It's still this day.

The advertising of "Hundred Lectures" has ended.

Even if the final advertising investment was not presided over by Lin Yi, it also achieved fruitful results.

Among them, the special advertisement of "Hundred Pulpits" also sold a high price, after all, the advertising fee of the naming right reached a high price of 6 million, so the special advertisement cannot be lowered! Therefore, the special advertisement also sold for a high price of 3 million. There was also a standard advertisement that sold for 700,000 and two roll ads that sold for 800,000.

In addition to these advertisements of "Hundred Pulpits", there are also advertising time in the three minutes before the broadcast of the program, which also has a high price, 2,000 RMB per second, in addition, when the program is broadcast, there is an interval of one minute of advertising time, in this minute, the advertising per second is as high as 3,000 RMB, and after a quarter, this advertising fee is actually higher than the naming fee of "Hundred Pulpits", which makes Lin Yi feel a little happy.

The total amount of this advertising investment has reached a rare amount of nearly 20 million, and this achievement, Lilin TV has not spent so much advertising in the past year!

No wonder, every TV station is vigorously inviting major celebrities to participate in the program to increase the ratings of the program, and the money is not blinking, as if the money is not RMB, but issued by the Bank of Heaven and Earth.

Also!

With the participation of big names, this increases the popularity of the show, that is, it increases the ratings of the show, with visibility, with ratings, isn't the advertising fee falling like snowflakes?

….

The advertiser walked away satisfied.

Inside Lilin TV, the office areas are full of whispers.

"The advertising of the program has come to a successful conclusion."

"How much can you spend on advertising this time?"

"It adds up to tens of millions!"

"Tens of millions, so many? This is the advertising revenue of our TV station in the previous year! Now that a show can be reached, can this be had? ”

"There must be, the naming fee plus other special advertising fees, patch advertising fees and other advertising fees are added together, and there are tens of millions."

"I really want to know how much advertising money is!"

Guess what it is, but compared to the real data, who doesn't want to know how much the advertising cost has reached, 11 million, 110000, after all, people are curious.

With curiosity, people will go to inquire about the news, to inquire about the news, there is always news to circulate, it is in response to that sentence, good things can also go out, spread thousands of miles.

"The latest news, the sponsorship advertising fee for "Hundred Lectures" has come out."

"Wow! It's out! ”

"How much? Eleven million or eleven million. ”

"I guess twelve million."

"Guess low, high, high."

"I'm rubbing! Can you be so bullish 13! Is it thirteen million? ”

"That's too much, isn't it?"

"Let me tell you the truth! This time, all the sponsorship advertisements and advertising expenses of "Hundred Lectures" are as high as 20 million, and the naming fee is as high as 6 million. ”

What?

Naming fee of six million?

The total advertising cost is as high as 20 million?

Boom, everyone is boiling now.

"Twenty million? I'm not dreaming! ”

"It's too bullish 13!"

"Damn, this advertising fee is almost up to the advertising sponsorship fee of ordinary satellite TV programs."

"Yes! Stunned me and my friends, 13. ”

On the other side, in Lin Yi's office.

Dong Mingliang and Lin Yi are drinking tea comfortably, chatting, and accompanied by secretaries and others in the back, this attitude is not like work at all, it is too life.

The two of them had a cup of tea, and the atmosphere reached a sufficient height, and it was polite to finish, and it was time to talk about business.

The time of a cup of tea is enough for Lin Yi to prepare the wording, especially after Dong Mingliang won the naming rights of "Hundred Lectures", he also bought a 20-second advertisement during the prime time of the show's broadcast, which is enough to show that Dong Mingliang values this show very much, and this show is very much in line with his heart.

So, here's the problem.

Since you can watch "Hundred Lectures", a program without any celebrities and Internet celebrities, and it is also a lecture-style program, then some of your thoughts must have changed!

For example, Dong Mingliang thinks in his heart that there will be no ratings if there are no stars and no Internet celebrities to participate in the program, it will not increase attention, and there is no interest in throwing money into it.

Now, your mind has changed, and it's hot! Then I have to strike while the iron is hot, work harder, and take advantage of the fire to rob and fight local tyrants, so after the advertising of "Hundred Lectures" ended, Lin Yi immediately invited Dong Mingliang to come to the office to sit, drink tea, and chat.

Lin Yi asked with a smile, "What does Director Dong think of "Hundred Lectures"?" ”

"The idea of the show is very good, the topics are very novel, and even people like me are fascinated by it." Dong Mingliang smiled, paused, and praised, "What I didn't expect the most was Director Lin, who has such a deep historical foundation, and his words are not only extremely funny, but also the truth of history." ”

Lin Yi felt a little proud in his heart, "When I was a child, I just read a few more history books and read some more classics and allusions. ”

Dong Mingliang laughed, "If I knew this, I would have read a few more books and read more historical classics and allusions when I was a child." “

"If that's the case, then our TV station has to invite Mr. Dong to be your guest." Lin Yi smiled, paused, and then asked, "Next, our TV station plans to record a new program, I don't know if Director Dong is interested in winning another naming right for Gezhu." ”

Dong Mingliang blinked, "Naming rights for new shows?" What's this, as long as Director Lin comes up with a program that is creative, with high ratings and high attention, even if you come to me, we Gezhu don't say anything else, just this advertisement, our Gezhu Group is doing it tirelessly. ”

"Deler, Gezhu is really wealthy, Director Dong is also fast-talking, and he is a man of temperament, with your words, it is the motivation for us TV people." Lin Yi is happy, look at people, the world's top 500 companies, even if you say Niu 13, what do you mean? That is, as long as your program creativity is good, the ratings are high, and the attention is high, he Gezhu Group will definitely not be stingy with advertising, in a word, we are not bad for money, there is a saying that we are rich and capricious.

Dong Mingliang smiled and said, "It's easy to say, I don't know what type of new column it is, can Director Lin introduce it?" ”

Lin Yi said, "Director Dong has also watched this program, even the last time I went to your company to seek advertising sponsorship, the program "Water Chongguan". ”

Belch!

Silence, instant silence.

"The Great Rush on the Water"? Dong Mingliang was dumbfounded, what's going on?

Because Dong Mingliang naturally has an impression of this program, the program is very creative, but the implementability is too low, it can be said that it is a program with no gimmicks at all, there is no attention rate, and there will be no ratings, can such a program work?

Dong Mingliang reacted like this, Lin Yi sighed in his heart, he really reached the realm of a master, it is really cold from a high place, who knows, who can understand the Niu 13 of this show!

Dong Mingliang said, "Director Lin, as far as I know, this type of program has never appeared in TV programs now, it is a very novel TV program, but the program does not have any celebrity guests to join, and there is no topicality, how can I improve the ratings of the program." ”

Lin Yi said, "What does Director Dong think of the "Hundred Lectures"? ”

Dong Mingliang replied, ""Hundred Lectures" is naturally a creative program, with novel ideas and excellent program quality, which is a rare program. ”

Lin Yi smiled, "So, is "Hundred Lectures" a program that invites celebrities and Internet celebrities? Has "Hundred Lectures" increased its ratings through promotional messages? No, none of this, "Hundred Lectures" completely relies on the excellent quality of the program to cause high ratings in the magic capital. ”

Although "Hundred Lectures" has achieved unprecedented success in the history of Lilin TV, for a TV station, there are only two days of high ratings in two time periods a week, which is far from enough, so Lin Yi will come up with a program like "Water Chongguan", and only this kind of program that can be broadcast continuously on Fridays a week, or even seven times a week, can attract TV audiences more and add a group of fixed fans to the TV station, which is also the reason why Lin Yi wants to open the program "Water Chongguan".

Dong Mingming, "Director Lin believes that "Water Chongguan" can reach the level of "Hundred Lectures". ”

Lin Yi said, "Regarding the comparison between "Water Chongguan" and "Hundred Lectures", I think there is absolutely no comparison, the two programs are not the same type of programs, and the way of broadcasting is also different. ”

Dong Mingliang asked, "Could it be that the show is broadcast once a week?" ”

Lin Yi shook his head, "No, the broadcast method of "Water Rush" is to broadcast continuously on Friday, and it will be broadcast in prime time from 8 pm to 9 pm every Monday to Friday. ”

Dong Mingliang gasped, "It's broadcast every Friday, it's all in the evening prime time, Director Lin, you're a big deal!" Speaking of which, he was already a little moved.

Lin Yi smiled, in fact, Lin Yi originally wanted to broadcast seven times a week, from eight o'clock in the evening to nine o'clock in the evening, but considering the prolongation of the program, Lin Yi still shortened it by two episodes.

Dong Mingliang then asked, "How many ratings can it reach?" It can break 1.2 at the highest. ”

Lin Yi said with a smile, "No, the ratings break 1.2, that is the lowest rating of the show, not the average rating, nor the highest rating." ”

The lowest rating is 1.2, and it will be broadcast continuously on Fridays.

If this is the case, then the ratings of this program, in the same period, can definitely shoot the top five TV programs in the Shangmodu area, and it is still ranked in the top five for five consecutive days, which is enough for Gezhu Group to advertise.

To be continued

ps: It's cool to watch, let's count the tickets!

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