"National fitness?" Tu Han was puzzled, he was the minister of the variety show department, and he had a unique sensitivity to variety shows, and from the four words that Lin Yi proposed, he had a strong interest.

Wang Ling asked, "What is national fitness?" ”

The rest of the people also looked at Lin Yi curiously, what kind of program is this national fitness.

Lin Yi smiled, seeing that everyone's interest had been raised, he said lightly, "The so-called national fitness is a program that breaks through the level, we design several levels, and there are rewards for each level." And our aim is to let people who forget to exercise after being tired from work come to our program. ”

"Let them participate in the program, feel the joy of sports, insist on exercising, the whole family participates, this is the national fitness, promote the positive, sunny and brave spirit of hard work, our slogan is that if you don't exercise regularly, then you must come to participate in our sports, if you like sports, then you must participate in our program."

How's that, scared! How's that, stunned! How's that, God creates!

Tu Han said in astonishment, "This is national fitness, without the participation of celebrities and Internet celebrities, only ordinary people." ”

Lin Yi said proudly, "Of course." ”

Wang Ling gasped, "This....is this really okay?" ”

Lin Yi said suspiciously, "Why not, isn't this idea good?" Is this idea that difficult to understand? ”

Tu Han said, "Although this idea is good, Huaguo has never had a show that does not require the participation of celebrities and Internet celebrities, and even food shows also need a well-known host and a well-known star." ”

"In each issue of our "My Type My Show", we will invite a well-known Internet celebrity to participate, and the rest of the permanent guests, the audience is already familiar with it, and it can be said that it is a well-known Internet celebrity."

Lin Yi said, "There is no need for celebrities, because the purpose of our program is national fitness, what we need is ordinary people, and we need ordinary people to show their demeanor, not a stage for celebrities to show their style." ”

Li Hang said, "This... How can it! ”

Wang Ling said disapprovingly, "Although I am a journalist, I still don't agree with this show." If there is no familiar face on a stage, how can the audience have a sense of identity with this program and how can they be interested in this program. ”

Lin Yi shook his head and said, "Why does a show have to have stars or well-known Internet celebrities, this is just because we have always been an inertia of the show, so this national fitness program is a program that breaks this inertia, and only the first program to break the inertia can be the first person to eat crabs and know the deliciousness of crabs." ”

Tu Han retorted, "The inertia of a program is the experience of a program, for a person who produces a program, experience is his capital and his precious wealth, in short, I don't think this program is good." ”

Lin Yi was not angry at Tu Han's rebuttal, isn't the truth getting clearer and clearer? Of course, the truth needs to be verified, and Lin Yi said so much, naturally let them have a process of acceptance. Tu Han and Wang Ling are both old people who have worked in the TV station for many years, and they are old people who work with his father.

Lin Yi looked at him, "These inertia are created by people, so people should constantly break him, just like in ancient times, all unknown things in the world were regarded as God's instructions, such as thunder is Lei Gong, and later, it was proved that it was wrong." ”

The leaders of various departments in the TV station were not optimistic about this program and spoke out against it. However, Lin Yi was the director, and the counterattack did not fall behind at all, and soon, everyone was told by Lin Yi.

Everyone was defeated, and they couldn't say anything about Lin Yi, so they didn't say more, they knew that no matter how much they said, according to the TV station, it was Lin Yi's private TV station, and if he wanted to shoot, no one could stop him.

Lin Yi still doesn't understand why so many people can't watch the water entertainment programs that replaced "Journey to the West", "Huanzhu Gege", "Wulin Gaiden" and other summer vacation replay dramas in his previous life! In his opinion, a TV show that can defeat "Journey to the West" and "Huanzhu Gege" is enough to be said to be the first program in the world.

Even those high-rated "Where Are You Going, Dad" and "Run! "Brothers" can't end these rerun dramas, and only this water entertainment program can do it.

Strange, so weird.

Lin Yi thought about it for a long time, and finally in his memory, combined with the words of the leaders of various departments in the TV station just now, and the programs in this world, he found that there really has not been any program in this world, and none of the guest hosts and judges are not stars, not even Internet celebrities.

In the end, Lin Yi can only conclude that there are some differences between these two worlds! It is precisely these that have strengthened Lin Yi's heart to make this program. Just like in the previous life, wasn't "Where Are You Going, Dad" at that time also like this? Everyone thinks that who will watch a show where a child cries and cries, and there is no watch at all, but didn't they all surprise them in the end?

"Where Are You Going, Dad" not only has explosive ratings, but several cute babies and dads have doubled in value, spanning from all walks of life to all walks of life, and even Dad's big movie is a big hit, becoming a bright new star at the box office that year, that is, a victory that broke the inertia. So he, Lin Yi, must do a good job in this water entertainment program, a program that ends a summer vacation era, and must let it bloom.

There was silence in the room, and everyone didn't know what to say. Tu Han looked at Wang Ling, Wang Ling looked at Li Hang, Li Hang looked at Cui Zhen, Cui Zhen looked at several hosts, and several hosts looked at each other....

Does this show say it's bad? Neither is it. This show can be called first-class creativity, it can be said that it is a trump card program that at least the ratings will not be less than the two columns of today's Lilin TV, but a program that does not even have a star and Internet celebrity, who will watch it. At least, many TV people here would never have watched it if they knew that there was not a single star on the show.

In the end, Tu Han opened his mouth, he is an old man who has been in Lilin TV since its establishment, and it can be said that he is Lin Yi's uncle.

"Are you really sure? This show is a direction that no one has ever dared to think of, and although it may be a hit, it may also be a failure. ”

Lin Yi said affirmatively, "The reason why I want to do this show is because I am sure that this is a popular show." ”

Lin Yi is so resolute about one thing, this is the first time that the leaders and hosts of various departments in the TV station have seen it, Lin Yi has always been a very gentle person in the past, with soft ears and easy to listen to other people's opinions.

"Okay, if you decide, then we'll do it." Tu Han said.

Lin Yi looked at Li Hang and said, "Okay, now I'll assign a task, Lao Li, you go and contact the advertiser and introduce our program, remember, the naming fee of the program must not be less than four million, other types of sponsorship, others read the advertising words more than ten times in an episode of the program, the minimum is two million, and the rest you count according to these two standards." ”

"The naming fee is at least 4 million, and the advertising slogan is at least 2 million if it is pronounced more than 10 times." The corners of Li Hang's mouth twitched slightly.

Tu Han: "..."

Wang Ling: "...."

Everyone felt as if the corners of their mouths were about to convulse, and they kept twitching.

Lin Yi said suspiciously, "What, is there a problem?" ”

The advertising fee for a quarter of this show is only less than 10 million, which is already a cheap sale for this show, if it was in the previous time and space, I am afraid that Lin Yi will be pointed at the backbone.

Li Hang sighed heavily, "Director, the advertising cost of our Lilin TV station in a quarter is only three million, and the advertising cost of "My Type My Show" is about one million in a quarter, and this number is still declining. ”

Today's surprise has already made Li Hang feel that the world is changing so fast, and the director of the station, you are about to scare people into heart attacks.

"Three million?" Lin Yi groaned slightly, he also knew that he was embarrassed for Li Hang, according to this three million quarters, it was only one million a month, and it was only three thousand a day.

For a TV station, with an income of 30,000 yuan a day, not including various expenses, it is amazing that Lilin TV can survive. Moreover, these three million are just a venue for the show of water rushing, and if you count other expenses, it is not enough at all.

"Forget it, don't look for those advertisers." Lin Yi knew that even if he looked for those advertisers, he was afraid that they would not be able to pay the four million a quarter of advertising money.

Li Hang's face was happy, don't look for advertisers?

Tu Han, "Have you given up on this show?" ”

Wang Ling, "Why do you have an ominous premonition?" ”

All.......

Could it be that the director knew that this show couldn't be done and was about to give up, and then Lin Yi's words instantly made everyone stop abruptly.

Lin Yi said, "Lao Li, you have listed some large enterprises in the magic city, focusing on some food companies, sportswear and equipment companies, and some electrical appliance companies, and have made a list of these things. I'll go back and write out the program plan, and when the time comes, you will accompany me to visit them, such a good program, there is no reason to find advertisers. ”

Li Hang, "What, large enterprises. ”

Tu Han, "It's too big." ”

Wang Ling, "It's really ominous." ”

All...

To be continued

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