"Yes, it's him? Some time ago, at the joint cocktail party of Magic City entrepreneurs, I also met him! ”

"Really? What is he doing here? ”

"Who knows!"

"Maybe he also aimed at the program "Hundred Lectures"! This is just a third-tier TV station, and it doesn't match Gezhu Group at all! ”

"Who knows! Such a big business. ”

"Yes! Gezhu Group is one of the world's top 500 enterprises, and the director of any provincial or municipal branch can compare with us, not to mention that the branch in the magic capital area is the largest branch of Gezhu Group outside Haizhu City, and his director has greater gold content. ”

Halfway through, he killed a Cheng Biting Jin, and this Cheng Biting Jin is not the Cheng Biting Gold when he was a ringing horse, but Cheng Biting Jin after becoming a national duke, and the combat effectiveness is monstrous!

Stunned.

Shocked, stunned.

The bosses and advertisers are stunned!

When did Lilin TV have this connection?

This bull's big hair is better than the sound wave music, and the combat effectiveness is not only so high! It's a 10,000-fold difference. There are Gezhu to advertise on these third-tier TV stations, which is equivalent to playing a CCTV 1 set of prime-time advertisements for Lilin TV in the industry!

"Can we still fight for the naming rights of "Hundred Lectures"?"

"I look at the hanging, there are grid beads, and the price offered by our small companies can only be regarded as scum."

"This is not necessarily, if Lilin TV increases the naming fee of the program, Gezhu thinks that the price is not appropriate, and this cooperation will not be able to get together."

"Yes!"

"But the high price that Gezhu Group can't accept, can we small companies follow?"

"It's not a high price, Gezhu Group is a large listed company, and the branch in the magic capital area is not only led by him Dong Mingming, but he is also a deputy! If Lilin's price makes a person feel inappropriate, this matter will be yellow. ”

"Yes, then prepare with both hands! If you can't earn naming rights, what about other advertisements! Anyway, there is no TV commercial for this show! Plate ads are not! There is no title of the column! There are no patch ads, and the ads before the broadcast are not sold, so many options, in short, there is a suitable one. ”

The bosses were silent, thinking about it, and they had to make such preparations.

Can't get the naming right?

Then let's have a standard plate!

What, you can't get the standard plate, the patch is always okay!

If the patches are gone, you can only take prime-time ads.

In short, there are so many vacant advertising spaces on Lilin TV now, I don't believe that I can't find one that suits me.

Entered the large conference room.

Dong Mingliang looked around, smiled and said confidently, "Director Lin, it seems that the advertising fee of today's "Hundred Lectures" is indispensable. ”

Lin Yi smiled and replied, "It's all up to you advertisers, and our TV station only relies on you to have food!" ”

"Chief Lin is polite." The words were very comfortable to listen to, and Dong Mingliang smiled.

Tweeted the venue, the expressions and reactions of these advertisers were all in Lin Yi's eyes, there is a saying, as a successful sales master, you must know how to observe words and colors, understand the needs of customers, and be able to sell products at the highest price to customers who need high prices to highlight their status, and sell the right price to customers who really fancy the connotation and quality of the product but understand the price.

At this moment, Lin Yi has obviously regarded himself as a sales master.

Lin Yi can feel that there is an aura on the top of his head, called kind eyebrows and kind eyes, and those advertisers, including Dong Mingming, all have the words stupid, money, and easy to deceive on their faces. The top of his head was even more glittering with golden light, it was money, it was Lin Yi's money.

It's exciting to think about.

Lin Yi went straight to the point, "My TV station's new program "Hundred Lectures" has begun to be produced and broadcast, it is a prime time on Saturday and Sunday nights, and now, the program has been broadcast for two episodes, and the ratings are not bad, according to this, there is no problem with increasing the ratings." But now, the naming rights of "Hundred Lectures" have not been decided, and there are no other patch advertisements and standard advertisements. After a pause, Lin Yi continued, "The broadcast form of "Hundred Lectures" is different from traditional variety shows, unlike traditional variety shows, which end in quarters, or other talent shows that only have one season in two years, our "Hundred Lectures" is broadcast twice a week on an annual basis. ”

When Lin Yi said that the broadcast cycle of "Hundred Lectures" was a one-year continuous broadcast, those advertisers were instantly stunned.

Shocked.

Is the show in years?

Broadcast every week for a year?

If your company's products are on the advertisement of Lilin TV, especially the naming rights, patch ads, and standard advertisements of "Hundred Lectures", it is not the company's products that are exposed in front of the people in the magic capital area every day, which will greatly enhance the popularity!

This man!

Think about it.

Some people are in front of you every day, saying a certain product every day, and people don't say how good this product is, how awesome, or what, how good it is to cure all kinds of diseases, and they don't say that this thing will lose 800 pounds as soon as you eat it, people are talking in your ear, reading it twice a day, once for you as the wind in your ears, and again and again as the wind in your ears.

It's a day, if it's a year!

In the past year, some people have been reading every day, what is the product of a certain company, you have listened to it for a year, can you not have an impression? Can you not be impressed?

One day, at a certain time, you are walking on a certain road, and it just so happens that you want to buy something, and it just so happens that that thing is the same type as the advertisement on TV, so what kind do you buy?

The results are self-explanatory.

Excited, so excited.

This news is the best news for the products produced by the company.

But there are drawbacks.

Someone asked, "Director Lin, although the program is broadcast on an annual cycle, the advertising fee will not be low, but this one-year advertising fee, in the future, the ratings of the program have declined, what should I do?" ”

"Yes! The ratings of this show are high and low, and now the ratings of "Hundred Lectures" are high, and no one can tell when the ratings of this show will suddenly drop. ”

"That's right, it's quite risky, and a year is a bit long."

"The risk is big, and the benefit is a little small!"

"It's too expensive for a year."

At the bottom, those advertisers are a little instigated, what's the matter, even if your TV station ratings are awesome, no matter how much we want to put ads on your TV station, but how to say it, things that are too risky, you have to be cautious, talk about business, and bargain.

Lin Yi smiled.

Whew!

You are still messing with 1313, what is the risk, what is 1313, you are willing, Lao Tzu is still unwilling!

Who doesn't know that "Hundred Lectures" has not been promoted, and the ratings of the two episodes of the program are so high, and later, the ratings are also very good, and the package is not low.

But others are businessmen, and they look at the immediate profits.

Lin Yi smiled, "Winning the advertising sponsorship of "Hundred Lectures" for one year at one time, for everyone, this risk is not low, after all, most of this show is broadcast quarter by quarter, and we Lilin are not the kind of people who bundle sales, so this time!" We only took out the naming rights of the first quarter of "Hundred Lectures" and other various advertising auctions. ”

"That makes sense."

"Lilin TV is true and sincere."

"Also, the ratings of this show are so high, it has been broadcast for a quarter in a row, and the popularity has come down, and the mission of the show should be over, bidding for a month's advertisement, just right."

"Yes, the tastes of the audience are changing too quickly now."

"The time of a quarter is just right, and the length of time is just enough to promote the product in place."

"One quarter is enough time."

At the bottom, everyone is talking about how to win the naming rights of this show, forget it, even if the naming rights can't be won, then other advertisements can be dropped.

The atmosphere in the large conference room was warmed up, the atmosphere was very high, and everyone was more and more excited, and everyone was very interested in the advertising auction of "Hundred Lectures".

Dong Mingliang also walked in with Lin Yi, and sat next to him! Lin Yi's words warmed up the atmosphere of the venue, and they were all very interested in looking at those advertisers.

Talent!

It's a talent.

Lin Yi continued to cut the horse quickly, "Okay, don't talk nonsense, let's get to the point, now let's bid for the naming rights of "Hundred Lectures", the product has become the title product of a high-rated program, what is the advertising effect, I think everyone knows it!" After a pause, Lin Yi continued, "The highest ratings of the second phase of "Hundred Lectures" this time have reached 2.43% in the Demon Capital area, so let's follow this standard, the reserve price of naming rights is four million, and the one with the highest price will get it." ”

Tu Han was shocked.

Li Hang's heart trembled with excitement.

Wang Ling was about to faint.

Four million, that is the price that Lilin TV can't reach for all the advertising fees of all programs and all time periods in a quarter, but "Hundred Lectures" has done it.

This achievement can be said to be the most record of Lilin TV, breaking the record.

"Four million, this price is too high!"

"It's too high, I can't afford it!"

"Yes! These four million naming rights are as much as one-fifth of my company. ”

"Forget it, don't fight for naming rights."

"Wait for other ads!"

These people, they also want to fight! But alas, the price is too high, and there is no money to fight for!

In addition, companies with thicker assets are excited! This price, for them, is also average, not high, but a little low!

"This price is a bit low compared to other programs with the same ratings!"

"It's a bit low, the ratings of "Hundred Lectures" are rising, and if you can take this naming right for four million, it's a lot of money!"

"I can't say that, this is just the starting price, not a price increase, the price will rise, and in the end, the program with the same ratings is about the same."

"This Lin Tai Chief, this is an opportunity for us to raise the price!"

"There's no way, this price, the industry is the same, and no one can fool anyone."

To be continued

ps: Congratulations to Celebrity for becoming the master of the super entertainment tycoon bar, and there is still a chapter at 8 o'clock in the evening.

This book was first published from 17k, the first time to see the genuine content!

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