Chapter 872: Qihang Building
Looking at the increase in 4S points, the production capacity of 60,000 or 70,000 a year may not be enough. Pen | fun | pavilion www. biquge。 info
In 03 years, Tengfei QQ and Q1 and S1 launched in the second half of the year are likely to have a total sales volume of more than 100,000. After all, with the channel of setting sail, as well as the market ability of setting sail, coupled with the faster formation speed of sales channels, it is entirely possible for Chery to complete Geely in one year, and Chery to travel for several years.
Less than 100 kilometers away from the Ningnan base, Yin Tong also saw the sales of Tengfei QQ, "Qihang really wants to create another market miracle." ”
Wang He of Chery's marketing department nodded and admitted, "Qihang does have the potential to create a market miracle, but it is not surprising that their market ability is indeed not comparable to ours." ”
Not to mention the strength of the promotion of Qihang, just to say that in just half a year, 70 or 80 take-off 4S stores have sprung up nationwide......
The ability to lay this sales channel left Chery aside.
Chery has been launched for four or five years, and up to now, there are less than 100 4S stores, how to compare with Qihang.
Yin Tong shook his head, "It's not all about the ability to lay the sailing channel, there are explosive models in hand, and naturally more people will join." ”
Businessmen are all profit-oriented, easy to sell things, of course everyone wants to join.
If Chery had a model that sold more than 5,000 a month, the expansion of 4S stores would be much easier than it is now.
"By the way, if our elves are listed, can they compete with Tengfei QQ?"
Yin Tong couldn't help but sigh when he talked about elves, originally he wanted to call their elves QQ. AS FOR CHEVROLET SPARK, WHICH TRANSLATES TO NAMES LIKE MARS AND SPARKS, HE DIDN'T WANT TO USE THEM, SO HE ENDED UP CHOOSING THE NAME ELF.
Look at the reminder, but will it be a car elf soon?
Wang He said, "The market positioning, the pricing is almost the same, and even the appearance is somewhat similar, even if the market is played by Tengfei QQ, there will always be some competitiveness." ”
Yin Tong nodded, "Then let's launch it in May." ”
Seriously, let Yin Tong now think about fighting directly face-to-face with Tengfei QQ, he really doesn't have confidence. It would be nice to be able to eat some of the customers filtered out by Tengfei QQ.
It's no wonder that he doesn't have the heart to be ambitious, there are still some techniques on the elves that Qihang helps solve.
From this, it can also be seen that Qihang Automobile does not regard Chery as a competitor at all.
Although this judgment is a bit discouraging, looking at the spirit of Qihang Automobile, it is really difficult for Chery to compete with Qihang in a short period of time.
The move of the Sailing car is too big now.
Billions, billions of investments, and even higher, that's one after another. Really, any investment is enough for the current Chery to smash the pot and sell iron.
In May, Chery Genie was listed, although it was not as good as Tengfei QQ, the market response was still good.
This worries some people inside the Qihang car.
In this regard, Zhou Lei directly held a meeting and said, "Rest assured, our main products in the second half of today are Q1 and S1." Seriously, after waiting for a year or two, our powertrain company will be established, and this low-end market can even be given to Chery, as long as you buy our powertrain achievements. ”
In China, it is almost normal to make more money selling engines than cars......
For example, after two years, the market competition is a little fiercer, and if there are new products that can be connected to maintain the channel, QQ can play a small role, but there is a kind of shackle on the corporate image of Qihang.
When the time comes, give up taking off QQ, Zhou Lei is really not distressed.
Of course, these ideas were what Yang Fan thought at the beginning, mainly because if he really wants to cooperate with Fiat, the production capacity of Qihang is believed to be in short supply in two or three years. A model with a very low profit like QQ still occupies production capacity, which is really inappropriate.
If you can earn a part of the powertrain, and release the rest of the production capacity to more profitable models, it will definitely be the most suitable.
Of course, this premise is that the next models launched by Qihang Automobile can also be popular.
Thinking about it, Zhou Lei looked at the two car models on the desk.
After a rhythmic warm-up of spy photos, these two cars have received a lot of praise and are also very much expected. The title of the most beautiful car in China has been added, and some people at the dealer have been asking when these two cars will be on the market.
It doesn't look bad......
Speaking of this, Zhou Lei couldn't help but sigh that Yang Fan is really sensitive to the market. For example, the appearance, interior, and Yang Fanding's style have basically hit the G-spot of domestic consumer groups.
At the same time, Yang Fan looked at the schedule of Qihang Automobile.
Q1, S1 will be launched around 11, and if it goes well, it may even be mentioned in mid-September......
This schedule, to be honest, is indeed a bit fast, which will cause the Q1 and S1 test times to be a little short, and some problems will not even be found.
However, considering the domestic independent brands, the pace has been faster than this in recent years, and it is still sincere to set sail.
In fact, this can also be understood, the sales volume and profit margin of independent brands are not enough to support the development of a model for three or five years. Similarly, without the promotion power of international manufacturers, they can only quickly launch products that cater to the market.
Three or five years later, no one knows what the situation is, and the strength of the independent brand cannot withstand the failure of this blockbuster model.
Yang Fan looked at the market response to Q1 and S1, and felt that Qihang Automobile would stand more and more stable.
Now, with the big data capabilities of Qihang, in fact, it is possible to preliminarily judge the market performance of a product.
Thinking about it, Yang Fan smiled and said, "When the car is stable, the high-speed expansion stage of setting sail will be almost the same." ”
A giant group spanning e-commerce, instant messaging, search, mobile phones, automobiles and other businesses, once combined, open up business with each other. What will be generated, mobile Internet, Internet of Things, Internet of Vehicles, intelligent driving, big data, cloud computing......
The combination of these things can have an impact in the future, Yang Fan can almost imagine.
Hearing this, Ye Qingwan breathed a sigh of relief, Qihang has been expanding at a high speed in the past two years, and the big projects are one after another, which has caused great pressure on her. If Qihang's rapid expansion ends and begins to establish a solid foundation, everyone will be more relaxed.
Ye Qingwan is not afraid of being busy, but under this great pressure, she feels that she is becoming more and more unable to keep up with the rhythm.
Although, she has been studying hard.
However, her learning ability and ability to improve are obviously below the speed of Qihang's development.
"It's still going to be busy for two years......"
Ye Qingwan thought and complained.
In the next two years, Qihang Automobile needs to launch several models that stabilize the market, and it is also busy with the listing of BD, TX, Yuanzheng and other companies on the NASDAQ, which is not a problem.
Yang Fan smiled, it is true that he will be busy for two years.
"By the way, how's the Voyage Building?"
After asking, Yang Fan realized that he really hadn't cared about Qihang's new headquarters and Ningcheng's new landmark for a long time. It's been really busy lately.
In this regard, Ye Qingwan had an expression that you finally remembered that there was a skyscraper being built in Qihang, and said, "The foundation pile project has been completed, and the main body has also begun to start, and it will be capped next year." ”
Yang Fan thought for a while and said, "Then let's go around!" ”