The naming fee of four million is really unbearable for smaller companies, the larger ones are barely tightened with their belts, and the larger ones are very easy.

Therefore, after Lin Yi opened four million, some people directly gave up the title of "Hundred Lectures" and turned their attention to other advertisements.

"Four million, this one is high, give up."

"Also, wait for that little patch ad! It's inconspicuous, but the advertising is good. ”

"The standard plate advertising is also good, the standard plate."

"Wolves have more meat and less meat! Do you want to cast prime-time ads. ”

Someone has made a small calculation.

But more people are waiting to bid and win the naming rights of "Hundred Lectures", but no one has the habit of being the first to speak, and everyone is waiting for the first person to bid.

Some habits are good and some are bad.

For example, people are not used to being the first to speak. I always think that if you are the first to speak, then you have no stability, you have no hole cards or something.

In this way, Lin Yi and others suffered.

What's wrong?

No one to bid?

Tu Han was anxious, "Is the price too high?" ”

Wang Ling was shocked, "This price is not high!" The naming rights of programs with such high ratings as the ratings of other TV stations are not lower than four million! ”

Li Hang's hands were about to sweat, "Don't wait!" ”

Ge Laozi, all of them are really calm, they thought they were making movies! I finally called for a price, which scared my little heart out of three-quarters.

Wait.

From the time Lin Yi opened his mouth to now, after half a minute, he didn't speak, it was very quiet.

Finally, someone couldn't help it.

"Yonghua out of four million." A middle-aged man spoke.

Yonghua?

Lin Yi saw it and knew who it was.

Yonghua is a company with a market value of hundreds of millions of dollars, specializing in the production of various beverage products, especially soft drinks, which is well-known in the city.

The person who offered the export price was the CEO of Yonghua Company, Hu Yonghua.

As soon as Hu Yonghua opened his mouth, he stabbed a hornet's nest.

Another person spoke, "Li Hong will pay 4.1 million." ”

"The solid core bid is 4.2 million."

"Hanlin bid four million and three hundred thousand."

As soon as the hornet's nest was poked, it became lively, and all the people who came up with the price shouted loudly, and the price was higher than the previous time.

Four million three thousand.

Four million four hundred thousand.

Four and a half million.

….

Whoosh.

Every time a bid was made, the price increased by 100,000 yuan, and in a blink of an eye, the price of "Hundred Lectures" increased from the initial 4 million to 4.95 million, an increase of 13 more than that of the bull market.

Seeing this, Lin Yi was so happy in his heart!

In front of me, these advertisers are simply so cute, it can be said that they are my dearest people, especially when they open their mouths, Lin Yi feels that they are much more handsome than himself.

Of course, the price is higher, and it will be even more handsome.

Tu Han was overjoyed, the price was about to reach five million, which was almost enough to catch up with the advertising revenue of Lilin TV in the previous two quarters.

Wang Ling is full of peach blossoms! 4.9 million, this is how many episodes of "News 100%" have to be broadcast to get advertising sponsorship!

Li Hang was ecstatic in his heart, his face was super happy, who still said that the TV station had no money to pay salaries, this is a remark that it is going to go out of business.

Here, the cost of the naming rights of "Hundred Lectures" is still rising.

In the blink of an eye, someone has already sold 5.1 million, and the price has reached the advertising cost of the naming rights of programs with similar ratings.

Five million and one million.

It's gone up again!

Bullish stocks 13 more bullish than bull market.

By this time, the heat gradually subsided.

Everybody understands it!

At this price, if you continue to fight, the price will increase, and if you don't fight, it will increase a little more, in short, the advertising fee for the naming rights of "Hundred Lectures" will not be too low.

It will not be lower than other programs with the same high ratings, and it will even be a little higher. However, there are still people rushing to "Hundred Lectures" without any publicity, and the ratings reached 2.43%, if it is promoted, the ratings of the program will be higher.

It is even possible that it will be one percentage point higher.

An increase of one percentage point in the ratings, that is, to add hundreds of thousands of viewers, with these hundreds of thousands of viewers, it is worth the naming rights to be higher.

"Five million two hundred thousand." Hu Yonghua, the boss of Yonghua, bid again.

The boss of Li Hong followed closely with "five million and three hundred thousand." He also tried his best to get the naming rights of "Hundred Lectures" and put the product on this new type of program to the market.

In these years, no matter how good the product is, it is not as good as the advertisement.

"It's too high!"

"Five million three thousand!"

"It's almost a year's advertising cost for my company."

"Five or three hundred thousand, this price has already exceeded the naming fee of a program with the same ratings."

"With 5.3 million, you can advertise a few times in the prime time of satellite TV."

"Yes! The audience of satellite TV is oriented to the whole country, and the number of people is as high as hundreds of millions. ”

"Hundreds of millions of people? So how high can the ratings be? How many are there locally in the magic capital? You must know that our products are sold locally in the magic capital, and only on local TV stations with high ratings can we give us the greatest advertising effect. ”

"Also, although the ratings of "Hundred Lectures" are only 2.43%, those two episodes have not been promoted and pre-heated, and the next issue has the effect of the previous two episodes, and the ratings will be even higher."

The various advertisers who gave up the naming rights of the show whispered.

Lilin TV.

The various staff members gathered nervously.

"I wonder how much advertising money can be invested this time?"

"At least five million!"

"Five million, more than that!"

"That is, for a program with ratings similar to our TV station's "Hundred Lectures", the naming fee will be about five million, and the ratings of our TV station's "Hundred Lectures" are so high, relying on naming rights alone will reach this number."

"I'll go, so bull 13!"

"If this is the case, the naming rights of "Hundred Lectures" alone have reached five million, so if you count other advertising expenses, it will not reach six or seven million!"

"I'll go, this is too awesome 13!"

"This is an advertising sponsorship that used to take two quarters for our TV station."

"When I said this, I was getting more and more excited."

"With this advertising sponsorship, the difficulties of the TV station are over, and the rumors of the collapse of the TV station are gone."

in the large conference room.

Today, the advertising fee for the naming rights of "Hundred Lectures" has reached 5.3 million. 、

This price has stopped most people.

Yonghua's boss Hu Yonghua's face changed a little, he struggled slightly, and his hand grabbed the chair tightly, this price has reached the same price as he expected. If it continues to increase, it will already exceed the budget.

His face changed, and he finally gave up.

Five million three hundred thousand.

This is already more than the initial price of 41.3 million, which is about the same as the advertising fee for the naming rights of other similar programs.

Lin Yi looked at Dong Mingming, the last **oos.

Five million four million?

Or five and a half million?

All of this has to be attributed to Dong Mingliang in front of him.

Not only Lin Yi, but also all the advertisers in the big conference room, everyone knows that Dong Mingliang is here, and he can have more funds than everyone present combined, and he usually invests tens of millions of dollars to sponsor a column of satellite TV programs without blinking his eyes, if he makes a move, it will definitely be a final decision.

The boss of Lihong prayed in his heart, hoping that this price would make a shopping mall veteran like Dong Mingliang feel more than that, and give up the naming right to win the "Hundred Lectures".

Dong Mingliang took a look and found that it was already the end, most of them had already given up, and those who didn't give up were about to give up, and he was the only one left.

Everyone's eyes were on him.

It's a big one!

Yali pears are also very big!

Dong Mingzhu smiled, "Our Gezhu Group invested six million. ”

Wow!

"It is worthy of being a Fortune 500 company, and it is extraordinary as soon as it is shot."

"Can it be extraordinary? Directly from the addition of 100,000 to 700,000. ”

"When I said six million, my face didn't change at all, as if we were talking about six hundred."

"It's too bullish 13."

All at once, it went from 100,000 to 700,000 at a time.

Everyone was surging now.

Lin Yi's smile was so open that he could stuff five goose eggs.

Can you not be happy?

Of course not.

The next time, the advertising fee for the naming rights of "Hundred Lectures" reached 6 million, 6 million! That's the advertising cost of the TV station in the previous two quarters!

Money!

It's all money.

Six million dollars!

With so much money, what can you do?

Buy fried chicken thighs, buy three at a time, one for the skin, one for the meat, and one for the bones. Buy two flowers, one with cow dung and one with fertilizer?

Never mind.

Let's make the bed! Although it can't be paved into Simmons, it can be paved into a sofa, and that's fine! When the time comes, the landlord mm on the left and Ding Ding on the right, just think about how beautiful it is.

Then, what came to mind?

In the previous life, how many advertisements were there for "Hundred Lectures"?

That's Yang 10, a satellite channel, with large coverage and high ratings, and the advertising fee is in tens of millions!

That's not a big loss.

Lost money.

The business is at a loss.

At this time, Lin Yi was unhappy and muttered, "It's a loss this time, it's a loss."

Tu Han is behind Lin Yi! I was stunned.

The naming fee of six million is actually said to be a loss, is this a loss? That's a good earning, this advertising fee can only be had by programs with ratings breaking 3!

Never mind.

Don't be angry with the director, be happy.

Lin Yi, who felt that he was losing, was in no mood now, and handed over all the work to Tu Han and the others. With this naming right, there will be no less other advertisements for "Hundred Lectures".

Judging from the competition just now, maybe it's a lot higher!

Moreover, Tu Han and the three, who is that?

That's all old rivers and lakes, it's not the existence of Chengjing, and it's about to become a half-immortal, looking at the situation just now, now, how can I not understand, I want to slaughter a lot of money.

To be continued

ps: Tomorrow I will return to 12 o'clock at noon, and 1 at 6 o'clock.

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