Minimum rating of 1.2.

Broadcast on Fridays a week.

Such a feat is among similar TV stations, and only Lin Yi dares to speak out like this.

Dong Mingliang was already moved when he heard it, "If "Water Chongguan" can have such a result, Gezhu Group can also win the naming rights of the show, and as mentioned in the program planning, Gezhu Group sponsors Gezhu refrigerators and Gezhu freezers, which are no problem. ”

This is the rhythm that is going to be.

Lin Yi said happily, ""Water Chongguan" is definitely not only like this, the continuous broadcast of Friday is like an intensive bombardment, viral spread, for Gezhu Group, this is definitely a good business." ”

"Done." Dong Mingliang smiled, "How much is the naming fee, you can tell the number!" I'll call you the money today and sign the contract. ”

Sure enough, it's refreshing enough, and it doesn't drag mud and water.

Lin Yi groaned slightly, "Six million." ”

Million.

This is Lin Yi from the ratings of "Hundred Pulpits", although the ratings of a single issue of "Water Chongguan" are not as good as "Hundred Pulpits", but on the whole, the continuous broadcast of "Water Chongguan" on Fridays is such a dense continuous broadcast method, but also because after the broadcast of "Hundred Pulpits", the popularity of TV stations has increased, and these are taken together, they can still be compared with "Hundred Pulpits".

Dong Mingliang said briskly, "Cheng." Although this price is much higher than the price offered by Lin Yi when he went to the company last time, but now because of the "Hundred Lectures", Lilin TV Station is also rising.

Next, the two negotiated according to some details.

In addition to the advertising naming fee of 6 million, Gezhu Group will also take out two products in the program to support "Water Chongguan", one product is a Gezhu 5S freezer worth 1339, and the other is a Gezhu 5S refrigerator worth 3339, both of which are the latest products of Gezhu Group.

After the negotiation.

Dong Mingliang took his leave.

Lin Yi explained to Lin Yi, "Lin Yi, immediately contact Minister Tu and Minister Li, and ask the two of them to come to the TV station immediately." ”

Lin Yi has been by his side from the meeting between Lin Yi and Dong Mingliang to the end, and naturally knows that in this short cup of tea, the director actually negotiated the naming rights of another program, reaching a high price of 6 million, which was in the past, it was the advertising fee that could only be obtained by the TV station after two quarters of advertising investment.

Now, the director has taken it down alone, and Lin Yi's eyes are shining and shining, and the sky is full of small stars.

…

After half a ring, Lin Yi's office.

Li Hang came first, "Are you looking for me?" ”

Lin Yi took out a copy of the planning book of "Water Chongguan" and said to Li Hang, "Yes, Lao Li! Now, we have to work again, and you have to be busy during this time. ”

Li Hang responded, "Is there a new show again?" Whether this is the need to continue to open advertising investment associations or contact major enterprises to find advertising sponsorships. "Nowadays, Li Hang's waist pole feels very strong, after all, with that third-tier TV station, the advertising fee for the advertising sponsorship of a TV program can be as high as 20 million.

Lin Yi said, "You have to take a look first, and we'll talk about it when Lao Tu comes." ”

Li Hang responded, "Okay." "I was about to open the plan and take a look! As a result, there was a sound of footsteps behind him, and Tu Han was coming.

Li Hang greeted and asked, "Old Tu, it's here!" ”

"Here we are." Tu Han responded to Li Hangdao, and then asked Lin Yi, "Director, are you looking for me?" ”

Lin Yi smiled and said, "Yes." ”

Then he said, "I came to you two this time because I had an important matter for you two to do, and this matter is more urgent, so I have to hurry." ”

Tu Han asked, "What's the matter?" ”

Li Hang said, "Director, you can rest assured if you leave it to us!" ”

Lin Yi said, "Our station is going to open a new program recently, and the program planning has been done, and now we are going to enter the formal preparations." ”

"New column, director, you have a new idea."

"Do you need to find advertisers?"

"Nothing new." Lin Yi paused, and then said, "This is a previous show, but because there is not enough money to start this show, it is stranded." ”

What?

Old idea.

There is no money to open a new column, and the result is stranded, which is this show?

The two of them are a bit messed up!

Tu Han asked, "That idea." "In the past, there didn't seem to be any programs in the station that ran aground because of lack of funds! Actually, that's also because there are no innovative program ideas.

Li Hang also looked at Lin Yi suspiciously.

Lin Yi said faintly, ""The Great Rush on the Water. ”

Yes!

"The Great Rush on the Water"?

Is that the show?

The two of them were instantly relieved.

In other words, they were unanimously not optimistic about this show at the beginning, so they didn't approve of opening this new column, but what about Lin Yi! At that time, he also pulled Li Hang to contact various companies to seek advertising investment, but at that time, no company was optimistic about this program, so the program did not get advertising sponsorship, and there was no money to open it, and at that time, the TV station encountered the stubble of advertisers revoking the advertisement, and no one could take care of this "Water Chongguan", so it was forgotten, and now, Lin Yi has brought up the old thing again.

Tu Han said, "Director, this TV station has just had a new advertising fee, but it is not generous enough!" If you take out a copy of this and open "Water Rush", isn't it a bit risky! ”

Li Hang also said, "Yes! The show has also looked for a lot of corporate companies to seek advertising sponsorship, but those companies have refused! ”

As soon as I said that, the meaning of the two of them was revealed, what station just had an advertising fee, but there was not much money, not enough money, and I couldn't take out part of it to open a new column, what advertisers don't invest, what is not optimistic, this is summed up, it is not a sentence is that they can't watch this show well, it's too risky, it's not worth it.

Of course, Tu Han and Li Hang's personal thoughts are for the good of Taiwan, but what he Lin Yi wants to do, how can there be any reason to give up!

Lin Yi smiled hesitantly, "Don't worry about the funds, you two don't have to worry about the source of funds, I have already found a company to sponsor this source of funds." ”

Yes!

What?

Already have a corporate advertising sponsorship?

That company sponsored?

The two of them were completely blindfolded, and they thought that this would dispel Lin Yi's thoughts! Who would have thought that people had already found a source of funds, and they didn't need another penny from the station at all, when did the director's ability become so strong, and they didn't know anything about it.

Ox 13!

Tu Han said, "Cheng, this fund is in place, you can transfer the staff in the station to prepare a new column group, anyway, now that "Hundred Lectures" is on the right track, this staff can be reduced, but the director, how much is the advertising sponsorship of this "Water Chongguan"? ”

Li Hang also asked, "What about the sponsorship of that company?" ”

Lin Yi smiled mysteriously, and did not whet the appetite of the two, and said directly, "The cost of this title sponsorship is six million, and the sponsor is Gezhu Group." ”

What?

No way!

Li Hang and Tu Han were completely stunned.

Is this true?

Gezhu once again won the naming rights of the new program in Taiwan, and offered a sky-high advertising sponsorship fee, do they also think that this program can be compared with "Hundred Lectures"?

Could it be said that "Water Chongguan" is another "Hundred Pulpits", which can make major advertisers smell the fragrance, throw a lot of money down, and smash down advertising sponsorship fees.

This picture is so beautiful, Tu Han and Li Hang can't imagine it.

Tu Han's voice trembled a little, "It's really another six million advertising sponsorship fees, this grid bead is really a big deal!" Big sponsorship, it really deserves to be one of the world's top 500 enterprises! ”

"Six million, this is the top advertising naming fee." Li Hang was also very excited, but a little puzzled, "Director, why did Director Dong of Gezhu change his mind?" ”

Lin Yi said, "Naturally, I watched our TV station's "Hundred Lectures" and saw that the ratings of the same program were so high, so I remembered "Water Chongguan" and decided to sponsor it." Lin Yi is too low-key and modest, but as a low-key person, he can't say anything because Dong Mingliang decided to win the naming right because he admired his wisdom and martial arts.

Even the grid beads are optimistic.

Now, who will object!

Anyway, this show is sponsored by them, and it is not from the station.

Lin Yi instructed, "Now that there is the advertising sponsorship of Gezhu Group, then other companies will know about it, and some companies will be moved, so the sponsorship of other forms of advertising in the next program will depend on Lao Li and you, according to the advertising sponsorship fees of various groups." ”

Li Hang responded, "Okay." ”

In the past, those companies refused to refuse, and those who did not respond did not respond, but now, with the participation of the great god of Gezhu, more or less those companies will also express interest.

This is the same as the red carpet of so-and-so, who said that we are not famous, but we are the people who have walked on the international red carpet, and who is that, the so-and-so Hollywood superstar has walked through, and the flash of many international media is shining on us in the blink of an eye!

Those companies, like this, want this name, our company and the world's top 500 companies Gezhu, won the advertising fee of a program, this is a name.

Lin Yi said to Tu Han, "Next is Lao Tu, this time, the column group of "Water Chongguan" will all depend on you to pick the lead, the candidates for this column group, as long as they are in the station, whether it is the variety show department or the news department, it is all up to you, as for the funds, Gezhu's naming fee is all allocated to the column group, in a word, money is not a problem, you must build the venue as in the planning book, if you have difficulties, find me." ”

Tu Hanleng.

That's six million, not sixty thousand, six hundred thousand!

6 million, and the naming fee of 6 million was all allocated to the column group.

Use 600 to produce a program, this program, I dare to be on some small programs opened by satellite TV.

I'll go, Niu Dafa, this is a situation that has never been seen in Taiwan, can it not be so much?

Tu Han couldn't help but tremble, "Director ,.... Taiwan, is this really allocating six million to the new column group?" ”

Lin Yi smiled, "Saying that six million is six million, is this still false?" In short, in a word, if you have money, you will be capricious. ”

Rich, capricious.

To be continued

PS: Do you want to be willful?

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