached it in recent years.
It's no wonder that Lao Li would say that he is so high that he is evil.
Section Chief Yan couldn't believe his eyes at this moment, how could they be so tall? This, that's too powerful, isn't it? When Journey to the West was broadcast and "Huo Yuanjia" was broadcast. That's what it looks like at most, right?
"Lao Li, are you sure you have no statistical errors?" Section Chief Yan frowned and asked.
This report is about to be shown to the leader, which is not sloppy.
"The data is absolutely right, I have checked it many times, otherwise I would have given you the statistical results a long time ago." Lao Li said dissatisfied.
"The operator was on the phone. Is there a possibility of fraud? Section Chief Yan asked again.
Thirty operators have to make 1,000 calls in a short period of time, and if the professionalism is not enough and the sense of responsibility is not strong, it is easy to be perfunctory.
"Don't worry, Boss Yan, I brought these operators out, and when they were on the phone, I was watching from the sidelines!" Lao Li said.
He was even more dissatisfied, and the interlocutor's questioning was also questioning him.
"Then Lao Li, let's send it to Mr. Zeng together. Zeng always has something to ask, and you can explain it clearly if you are there. Section Chief Yan said.
"You, you! Yan, I didn't say you, what are you afraid of? This data is truthfully counted, accurate or not, wait for a few days to come out of the statistics of AGB Nielsen, don't you know if you compare it? You're a little cautious. Lao Li nodded and said Section Chief Yan.
Section Chief Yan scratched his head: "I'm afraid that the leader will think that we will mess around and fool him." ”
"Let's go! I'll go with you! Later, I'll ask you to send the statistical results of the second episode directly to the editor-in-chief's office. Lao Li said disdainfully.
So, the two went to the editor-in-chief's office together.
As Section Chief Yan expected. After reading the ratings statistics, Deputy Editor-in-Chief Zeng was also very surprised, and carefully inquired about the telephone collection of samples.
Lao Li answered in detail.
Deputy Editor-in-Chief Zeng laughed: "Haha! It's normal for "Bright Sword" to have such good results, it's just good-looking! This time. The advertising price of our time can go up even more. ”
If the ratings are good, then the advertising price will naturally rise.
The advertising price of CCTV in recent years has really flipped up, and the advertising price in 1997 has risen more than ten times compared with the end of the 80s.
While a few people were talking, they heard a knock on the door outside.
The person who came came to send the ratings of the second episode of "Bright Sword" was counted.
This time, Deputy Editor-in-Chief Zeng stood up in person. I took the report in my hand and looked at it carefully.
The statistical sample of the second episode does not coincide with the sample of the first episode at all, which indirectly expands the range of samples.
The same top ten cities, the same 100 sample households in each city, a total of 1,000 sample samples.
"Hahaha! It's so powerful, the ratings statistics of the second episode have risen again, and the increase is not small. After reading it, Deputy Editor-in-Chief Zeng laughed and said.
After reading it, he handed the report to Lao Li, and Section Chief Yan also stretched out his head to look at it.
I saw that it was written:
In Beijing, the ratings of "Bright Sword" reached 45%.
Hacheng, "Bright Sword" has an audience rating of 51%.
Shencheng, the ratings of "Bright Sword" reached 26%.
Yangcheng, the ratings of "Bright Sword" reached 30%......
The total viewership statistics reached 38.8%.
Section Chief Yan was speechless for a while. The current ratings of "Bright Sword" can only be compared with the Spring Festival Gala, and all the other columns and all the TV series are difficult to match.
"Xiao Yan, then work hard for you, and continue to follow up on the changes in the ratings of "Bright Sword", overall, this drama has exceeded the station's expectations for it, even if it costs a lot of money, it is worth it." Deputy Editor-in-Chief Zeng finally said.
Coming out of Deputy Editor-in-Chief Zeng's office, Section Chief Yan returned to his office and then thought that he was going to call Ren Gangyi to tell him the ratings of "Bright Sword".
He hurriedly called Ren Gangyi.
Ren Gangyi had been waiting for Section Chief Yan's call for a long time.
Knowing that CCTV's own ratings results had come out, he couldn't get it, and he had to wait for a while, which made Ren Gangyi itch.
He vaguely heard someone from the microphone saying to Section Chief Yan that the ratings were evil or something, but he didn't hear the words in the middle.
Is it high or low?
A word difference. That's a world of difference.
However, Ren Gangyi recalled the investigation he had asked people to do in the capital, and thought of what Xiao Fei said to him on the phone just now.
He thinks that the ratings of "Bright Sword" can't be so low!
But. It's useless to just think about yourself, you still have to use CCTV's ratings survey to confirm what you think!
Just when Ren Gangyi was waiting and lost his patience, Section Chief Yan called and said, "Xiao Ren, great joy!" ”
This sound of joy made Ren Gangyi's wrinkled heart stretch.
Seemingly. My guess was correct.
"Brother Yan, what are the ratings of "Bright Sword"?" Ren Gangyi asked.
"It's ridiculously good...... Section Chief Yan said the results of the ratings survey conducted specifically for the first and second episodes of the TV series broadcast tonight.
"Ahh How could it be so high?! Ren Gangyi was also stunned.
He originally thought that the ratings of "Bright Sword" were relatively high, and it would be good to have a maximum of seven or eight percent at the beginning.
Unexpectedly, the ratings reached more than 30%!
In other words, at least one-third of the families who watch TV at night are watching "Bright Sword". This can already be described as an empty alley.
Ren Gangyi knew that in the 80s and early 90s, the ratings of every hot TV series were ridiculously high, let alone 30%. There are more than 50% of the ratings!
In rural areas where the TV penetration rate is very low, there is even an amazing record of the whole village watching a TV series together!
However, by the end of the 20th century, with the abundance of entertainment methods, the ratings of television were actually declining.
Ren Gangyi's heart was filled with ecstasy.
This is also the so-called instant hit, right?
This "Bright Sword" has tonight's unnatural ratings, and this investment is officially profitable, and it is more than 100% of the yield!
"This is just a preliminary statistic, authoritative ratings data, it is estimated that we have to wait for AGB Nielsen's ratings to be counted." Section Chief Yan said.
Ren Gangyi hung up the phone, and the whole person was about to fly.
He hurriedly called Xiao Fei to inform him of the situation.
Xiao Fei received a call from Ren Gangyi. I'm also overjoyed. What a joy to look forward to!
However, he thought about it carefully, and felt that this was a matter of course, after all, he had done so much foreshadowing before.
"Bright Sword" is not an ordinary starting point than in the previous life.
Plus. In this era, it can only be said that the Internet is in its infancy, and the main way for most people to entertain and leisure is to watch TV.
has been laying the groundwork and promoting it for so long, and the novel "Bright Sword" is so popular that it has already cultivated a large number of die-hard fans.
It's also how it should be!
A week later, AGB Nielsen's ratings statistics for "Bright Sword" also came out.
The overall domestic average rating of the TV series reached 36.9%.
After this rating was announced. It caused a sensation again, not only was the media widely publicized again, but also the five satellite TV stations that had already filmed the second round of broadcast rights also confirmed to Superstar Time and Space that they had confirmed the agreement to purchase the broadcast rights of "Bright Sword" at a sky-high price of 500,000 yuan per episode.
In fact, the popularity of "Bright Sword" on the CCTV platform has also given five satellite TV stations a reassurance, such a popular TV series, even the ratings of the second round of broadcast must not be low, and I can be regarded as winning again in the fierce channel competition.
They pay for it and they pay for it. (To be continued.) )